Sony a1 Overview

Key Features

• 50MP Full-Frame Exmor RS BSI CMOS Sensor
• Up to 30 fps Shooting, ISO 50-102400
• 8K 30p and 4K 120p Video in 10-Bit
• 4.3K 16-Bit Raw Video Output, S-Cinetone
• 9.44m-Dot EVF with 240 fps Refresh Rate
• 759-Pt. Fast Hybrid AF, Real-time Eye AF
• 5-Axis SteadyShot Image Stabilization
• Dual Drive Mech. Shutter, 1/400 Sec Sync
• 5 GHz MIMO Wi-Fi, 1000BASE-T Ethernet
• Dual CFexpress Type A/SD Card Slots

A flagship in the truest sense, the Sony Alpha 1 is the one camera designed to do it all. Built without compromise, this full-frame mirrorless offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows.

At its core, the Alpha 1, or a1, is distinguished by a newly designed 50.1MP full-frame Exmor RS BSI CMOS sensor and the BIONZ XR processing engine. Pairing the efficient stacked sensor design with optimized processing means the a1 is capable of 30 fps continuous shooting at full-resolution, 8K 30p and 4K 120p 10-bit video recording, and still offers versatile sensitivity up to ISO 102400 for low-light shooting. The sensor's design also includes a 759-point Fast Hybrid AF system, which offers advanced subject tracking and Real-time Eye AF on humans and animals, even including a dedicated Bird Mode.

Despite the connotations of a high-resolution sensor, the a1 is a strong contender in the video arena, offering 8K and 4K recording resolutions along with full pixel readout, internal 4:2:2 10-bit sampling, and 16-bit raw output via the full-size HDMI. No recording limit allows for extended takes and, matching with professional cine cameras, the a1 includes S-Cinetone support for smooth skin-tone rendering along with well-controlled highlights and soft colors.

Physically, the a1 has a familiar shape, but internally it reaps the best tech of the Alpha series with some notable upgrades, including a 9.44m-dot OLED EVF that touts a 240 fps refresh rate for fluid motion rendering and greatly reduced blackout when shooting continuously. The camera's shutter design has also been revised and now offers full-frame flash sync speeds up to 1/400 sec, and flash sync up to 1/200 sec is even supported when working with the silent electronic shutter. At the rear of the camera is a 3.0" tilting touchscreen LCD and both Bluetooth and Wi-Fi connectivity, with 2x2 MIMO support, offer wireless remote control and file transferring capabilities. Additionally, the a1 includes dual memory card slots, both of which support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.

50.1MP Exmor RS BSI CMOS Stacked Sensor

Newly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic Range while also enabling fast 30 fps shooting and and phase-detection AF. The sensor also enables recording lossless compressed raw files for flexible editing during post-production while maintaining a relatively lightweight file size. Additionally, the 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.

BIONZ XR Processor

A revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds.

Up to 30 fps Shooting and Updated Shutter

• Efficient sensor design and processing enables high-speed shooting up to 30 fps at full 50.1MP resolution, with full AF and AE capabilities, when working with an electronic shutter. When working with the mechanical shutter, speeds are still kept high at 10 fps. Also, a large buffer memory permits recording up to 155 compressed raw frames, or 165 JPEGs, in one single burst at 30 fps.
• Suiting fast-paced continuous shooting is a blackout-free viewfinder experience, which makes use of a 240 fps refresh rate for fluent eye-level viewing.
• Updated electronic shutter offers silent, vibration-free performance and also supports anti-flicker shooting for working under fluorescent, LED, or other flicker-prone types of artificial light, even while shooting at 30 fps with 120 fps AF speeds.
• Due to quickened readout speeds, electronic shutter flash sync is possible up to 1/200 sec. Even faster flash sync speeds are available when using the updated mechanical shutter, too, which can sync at 1/400 sec in full-frame or 1/500 secwith an APS-C crop.

8K 30p and 4K 120p Video Recording in 10-Bit

• Making use of the high-resolution sensor and fast processing capabilities, UHD 8K 30p XAVC HS 10-bit 4:2:0 video recording is possible using the full width of the sensor, offering 8.6K oversampling for impressive sharpness and realism. for easy handling of this high-res recording mode, low bit-rate proxy files with HD resolution can be simultaneously recorded faster for playback. Also, 8K video at 400 Mb/s can be written to a V90-rated UHS-II SD card, or 200 Mb/s to a V60 card, and 8K can be output over HDMI in 8-bit 4:2:0 format.
• Recording up to UHD 4K is possible with frame rates up to 120p; when recording up to 60p the a1 offers full pixel readout and at 120p it uses a 10% crop. Oversampled 4K recording is also possible, via a 5.8K capture area, with a Super 35 crop. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible from a 4.3K capture for even greater tonal reproduction and post-production flexibility.
• The a1 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.
• High-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than 30 minutes for 8K 30p or 4K 60p videos, or recordings done at 10-bit 4:2:0.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

• Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
• Fast sensor readout and improved processing also enables up to 120 AF and AE calculations to be performed per second for faster, more responsive tracking and accurate results.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.
• Dedicated Real-time Eye AF Bird Mode lets you select the bird to be tracked and the camera will automatically detect the bird's eye and track it, regardless if the bird is in flight or still. This mode even works once a sitting bird takes flight.
• Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

• Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
• for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Pixel Shift Multi Shooting

This unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.

Body Design

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 240 fps High Quality+ setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A 3.0" 1.44m-dot tilting screen benefits working from high and low angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Updated menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 430 shots/90 minutes of recording per charge when using the viewfinder or 530 shots/95 minutes of recording per charge when using the rear LCD.
• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

Connectivity

• Built-in Wi-Fi enables the a1 to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. Also, the 5.0 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.
• NFC (Near Field Communication) allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.
• Ethernet port offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.
• When working over a wired LAN, the Remote Camera Tool 2.1 app now has been enhanced for a reduced release time lag and live view delays as well as support for remote SD card formatting, FTP server switching, and changes to the still image storage destination. Wired or wireless LAN transfers can also occur in the background, while continuing to shoot.
• Imaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB Type-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.
• Transfer & Tagging add-on app can send FTP setting parameters from your mobile device to the camera, offers automatic data upload to an FTP server with attached metadata, and can perform automatic voice-to-text conversion.

