Offering both strength and speed, the 160GB CFexpress Type A TOUGH Memory Card from Sony provides fast read speeds up to 800 MB/s along with write speeds up to 700 MB/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.
Key Features
Offering both strength and speed, the 80GB CFexpress Type A TOUGH Memory Card from Sony provides fast read speeds up to 800 MB/s along with write speeds up to 700 MB/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.
Key Features
Offering both strength and speed, the 640GB CFexpress Type A TOUGH Memory Card from Sony provides fast read speeds up to 800 MB/s along with write speeds up to 700 MB/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.
Key Features
with a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but sports a newly designed body that's hand-holdable, with a streamlined and minimal profile, and has a "cage-free" design, indicating the ability to secure various accessories directly to the camera body.
Its 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) pairs with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409600 Range and greater-than 15-stop dynamic Range for working in mixed lighting conditions. Benefitting color and tonal control, an S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.
Beyond the physical design just being compact, it's also built to maximize efficiency and operability through the inclusion of an articulating 3.0" touchscreen LCD, a removable shoe-mounted top handle with dual XLR mic inputs, and 5-axis mechanical image stabilization for smoother handheld recording.
Note:
The Sony ECM-XM1 Microphone is not included.
This compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO Range and battery of the a7S III.
The 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.
Key Features
A flagship in the truest sense, the Sony Alpha 1 is the one camera designed to do it all. Built without compromise, this full-frame mirrorless offers high-resolution for stills shooting, impressive 8K video recording, speed and sensitivity, and connectivity for the most demanding professional workflows.
At its core, the Alpha 1, or a1, is distinguished by a newly designed 50.1MP full-frame Exmor RS BSI CMOS sensor and the BIONZ XR processing engine. Pairing the efficient stacked sensor design with optimized processing means the a1 is capable of 30 fps continuous shooting at full-resolution, 8K 30p and 4K 120p 10-bit video recording, and still offers versatile sensitivity up to ISO 102400 for low-light shooting. The sensor's design also includes a 759-point Fast Hybrid AF system, which offers advanced subject tracking and Real-time Eye AF on humans and animals, even including a dedicated Bird Mode.
Despite the connotations of a high-resolution sensor, the a1 is a strong contender in the video arena, offering 8K and 4K recording resolutions along with full pixel readout, internal 4:2:2 10-bit sampling, and 16-bit raw output via the full-size HDMI. No recording limit allows for extended takes and, matching with professional cine cameras, the a1 includes S-Cinetone support for smooth skin-tone rendering along with well-controlled highlights and soft colors.
Physically, the a1 has a familiar shape, but internally it reaps the best tech of the Alpha series with some notable upgrades, including a 9.44m-dot OLED EVF that touts a 240 fps refresh rate for fluid motion rendering and greatly reduced blackout when shooting continuously. The camera's shutter design has also been revised and now offers full-frame flash sync speeds up to 1/400 sec, and flash sync up to 1/200 sec is even supported when working with the silent electronic shutter. At the rear of the camera is a 3.0" tilting touchscreen LCD and both Bluetooth and Wi-Fi connectivity, with 2x2 MIMO support, offer wireless remote control and file transferring capabilities. Additionally, the a1 includes dual memory card slots, both of which support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.
Newly developed 50.1MP Exmor RS full-frame sensor features a stacked back-illuminated design with integrated memory that maintains high image clarity, expandable sensitivity up to ISO 102400, and a 15-stop dynamic Range while also enabling fast 30 fps shooting and and phase-detection AF. The sensor also enables recording lossless compressed raw files for flexible editing during post-production while maintaining a relatively lightweight file size. Additionally, the 50.1MP resolution not only benefits stills shooters as it also offers full-frame 8.6K oversampling for 8K video recording.
A revised BIONZ XR engine greatly benefits image processing capabilities throughout the camera system, including up to 8x faster processing, greatly reduced rolling shutter, and more fluent interface and file management handling speeds.
This unique compositing mode allows you to achieve even greater resolution than the 50.1MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 199MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.
Key Features
For Visual Trailblazers
Optimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.
