Panasonic Lumix S 85mm f/1.8  Overview

Key Features

• L-Mount Lens/Full-Frame format
• Aperture Range: f/1.8 to f/22
• Two Extra-Low Dispersion Elements
• Linear AF Motor
• Weather-Sealed Construction
• Rounded 9-Blade Diaphragm

Sleek and nimble, the  Panasonic Lumix S 85mm f/1.8  is a compact short-telephoto prime designed for full-frame L-mount mirrorless cameras. The 85mm focal length is ideally suited for portraiture and more Selective shooting and pairs with a modestly bright f/1.8 maximum aperture that offers depth of field control while also promoting a sleek form factor. The optical design incorporates a pair of extra-low dispersion elements, which help to reduce color fringing and chromatic aberrations in order to achieve high clarity and accurate color rendering. This lens is also characterized by its linear AF motor, for fast focusing performance, and its dust-, moisture-, and freeze-resistant design to enable working in tough environmental conditions.

• Prime portrait-length lens is designed for full-frame L-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.
• Bright f/1.8 maximum aperture offers control over depth of field and suits working in available lighting conditions as well as promotes a compact form factor.
• Two extra-low dispersion elements reduce chromatic aberrations and limit color fringing for improved clarity and color accuracy.
• Linear autofocus motor delivers smooth, precise, and near silent focusing performance to benefit both stills and video applications.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.
• Dust-, moisture-, and freeze-resistant design for increased protection to the elements.

Panasonic Lumix S5 Mirrorless Camera with 20-60mm Lens

Key Features

• 24.2MP Full-Frame CMOS Sensor
• UHD 4K60 Video,10-Bit Internal Recording
• V-Log, HDR, and Dual Native ISO
• 2.36m-Dot 0.74x-Magnification OLED LVF
• 3.0" 1.84m-Dot Free-Angle Touchscreen
• Contrast-Detect 225-Area DFD AF System
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200, up to 7 fps Shooting
• 96MP High-Res Mode, Dual SD Card Slots
• Lumix S 20-60mm f/3.5-5.6 Lens

Well-rounded, lightweight, and sleek, the Panasonic Lumix S5 meshes capable video and photo capabilities with a portable body design. Featuring a full-frame 24.2MP CMOS sensor, the S5 is distinguished by its UHD 4K60 10-bit internal recording, Dual Native ISO, and wide 14+-stop dynamic range. Beyond video, it caters to a versatile range of stills applications with 7 fps continuous shooting, ISO 100-51200 native range, and even a 96MP High-Res Shot mode. Regardless if working with photo or video, the S5 maintains a quick and accurate 225-area DFD autofocus system with refined subject tracking, as well as 5-axis sensor-shift image stabilization to minimize the appearance of camera shake.

In terms of physical design, the S5 borrows elements from the larger S1-series of cameras but has a smaller footprint and lighter weight profile for improved portability. The S5 incorporated a 2.36m-dot OLED electronic viewfinder and a free-angle 3.0" 1.84m-dot touchscreen LCD, and it has built-in Wi-Fi and Bluetooth for wireless connectivity. Dual SD memory card slots are featured, too, for flexible file storage and the body also has a splash- and dust-sealed design for working in trying conditions.

Panasonic Lumix S5 Mirrorless Camera

Well-rounded, lightweight, and sleek, the Panasonic Lumix S5 meshes capable video and photo capabilities with a portable body design. Featuring a full-frame 24.2MP CMOS sensor, the S5 is distinguished by its UHD 4K60 10-bit internal recording, Dual Native ISO, and wide 14+-stop dynamic range. Beyond video, it caters to a versatile range of stills applications with 7 fps continuous shooting, ISO 100-51200 native range, and even a 96MP High-Res Shot mode. Regardless if working with photo or video, the S5 maintains a quick and accurate 225-area DFD autofocus system with refined subject tracking, as well as 5-axis sensor-shift image stabilization to minimize the appearance of camera shake.

In terms of physical design, the S5 borrows elements from the larger S1-series of cameras but has a smaller footprint and lighter weight profile for improved portability. The S5 incorporated a 2.36m-dot OLED electronic viewfinder and a free-angle 3.0" 1.84m-dot touchscreen LCD, and it has built-in Wi-Fi and Bluetooth for wireless connectivity. Dual SD memory card slots are featured, too, for flexible file storage and the body also has a splash- and dust-sealed design for working in trying conditions.

24.2MP Full-Frame CMOS Sensor and Venus Engine

Featuring a full-frame 24.2MP CMOS sensor and an updated Venus Engine, the S5 balances high sensitivity, a wide dynamic range, and speed. The sensor-processor combination enables a useful ISO 100-51200 range, which can be expanded to ISO 50-204800, to suit working in a variety of lighting conditions. For working with fast-moving subjects, the S5 also enables full-res shooting at up to 7 fps with AF-S or 6 fps with AF-C, or up to an impressive 60 fps continuous shooting when using 6K or 4K PHOTO modes.

UHD 4K HDR Video Recording

In addition to stills, the S5 also sports highly capable video recording assets, including full-frame UHD 4K30p internal recording with 4:2:2 10-bit color and UHD 4K60p recording using an APS-C sensor area and 4:2:0 10-bit color. Full HD recording at 60 fps, as well as 4K at 30 fps, is also supported with 8-bit color and no recording time limits. Also, high-speed recording is possible, up to Full HD at 180 fps, and anamorphic recording is also available.

Borrowing from Panasonic's broadcast line of video cameras, Dual Native ISO helps to achieve a balanced combination of low noise and high sensitivity to better suit working in a variety of lighting conditions. Two dedicated circuits are provided for each pixel: a Low ISO circuit provides base sensitivities of ISO 100 for normal use, ISO 640 when V-Log is applied, ISO 400 when HLG is applied, and ISO 200 when Cinelike D2/V2 is applied; a Low Noise circuit provides base sensitivities of ISO 640 for normal use, ISO 4000 when V-Log is applied; ISO 2500 when HLG is applied, and ISO 1250 when Cinelike D2/V2 is applied.

Optimizing your recording for post-production color adjustment, the S5 also features a pair of gamma settings suited to capturing a wide dynamic range. V-Log has been pre-installed on this camera and is used to capture a flat, neutral gamma curve and an equivalent 14+ stops of dynamic range, making it well-suited for grading. Additionally, a High Dynamic Range mode, and Hybrid Log Gamma, can be used to record greater detail in both the shadow and highlight regions of a scene. Additional picture styles are available to provide a more gradable image, such as Cinelike V2 and Cinelike D2, as well as an in-camera LUT to make monitoring easier. Additionally, recording to an optional external recorder is possible, via the HDMI Type D port, and support for an external microphone and headphones are also available via dedicated 3.5mm jacks.