Sony A7S III Overview

Key Features

• 12MP Full-Frame Exmor R BSI CMOS Sensor
• UHD 4K 120p Video, 10-Bit 4:2:2 Internal
• 16-Bit Raw Output, HLG & S-Cinetone
• 759-Point Fast Hybrid AF
• 9.44m-Dot QXGA OLED EVF
• 3.0" 1.44m-Dot Vari-Angle Touchscreen
• 5-Axis SteadyShot Image Stabilization
• Extended ISO 40-409600, 10 fps Shooting
• Dual CFexpress Type A/SD Card Slots

For Visual Trailblazers

Optimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.

12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor

A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.

ideo Recording

UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording

• UHD 4K recording is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.
• Two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

Recording Flexibility

• The high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.
• Suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.

Advanced Color Control

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Autofocus and Image Stabilization

Fast Hybrid AF System

Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Body Design and Connectivity

Tru-Finder EVF and Vari-Angle Touchscreen LCD

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A first for a7-series cameras, a side-opening 3.0" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Redesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.

Versatile and Durable Design

• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots/80 minutes of recording per charge when using the viewfinder or 600 shots/95 minutes of recording per charge when using the rear LCD.

Ports and Connectivity

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

Sony a7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Sony a7C Mirrorless Camera (Black)

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

Sony a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A6400 Overview

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• Real-Time Eye AF & Real-Time Tracking
• XGA Tru-Finder 2.36m-Dot OLED EVF
• 3.0" 921.6k-Dot 180° Tilting Touchscreen
• Internal UHD 4K Video, S-Log3, and HLG
• S&Q Motion in Full HD from 1-120 fps
• Built-In Wi-Fi with NFC
• 425 Phase- & Contrast-Detect AF Points
• Up to 11 fps Shooting and ISO 102400

Grab the Best of Life

Menghadirkan desain yang andal dan performa yang tepat untuk meningkatkan kreativitas, Sony a6400 adalah kamera mirrorless format APS-C ramping yang dilengkapi dengan baik- kemampuan foto dan video bulat. Menggunakan desain sensor yang telah terbukti, performa AF yang cepat dan presisi, serta pengoperasian yang cerdas, kamera ini adalah mitra ideal untuk mengabadikan momen sehari-hari dan pengalaman sekali seumur hidup Anda.

24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor

Sensor Exmor CMOS 24,2MP format APS-C menghasilkan kualitas gambar yang halus dan bernuansa dengan noise minimal dan sensitivitas tinggi dari ISO 100-32000, yang selanjutnya dapat diperluas ke ISO 102400 untuk bekerja dalam kondisi cahaya rendah. Sensor ini memiliki desain unik yang memanfaatkan kabel tembaga tipis, pemrosesan sirkuit yang ditingkatkan, dan LSI front-end yang ditingkatkan untuk meningkatkan kemampuan pengumpulan cahaya, mengurangi kebisingan, dan meningkatkan kecepatan pembacaan untuk memanfaatkan perekaman video. Kombinasi sensor dan prosesor BIONZ X juga menyediakan kecepatan pengambilan gambar kontinu tertinggi sebesar 11 fps dengan AF dan AE, atau hingga 8 fps dengan rana senyap, dan memungkinkan output file mentah 14-bit untuk skala nada dan warna yang lebar.

UHD 4K Video Recording in XAVC S Format

• Perekaman internal video UHD 4K dimungkinkan dalam beberapa kecepatan bingkai hingga 30 fps menggunakan sensor lebar penuh dengan pengambilan sampel warna 8-bit 4:2:0 menggunakan codec XAVC S 100Mbps.
• Perekaman 4K dengan sampel berlebih juga dimungkinkan, yang menggunakan area pengambilan 6K dalam area Super 35, untuk detail yang lebih baik. Pembacaan piksel penuh ini tidak memerlukan pixel binning untuk citra berkualitas lebih tinggi dengan pengurangan moiré dan aliasing.
• Memberikan kontrol warna dan gamma ekstensif yang dapat disesuaikan, ZV-E10 memungkinkan pengguna menyesuaikan gamma, tingkat hitam, batas, tingkat warna, dan banyak lagi. Gunakan Kurva Gamma S-Log2 yang sama seperti yang ditemukan pada kamera Sony Cinema kelas atas, yang memasukkan rentang dinamis hingga 1300% lebih banyak ke dalam sinyal video dibandingkan Rec. 709, untuk meningkatkan fleksibilitas pasca produksi. Dukungan HLG (Hybrid Log-Gamma) juga tersedia, bersama dengan ruang warna BT.2020, untuk perekaman dalam gamut warna yang lebar dan, selain S-Log2, S-Log3 juga tersedia untuk menghasilkan 14-stop yang efektif rentang dinamis dengan peningkatan kontrol gradasi pada area bayangan hingga rona tengah pada gambar.
• Selain perekaman internal resolusi tinggi, output HDMI yang tidak terkompresi juga memungkinkan penggunaan perekam eksternal opsional untuk perekaman 4K yang bersih dengan pengambilan sampel 4:2:2.

•  

• Mode pengambilan gambar interval sangat ideal untuk membuat film selang waktu dengan bantuan perangkat lunak Imaging Edge. Interval dapat dipilih antara 1-60 detik untuk merekam hingga 9999 frame berurutan.
• Perekaman video 4K juga menyediakan kemampuan untuk menghasilkan gambar diam 8MP selama pemutaran dengan mengambil bingkai dari film dan menyimpannya sebagai file terpisah.
• Lambat & Mode Cepat (S&Q) memungkinkan penembak merekam video Full HD pada langkah tertentu antara 1-120 fps. Pengaturan ini memungkinkan Anda memperlambat aksi serta mempercepat adegan yang bergerak lambat.