12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor
A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.
ideo Recording
UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording
Recording Flexibility
Advanced Color Control
Autofocus and Image Stabilization
Fast Hybrid AF System
Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
5-Axis SteadyShot INSIDE Image Stabilization
The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.
Body Design and Connectivity
Tru-Finder EVF and Vari-Angle Touchscreen LCD
Versatile and Durable Design
Ports and Connectivity
Key Features
The FX6 Full-Frame Camera from Sony was developed to offer versatile, cine-style imaging in a truly compact form. With the ability to capture up to 15+ stops of dynamic range, Sony's S-Cinetone gamma for filmlike skin tones, and up to 10-bit, 4:2:2 XAVC-I recording, the FX6 is poised to both supplement your FX9 or VENICE capture and to nimbly take on documentary, gimbal, and drone shoots on its own. The FX6 camera combines a 4K full-frame Exmor R sensor with a BIONX XR engine for extremely sensitive capture in a range of settings using a base ISO of 800 as well as an ISO 12800 high-sensitivity mode for nuanced low-light scenes.
Weighing just under 2 lb, the FX6 body is a full 2 lb lighter than the FX9 and measuring 6 x 4.6", it packs a full-frame sensor into a body comparable to the S35-sensor Sony FS5. While the FX6 fits seamlessly into a pro-cine on-set workflow, it also offers several features that are a boon for a single-operator user. These include fast and accurate phase-detection autofocus with both Face Detection and real-time Eye autofocus, both auto and manual ND filter settings for quick exposure compensation, and a 3.5" LCD monitor that boasts timesaving touchscreen access to key menu settings and versatile positioning for comfortable operating. In addition to improving the camera's overall stability, firmware update v1.10 adds 100p and 120p options to the Slow and Quick Motion frame rate menu when the codec is set to RAW or RAW and XAVC-I.
Versatile Addition to Sony Cinema Line
As part of Sony's Cinema Line, the FX6 shares key imaging features with established cameras like the VENICE and FX9. Common core attributes include a full-frame sensor, filmlike color science, a compact, lightweight form, professional connector interfaces, and advanced autofocus choices.
Compared to the FX9, the FX6 differs in several specs; but many FX6 specs tick the same boxes and several improve upon the FX9:
FX6 differences from the FX9:
Improved FX6 specs include:
Firmware Update v1.10
4K Full-Frame CMOS Exmor R Sensor
The FX6's 10.2 MP image sensor features back-side illumination for excellent low-light performance, 627 focal plane points for speedy phase-detection autofocus, and full-frame lens compatibility that produces a rich, immersive look. The sensor's fast scan speed minimizes rolling shutter artifacts and supports high frame rates and quick autofocus responses.
15+ Stops of Dynamic Range
The Exmor R sensor also enables the FX6 to capture a whopping 15+ stops of dynamic range in Cine EI mode with S-Log3, creating nuanced, high-resolution images.
Wide ISO Range
Choose from a base ISO of 800, a high-sensitivity 12,800 ISO for lower-light capture, and a 409,600 maximum ISO for true low-light settings.
Electronically Variable ND Filters
Set the FX6's integrated neutral density (ND) filter system to auto for correctly exposed shots even in changing light conditions, or smoothly adjust the ND filter density manually in increments from 1/4 to 1/128 as you shoot; both options will produce properly exposed images without affecting your chosen depth of field.
Advanced XAVC Codec Options
The FX6 is the first compact, full-frame camera to offer UHD 4K 4:2:2 capture in the high-quality yet efficient XAVC-I codec. It also enables you to choose from a range of professional XAVC Intra and XAVC Long codecs at bit rates ranging from 35 to 600 Mb/s.
High Frame Rate Selections
For slow-motion and fast action looks, choose from full-frame rates ranging from:
Super35 choices include:
Expressive Cinematic Look
Sony's S-Cinetone gamma curve offers a cinematic look with filmlike color, softer tones, and pleasing skin tone reproduction. Not only is this cinematic look available for in-camera viewing, but it can also be captured and output with minimal or no grading at all for a time-saving post process. The S-Cinetone, S-Log3, S-Gamut3, and S-Gamut3.Cine choices also streamline the process of matching FX6 footage with your VENICE or FX9 video and offer broad color-grading options.