Body Design

• Used in conjunction with other members of the L-Mount Alliance, the L lens mount is a versatile interface with a mount diameter of 51.6mm and a flange distance of 20mm for working with a broad range of optics.
• High-resolution 2.36m-dot OLED EVF offers a clear 0.74x magnification along with a smooth 60 fps or 120 fps changeable refresh rate.
• Rear 3.0" 1.84m-dot LCD is a bright, clear means for live view shooting as well as playback and menu navigation. The screen features a free-angle design to suit working from high, low, and front-facing angles, and its touchscreen design affords intuitive settings control.
• Durable, weather-sealed construction is splash and dust-resistant to accommodate working in harsh weather conditions and trying environments.
• Dual SD memory card slots—one UHS-II-compatible slot, one UHS-I-compatible slot—offer improved flexibility for image storage, allowing you to segregate raw and JPEG files to different cards, save duplicate files to both cards, or simply double your storage space with overflow recording.
• A USB Type-C port allows for fast file transferring as well as high-speed in-camera battery charging. Additionally, an HDMI Type D port benefits video applications, a 2.5mm port can be used with the optional DMW-RS2 Remote Shutter, and 3.5mm microphone and headphone jacks suit advanced audio recording needs.
• DMW-BLK22 rechargeable lithium-ion battery is rated for approximately 440 shots per charge when working with the rear monitor, 470 shots per charge with the EVF, and 1500 shots per charge when Power Save LVF mode is on.
• High-precision shutter mechanism offers a top mechanical speed of 1/8000 sec and a flash sync speed of 1/250 sec.

Sensor-Shift Image Stabilization

Helping to achieve the utmost sharpness when photographing handheld, Dual I.S. 2 combines the S5's 5 stop-rated 5-axis sensor-shift image stabilization technology with lens-based 2-axis image stabilization to compensate for a broader range of movement types to render sharper, clearer imagery. Dual I.S. 2 requires the use of compatible Lumix lenses featuring O.I.S. This stabilization system is able to compensate for approximately 6.5 stops of camera shake.

DFD Autofocus System

For accelerated autofocus performance, the DFD (Depth-From-Defocus) technology quickly calculates the distance to subjects and adjusts the focusing position in as little as 0.08 seconds, with sensor and lens communication occurring at rates up to 480 fps. This contrast-detection type focus method benefits both still and video recording modes, as well as subject tracking applications, using Advanced AI Technology, where subject type, color, size, and motion vectors are used to intelligently lock-onto the moving subjects and ensure precise focus. When working with portrait subjects, face, eye, head, body, and animal detection capabilities make it easier to prioritize focusing on specific areas of the subject. The focusing sensitivity and speed can be adjusted to further improve performance with certain subjects. It also features 225 AF areas, which provide excellent control over where the camera will focus. Additionally, supporting working in low-light conditions, a Low Light AF feature enables accurate AF performance down to -6 EV.

Benefitting manual focus operation, focus peaking is available that highlights bright edges of contrast with a colored outline for quickly recognizing your focus point, as well as Touch MF Assist for touch-to-focus operation. Other AF features include an AF Point Scope setting that temporarily magnifies the subject by 3x to 10x for confirmation of the focus position and a custom selectable AF zone for Multi AF / Custom Multi AF.

6K and 4K PHOTO

Utilizing the S5's video recording capabilities, a trio of still shooting modes are available for recording continuous 3:2 or 4:3 8MP stills at a 60 or 30 fps shooting rate or 18MP stills at a 30 fps shooting rate:

• Burst: This mode will allow you to continuously record, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• Pre-Burst: This mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record images one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• Burst (S/S): This mode most closely follows the video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8 or 18MP frame.

Bluetooth and Wi-Fi

Bluetooth Low Energy (4.2) provides constant connection between your smartphone or table and the camera with minimal power consumption. For more robust wireless activities, IEEE 802.11ac and b/g/n support is also available for faster transmission and more fluid remote control and monitoring.

Complementing the camera's wireless connectivity, Lumix Sync is an iOS and Android app designed to pair with the camera for smartphone or tablet-based remote shooting control and wireless image transferring.

Other Camera Features

• By using sensor-shift stabilization technology, the S5 features a High Resolution mode to capture and compile eight separate exposure to create a single 96MP raw or JPEG file. Suitable for static subjects and when working on a tripod, this mode creates a more highly detailed and color accurate image than a single shot alone can produce and produces an image with a 12000 x 8000-pixel resolution.
• HLG Photo mode offers increased dynamic range for improved detail in shadow and highlight regions of the image. When working in HLG Photo mode, images can be saved as an HSP file in either 4K or full resolution, in addition to JPEG and raw formats, for vivid playback on 4K televisions.
• In addition to conventional 3:2, 4:3, 1:1, and 16:9 ratios, photos can also be recorded in 65:24 and 2:1 panoramic formats.
• Helping to contain bright highlights, Highlight Weighted Metering mode prioritizes highlight values when making an exposure metering in order to prevent scenes from blowing out.
• Offering more versatility than standard Auto White Balance (AWB), an AWBw setting will retain a reddish warm tint while AWBc offers a cooler, bluish tint.
• Photo Style modes: Standard, Vivid, Natural, Flat, Landscape, Portrait, Monochrome, L. Monochrome, L. Monochrome D, Cinelike D, Cinelike V, Like709, Standard (HLG), Monochrome (HLG), Like2100, and My Photo Style.

Panasonic DC-S5 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor

• UHD 4K60 Video,10-Bit Internal Recording
• V-Log, HDR, and Dual Native ISO
• 2.36m-Dot 0.74x-Magnification OLED LVF
• 3.0" 1.84m-Dot Free-Angle Touchscreen
• Contrast-Detect 225-Area DFD AF System
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200, up to 7 fps Shooting
• 96MP High-Res Mode, Dual SD Card Slots

Well-rounded, lightweight, and sleek, the Panasonic Lumix S5 meshes capable video and photo capabilities with a portable body design. Featuring a full-frame 24.2MP CMOS sensor, the S5 is distinguished by its UHD 4K60 10-bit internal recording, Dual Native ISO, and wide 14+-stop dynamic range. Beyond video, it caters to a versatile range of stills applications with 7 fps continuous shooting, ISO 100-51200 native range, and even a 96MP High-Res Shot mode. Regardless if working with photo or video, the S5 maintains a quick and accurate 225-area DFD autofocus system with refined subject tracking, as well as 5-axis sensor-shift image stabilization to minimize the appearance of camera shake.

In terms of physical design, the S5 borrows elements from the larger S1-series of cameras but has a smaller footprint and lighter weight profile for improved portability. The S5 incorporated a 2.36m-dot OLED electronic viewfinder and a free-angle 3.0" 1.84m-dot touchscreen LCD, and it has built-in Wi-Fi and Bluetooth for wireless connectivity. Dual SD memory card slots are featured, too, for flexible file storage and the body also has a splash- and dust-sealed design for working in trying conditions.

24.2MP Full-Frame CMOS Sensor and Venus Engine

Featuring a full-frame 24.2MP CMOS sensor and an updated Venus Engine, the S5 balances high sensitivity, a wide dynamic range, and speed. The sensor-processor combination enables a useful ISO 100-51200 range, which can be expanded to ISO 50-204800, to suit working in a variety of lighting conditions. For working with fast-moving subjects, the S5 also enables full-res shooting at up to 7 fps with AF-S or 6 fps with AF-C, or up to an impressive 60 fps continuous shooting when using 6K or 4K PHOTO modes.

UHD 4K HDR Video Recording

In addition to stills, the S5 also sports highly capable video recording assets, including full-frame UHD 4K30p internal recording with 4:2:2 10-bit color and UHD 4K60p recording using an APS-C sensor area and 4:2:0 10-bit color. Full HD recording at 60 fps, as well as 4K at 30 fps, is also supported with 8-bit color and no recording time limits. Also, high-speed recording is possible, up to Full HD at 180 fps, and anamorphic recording is also available.