4D FOCUS

Mencakup hampir seluruh area sensor, sistem FOKUS 4D yang kuat menggabungkan 425 titik deteksi fase pada chip bersama dengan 425 area deteksi kontras untuk pemfokusan presisi hanya dalam 0,02 detik. Kepadatan titik fokus dari sistem AF hybrid ini juga memungkinkan Teknologi High-density Tracking AF yang mahir melacak subjek bergerak dalam berbagai kondisi pencahayaan.

• Eye AF Real-time dapat digunakan untuk mendasarkan fokus pada subjek manusia yang dikenali. mata untuk potret dan tersedia dalam mode AF-S dan AF-C serta untuk gambar diam dan video.
• Eye AF juga dapat digunakan saat memotret subjek hewan, dengan mode pemfokusan apa pun saat memotret gambar diam.

• Lock-on AF mempertahankan fokus pada subjek bergerak selama penggunaan bingkai yang dapat dikonfigurasi dan diatur pada subjek bergerak yang diinginkan
• Perluas Tempat Fleksibel menggunakan titik fokus di dekatnya untuk mempertahankan fokus pada subjek bergerak meskipun titik yang dipilih semula kehilangan fokus
• Fungsi Kaca Pembesar Fokus dapat digunakan untuk fokus kritis ketika melihat detail subjek yang sangat kecil
• Layar sentuh belakang dapat digunakan untuk kontrol Fokus Sentuh dan Pelacakan Sentuh dan mode Kontrol Fokus Touchpad memungkinkan Anda menggunakan layar belakang secara intuitif sambil tetap memperhatikan jendela bidik
• Selain fokus otomatis, a6400 juga dilengkapi fungsi Peaking MF untuk memanfaatkan kontrol fokus manual dengan menyoroti tepi kontras yang tajam untuk cara yang lebih obyektif dalam memperoleh fokus yang tajam.

Body Design and Connectivity

• Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.

• Integrated 3.5mm microphone ports afford greater control over audio during video recording.
• The included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.
• In addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Built-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony A6400 Overview

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• Real-Time Eye AF & Real-Time Tracking
• XGA Tru-Finder 2.36m-Dot OLED EVF
• 3.0" 921.6k-Dot 180° Tilting Touchscreen
• Internal UHD 4K Video, S-Log3, and HLG
• Built-In Wi-Fi with NFC
• 425 Phase- & Contrast-Detect AF Points
• Up to 11 fps Shooting and ISO 102400
• E PZ 16-50mm f/3.5-5.6 OSS Lens

Sony a6400 Mirrorless Camera

Grab the Best of Life

Featuring a reliable design and apt performance to bolster creativity, the Sony a6400 is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.

24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor

The APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.
• Oversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.
• Affording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
• Interval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.
• 4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.
• Slow & Quick (S&Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.

• Real-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.
• Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.
• Lock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject
• Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
• The Focus Magnifier function can be used for critical focus when homing in on minute subject details
• Rear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder
• In addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus

Body Design and Connectivity

• Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm microphone ports afford greater control over audio during video recording.
• The included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.
• In addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Built-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony E PZ 16-50mm f/3.5-5.6 OSS Lens

Sleek and Retractable Standard Zoom

An ideal companion for your compact, APS-C mirrorless camera, the E PZ 16-50mm f/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. The useful focal length range and portable form factor make this a go-to lens when traveling or for everyday general shooting needs.

Form Factor and Optical Design

• A variable aperture of f/3.5-5.6 helps keep the lens' overall size and weight to a minimum.
• Due to a retractable design, this lens can be made to be extremely compact when not in use.
• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Four aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Power Zoom, Image Stabilization, and AF

• Power Zoom mechanism enables making smooth zoom movements, suitable for video recording, via the on-lens switch or via camera-based controls on select camera bodies.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• An internal focus design contributes to fast autofocus speeds and the minimum focus distance is just 9.8", suiting working with close-up subjects.

Sony A6400 Overview

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• Real-Time Eye AF & Real-Time Tracking
• XGA Tru-Finder 2.36m-Dot OLED EVF
• 3.0" 921.6k-Dot 180° Tilting Touchscreen
• Internal UHD 4K Video, S-Log3, and HLG
• Built-In Wi-Fi with NFC
• 425 Phase- & Contrast-Detect AF Points
• Up to 11 fps Shooting and ISO 102400
• E PZ 16-50mm f/3.5-5.6 OSS Lens

Sony a6400 Mirrorless Camera

Grab the Best of Life

Featuring a reliable design and apt performance to bolster creativity, the Sony a6400 is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.

24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor

The APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.
• Oversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.
• Affording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal then traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
• Interval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.
• 4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.
• Slow & Quick (S&Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.

• Real-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.
• Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.
• Lock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject
• Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
• The Focus Magnifier function can be used for critical focus when homing in on minute subject details
• Rear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder
• In addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus

Body Design and Connectivity

• Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm microphone ports afford greater control over audio during video recording.
• The included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.
• In addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Built-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony E PZ 16-50mm f/3.5-5.6 OSS Lens

Sleek and Retractable Standard Zoom

An ideal companion for your compact, APS-C mirrorless camera, the E PZ 16-50mm f/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. The useful focal length range and portable form factor make this a go-to lens when traveling or for everyday general shooting needs.

Form Factor and Optical Design

• A variable aperture of f/3.5-5.6 helps keep the lens' overall size and weight to a minimum.
• Due to a retractable design, this lens can be made to be extremely compact when not in use.
• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Four aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Power Zoom, Image Stabilization, and AF

• Power Zoom mechanism enables making smooth zoom movements, suitable for video recording, via the on-lens switch or via camera-based controls on select camera bodies.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• An internal focus design contributes to fast autofocus speeds and the minimum focus distance is just 9.8", suiting working with close-up subjects.