Fast Hybrid/Phase Detection Autofocus
Compatible with 50+ native Sony E-mount lenses, the FX6's improved autofocus choices include Face Detection and Eye Autofocus modes for rapid focusing with extremely sharp accuracy, even in lower-light settings. The phase detection autofocus accomplishes this accuracy using seven transition-speed steps and five subject-sensitivity.
Image Stabilization and More with Catalyst and Metadata
Pair the FX6 with Sony's Catalyst Prepare/Browse software to use metadata to stabilize your image, automatically rotate gimbal footage, and add flags for easier clip filtering in post-production.
Touchscreen 3.5" LCD Control
The FX6's 3.5" LCD monitor offers both high-resolution viewing and the ease of touchscreen camera control. The LCD quick menu controls include key settings like Codec, Imager Scan Mode, Picture Size and Frequency, Base ISO/Sensitivity, Shooting Mode, and Audio Levels.
Reliable Design and Construction
Constructed with a lightweight yet durable magnesium alloy chassis, the FX6 body offers maximum reliability and efficiently disperses heat to enable extended recording times. Exterior seams, buttons, and interfaces have been treated with updated sealing that improves the camera's dust and moisture resistance as well.
4-Channel Audio Recording
The FX6 offers up to 4-channel audio recording by combining sources from the dual XLR inputs, the 2-channel multi-interface shoe input, and the stereo mic built into the camera's top handle. This enables the simultaneous use of an external microphone for recording your main audio source and the built-in microphone for ambient sound and/or voice memos by the operator.
Professional Input/Output Interface
FX6 input and output ports include a selectable 12G/6G/3G-SDI output for flexible monitoring, 12-bit raw output via SDI, and an HDMI output. It also has timecode input and output for syncing multiple cameras and a built-in Wi-Fi module.
CFexpress Media Slots and Multiple Recording Modes
The FX6's dual media slots accept both rugged, high-performance, high-capacity CFexpress Type A cards and widely available UHS-II/UHS-1 SDXC cards. Note that the CFexpress Type A cards are required for 100/120 fps UHD 4K capture and 150/180/200/240 fps HD high-speed capture.
Modular, Grab-and-Go Design
The modular design of the FX6 enables you to pare down to its compact body for gimbal or drone use, or it can be used with separately available accessories such as a smart grip and smart handle for fingertip control when shooting handheld. A 3.5" LCD screen can be quickly positioned on the camera at multiple locations to provide comfortable, ergonomic viewing.
Content Browser Mobile Compatibility
When used with the separately available Content Browser Mobile app and a compatible smartphone or remote control, the FX6's Wi-Fi function enables remote monitoring and focus/iris/zoom control.
Key Features
Optimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.
12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor
A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.
Video Recording
UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording
Recording Flexibility
Advanced Color Control
Autofocus and Image Stabilization
Fast Hybrid AF System
Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
5-Axis SteadyShot INSIDE Image Stabilization
The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.
Body Design and Connectivity
Tru-Finder EVF and Vari-Angle Touchscreen LCD
Versatile and Durable Design
Ports and Connectivity
Sony FE 24-70mm f/2.8 GM Lens
The Standard Zoom Refined
A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens featuring advanced G Master optics, a robust physical design, and a bright f/2.8 constant maximum aperture. A go-to lens for a variety of shooting situations, the 24-70mm f/2.8 is a perfect choice for anything from landscape to sports to portraiture subjects.