Borrowing from Panasonic's broadcast line of video cameras, Dual Native ISO helps to achieve a balanced combination of low noise and high sensitivity to better suit working in a variety of lighting conditions. Two dedicated circuits are provided for each pixel: a Low ISO circuit provides base sensitivities of ISO 100 for normal use, ISO 640 when V-Log is applied, ISO 400 when HLG is applied, and ISO 200 when Cinelike D2/V2 is applied; a Low Noise circuit provides base sensitivities of ISO 640 for normal use, ISO 4000 when V-Log is applied; ISO 2500 when HLG is applied, and ISO 1250 when Cinelike D2/V2 is applied.

Optimizing your recording for post-production color adjustment, the S5 also features a pair of gamma settings suited to capturing a wide dynamic range. V-Log has been pre-installed on this camera and is used to capture a flat, neutral gamma curve and an equivalent 14+ stops of dynamic range, making it well-suited for grading. Additionally, a High Dynamic Range mode, and Hybrid Log Gamma, can be used to record greater detail in both the shadow and highlight regions of a scene. Additional picture styles are available to provide a more gradable image, such as Cinelike V2 and Cinelike D2, as well as an in-camera LUT to make monitoring easier. Additionally, recording to an optional external recorder is possible, via the HDMI Type D port, and support for an external microphone and headphones are also available via dedicated 3.5mm jacks.

Body Design

• Used in conjunction with other members of the L-Mount Alliance, the L lens mount is a versatile interface with a mount diameter of 51.6mm and a flange distance of 20mm for working with a broad range of optics.
• High-resolution 2.36m-dot OLED EVF offers a clear 0.74x magnification along with a smooth 60 fps or 120 fps changeable refresh rate.
• Rear 3.0" 1.84m-dot LCD is a bright, clear means for live view shooting as well as playback and menu navigation. The screen features a free-angle design to suit working from high, low, and front-facing angles, and its touchscreen design affords intuitive settings control.
• Durable, weather-sealed construction is splash and dust-resistant to accommodate working in harsh weather conditions and trying environments.
• Dual SD memory card slots—one UHS-II-compatible slot, one UHS-I-compatible slot—offer improved flexibility for image storage, allowing you to segregate raw and JPEG files to different cards, save duplicate files to both cards, or simply double your storage space with overflow recording.
• A USB Type-C port allows for fast file transferring as well as high-speed in-camera battery charging. Additionally, an HDMI Type D port benefits video applications, a 2.5mm port can be used with the optional DMW-RS2 Remote Shutter, and 3.5mm microphone and headphone jacks suit advanced audio recording needs.
• DMW-BLK22 rechargeable lithium-ion battery is rated for approximately 440 shots per charge when working with the rear monitor, 470 shots per charge with the EVF, and 1500 shots per charge when Power Save LVF mode is on.
• High-precision shutter mechanism offers a top mechanical speed of 1/8000 sec and a flash sync speed of 1/250 sec.

Sensor-Shift Image Stabilization

Helping to achieve the utmost sharpness when photographing handheld, Dual I.S. 2 combines the S5's 5 stop-rated 5-axis sensor-shift image stabilization technology with lens-based 2-axis image stabilization to compensate for a broader range of movement types to render sharper, clearer imagery. Dual I.S. 2 requires the use of compatible Lumix lenses featuring O.I.S. This stabilization system is able to compensate for approximately 6.5 stops of camera shake.

DFD Autofocus System

For accelerated autofocus performance, the DFD (Depth-From-Defocus) technology quickly calculates the distance to subjects and adjusts the focusing position in as little as 0.08 seconds, with sensor and lens communication occurring at rates up to 480 fps. This contrast-detection type focus method benefits both still and video recording modes, as well as subject tracking applications, using Advanced AI Technology, where subject type, color, size, and motion vectors are used to intelligently lock-onto the moving subjects and ensure precise focus. When working with portrait subjects, face, eye, head, body, and animal detection capabilities make it easier to prioritize focusing on specific areas of the subject. The focusing sensitivity and speed can be adjusted to further improve performance with certain subjects. It also features 225 AF areas, which provide excellent control over where the camera will focus. Additionally, supporting working in low-light conditions, a Low Light AF feature enables accurate AF performance down to -6 EV.

Benefitting manual focus operation, focus peaking is available that highlights bright edges of contrast with a colored outline for quickly recognizing your focus point, as well as Touch MF Assist for touch-to-focus operation. Other AF features include an AF Point Scope setting that temporarily magnifies the subject by 3x to 10x for confirmation of the focus position and a custom selectable AF zone for Multi AF / Custom Multi AF.

6K and 4K PHOTO

Utilizing the S5's video recording capabilities, a trio of still shooting modes are available for recording continuous 3:2 or 4:3 8MP stills at a 60 or 30 fps shooting rate or 18MP stills at a 30 fps shooting rate:

• Burst: This mode will allow you to continuously record, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• Pre-Burst: This mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record images one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• Burst (S/S): This mode most closely follows the video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8 or 18MP frame.

Bluetooth and Wi-Fi

Bluetooth Low Energy (4.2) provides constant connection between your smartphone or table and the camera with minimal power consumption. For more robust wireless activities, IEEE 802.11ac and b/g/n support is also available for faster transmission and more fluid remote control and monitoring.

Complementing the camera's wireless connectivity, Lumix Sync is an iOS and Android app designed to pair with the camera for smartphone or tablet-based remote shooting control and wireless image transferring.

Other Camera Features

• By using sensor-shift stabilization technology, the S5 features a High Resolution mode to capture and compile eight separate exposure to create a single 96MP raw or JPEG file. Suitable for static subjects and when working on a tripod, this mode creates a more highly detailed and color accurate image than a single shot alone can produce and produces an image with a 12000 x 8000-pixel resolution.
• HLG Photo mode offers increased dynamic range for improved detail in shadow and highlight regions of the image. When working in HLG Photo mode, images can be saved as an HSP file in either 4K or full resolution, in addition to JPEG and raw formats, for vivid playback on 4K televisions.
• In addition to conventional 3:2, 4:3, 1:1, and 16:9 ratios, photos can also be recorded in 65:24 and 2:1 panoramic formats.
• Helping to contain bright highlights, Highlight Weighted Metering mode prioritizes highlight values when making an exposure metering in order to prevent scenes from blowing out.
• Offering more versatility than standard Auto White Balance (AWB), an AWBw setting will retain a reddish warm tint while AWBc offers a cooler, bluish tint.
• Photo Style modes: Standard, Vivid, Natural, Flat, Landscape, Portrait, Monochrome, L. Monochrome, L. Monochrome D, Cinelike D, Cinelike V, Like709, Standard (HLG), Monochrome (HLG), Like2100, and My Photo Style.

Firmware Version 2.3

Firmware version 2.3 adds raw video data output over HDMI to Blackmagic Video Assist 12G HDR [5.9K] / [4K] / [Anamorphic (4:3) 3.5K] 12-bit. Raw video data can be output over HDMI to Blackmagic Video Assist 12G HDR to be recorded as Blackmagic RAW.