Sony Alpha a6600 Mirrorless Digital Camera (Body Only)

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• XGA Tru-Finder 2.36m-Dot OLED EVF

Sony A6600 Overview

with an emphasis on speed and versatility, the Sony Alpha a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, and faster focusing. The 4D FOCUS system, which covers 84% of the image frame, utilizes 425 phase-detection points along with 425 contrast-detection areas for especially quick and intuitive performance along with Real-time Eye AF for both photo and video. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds.

Beyond imaging capabilities, the a6600 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120-fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. for video, both headphone and microphone ports have been incorporated, too, for improved audio control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

24.2MP Exmor CMOS Sensor

A revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for finer quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. The a6600 also has no recording time limit, allowing for extended clip lengths. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.

Additional Video Features

Support for HDR Content:

• Affording extensive customizable color and gamma controls, the a6600 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Slow & Quick Motion:

• Take more control over your video capture capabilities with a variety of new frame rates available in an S&Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC/PAL switchable.

Enhanced Zebra Function:

• An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific Ranges can be set to make exposure level adjustments easier.

Time Code and User Bit Settings:

• A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.

The apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.

In addition to autofocus, the a6600 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Built-In Wi-Fi

• A robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments.
• The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point Selection, as well as a Touchpad function which lets you smoothly and intuitively Select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen.
• In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• A rigid metal lens mount better supports working with larger, heavier lens designs.
• An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials.
• Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony Alpha a6600 Mirrorless Digital Camera (Body Only)

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• XGA Tru-Finder 2.36m-Dot OLED EVF

Sony A6600 Overview

with an emphasis on speed and versatility, the Sony Alpha a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, and faster focusing. The 4D FOCUS system, which covers 84% of the image frame, utilizes 425 phase-detection points along with 425 contrast-detection areas for especially quick and intuitive performance along with Real-time Eye AF for both photo and video. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds.

Beyond imaging capabilities, the a6600 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120-fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. for video, both headphone and microphone ports have been incorporated, too, for improved audio control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

24.2MP Exmor CMOS Sensor

A revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for finer quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. The a6600 also has no recording time limit, allowing for extended clip lengths. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.

Additional Video Features

Support for HDR Content:

• Affording extensive customizable color and gamma controls, the a6600 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Slow & Quick Motion:

• Take more control over your video capture capabilities with a variety of new frame rates available in an S&Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC/PAL switchable.

Enhanced Zebra Function:

• An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific Ranges can be set to make exposure level adjustments easier.

Time Code and User Bit Settings:

• A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.

The apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.

In addition to autofocus, the a6600 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Built-In Wi-Fi

• A robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments.
• The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point Selection, as well as a Touchpad function which lets you smoothly and intuitively Select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen.
• In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• A rigid metal lens mount better supports working with larger, heavier lens designs.
• An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials.
• Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

E 18-135mm f/3.5-5.6 OSS Lens

Included with the camera is the E 18-135mm f/3.5-5.6 OSS lens, which offers a wide-angle to telephoto 27-202.5mm equivalent focal length Range. Benefitting the reach of the lens is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom Range.

Sony A7 II Overview

Key Features

• 24.3MP Full-Frame Exmor CMOS Sensor

• BIONZ X Image Processor
• 5-Axis SteadyShot INSIDE Stabilization
• Enhanced Fast Hybrid AF and 5 fps Burst
• Full HD XAVC S Video and S-Log2 Gamma
• 3.0" 1,228.8k-Dot Tilting LCD Monitor
• XGA 2.36M-Dot OLED Electronic Viewfinder
• Weather-Resistant Magnesium Alloy Body
• Refined Grip & Robust Lens Mount
• Built-In Wi-Fi Connectivity with NFC

Full-Frame Alpha Stabilized

Sony has taken their line of full-frame cameras to the next level with the a7 II Mirrorless Camera, which features 5-axis SteadyShot INSIDE image stabilization with 4.5 stops of compensation. Operation of the 24.3-megapixel series has been streamlined with a redesigned grip, shutter release button, and customizable controls; the a7 II also features a moisture- and dust-resistant design with a magnesium alloy body and a more robust lens mount. And, with refined algorithms and better utilization of the BIONZ X image processor, the a7 II has an enhanced Fast Hybrid AF system that is about 30% faster than the previous model along with a 5 fps burst rate with continuous autofocus.

Full-Frame Sensor, BIONZ X Processor, and Stabilization

Incorporated into the a7 II's redesigned body is a full-frame 24.3MP Exmor CMOS sensor, which offers a wide dynamic range with minimal noise and rich, subtle gradations. The sensor also offers an ISO range of 100-51,200 which can be expanded down to ISO 50. Coupled with the BIONZ X processor, this camera also supports fluid performance for high-speed shooting applications, including the ability to shoot continuously at up to 5 fps and record Full HD video at up to 60p

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte a7 II is a 5-axis SteadyShot INSIDE image stabilization system, which compensates for five types of camera shake encountered during handheld shooting of still images and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. This system will compensate for approximately 4.5 stops of shutter speed for working with a huge variety of subjects.

Enhanced Fast Hybrid AF

Utilizing 117 phase-detection and 25 contrast-detection autofocus points with a wide area of coverage, the a7 II can smoothly and quickly track fast-moving subjects throughout the frame. It optimizes for both speed and accuracy with an enhanced algorithm that improves performance by about 30% when compared to previous generations. This just-developed algorithm will more accurately predict subject movement for tracking that is 1.5x more accurate. Also, Lock-on AF tracking will analyze more information from the scene to provide dramatically improved accuracy and stability and Eye AF can prioritize a subject's pupil for excellent portraits even with a shallow depth of field.

Full HD and XAVC S Format

Shoot Full HD 1920 x 1080 video at frame rates of 60p, 30p, and 24p with the high-bit-rate 50 Mbps XAVC S format. This results in excellent image quality with minimal noise and artifacts without requiring a large amount of disk space. Additionally, the system uses linear PCM sound for high quality audio.