Uncompromising Optical Design
Fast Focusing and Reliable Performance
Key Features
A New Dimension of Image Performance
Mengklaim gelar kamera mirrorless shutter global pertama di dunia, Sony a9 III adalah kamera yang cepat dan berkemampuan luar biasa sistem untuk olahraga, satwa liar, jurnalisme foto, dan masih banyak lagi. Teknologi sensor revolusioner ini meningkatkan standar pencitraan full-frame, termasuk kemampuan memotret mentah secara terus menerus hingga 120 fps dan menikmati sinkronisasi flash hingga kecepatan rana maksimum 1/80.000 detik. Memadukan fungsi sensor 24,6MP ini dengan prosesor BIONZ XR yang kuat dari Sony dan Unit Pemrosesan AI menghasilkan sistem yang akan memberikan kinerja tak tertandingi bagi mereka yang mencari sistem kamera yang sangat responsif dan andal.
Global Shutter—A First for Mirrorless
Sony telah menghadirkan kamera mirrorless golbal shutter full-frame pertama di dunia dengan a9 III. Penggunaan global shutter memberikan lompatan dalam performa dibandingkan teknologi rana bergulir yang digunakan selama beberapa dekade. Global shutter memberikan pembacaan yang nyaris seketika dan simultan dari semua 24,6MP, menghilangkan kemiringan dan artefak lainnya yang mengganggu rolling shutters. Teknologi ini juga jauh melampaui teknologi rana mekanis dalam segala hal, sehingga physical shutter tidak diperlukan pada a9 III.
Global Shutters membantu memastikan pencahayaan yang konsisten dan seragam di seluruh bingkai dalam segala kondisi pencahayaan. Sinkronisasi flash dapat dilakukan pada kecepatan rana apa pun—bahkan maksimum 1/80.000 detik. Pembacaan simultan juga mencegah garis melintang dari sumber cahaya tertentu, seperti lampu neon. Di gym, di luar, atau dengan pencahayaan buatan campuran, a9 III akan menanganinya dengan mudah.
Fotografi flash dan kondisi pencahayaan campuran akan mengalami peningkatan kegunaan yang besar dengan penggunaan Global shutter. Ini termasuk kemampuan untuk melakukan sinkronisasi hingga 1/80.000 detik dengan flash apa pun. Lampu kilat Sony akan mendapatkan keuntungan dari komunikasi yang memastikan hasil optimal dan lampu kilat pihak ketiga dapat disinkronkan dengan rana dengan menggunakan pengaturan menu untuk menyesuaikan penundaan.
Pre-Capture & Speed Boost—Never Miss a Moment
Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.
Pro-Quality 4K Video
Meskipun video mendapat manfaat besar dari penggunaan teknologi global shutter – artefak rolling shutter dan pita dihilangkan sepenuhnya – a9 III menawarkan banyak peningkatan video lainnya dibandingkan pendahulunya yang layak untuk dibicarakan.
Refined Body Design
Dengan kamera seri Alpha generasi baru, terdapat sedikit penyesuaian dan modifikasi yang dirancang untuk membuat pengoperasian sistem lebih ergonomis. A9 III menampilkan beberapa pembaruan:
Enhanced Functionality and Usability
Sony terus meningkatkan alur kerja kamera profesionalnya dengan peningkatan dan fitur tambahan:
Future Firmware Updates
Sony a9 III akan menjadi lebih baik seiring berjalannya waktu dan ada beberapa detail tentang apa yang diharapkan dalam pembaruan firmware di masa mendatang:
Key Features
A New Dimension of Image Performance
Mengklaim gelar kamera mirrorless shutter global pertama di dunia, Sony a9 III adalah kamera yang cepat dan berkemampuan luar biasa sistem untuk olahraga, satwa liar, jurnalisme foto, dan masih banyak lagi. Teknologi sensor revolusioner ini meningkatkan standar pencitraan full-frame, termasuk kemampuan memotret mentah secara terus menerus hingga 120 fps dan menikmati sinkronisasi flash hingga kecepatan rana maksimum 1/80.000 detik. Memadukan fungsi sensor 24,6MP ini dengan prosesor BIONZ XR yang kuat dari Sony dan Unit Pemrosesan AI menghasilkan sistem yang akan memberikan kinerja tak tertandingi bagi mereka yang mencari sistem kamera yang sangat responsif dan andal.