Panasonic Leica DG Vario-Elmarit 50-200mm f/2... Overview

A flexible optic ideal for wildlife, outdoor, and nature photography, the Leica DG Vario-Elmarit 50-200mm f/2.8-4 ASPH. POWER O.I.S. Lens from Panasonic is a 100-400mm equivalent zoom designed in collaboration with Leica for Micro Four Thirds cameras. The long reach is complemented by a bright f/2.8-4 maximum aperture Range, which benefits working in low-light conditions and also affords control over depth of field for isolating subjects. The optical design incorporates several low dispersion elements, two aspherical elements, and an ultra-high refractive index element to control both chromatic and spherical aberrations for improved clarity and sharpness. A Nano Surface Coating has also been applied to limit flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions.

Benefitting both stills shooting and video recording, a 240 fps high-speed AF motor offers quick, quiet, and precise autofocus performance. Also, a POWER Optical Image Stabilizer will compensate for camera shake and works with Panasonic's Dual I.S. and Dual I.S. 2.0 in-camera stabilization functions to minimize the appearance of camera shake. Additionally, the physical design of the lens is dust- and moisture-resistant, as well as freeze-proof, for use in inclement shooting conditions.

• with a 100-400mm equivalent focal length Range on Micro Four Thirds cameras, this telephoto prime is well suited to working with distant subject matter.
• Bright f/2.8-4 maximum aperture Range excels when working in difficult lighting conditions and provides increased control over depth of field.
• Two ultra extra-low dispersion elements and two extra-low dispersion elements minimize various aberrations in order to produce a high degree of clarity, sharpness, and color accuracy.
• Two aspherical elements and one ultra high refractive index element help to reduce distortion and spherical aberrations for improved sharpness and accurate rendering throughout the zoom Range.
• Nano Surface Coating has been applied to individual elements to reduce flare and ghosting for improved contrast and color neutrality.
• POWER Optical Image Stabilizer minimizes the appearance of camera shake for sharper handheld shooting, and also supports the Dual I.S. and Dual I.S. 2.0 functions for increased stabilization performance.
• A 240 fps AF motor offers fast, precise, and near-silent focusing performance to benefit both stills shooting and video recording applications.
• Splash, dust, and freezeproof design benefits working in inclement weather conditions down to -14°F.
• Compatible with optional 1.4x and 2x teleconverters to further extend the effective reach.

Panasonic Lumix G 25mm f1.7 ASPH Lens

Key Features

• Micro Four Thirds System Lens
• 50mm (35mm Equivalent)
• Aperture Range: f/1.7 to f/22
• One Ultra-High Refractive Index Element
• Two Aspherical Elements
• Nano Surface Coating
• Stepping AF Motor
• Rounded 7-Blade Diaphragm

A fast, normal prime designed for Micro Four Thirds mirrorless cameras, the Lumix G 25mm f/1.7 ASPH., from Panasonic, is a 50mm equivalent lens featuring a bright f/1.7 maximum aperture for enhanced low-light shooting and depth of field control.

Fast f/1.7 maximum aperture benefits working in difficult lighting conditions and also enables extensive control over focus placement for selective focus applications.

One UHR element and a pair of aspherical elements help to achieve even illumination and sharpness for consistent performance throughout the aperture range.

The optical construction also helps to realize a compact overall form factor, measuring just 2"-long and weighing 4.4 oz.

A Nano Surface Coating has been applied to individual elements to noticeably reduce lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions.

Stepping motor delivers fast, smooth, and near-silent autofocus performance to benefit both still photograph and movie recording applications.

Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.

Panasonic Lumix G 42.5mm f/1.7 Overview

Key Features

• Micro Four Thirds System
• 85mm (35mm Equivalent)
• Aperture Range: f/1.7 to f/22
• One Aspherical Element
• Stepping AF Motor, Internal Focus
• POWER Optical Image Stabilizer
• Rounded 7-Blade Diaphragm

A standard portrait-length prime, the Lumix G 42.5mm f/1.7 ASPH. POWER O.I.S. from Panasonic is an 85mm-equivalent lens designed for the Micro Four Thirds system of mirrorless cameras. One aspherical element is incorporated within the optical design, which helps to control spherical aberrations and distortions for enhanced sharpness and accurate rendering. The f/1.7 maximum aperture is particularly beneficial for Selective focus imagery, and also aids shooting in low-light conditions. Further cementing its place as a versatile tool for portraiture, the rounded seven-blade diaphragm produces a smooth out-of-focus quality when making shallow depth of field photos and movies.

Complementing the optical attributes is a fast stepping AF motor and internal focus design, which provides smooth, quiet, and responsive focusing performance for intuitive handling. The POWER O.I.S. (Optical Image Stabilizer) also benefits hand-held use by compensating for the effect of camera shake for sharper imagery.

• Prime 42.5mm portrait-length lens provides an 85mm equivalent focal length with Micro Four Thirds cameras.
• Fast f/1.7 maximum aperture enables extensive control over focus position and also benefits working in difficult lighting conditions.
• One aspherical element helps to reduce spherical aberrations for greater sharpness and clarity.
• Stepping AF motor and internal focus design provides smooth and quiet focusing performance and functions at a 240 fps signal transfer rate for fast, responsive use.
• POWER O.I.S. minimizes the appearance of camera shake for sharper hand-held shooting.
• Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with Selective focus and shallow depth of field techniques.
• All-metal lens barrel and bayonet mount offers durability and rigidity.

Panasonic Lumix G Vario 14-140mm f/3.5-5.6 II Overview

A versatile all-in-one zoom featuring a robust physical design, the Lumix G Vario 14-140mm f/3.5-5.6 II ASPH. POWER O.I.S. from Panasonic is designed for Micro Four Thirds mirrorless cameras and provides a 28-280mm equivalent focal length range. The lens construction incorporates three aspherical elements and a pair of extra-low dispersion elements to minimize chromatic aberrations and distortions for greater image sharpness and clarity. Multi-coatings have also been applied to individual elements to reduce lens flare and ghosting for increased contrast and color fidelity in harsh lighting conditions.

Benefitting the optics, this zoom sports a splash and dust-resistant design to suit working in inclement weather conditions. This lens also features a stepping motor for fast and quiet autofocus performance that benefits both stills and movie shooting. An internal focusing design maintains the overall lens length during operation and also quickens focusing speeds. Additionally, POWER O.I.S. (Optical Image Stabilizer) benefits this expansive wide-to-tele zoom range by compensating for camera shake for sharper handheld shooting.

• Designed for Micro Four Thirds mirrorless cameras, this lens provides a 28-280mm equivalent focal length range to cover wide-angle to telephoto perspectives.
• Three aspherical elements and two extra-low dispersion elements combine to minimize spherical and chromatic aberrations, as well as distortion, throughout the zoom range for increased clarity and sharpness.
• Multi-coated elements help to suppress lens flare and ghosting for greater contrast and color accuracy.
• POWER O.I.S. compensates for camera shake in order to realize sharper photos and videos when shooting handheld.
• Stepping motor provides smooth and near-silent autofocus that pairs with an inner focusing design for quick performance. The AF system is also compatible with Lumix cameras' high-speed contrast-detection systems for focusing speeds up to 240 fps.
• Splash and dust-resistant design benefits working in inclement weather conditions.
• Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.