When recording internally, users will record video with a 4:2:0 sampling at 8-bit, however, to even further improve image quality the a7 II has clean HDMI output for use with an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

Customizable Color Profiles and S-Log2 Gamma

To make sure the a7 II is able to use its extensive dynamic range while recording video it incorporates extensive customizable color and gamma controls. Users can adjust the gamma, black level, knee, color level, and more. Also users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Audio Input & Headphone Jack

The a7 II features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more the a7 II is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs. For monitoring audio the a7 II features a 3.5mm headphone jack as well as real time audio levels for a visual reference.

Body Design

Refined EVF, LCD, and Ergonomics

• High-resolution 2.36m-dot OLED viewfinder offers a bright, clear means for eye-level viewing.
• Rear LCD now features a higher 1.2m-dot resolution along with a versatile tilting design that moves upward 107° and downward 41° for working from high and low angles.
• Featuring a larger, more refined grip shape, users will find the a7 II to have a more secure feel even when large lenses are mounted.
• Shutter release button has been reshaped and moved forward for a more natural shooting position and a decrease in camera shake.
• Button customization is available with the ability to assign any of 56 functions to any of the 10 customizable buttons for a more personalized setup.

Magnesium Alloy Construction and Robust Lens Mount

• Well-built design includes a magnesium alloy top cover, front cover, and internal structure and the lens mount has been redesigned with greater strength and rigidity for extra security when using larger or longer lenses.
• Improved weather sealing for greater dust and moisture resistance, providing more protection when shooting out in the elements.
• Optical filter on the sensor has an anti-static coating and there is an anti-dust mechanism to prevent dust from adhering to the sensor.

Connectivity

Wi-Fi and NFC

Built-in Wi-Fi connectivity enables the a7 II to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7 II Overview

Key Features

• 24.3MP Full-Frame Exmor CMOS Sensor
• BIONZ X Image Processor
• 5-Axis SteadyShot INSIDE Stabilization
• Enhanced Fast Hybrid AF and 5 fps Burst
• Full HD XAVC S Video and S-Log2 Gamma
• 3.0" 1,229k-Dot Tilting LCD Monitor
• XGA 2.36M-Dot OLED Electronic Viewfinder
• Weather-Resistant Magnesium Alloy Body
• Refined Grip & Robust Lens Mount
• FE 28-70mm f/3.5-5.6 OSS Lens

ony a7 II Mirrorless Camera

Full-Frame Alpha Stabilized

Sony has taken their line of full-frame cameras to the next level with the a7 II Mirrorless Camera, which features 5-axis SteadyShot INSIDE image stabilization with 4.5 stops of compensation. Operation of the 24.3-megapixel series has been streamlined with a redesigned grip, shutter release button, and customizable controls; the a7 II also features a moisture- and dust-resistant design with a magnesium alloy body and a more robust lens mount. And, with refined algorithms and better utilization of the BIONZ X image processor, the a7 II has an enhanced Fast Hybrid AF system that is about 30% faster than the previous model along with a 5 fps burst rate with continuous autofocus.

Full-Frame Sensor, BIONZ X Processor, and Stabilization

Incorporated into the a7 II's redesigned body is a full-frame 24.3MP Exmor CMOS sensor, which offers a wide dynamic range with minimal noise and rich, subtle gradations. The sensor also offers an ISO range of 100-51,200 which can be expanded down to ISO 50. Coupled with the BIONZ X processor, this camera also supports fluid performance for high-speed shooting applications, including the ability to shoot continuously at up to 5 fps and record Full HD video at up to 60p

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte a7 II is a 5-axis SteadyShot INSIDE image stabilization system, which compensates for five types of camera shake encountered during handheld shooting of still images and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. This system will compensate for approximately 4.5 stops of shutter speed for working with a huge variety of subjects.

Enhanced Fast Hybrid AF

Utilizing 117 phase-detection and 25 contrast-detection autofocus points with a wide area of coverage, the a7 II can smoothly and quickly track fast-moving subjects throughout the frame. It optimizes for both speed and accuracy with an enhanced algorithm that improves performance by about 30% when compared to previous generations. This just-developed algorithm will more accurately predict subject movement for tracking that is 1.5x more accurate. Also, Lock-on AF tracking will analyze more information from the scene to provide dramatically improved accuracy and stability and Eye AF can prioritize a subject's pupil for excellent portraits even with a shallow depth of field.

Video Recording

Full HD and XAVC S Format

Shoot Full HD 1920 x 1080 video at frame rates of 60p, 30p, and 24p with the high-bit-rate 50 Mbps XAVC S format. This results in excellent image quality with minimal noise and artifacts without requiring a large amount of disk space. Additionally, the system uses linear PCM sound for high quality audio.

When recording internally, users will record video with a 4:2:0 sampling at 8-bit, however, to even further improve image quality the a7 II has clean HDMI output for use with an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

Customizable Color Profiles and S-Log2 Gamma

To make sure the a7 II is able to use its extensive dynamic range while recording video it incorporates extensive customizable color and gamma controls. Users can adjust the gamma, black level, knee, color level, and more. Also users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Audio Input & Headphone Jack

The a7 II features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more the a7 II is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs. For monitoring audio the a7 II features a 3.5mm headphone jack as well as real time audio levels for a visual reference.

Body Design

Refined EVF, LCD, and Ergonomics

• High-resolution 2.36m-dot OLED viewfinder offers a bright, clear means for eye-level viewing.
• Rear LCD now features a higher 1.2m-dot resolution along with a versatile tilting design that moves upward 107° and downward 41° for working from high and low angles.
• Featuring a larger, more refined grip shape, users will find the a7 II to have a more secure feel even when large lenses are mounted.
• Shutter release button has been reshaped and moved forward for a more natural shooting position and a decrease in camera shake.
• Button customization is available with the ability to assign any of 56 functions to any of the 10 customizable buttons for a more personalized setup.