Global Shutter—A First for Mirrorless
Sony telah menghadirkan kamera mirrorless golbal shutter full-frame pertama di dunia dengan a9 III. Penggunaan global shutter memberikan lompatan dalam performa dibandingkan teknologi rana bergulir yang digunakan selama beberapa dekade. Global shutter memberikan pembacaan yang nyaris seketika dan simultan dari semua 24,6MP, menghilangkan kemiringan dan artefak lainnya yang mengganggu rolling shutters. Teknologi ini juga jauh melampaui teknologi rana mekanis dalam segala hal, sehingga physical shutter tidak diperlukan pada a9 III.
Global Shutters membantu memastikan pencahayaan yang konsisten dan seragam di seluruh bingkai dalam segala kondisi pencahayaan. Sinkronisasi flash dapat dilakukan pada kecepatan rana apa pun—bahkan maksimum 1/80.000 detik. Pembacaan simultan juga mencegah garis melintang dari sumber cahaya tertentu, seperti lampu neon. Di gym, di luar, atau dengan pencahayaan buatan campuran, a9 III akan menanganinya dengan mudah.
Fotografi flash dan kondisi pencahayaan campuran akan mengalami peningkatan kegunaan yang besar dengan penggunaan Global shutter. Ini termasuk kemampuan untuk melakukan sinkronisasi hingga 1/80.000 detik dengan flash apa pun. Lampu kilat Sony akan mendapatkan keuntungan dari komunikasi yang memastikan hasil optimal dan lampu kilat pihak ketiga dapat disinkronkan dengan rana dengan menggunakan pengaturan menu untuk menyesuaikan penundaan.
Pre-Capture & Speed Boost—Never Miss a Moment
Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.
Pro-Quality 4K Video
Meskipun video mendapat manfaat besar dari penggunaan teknologi global shutter – artefak rolling shutter dan pita dihilangkan sepenuhnya – a9 III menawarkan banyak peningkatan video lainnya dibandingkan pendahulunya yang layak untuk dibicarakan.
Refined Body Design
Dengan kamera seri Alpha generasi baru, terdapat sedikit penyesuaian dan modifikasi yang dirancang untuk membuat pengoperasian sistem lebih ergonomis. A9 III menampilkan beberapa pembaruan:
Enhanced Functionality and Usability
Sony terus meningkatkan alur kerja kamera profesionalnya dengan peningkatan dan fitur tambahan:
Future Firmware Updates
Sony a9 III akan menjadi lebih baik seiring berjalannya waktu dan ada beberapa detail tentang apa yang diharapkan dalam pembaruan firmware di masa mendatang:
Key Features
A New Dimension of Image Performance
Mengklaim gelar kamera mirrorless shutter global pertama di dunia, Sony a9 III adalah kamera yang cepat dan berkemampuan luar biasa sistem untuk olahraga, satwa liar, jurnalisme foto, dan masih banyak lagi. Teknologi sensor revolusioner ini meningkatkan standar pencitraan full-frame, termasuk kemampuan memotret mentah secara terus menerus hingga 120 fps dan menikmati sinkronisasi flash hingga kecepatan rana maksimum 1/80.000 detik. Memadukan fungsi sensor 24,6MP ini dengan prosesor BIONZ XR yang kuat dari Sony dan Unit Pemrosesan AI menghasilkan sistem yang akan memberikan kinerja tak tertandingi bagi mereka yang mencari sistem kamera yang sangat responsif dan andal.
Global Shutter—A First for Mirrorless
Sony telah menghadirkan kamera mirrorless golbal shutter full-frame pertama di dunia dengan a9 III. Penggunaan global shutter memberikan lompatan dalam performa dibandingkan teknologi rana bergulir yang digunakan selama beberapa dekade. Global shutter memberikan pembacaan yang nyaris seketika dan simultan dari semua 24,6MP, menghilangkan kemiringan dan artefak lainnya yang mengganggu rolling shutters. Teknologi ini juga jauh melampaui teknologi rana mekanis dalam segala hal, sehingga physical shutter tidak diperlukan pada a9 III.