Panasonic Lumix G Vario 45-150mm f/4-5.6 Overview

Key Features

• Micro Four Thirds System
• 90-300mm (35mm Equivalent)
• Aperture Range: f/4 to f/22
• One Ultra-High Refractive Index Element
• Two Aspherical Elements
• Multi-Coated Lens Elements
• Stepping AF Motor
• MEGA Optical Image Stabilizer
• Rounded 7-Blade Diaphragm

Covering portrait-length to telephoto perspectives, the Lumix G Vario 45-150mm f/4-5.6 ASPH. MEGA O.I.S. Lens from Panasonic is compatible with Micro Four Thirds mirrorless cameras and provides a 90-300mm equivalent focal length range. One UHR (Ultra-High Refractive Index) element pairs with two aspherical elements to reduce chromatic aberrations and distortions for consistent edge-to-edge sharpness and illumination. Multi-coatings have also been applied to individual elements to reduce lens flare and ghosting for increased contrast and color fidelity in harsh lighting conditions.

Complementing the imaging capabilities, this lens also features a stepping motor for fast and quiet autofocus performance that benefits both stills and movie shooting. Additionally, MEGA O.I.S. (Optical Image Stabilizer) minimizes the appearance of camera shake for sharper imagery when shooting handheld in difficult lighting conditions.

• Designed for Micro Four Thirds mirrorless cameras, this lens provides a 90-300mm equivalent focal length range to cover a variety of telephoto perspectives.
• One UHR element helps to achieve even illumination and sharpness for consistent performance throughout the aperture and zoom ranges.
• A pair of aspherical elements reduces spherical aberration and distortion for increased sharpness and clarity.
• Multi-coated elements help to suppress lens flare and ghosting for greater contrast and color accuracy.
• MEGA O.I.S. compensates for camera shake in order to realize sharper photos and videos when shooting handheld.
• Stepping motor provides smooth, near-silent autofocus that is compatible with Lumix cameras' high-speed contrast-detection systems.
• Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.

Panasonic Lumix S PRO 24-70mm f2.8 Overview

Key Features

• L-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• Four ED Elements, One UHR Element
• Three Aspherical Elements
• Dual AF System: Linear & Stepping Motors
• Weather-Sealed Construction
• Rounded 11-Blade Diaphragm

A contemporary take on the classic fast standard zoom, the Panasonic Lumix S PRO 24-70mm f2.8 is an L-mount wide-angle To short-telephoto lens characterized by its constant f2.8 maximum aperture and sophisticated optical design. Aspherical, UHR, and ED elements are used To produce well-corrected imagery with high sharpness, accurate color rendering, and notable clarity throughout the zoom and focus Ranges. Complementing the optics is a double focus system, which utilizes both a linear motor and a stepping motor, To provide especially fast and precise focusing performance. Additionally, the lens sports a weather-sealed design for use in harsh conditions and a rounded 11-blade diaphragm contributes To a pleasing bokeh quality with smooth transitions between the in-focus and out-of-focus regions of the image.

• Standard zoom is designed for full-frame L-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-105mm equivalent focal length Range.
• Bright constant f2.8 maximum aperture maintains consistent illumination throughout the zoom Range and affords greater control over depth of field.
• Three aspherical elements and one ultra-high refractive index element help To minimize distortions and spherical aberrations throughout the zoom Range in order To maintain edge-to-edge sharpness and illumination.
• Four extra-low dispersion elements greatly reduce chromatic aberrations and color fringing in order To produce a high degree of clarity and color accuracy.
• A double focus system employs both a linear motor and a stepping motor To deliver impressively fast, precise, and quiet autofocus performance.
• Manual focus clutch allows you To simply push or pull the focusing Range To quickly switch between AF and MF focusing modes.
• Splash, dust, and freezeproof design benefits working in inclement weather conditions down To -14°F.
• Rounded 11-blade diaphragm contributes To a pleasing bokeh quality.

Panasonic Lumix S PRO 50mm f/1.4 Overview

Combining impressive speed and optics, the Panasonic Lumix S PRO 50mm f/1.4 is a sophisticated normal-length prime for L-mount mirrorless cameras. Characterized by its fast f/1.4 maximum aperture, this lens excels in low-light conditions and also affords improved control over depth of field for isolating subject matter. The optical design incorporates a pair of aspherical elements and three extra-low dispersion elements, which reduce both spherical and chromatic aberrations for high sharpness and clarity throughout the aperture Range. Complementing the optics is a unique double focus system, which utilizes both a linear motor and a stepping motor, to provide especially fast and precise focusing performance. Additionally, a rounded 11-blade diaphragm helps to achieve smooth, pleasing bokeh and the lens also sports a weather-sealed design for working in harsh conditions.

• Prime normal-length lens is designed for full-frame L-mount mirrorless cameras, however it can also be used with APS-C models where it will provide a 75mm equivalent focal length.
• Bright f/1.4 maximum aperture is well-suited for working in low-light conditions and also provides greater control over the focus position when using shallow depth of field techniques.
• Two aspherical elements help to minimize distortions and spherical aberrations throughout the zoom Range in order to maintain edge-to-edge sharpness and illumination.
• Three extra-low dispersion elements greatly reduce chromatic aberrations and color fringing in order to produce a high degree of clarity and color accuracy.
• A double focus system employs both a linear motor and a stepping motor to deliver impressively fast, precise, and quiet autofocus performance.
• Manual focus clutch allows you to simply push or pull the focusing Range to quickly switch between AF and MF focusing modes.
• Splash, dust, and freezeproof design benefits working in inclement weather conditions down to -14°F.
• Rounded 11-blade diaphragm contributes to a pleasing bokeh quality.

Panasonic Lumix S PRO 70-200mm f/2.8 Overview

Key Features

• L-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• Three ED Elements, Two UED Elements
• One Aspherical Element
• Dual AF System: Linear & Stepping Motors
• Optical Image Stabilizer
• Weather-Sealed Construction
• Rounded 11-Blade Diaphragm
• Removable, Rotating Tripod Collar
• Arca-Type Compatible Lens Collar Foot

Developed to be the workhorse for events, portraiture, and other mid-length subjects, the Panasonic Lumix S PRO 70-200mm f/2.8 O.I.S. is an L-mount telephoto zoom characterized by a bright f/2.8 constant maximum aperture and sophisticated optical and focusing performance. The optics layout incorporates several aspherical and low dispersion elements in order to minimize chromatic and spherical aberrations throughout the zoom range for higher clarity, sharpness, and accurate rendering. Complementing the optics is a unique double focus system, which utilizes both a linear motor and a stepping motor, to provide especially fast and precise focusing performance. A focus clutch also enables especially quick switching between AF and MF settings for fine-tuned control. Additionally, an Optical Image Stabilizer reduces the effects of camera shake for sharper handheld shooting and the lens sports a weather-sealed design for use in harsh conditions.

Telephoto zoom is designed for full-frame L-mount mirrorless cameras, however can also be used with APS-C models where it provides a 105-300mm equivalent focal length range.

Bright constant f/2.8 maximum aperture maintains consistent illumination throughout the zoom range and affords greater control over depth of field.

One aspherical element helps to minimize distortions and spherical aberrations throughout the zoom range in order to maintain edge-to-edge sharpness and illumination.

Two ultra extra-low dispersion elements and three extra-low dispersion elements greatly reduce chromatic aberrations and color fringing in order to produce a high degree of clarity and color accuracy.

A double focus system employs both a linear motor and a stepping motor to deliver impressively fast, precise, and quiet autofocus performance. A focus clutch mechanism has also been incorporated, which allows for near-instant AF/MF switching.

Focusing system has been designed to suppress focus breathing for greater versatility when used for video applications.

Optical Image Stabilizer minimizes the appearance of camera shake b for sharper handheld shooting, and also supports the Dual I.S. and Dual I.S. 2.0 functions for increased stabilization performance up to approximately seven stops.