Magnesium Alloy Construction and Robust Lens Mount

• Well-built design includes a magnesium alloy top cover, front cover, and internal structure and the lens mount has been redesigned with greater strength and rigidity for extra security when using larger or longer lenses.
• Improved weather sealing for greater dust and moisture resistance, providing more protection when shooting out in the elements.
• Optical filter on the sensor has an anti-static coating and there is an anti-dust mechanism to prevent dust from adhering to the sensor.

Connectivity

Wi-Fi and NFC

Built-in Wi-Fi connectivity enables the a7 II to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

A Versatile Standard

A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.

Optical Design

• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus, Image Stabilization, and Design

• An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Sony Alpha a7 II Mirrorless Digital Camera with Sony FE 85mm F1.8 Lens

Key Features

• 24.3MP Full Frame Exmor CMOS Sensor
• BIONZ X Image Processor
• 5-Axis SteadyShot INSIDE Stabilization
• Enhanced Fast Hybrid AF and 5 fps Burst

Sony a7 II Overview

Sony has taken their line of Full Frame cameras to the next level with the Alpha a7 II Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens, which features 5-axis SteadyShot INSIDE image stabilization with 4.5 stops of compensation for pitch, yaw, horizontal shift, vertical shift, and roll. Operation of the 24.3-megapixel series has been streamlined with a redesigned grip, shutter release button, and customizable controls. The a7 II also features a moisture- and dust-resistant design with a magnesium alloy body and a more robust lens mount. And, with refined algorithms and better utilization of the BIONZ X image processor, the a7 II has an enhanced Fast Hybrid AF system that is about 30% faster than the previous model along with a 5 fps burst rate with continuous autofocus as well as a 40% faster start time.

The 24.3-megapixel sensor enables high resolution images and low light effectiveness with its standard ISO sensitivity Range of 100-25600. The BIONZ X image processor offers fast processing and operation speeds and front-end LSI (large-scale integration) improves the early stages of image processing resulting in more natural details and richer tones. And, 16-bit image processing and 14-bit RAW output preserves the detail provided by the sensor.

In addition to highly detailed stills with smooth gradations, the a7 II now has access to the high-bit-rate XAVC S format with 60p, 30p, and 24p recording options, all at 50 Mbps. The look of movies can also be adjusted with picture profiles, including the addition of the S-Log2 gamma setting with a dynamic Range approximately 1,300% of the standard sRGB spectrum. Timecode and user bit settings are available as well as clean HDMI output for a variety of recording options.

The advanced Sony Multi-Interface shoe expands compatibility options for flash, microphone, and other accessories and, as an E-mount Full Frame camera, the a7 II is compatible with all present APS-C E-mount lenses in APS-C crop mode as well as new E-mount Full Frame Zeiss and Sony G-series lenses. Lens mount adapters with a tripod mount are also available to use A-mount lenses on E-mount cameras, and an optional dedicated battery grip enables stable extended shooting and vertical orientation stability.

Rounding out the a7 II's imaging capabilities, both a 3.0" 1,228.8k-dot tilting LCD monitor and 2.36 million-dot OLED electronic viewfinder are available for image monitoring and review. Built-in Wi-Fi connectivity, with support for NFC, is available, too, for instant sharing of imagery from the camera as well as remote camera control from a linked mobile device.

Bundled with the a7 II in this kit is the FE 28-70mm f/3.5-5.6 OSS E-mount lens. This wide-to-portrait zoom incorporates three aspherical elements and one extra-low dispersion element into its design to minimize chromatic aberrations and enhance overall image clarity. An optical SteadyShot image stabilization system has also been added to minimize the appearance of camera shake to suit working in dim lighting and with low shutter speeds. This stabilization will work with the in-body stabilization found in the camera. It has a minimum focus distance of 11.8".

24.3MP Exmor CMOS Image Sensor and BIONZ X Image Processor

Incorporated into the a7II's redesigned body are a 24.3-megapixel Exmor CMOS image sensor and BIONZ X image processor, which work together to enable a wide dynamic Range with minimal noise and rich, subtle gradations. The camera features an ISO Range of 100-51,200 which can be expanded down to ISO 50. Also, this combination allows the a7II to reproduce details with excellent clarity.

Benefitting image quality is the use of detail reproduction technology and diffraction-reducing technology which suppresses the effects of diffraction to reproduce fine details at small aperture settings. Add to this area-specific noise reduction to Selectively apply different noise reduction to each area for clear imagery. Also, the sensor features 16-bit image processing with a 14-bit RAW output to preserve detail and ensure optimal quality for later adjustment.

Further improved in this generation is metering performance, which is now possible down to a rated -1 EV. Also, the a7II will start up approximately 40% faster than the previous generation for almost instant on.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte a7II is a remarkable 5-axis SteadyShot INSIDE image stabilization system. This compensates for five types of camera shake encountered during handheld shooting of still images and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. This system will compensate for approximately 4.5 stops of shutter speed for working with a huge variety of subjects.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high magnification imagery on the other hand will benefit from the inclusion of horizontal and vertical shift compensation. And, all shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

When using lenses that do not transmit imaging data to the camera, manual settings can be used to input the correct focal length and ensure proper stabilization. Also, the viewfinder can be used to preview the amount of compensation by pressing the shutter release button halfway or magnifying the image.

Enhanced Fast Hybrid AF

Utilizing 117 phase-detection and 25 contrast-detection autofocus points with a wide area of coverage, the a7II can smoothly and quickly track fast-moving subjects throughout the frame. It optimizes for both speed and accuracy with an enhanced algorithm that improves performance by about 30% when compared to previous generations. This just developed algorithm will also more accurately predict subject movement for tracking that is 1.5x more accurate. Additionally, it can capture images at a rate of 5 fps while using continuous autofocus and automatic exposure. This can be captured in a burst of up to 77 frames when shooting in JPEG Fine L format and a continuous AF Display allows users to view the active AF points.