Global Shutters membantu memastikan pencahayaan yang konsisten dan seragam di seluruh bingkai dalam segala kondisi pencahayaan. Sinkronisasi flash dapat dilakukan pada kecepatan rana apa pun—bahkan maksimum 1/80.000 detik. Pembacaan simultan juga mencegah garis melintang dari sumber cahaya tertentu, seperti lampu neon. Di gym, di luar, atau dengan pencahayaan buatan campuran, a9 III akan menanganinya dengan mudah.
Fotografi flash dan kondisi pencahayaan campuran akan mengalami peningkatan kegunaan yang besar dengan penggunaan Global shutter. Ini termasuk kemampuan untuk melakukan sinkronisasi hingga 1/80.000 detik dengan flash apa pun. Lampu kilat Sony akan mendapatkan keuntungan dari komunikasi yang memastikan hasil optimal dan lampu kilat pihak ketiga dapat disinkronkan dengan rana dengan menggunakan pengaturan menu untuk menyesuaikan penundaan.
Pre-Capture & Speed Boost—Never Miss a Moment
Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.
Pro-Quality 4K Video
Meskipun video mendapat manfaat besar dari penggunaan teknologi global shutter – artefak rolling shutter dan pita dihilangkan sepenuhnya – a9 III menawarkan banyak peningkatan video lainnya dibandingkan pendahulunya yang layak untuk dibicarakan.
Refined Body Design
Dengan kamera seri Alpha generasi baru, terdapat sedikit penyesuaian dan modifikasi yang dirancang untuk membuat pengoperasian sistem lebih ergonomis. A9 III menampilkan beberapa pembaruan:
Enhanced Functionality and Usability
Sony terus meningkatkan alur kerja kamera profesionalnya dengan peningkatan dan fitur tambahan:
Future Firmware Updates
Sony a9 III akan menjadi lebih baik seiring berjalannya waktu dan ada beberapa detail tentang apa yang diharapkan dalam pembaruan firmware di masa mendatang:
Key Features
A New Dimension of Image Performance
Mengklaim gelar kamera mirrorless shutter global pertama di dunia, Sony a9 III adalah kamera yang cepat dan berkemampuan luar biasa sistem untuk olahraga, satwa liar, jurnalisme foto, dan masih banyak lagi. Teknologi sensor revolusioner ini meningkatkan standar pencitraan full-frame, termasuk kemampuan memotret mentah secara terus menerus hingga 120 fps dan menikmati sinkronisasi flash hingga kecepatan rana maksimum 1/80.000 detik. Memadukan fungsi sensor 24,6MP ini dengan prosesor BIONZ XR yang kuat dari Sony dan Unit Pemrosesan AI menghasilkan sistem yang akan memberikan kinerja tak tertandingi bagi mereka yang mencari sistem kamera yang sangat responsif dan andal.
Global Shutter—A First for Mirrorless
Sony telah menghadirkan kamera mirrorless golbal shutter full-frame pertama di dunia dengan a9 III. Penggunaan global shutter memberikan lompatan dalam performa dibandingkan teknologi rana bergulir yang digunakan selama beberapa dekade. Global shutter memberikan pembacaan yang nyaris seketika dan simultan dari semua 24,6MP, menghilangkan kemiringan dan artefak lainnya yang mengganggu rolling shutters. Teknologi ini juga jauh melampaui teknologi rana mekanis dalam segala hal, sehingga physical shutter tidak diperlukan pada a9 III.
Global Shutters membantu memastikan pencahayaan yang konsisten dan seragam di seluruh bingkai dalam segala kondisi pencahayaan. Sinkronisasi flash dapat dilakukan pada kecepatan rana apa pun—bahkan maksimum 1/80.000 detik. Pembacaan simultan juga mencegah garis melintang dari sumber cahaya tertentu, seperti lampu neon. Di gym, di luar, atau dengan pencahayaan buatan campuran, a9 III akan menanganinya dengan mudah.
Fotografi flash dan kondisi pencahayaan campuran akan mengalami peningkatan kegunaan yang besar dengan penggunaan Global shutter. Ini termasuk kemampuan untuk melakukan sinkronisasi hingga 1/80.000 detik dengan flash apa pun. Lampu kilat Sony akan mendapatkan keuntungan dari komunikasi yang memastikan hasil optimal dan lampu kilat pihak ketiga dapat disinkronkan dengan rana dengan menggunakan pengaturan menu untuk menyesuaikan penundaan.