Splash, dust, and freezeproof design benefits working in inclement weather conditions down to -14°F.

Rounded 11-blade diaphragm contributes to a pleasing bokeh quality.

Removable rotating tripod collar with Arca-type dovetail is included and benefits working with the lens atop a tripod or monopod.

Compatible with optional DMW-STC14 and DMW-STC20 teleconverters to further extend the reach of this lens.

Panasonic Lumix G85 Mirrorless Micro Four Third Digital Camera with 14-42mm Lens

Key Features

• 16MP Live MOS Sensor
• Micro Four Thirds System
• 2.36m-Dot Electronic Viewfinder
• 3.0" 1.04m-Dot Swivel LCD Touchscreen

Panasonic DMC-G85 Overview

Designed for video and stills shooters alike, the Lumix DMC-G85 from Panasonic is a versatile Micro Four Thirds camera characterized by its quick performance, flexible photo capabilities, and UHD 4K video recording. Using a 16MP MOS sensor, this mirrorless camera has a sensitivity Range from ISO 200-25600 To suit working in a variety of lighting conditions, and also affords quick shooting speeds up To 10 fps with single-shot autofocus, or 6 fps with continuous autofocus, as well as up To 40 fps when using an electronic shutter function and 30 fps at 8MP with 4K PHOTO Modes. Benefitting working in difficult lighting conditions, 5-axis sensor-shift image stabilization can be used To dramatically reduce the appearance of camera shake, and this IS system pairs with Select lens' image stabilization systems for Dual I.S.

Complementing the imaging attributes, the camera also incorporates both a 2.36m-dot electronic viewfinder as well as a 3.0" 1.04m-dot touchscreen LCD, which has a free-angle design To better enable working from high and low angles. Built-in Wi-Fi is also integrated into the design, which facilitates wireless image transferring and remote camera control from linked smartphones or tablets. Additionally, the body construction is weather-sealed To guard against dust and moisture for working in inclement weather conditions.

Included with the camera body is the Lumix G Vario 12-60mm f3.5-5.6 ASPH. POWER O.I.S., which is a standard zoom lens that provides a 24-120mm equivalent focal length Range. Its optical design incorporates three aspherical elements and one extra-low dispersion element To reduce both chromatic and spherical aberrations throughout the zoom Range. POWER O.I.S. is also featured To minimize the appearance of camera shake, and works in conjunction with the camera sensor-shift IS for more effective shake correction.

16MP Live MOS Sensor

Using a 16MP Live MOS sensor, the G85 is capable of capturing clear, high-resolution stills as well as UHD 4K video. The sensor design omits an optical low-pass filter in order To achieve a high degree of sharpness and resolution, and its design also affords a sensitivity Range from ISO 200-25600 To suit working in a variety of lighting conditions. Additionally, fast shooting performance is also afforded, with the ability To shoot at up To 40 fps with an electronic shutter function, 30 fps at 8MP using the 4K PHOTO Modes, 10 fps with AF-S and an electronic shutter, or 9 fps using a mechanical shutter with AF-S.

UHD 4K Video Recording

In addition To the versatile still shooting modes, the G85 also supports recording UHD 4K (3840 x 2160) video with either 30p or 24p frames rates at 100 Mbps. Full HD 1080p/60 is also supported at 28 Mbps in the MP4 format, along with HD recording and Full HD in AVCHD. A built-in stereo microphone can be used during recordings, and features an integrated wind-cut filter for cleaner audio quality when shooting outdoors, or an optional external mic can be used via the 3.5mm jack.

4K PHOTO Modes

Utilizing the 4K video recording capabilities, a trio of still shooting modes are available for recording continuous 8MP stills at a 30 fps shooting rate:

• 4K Burst: Just as with video recording, this mode will allow you To continuously record 8MP images at 30 fps for up To 29 min. 59 sec, making it ideal for instances where you need a fast frame rate in order To capture the best moment.
• 4K Pre-Burst: This mode is ideal for times when you're unsure of the critical moment To press the shutter button and will record 8MP images at 30 fps one second prior To and one second after pressing the shutter button in order To give you 60 frames To choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you To playback your video, pause at the chosen moment, and use the shutter button To mark a chosen frame from the video and save it as a single 8MP frame.

Dual Image Stabilization

Helping To achieve the utmost sharpness when photographing handheld, Dual I.S. combines the G85 5-axis sensor-shift image stabilization technology with lens-based image stabilization To compensate for a broader Range of movement types To render sharper, clearer imagery. Dual I.S. requires the use of compatible Lumix lenses featuring O.I.S.

Depth-From-Defocus AF Technology

for accelerated autofocus performance, DFD (Depth-From-Defocus) technology is employed To quickly calculate the distance To subjects and adjust the focusing position in order To suit working with continuous shooting rates up To 6 fps with continuous AF. This contrast-detection type focus method benefits both still and video recording modes, as well as subject tracking applications where subject color, size, and motion vectors are used To intelligently lock-onto the moving subjects and ensure precise focus. Additionally, supporting working in low-light conditions, a Starlight AF feature enables accurate AF performance down To -4 EV.

Benefitting manual focus operation, focus peaking is available that highlights bright edges of contrast with a colored outline for quickly recognizing your focus point, as well as Touch MF Assist for touch-to-focus operation.

Body Design and Built-In Wi-Fi

• An integrated 2.36m-dot electronic viewfinder offers a bright, clear eye-level means for composing images, and features a 0.74x effective magnification.
• A larger means for image composition and playback, the 3.0" 1.04m-dot rear LCD monitor has a free-angle design To support viewing from a variety of angles. It is also a touchscreen, which permits intuitive menu navigation and settings control.
• The camera body features a durable weather-sealed construction that renders it both dust- and splash-proof for use in trying environmental conditions.
• Ten programmable function buttons can be used To control a wide variety of settings and tools.
• The included rechargeable lithium-ion battery is rated To provide approximately 330 shots per charge when working with the rear LCD, 320 shots with the EVF, or 800 shots with the Power Saver LVF mode.
• A built-in pop-up flash is available To provide additional illumination when working in low-light conditions.
• Built-in Wi-Fi connectivity allows for wireless image sharing and remote camera control from linked smartphones and tablets.

Panasonic Lumix G Vario 14-42mm f3.5-5.6 II Overview

Featuring a slim, lightweight design, the Panasonic Lumix G Vario 14-42mm f3.5-5.6 II ASPH. MEGA O.I.S. Lens is a standard zoom, offering a 28-84mm equivalent focal length Range, for Micro Four Thirds mirrorless cameras. The lens construction incorporates a pair of aspherical elements, which help To reduce chromatic and spherical aberrations throughout the zoom Range for increased clarity and sharpness. This updated model also features MEGA O.I.S. (Optical Image Stabilization) To minimize the appearance of camera shake for sharper handheld shooting. This system is also compatible with Lumix cameras featuring the Dual I.S. feature that pairs in-body and lens-based stabilization methods for comprehensive shake compensation To support stills shooting and movie recording in low-light and other challenging conditions.