Another feature available with this AF system is a Lock-on AF tracking that will analyze more information from the scene to provide dramatically improved accuracy and stability. Eye AF is also available which will prioritize a subject's pupil for excellent portraits even with a shallow depth of field.

Full HD Video Recording and XAVC S format

Shoot full HD 1920 x 1080 video at frame rates of 60p, 30p, and 24p with the high-bit-rate 50Mbps XAVC S format. This results in excellent image quality with minimal noise and artifacts without requiring a large amount of disk space. Additionally, the system using linear PCM sound for high quality audio.

When recording internally, users will record video with a 4:2:0 sampling at 8-bit, however, to even further improve image quality the a7II has clean HDMI output for use with an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

Timecode and User Bit Settings

The a7II has multiple timecode recording options to meet different workflows. It has the standard 'Record Run" mode that only advances the timecode when recording, as well as "Free Run" timecode that advances the timecode even when not recording, which can be great for syncing multiple cameras at live events. It can also record timecode in both drop frame and non-drop frame modes. When recording internally the a7II is also able to output timecode via HDMI.

Customizable Color Profiles and S-Log2 Gamma

To make sure the a7II is able to use its extensive dynamic Range while recording video it incorporates extensive customizable color and gamma controls. Users can adjust the gamma, black level, knee, color level, and more. Also users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility.

3.0" 1,228.8k-Dot Tilting LCD Monitor

with a higher 1,228.8k-dot resolution, the LCD screen will provide shooters with an excellent screen for composing images, adjusting settings, and reviewing video and photos. It also tilts upward 107° and downward 41° for working with multiple shooting angles. Use in sunlight is improved with the implementation of WhiteMagic technology which doubles the brightness of the display through a RGBW pixel structure.

0.5" 2.36M-Dot XGA OLED Tru-Finder Electronic Viewfinder

with its 3-lens optical system the viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings. You'll enjoy rich tonal gradations and improved contrast. High-end features like 100% frame coverage and a wide viewing angle enable comfortable and stable eye-level composition.

Redesigned Grip, Shutter Release Button, and Controls

with a larger, more refined shape to the grip, users will find the a7II to have a more secure feel and grasp even when large lenses are mounted. Also, the shutter release button has been reshaped and moved forward for a more natural shooting position and a decrease in camera shake. The controls also have been refined with new position for easier handling and improved operation. Button customization is available with the ability to assign any of 56 functions to any of the 10 customizable buttons for a more personalized setup.

Magnesium Alloy Construction and Robust Lens Mount

The compact form is well-built with a magnesium allow top cover, front cover, and internal structure. The lens mount has been redesigned with a greater strength and rigidity for extra security when using larger or longer lenses. The body itself also features greater sealing for dust and moisture resistance, providing more protection when shooting out in the elements. Additionally, the optical filter on the sensor has an anti-static coating and there is an anti-dust mechanism to prevent dust from adhering to the sensor.

Audio Input & Headphone Jack

The a7II features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more the a7II is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs. for monitoring audio the a7II features a 3.5mm headphone jack as well as real time audio levels for a visual reference.

Built-In Wi-Fi Connectivity with NFC

Built-in Wi-Fi connectivity enables the a7II to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Additionally, PlayMemories Camera Apps are also supported via the built-in Wi-Fi connection, and allow you to personalize the camera's features depending on specific shooting styles. Apps are available to suit creating portraits, detailed close-ups, sports, time lapse, motion shot, and other specific types of imagery.

Other Camera Features

• Picture Effect modes: Posterization (Color, B&W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera, Soft High-Key, Soft Focus, HDR Painting, Rich-Tone Monochrome, Miniature, Watercolor, and Illustration.
• Creative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, and Sepia (all with +/- 3 step contrast, saturation, and sharpness adjustment).
• Color space: sRGB standard (with sYCC gamut) and Adobe RGB standard compatible with TRILUMINOS Color.
• Picture Profile parameters: Black Level, Gamma (Movie, Still, Cine 1-4, ITU709, ITU709 [800%], S-Log2), Black Gamma, Knee, Color Mode, Color Level, Color Phase, Color Depth, Detail, Copy, and Reset.
• Scene Selection modes: Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night Scene, Hand-held Twilight, and Anti Motion Blur.
• Face Detection is available to base exposure and focus on up to eight recognized faces. Furthermore, Eye AF can be used for even greater precision by maintaining critical focus on a subject's eye.
• 2x Clear Image Zoom can be used to effectively double the magnification afforded by any lens in use with minimal image degradation. for even greater magnification, 1.5x and 2x Smart zoom is available, as well as 4x digital zoom.
• Pre-flash TTL control with flash bracketing available and a variety of flash modes, including: Flash off, auto, fill-flash, rear sync, slow sync, red-eye reduction, hi-speed sync, and wireless control

Sony FE 85mm f/1.8 Overview

An ideal portrait-length prime, the FE 85mm f/1.8 from Sony is a sleek short-telephoto lens designed for Full Frame E-mount mirrorless cameras. The bright f/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with Selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.

• Prime portrait-length lens is designed for Full Frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.
• Bright f/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.
• One extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.
• Double linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.
• The focus hold button on the lens barrel can be used to hold the focusing position, or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF/MF switch for tactile control over the focus mode.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.
• Dust- and moisture-resistant design for increased protection to the elements.

Sony A7 III Overview

Key Features

• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0" 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 and 10 fps Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• USB Type-C Port, Weather-Sealed Design

Well-Rounded Perfection

Distinguished by its updated sensor design, the Sony a7 III is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots.

Full-Frame BSI Sensor and BIONZ X Processor

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. The BSI design also dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

UHD 4K Video Recording in XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and uses 2.4x oversampling, which renders greater detail, and full pixel readout is possible, too, for higher quality imagery with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and FHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.

The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

S-Log3, HLG, and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Shooters can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

HLG (Hybrid Log-Gamma) support is available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Autofocus and Image Stabilization

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing.

• Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject
• Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
• Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes
• Focus Magnifier function can be used for critical focus when homing in on minute subject details
• Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Connectivity

• The XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.

• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm and 24-105mm F4 Lenses

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom Range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.

Other Camera Features

• A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
• An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
• Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
• Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Sony FE 24-105mm f/4 G OSS Overview

Designed for versatility, the FE 24-105mm f/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful Range of focal lengths is a constant f/4 maximum aperture, which maintains consistent performance throughout the zoom Range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.

Further adding to the versatility, this 24-105mm f/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with Select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.

• Covering a versatile wide-angle to short-telephoto Range, this 24-105mm lens is designed for Full Frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length Range.
• A constant f/4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Four aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom Range for improved sharpness and clarity.
• Three extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.
• A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
• A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to Select settings.
• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• The front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm and 24-70mm F4 Lenses

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Sony a7 III Overview

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom Range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.

Other Camera Features

• A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
• An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
• Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
• Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Sony FE 24-70mm f/4 ZA OSS Overview

Walk around all day with the Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens from Sony, a compact Full Frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f/4 aperture makes operation smooth and consistent throughout the zoom Range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.

• Based on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.
• Covering wide-angle to short telephoto perspectives, this compact 24-70mm can quickly become a go-to lens for Sony's Full Frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 36-105mm equivalent zoom Range.
• A constant f/4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Zeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Five aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Sony a7 III Overview

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair To realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition To speed and AF, the processing improvements also help To realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded To ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor To minimize moir and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective To minimize the appearance of camera shake by up To 5 stops.

Beyond just updates To the imaging system, the a7 III body design has also been revised To include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design To better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed To achieve up To approximately 710 shots per charge. Suiting the camera use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor To offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating To improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded To ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI To realize faster processing times along with the ability To capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up To 10 fps at full resolution, for up To 177 consecutive frames, and with full-time AfAE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up To 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared To previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AfAE tracking compatibility.

The apt focus system also lends itself To a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points To retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used To base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye To the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users To confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up To 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moir © and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid To high sensitivities To permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up To 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set To either 30p or 24p. In addition To high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users To adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up To 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition To S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow To mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking To benefit manual focus operation.
• In addition To the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107 ; and downward 41 To benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved To better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed To resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured To partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated To support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition To a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera To be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III To instantly share imagery To mobile devices for direct sharing online To social networking, via email, and To cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f3.5-5.6 OSS Lens

Included with the camera is the versatile wide-angle To portrait-length FE 28-70mm f3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements To control both chromatic and spherical aberrations throughout the zoom Range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance To suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.

Other Camera Features

• A Ratings function lets you assign star values, from 1-5, To images in-camera for faster editing and sorting at home during post-production.
• An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
• Anti-flicker shooting automatically recognizes and times the shutter action To minimize the flicker effect for more consistent results on still images.
• Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 To +3 steps), Saturation (-3 To +3 steps), Sharpness (-3 To +3 steps).

Sony Alpha a7 III Mirrorless Digital Camera with Sony 24-105mm F4 Lens

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair To realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition To speed and AF, the processing improvements also help To realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded To ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor To minimize moir and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective To minimize the appearance of camera shake by up To 5 stops.

Beyond just updates To the imaging system, the a7 III body design has also been revised To include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design To better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed To achieve up To approximately 710 shots per charge. Suiting the camera use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor To offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating To improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded To ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI To realize faster processing times along with the ability To capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up To 10 fps at full resolution, for up To 177 consecutive frames, and with full-time AfAE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up To 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared To previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AfAE tracking compatibility.

The apt focus system also lends itself To a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points To retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used To base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye To the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users To confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up To 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moir and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid To high sensitivities To permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up To 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set To either 30p or 24p. In addition To high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users To adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up To 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition To S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow To mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking To benefit manual focus operation.
• In addition To the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107‚° and downward 41‚° To benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved To better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed To resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured To partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated To support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition To a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera To be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III To instantly share imagery To mobile devices for direct sharing online To social networking, via email, and To cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 24-105mm f4 G OSS Overview

Designed for versatility, the FE 24-105mm f4 G OSS Lens from Sony is a wide-angle To short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful Range of focal lengths is a constant f4 maximum aperture, which maintains consistent performance throughout the zoom Range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements To control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied To suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.

Further adding To the versatility, this 24-105mm f4 also incorporates an Optical SteadyShot image stabilization system To minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with Select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, To enable its use in trying weather conditions.

• Covering a versatile wide-angle To short-telephoto Range, this 24-105mm lens is designed for Full Frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length Range.
• A constant f4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Four aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements To noticeably reduce spherical aberrations and distortion throughout the zoom Range for improved sharpness and clarity.
• Three extra-low dispersion elements are also used To minimize color fringing and chromatic aberrations for greater color accuracy.
• A Nano AR Coating has been applied To reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Optical SteadyShot image stabilization helps To minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera sensor-shift type image stabilization for more effective control of camera blur.
• A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute To more natural, intuitive manual focus control.
• A focus hold button and AfMF switch are present on the lens barrel for intuitive tactile control and rapid access To Select settings.
• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• The front lens element features a fluorine coating To protect against smudges and dust from adhering To the glass surface.
• Rounded nine-blade diaphragm contributes To a pleasing bokeh quality when employing Selective focus techniques.

Sony Alpha a7 III Mirrorless Digital Camera with Sony 24-70mm F4 Lens

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Sony a7 III Overview

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 24-70mm f/4 ZA OSS Overview

Walk around all day with the Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens from Sony, a compact Full Frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f/4 aperture makes operation smooth and consistent throughout the zoom Range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.

• Based on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.
• Covering wide-angle to short telephoto perspectives, this compact 24-70mm can quickly become a go-to lens for Sony's Full Frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 36-105mm equivalent zoom Range.
• A constant f/4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Zeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Five aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.