Pre-Capture & Speed Boost—Never Miss a Moment
Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.
Pro-Quality 4K Video
Meskipun video mendapat manfaat besar dari penggunaan teknologi global shutter – artefak rolling shutter dan pita dihilangkan sepenuhnya – a9 III menawarkan banyak peningkatan video lainnya dibandingkan pendahulunya yang layak untuk dibicarakan.
Refined Body Design
Dengan kamera seri Alpha generasi baru, terdapat sedikit penyesuaian dan modifikasi yang dirancang untuk membuat pengoperasian sistem lebih ergonomis. A9 III menampilkan beberapa pembaruan:
Enhanced Functionality and Usability
Sony terus meningkatkan alur kerja kamera profesionalnya dengan peningkatan dan fitur tambahan:
Future Firmware Updates
Sony a9 III akan menjadi lebih baik seiring berjalannya waktu dan ada beberapa detail tentang apa yang diharapkan dalam pembaruan firmware di masa mendatang:
Key Features
Sony a7 IV Mirrorless Camera
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording
4K 60p Video Recording in 10-Bit
S-Cinetone, S-Log3, and Other Color and Gamma Controls
Fast Hybrid AF System
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
AF During Video Recording and Additional Focusing Modes
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
Ports and Interface
5-Axis SteadyShot INSIDE Image Stabilization
Advanced External Flash Control
Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.
Wireless Connectivity and Streaming
Sony FE 28-70mm f/3.5-5.6 OSS Lens
A Versatile Standard
A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.
Optical Design
Autofocus, Image Stabilization, and Design
Key Features
Sony a7 IV: Beyond Basic
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording
4K 60p Video Recording in 10-Bit
S-Cinetone, S-Log3, and Other Color and Gamma Controls
Fast Hybrid AF System
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
AF During Video Recording and Additional Focusing Modes
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
Ports and Interface
5-Axis SteadyShot INSIDE Image Stabilization
Advanced External Flash Control
Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.
Wireless Connectivity and Streaming
Key Features
Key Features
Featuring a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.
A new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.
This unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.
Using dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:
Real-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.
Key Features
Featuring a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.
A new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.
This unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.
Using dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:
Real-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.
Key Features
Sony a7 IV Mirrorless Camera
Sony a7 IV: Beyond Basic
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording
4K 60p Video Recording in 10-Bit
S-Cinetone, S-Log3, and Other Color and Gamma Controls
Fast Hybrid AF System
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
AF During Video Recording and Additional Focusing Modes
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
Ports and Interface
5-Axis SteadyShot INSIDE Image Stabilization
Advanced External Flash Control
Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.
Wireless Connectivity and Streaming
Sony FE 28-70mm f/3.5-5.6 OSS Lens
A Versatile Standard
A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.
Optical Design
Autofocus, Image Stabilization, and Design
Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
The 7.2 VDC, 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery from Sony is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.
Compatible Cameras
Alpha a9 II
Alpha a9
Alpha a7R IV
Alpha a7R III
Alpha a7 III
Alpha a6600
a7S III
a7R IIIA
a7R IVA
Alpha 1
Key Features
Key Features
Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic Range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.
Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate Selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing.
The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded Range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.
Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.
A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 Range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic Range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.
Recording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.
The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.
Affording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.
Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual Selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.
Key Features
A classic wide-angle prime with an updated, sleek form factor, the Sony FE 35mm f/1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.
Key Features
Sony a7 IV Mirrorless Camera
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.
Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.
BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.
In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
Video Recording
4K 60p Video Recording in 10-Bit
S-Cinetone, S-Log3, and Other Color and Gamma Controls
Fast Hybrid AF System
AI-Based Autofocus
Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
Real-time Tracking and Real-time Eye AF
Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:
AF During Video Recording and Additional Focusing Modes
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
Ports and Interface
5-Axis SteadyShot INSIDE Image Stabilization
Advanced External Flash Control
Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.