• Designed for Micro Four Thirds mirrorless cameras, this lens provides a 28-84mm equivalent focal length Range To cover wide-angle To short telephoto perspectives.
• Two aspherical elements work To reduce chromatic aberrations and distortions throughout the zoom Range and also contribute To a more compact, lighter-weight design.
• MEGA O.I.S. compensates for camera shake in order To realize sharper photos and videos when shooting handheld.
• Image stabilization system is compatible with Lumix cameras featuring the Dual I.S. feature that blends both in-camera and lens-based stabilization methods for more effective camera shake correction.
• Compact design measures just 1.9" long and weighs 3.9 oz To maintain a sleek overall profile.
• Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.

Panasonic TZ99 Overview

Key Features

• 20.3MP 1/2.3" High-Sensitivity MOS Sensor
• Leica DC Vario-Elmar 30x Zoom Lens
• 24-720mm (35mm Equivalent)
• 3.0" Tilting 1.84m-Dot Touchscreen
• UHD 4K Video at 30p, HD Video at 120fps
• 5-Axis Hybrid O.I.S.
• ISO 6400 and up to 30 fps Shooting
• 4K Photo Modes and Post Focus
• USB-C Charging & Data Transfer
• Bluetooth 5.0, 2.4 GHz Wi-Fi

Built with travel and everyday use in mind, the Lumix TZ99 Digital Camera from Panasonic is a versatile point-and-shoot marrying both form and function for new and experienced photographers alike. Designed to be as sleek as possible, the ZS99 still manages to incorporate a 1/2.3" 20.3MP High-Sensitivity MOS sensor, a Leica DC Vario-Elmar 30x optical zoom lens, a tilting rear LCD screen optimized for selfies, and a built-in flash to deliver high-quality images with ease.

20.3MP 1/2.3" MOS Sensor

A large 1/2.3" 20.3MP High-Sensitivity MOS sensor realizes rich image quality with reduced noise and high sensitivity to an expanded ISO 6400. The sensor and processor combination also avails continuous shooting rates of 30 fps at 8MP in the 4K Photo modes.

Leica DC Vario-Elmarit 30x Zoom Lens

The long-reaching 30x Leica DC Vario-Elmarit zoom offers a 24-720mm equivalent focal length range along with a maximum aperture range of f/3.3-6.4. The lens construction incorporates five double-sided aspherical elements to minimize spherical aberrations and distortions throughout the zoom range for increased image clarity and sharpness.

Benefitting the reach of the lens is a powerful 5-axis Hybrid O.I.S. system that compensates for a variety of camera movements for sharper handheld shooting in difficult lighting conditions. This image stabilization system also enables a unique Level Shot function that automatically detects the horizontal line of the recording image and keeps it level during shooting, regardless of camera tilt, helping you to achieve greater shooting stability.

4K Video and Photo Modes

The sensor and processor combination also enables 4K video recording at both 30p in the MP4 format at 100 Mbps. Full HD 1080p and HD 720p recording is also possible, as well as high-speed Full HD recording with 120 fps slow-motion playback.

Besides video, the 4K capabilities also permit recording 8MP stills at 30 fps in a trio of ways:

• 4K Burst: Just as with video recording, this mode will allow you to continuously record 8MP images at 30 fps for up to 15 minutes, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• 4K Pre-Burst: This mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record 8MP images at 30 fps one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8MP frame.

Post Focus and Focus Stacking

Another attribute of the 4K capabilities is a unique focusing method called Post Focus. Working in conjunction with the 49-area contrast-detection focusing system, Post Focus records imagery as a 4K MP4 file at 30 fps and shifts the specific point of focus throughout the burst shooting in order to offer a range of distinct focusing ranges to choose from. During playback, via the camera's touchscreen, you can then tap the specific region of the image you wish to be in focus and an 8MP JPEG file will be created. Multiple individual files with different points of focus can be created from the original burst and focusing assist functions can also be used to gain even more precise control over the specific in-focus region.

Body Design and Built-In Wi-Fi

• A tilting rear 3.0" 1.84m-dot touchscreen LCD monitor allows for live view shooting, image review, and intuitive menu navigation. The tilting screen flips up for front-facing photos and video, with selfie timers included in the firmware.
• The USB-C port allows you to directly charge the battery and offers high-speed, tethered data transfer.
• A host of manual controls offer simple, direct control over a variety of oft-used camera settings, including a control ring surrounding the lens that can be configured to adjust zoom, shutter speed, manual focus, and ISO sensitivity.
• Built-in Bluetooth 5.0 and 2.4 GHz Wi-Fi allows you to wirelessly share photos and movies to linked smartphones and tablets for direct sharing online. The camera also features a Send to Smartphone button for seamless and immediate sharing.

Other Camera Features

• In-camera raw file processing is possible, allowing you to adjust color space (Adobe RGB/sRGB), white balance, exposure compensation, Photo Style, Intelligent D-Range Control, contrast, highlight/shadow values, saturation, noise reduction, Intelligent Resolution, and sharpness.
• Focus peaking is available for easier, more accurate manual focusing control.
• The included rechargeable lithium-ion battery provides you with 380 shots per charge.
• Creative Control modes: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Monochrome, Dynamic Monochrome, Rough Monochrome, Silky Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Toy Pop, Bleach Bypass, Miniature Effect, Soft Focus, Fantasy, Star Filter, One Point Color, Sunshine.
• Still Image Scene Guide modes: Clear Portrait, Silky Skin, Backlit Softness, Clear in Backlight, Relaxing Tone, Sweet Child's Face, Distinct Scenery, Bright Blue Sky, Romantic Sunset Glow, Vivid Sunset Glow, Glistening Water, Clear Nightscape, Cool Night Sky, Warm Glowing Nightscape, Artistic Nightscape, Glittering Illuminations, Handheld Night Shot, Clear Night Portrait, Soft Image of a Flower, Appetizing Food, Cute Dessert, Freeze Animal Motion, Clear Sports Shot, Monochrome.
• Photo Style modes: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
• Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the black Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the black Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.

Panasonic G9 II Overview

Key Features

• 25.2MP Live MOS Micro Four Thirds Sensor
• C4K/4K 60p 4:2:2 10-Bit Video Recording
• 100MP Handheld High-Res Mode
• 5-Axis Sensor Stabilization; Dual I.S. 2
• 3.68m-Dot 0.8x-Magnification OLED LVF
• 3.0" 1.84m-Dot Free-Angle Touchscreen
• 779-Point Phase-Detection AF System
• ISO 25600 and 75 fps Continuous Shooting
• Dual UHS-II SD Slots; Wi-Fi & Bluetooth
• Weather-Sealed Design

Featuring a powerful new sensor and updated processing engine, the Panasonic Lumix G9 II Mirrorless Camera is designed for content creators needing strong stills performance and sophisticated video options. Providing outstanding image quality with rich tonal gradations and excellent color reproduction, this updated camera is equipped with a host of new features to bring your vision to life. The first G-series Lumix camera to offer Phase Hybrid AF for fast and precise autofocusing performance, the G9 II utilizes new AI-powered recognition technology for real-time auto-focus recognition that now recognizes cars, motorcycles, and animal eyes for improved precision in subject recognition. The camera also boasts 75 fps burst shooting with a pre-burst shooting function, which allows you to go back in time up to 1.5 seconds, so you can capture the perfect moment.

25.2MP Digital Live MOS Sensor & Updated Processor

Engineered for high-speed high-resolution imaging, the G9 II comes equipped with a 25.2MP Live MOS Micro Four Thirds sensor and an updated processor to create sharp, detailed stills and cinematic-quality DCI 4K and UHD 4K video. This configuration maximizes resolution while keeping noise to a minimum, delivering realistic color tones and lifelike three-dimensional imagery. Additionally, the G9 II features a handheld high-res mode that compiles multiple exposures to create a single 100MP raw or JPEG file.