Wireless Connectivity and Streaming
Sony FE 28-70mm f/3.5-5.6 OSS Lens
A Versatile Standard
A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.
Optical Design
Autofocus, Image Stabilization, and Design
Key Features
Sony a7 IV: Beyond Basic
melakukan tugas ganda dengan gambar diam dan performa video yang kuat. Sebagai kamera mirrorless hybrid yang canggih, Sony a7 IV memiliki resolusi dan performa AF yang menarik bagi fotografer serta perekaman video 4K 60p yang tangguh untuk pembuat film dan pembuat konten.
Sensor and Processor
33MP Exmor R BSI CMOS Sensor
Sensor full-frame Exmor R BSI CMOS 33MP yang baru dikembangkan menampilkan desain bercahaya belakang yang menghasilkan kejernihan tinggi, noise rendah, dan rendering warna cerah. Desain ini bermanfaat untuk bekerja dalam kondisi cahaya redup dan bekerja bersama dengan rentang sensitivitas ISO 100-51200 yang luas. Desain sensor juga mencapai rentang dinamis yang mengesankan sekitar 15 stop dan file dapat direkam dalam format mentah, JPEG, atau HEIF 10-bit.
BIONZ XR Processor
Dengan menggunakan mesin BIONZ XR kelas unggulan, kemampuan pemrosesan gambar berkecepatan tinggi tersedia untuk pemotretan beruntun yang cepat, perekaman video 4K, dan performa pelacakan AF yang canggih. Pemrosesan cepat ini juga membantu mengurangi rana bergulir dan distorsi gerakan lainnya untuk menghasilkan gambar yang jernih pada subjek yang bergerak.
Dalam hal kecepatan pengambilan gambar, sensor dan prosesor memungkinkan pengambilan gambar hingga 10 fps, baik menggunakan rana mekanis atau elektronik dan dengan AF/AE yang diaktifkan. Selain itu, buffer memungkinkan perekaman hingga 828 frame mentah + JPEG yang tidak terkompresi berturut-turut saat menggunakan kartu CFexpress Tipe A.
Video Recording
4K 60p Video Recording in 10-Bit
S-Cinetone, S-Log3, and Other Color and Gamma Controls
Fast Hybrid AF System
AI-Based Autofocus
Mencakup sekitar 94% area gambar, sistem Fast Hybrid AF menggabungkan 759 titik deteksi fase untuk pemfokusan yang cepat dan tepat dalam berbagai kondisi pencahayaan dengan sensitivitas hingga -4 EV. Sistem pemfokusan ini tersedia untuk digunakan di semua mode perekaman, untuk menguntungkan aplikasi video dan gambar diam.
Real-time Tracking and Real-time Eye AF
Meminjam dari sistem AF andalan, a7 IV telah menyetel kemampuan pelacakan dan deteksi subjek yang mengunci subjek dengan cepat dan menyempurnakan fokus secara akurat pada mata dan wajah subjek yang dikenali:
AF During Video Recording and Additional Focusing Modes
Body Design, Connectivity, and Streaming
Viewfinder and LCD Screen
Ports and Interface
5-Axis SteadyShot INSIDE Image Stabilization
Advanced External Flash Control
Menyesuaikan bekerja dengan flash saat memotret subjek yang bergerak cepat, pengukuran flash P-TTL dimungkinkan di antara setiap eksposur saat bekerja dengan mode pemotretan beruntun kecepatan tinggi, sedang, atau bahkan tinggi. Hal ini membantu menjaga kestabilan pencahayaan jika terjadi semburan cahaya redup dan sangat bermanfaat saat bekerja dalam kondisi cahaya atau cahaya redup yang berubah-ubah. Sistem kontrol lampu kilat yang diperbarui juga membantu mengurangi kelambatan pemicu lampu kilat, menggunakan informasi AWB kamera untuk rendering warna alami, dan mendukung penyesuaian unit lampu kilat dan pemancar tertentu langsung dari antarmuka kamera.
Wireless Connectivity and Streaming