4K Video Recording & Video Shooting Assist Functions

• Beyond stills shooting, the G9 II is a highly-capable video camera featuring up to DCI 4K and UHD 4K 60p unlimited recording with 4:2:2 10-bit color, and for videographers who want to create high-resolution slow-motion video, the camera also supports C4K/4K 120p video capture with 4:2:0 10-bit color.
• Frame Indicator function surrounds the frame with a red border as you record, helping you to avoid mistakes such as forgetting to press the record button.
• Simplifying the conversion process from anamorphic videos to vertical videos for social media, the Frame Marker function lets you record video while imagining the angle of view when cropping in post production.
• AWB Lock mode locks in auto white balance to optimize efficiency in situations where the light source is variable indoors due to a mixture of artificial and natural light, or in situations where manual settings based on color temperature would have been required.
• Vertical Position Information function detects the vertical orientation of the video, allowing you to select whether or not to add the vertical position video information from the menu.
• An advanced Focus Transition function automatically shifts the focus point at a constant speed for precise in-focus to out-focus points to give you the impressive rack focus motion picture effect.

Pro-Level Video Versatility

• V-Log has been pre-installed on this camera and is used to capture a flat, neutral gamma curve, and an equivalent 13+ stops of dynamic range provides precise control of color data in post-production, as well as seamless editing with footage shot with VariCam cameras.
• With the Lumix G9 II, recording and playback is supported using an external SSD via USB. Additionally, you have the ability to record ProRes 422 HQ and 4:2:2 10-bit All-Intra directly to an SSD, which combines portability and high capacity for improved efficiency in data backup and post-processing.
• Supports ProRes 422 codec delivering outstanding image quality with low compression. This significantly reduces the load on your computer during post-production and allows non-linear editing without transcoding, streamlining your workflow from start to finish.
• Real Time LUT video recording to streamline your workflow and color grading.
• Supports .CUBE, .VLT, and .TXT formats for V-Log View Assist in real time to approximate the final look of your deliverable.

Phase Hybrid AF System

The G9 II is the first Lumix G-series mirrorless camera to adopt a Phase Hybrid AF system, which offers 779 phase-detection points to provide fast and precise focusing for outstanding AF accuracy. When it comes to autofocus, dependability is the most important thing, and with Phase Detection AF you can fully supplement and track the subject in six different situations that until now had been a challenge for conventional systems to capture. Whether shooting stills or video, this means the G9 II persistently captures the intended subject in difficult scenes involving multiple people in backlit or low-light environments.

5-Axis Sensor-Shift Image Stabilization & Dual I.S. 2

• Helping to achieve the utmost sharpness when working handheld, Dual I.S. 2 combines the camera's 8 stop-rated 5-axis sensor-shift image stabilization technology with lens-based 2-axis image stabilization to compensate for a broader range of movement types to render sharper, clearer imagery. Dual I.S. 2 requires the use of compatible Lumix lenses featuring O.I.S. When working with adapted lenses, you can manually select whether to use the in-camera sensor-shift image stabilization or the lens's optical stabilization.
• Designed for video applications, features Boost I.S., a digital image stabilization technology that aids in creating a stable composition when recording from a fixed perspective.
• New Active I.S. mode that corrects for camera shake when shooting on the move. Additionally, an improved E.I.S system corrects for even larger camera shakes during running situations.

Powerful Photographic Features

• Equipped with several recently-developed pre-programmed settings, the G9 II features the Leica Monochrome photo style, which delivers beautiful creations of black and white scenes.
• Dynamic Range Boost setting creates a real-time HDR composition with a single exposure to rival the image quality of a full-frame camera.
• Live View Composite mode for nighttime photographers capturing starry skies and fireworks.
• Improved pre-burst shooting with 0.5, 1, and 1.5-second settings, allowing you to go back in time to capture those perfect moments.
• Continuous shooting rates of up to 75 fps when using the camera's electronic shutter, or up to 14 fps when using the mechanical shutter

Body Design

• A high-resolution 3.68m-dot OLED EVF offers a clear 0.8x magnification along with a smooth 60 fps or 120 fps changeable refresh rate.
• Large 3.0" 1.84m-dot LCD is a bright, clear means for live view shooting as well as playback and menu navigation. The screen features a free-angle design to suit working from high, low, and front-facing angles, and its touchscreen design affords intuitive settings control.
• An 8-direction joystick and easy-to-use menu design enable quick and efficient operation.
• Dual SD memory card slots - both UHS-II-compatible - offer improved flexibility for image storage, allowing you to designate raw and JPEG files to different cards, save duplicate files to both cards, or simply double your storage space with overflow recording.
• A USB Type-C port allows for fast file transferring as well as high-speed in-camera battery charging. Additionally, an HDMI Type-A port benefits video applications, a 2.5mm port can be used with the optional DMW-RS2 Remote Shutter, and 3.5mm microphone and headphone jacks suit advanced audio recording needs.
• Optional XLR Microphone Adapter that provides XLR inputs and physical controls through a hot shoe connection.
• A robustly-built magnesium alloy body with dust and splash-resistant design accommodates working in harsh weather conditions and trying environments.

Bluetooth & Wi-Fi

Bluetooth Low Energy (5.0) provides a constant connection between your smartphone or tablet with minimal power consumption. For more robust wireless activities, IEEE 802.11b/g/n and 802.11a/n/ac support is also available for faster transmission and more fluid remote control and monitoring. Complementing the camera's wireless connectivity, Lumix Sync is an iOS and Android app designed to pair with the camera for smartphone or tablet-based remote shooting control, wireless image transfer, and updating firmware.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the black Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the black Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the red Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 18-40mm f/4.5-6.3 Lens

Pairing the lightweight, convenient full-frame system with the world's lightest zoom, the red Lumix S9 Mirrorless Camera with 18-40mm f/4.5-6.3 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suit your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

Lumix 18-40mm f/4.5-6.3 Lens

Touted as the world's smallest and lightest full-frame zoom lens, the 5.5 oz, 1.6"-long Panasonic Lumix 18-40mm f/4.5-6.3 lens brings high resolution from corner to corner in a unique zoom range for a flexible, versatile, walk-around lens. Suitable for landscapes, buildings, and snapshots with a natural perspective, the lens also provides subtle bokeh when shooting subjects with the maximum aperture and at the minimum focusing distance of 5.9". The lens achieves its high sharpness and small form factor with the help of an optical design featuring three aspherical elements, two extra-low dispersion elements, and one ultra-high refractive element. The lens also benefits video shooters by suppressing focus breathing.

In addition to its lightweight and portable design, the lens' construction is dust, splash, and freeze-resistant for use in adverse weather conditions. The front element also has a fluorine coating to repel water, oil, and other debris.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Firmware Update 1.1 October 2024

• A new menu for Recording Time Limit, including an option for limitless recording depending on environment and operating conditions.
• A display feature for Multiple Frame Markers, allows the user to see up to three frame markers simultaneously for planning shots for use across platforms.
• Improved subject detection with algorithms for detecting airplanes, trains, and specific parts of cars and motorcycles.
• Improvements to the LUMIX Lab smartphone app, allowing remote shooting, shutter remote control, and improved image transfer
• Improved operational stability.