FUJIFILM X-T5 Overview

Key Features

• 40MP APS-C X-Trans CMOS 5 HR BSI Sensor
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• 7-Stop In-Body Image Stabilization
• 425-Point Intelligent Hybrid AF System
• 3.69m-Dot OLED Electronic Viewfinder
• 3" 1.84m-Dot Tilting Touchscreen LCD
• 20 fps E. Shutter, 15 fps Mech. Shutter
• 160MP Pixel Shift Multi-Shot
• Bluetooth and Wi-Fi Connectivity
• XF 16-50mm f/2.8-4.8 R LM WR Lens

Pairing the versatile black APS-C mirrorless camera with a powerful standard zoom, this X-T5 Mirrorless Camera with XF 16-50mm f/2.8-4.8 Lens from FUJIFILM provides users with an impressive duo primed for capturing a wide range of high-quality photo and video content. The XF 16-50mm f/2.8-4.8 R LM WR lens provides a 24-76mm full-frame equivalence and complements the X-T5 with its compact design.

FUJIFILM X-T5 Mirrorless Camera (Black)

A portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera provides a classic, dial-based layout and cutting-edge technology that includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160MP files, and action-freezing shutter speeds up to 1/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, the X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally or 12-bit ProRes RAW and Blackmagic RAW via HDMI.

40MP APS-C X-Trans CMOS 5 HR BSI Sensor

Offering the ultimate in image quality, the X-T5 features a 40MP X-Trans 5 HR CMOS sensor in a compact, lightweight body that maximizes functionality and portability. Imaging performance is in no way compromised by the camera's diminutive proportions. Instead, the X-T5's improved image processing algorithm delivers outstanding results and is packed with details right across the native ISO range.

Powerful Video Capabilities

A dynamic camera with powerful video functions, movies can be recorded internally at up to 6.2K at 30p in 4:2:2 10-bit color, plus there's a 4K HQ mode which oversamples 6.2K footage for superior 4K output. This higher video resolution unlocks 2x digital zoom functionality, providing additional in-camera versatility without a noticeable drop in quality.

External Raw Recording

Both F-Log and F-Log2 recording are possible, with the latter providing an expanded dynamic range of 13+ stops. Additionally, 12-bit ProRes RAW and Blackmagic RAW can be output via HDMI to Atomos and Blackmagic devices accordingly.

425-Point Intelligent Hybrid AF System

Featuring outstanding autofocus performance, the X-T5 utilizes 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track animals, athletes, birds, cars, motorcycles, and moving subjects.

In-Body Image Stabilization

Thanks to the camera's in-body image stabilization (IBIS) system, quality-sapping camera shake is minimized. Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.

Pixel Shift Multishot

Utilizing the camera's IBIS system to precisely shift the sensor, Pixel Shift Multishot automatically records 20 separate frames with one press of the shutter release. Resulting files are combined using Pixel Shift Combiner software to quadruple the camera's resolution and produce a detail-rich, 160MP file. Perfect for commercial applications or digital archiving, it's also ideal for any static subject where image quality is of primary importance.

Built for Speed

The X-T5 provides powerful image making performance to ensure it's ready for action, no matter how fast your subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/8000 sec will stop any subject in its tracks, while a lag time of just 35 ms gives an almost instantaneous response when the shutter release is pressed. Keep a finger down, and the X-T5 will record images at up to 15 fps with the mechanical shutter, or 20 fps with the electronic shutter. Either way, no important moment will be missed.

Film Simulation Modes

Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.

Enhanced Body Design

• Large OLED electronic viewfinder features a crisp 3.69m-dot resolution for bright, clear, and detailed eye-level viewing. Additionally, this EVF offers 0.8x magnification for an easy-to-view image that is further enhanced by improved suppression of parallax and distortion compared to its predecessor. The 100 fps refresh rate, meanwhile, allows virtually blackout-free image making.
• Large 3.0" 1.84m-dot LCD touchscreen for intuitive operation and playback, and the tilting design greatly benefits working from high and low shooting angles.
• Utilizing an NP-W235 battery, up to 680 frames can be recorded from a single charge, plus the mechanical shutter guarantees 500,000 actuations, delivering long-term accuracy and reliability.

Connectivity

• Micro-HDMI port for outputting video to an external recorder or monitor.
• USB 3.2 Gen 2 port supports tethering, data transfer, and in-camera battery charging.
• 3.5mm external microphone port for greater control over audio recording.
• PC sync port for flash sync.
• 2.5mm remote port for using wired remote controllers.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the charcoal silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the black X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 20-60mm f/3.5-5.6 Lens

Pairing the lightweight, convenient full-frame system in crimson red with a standard zoom, the Lumix S9 Mirrorless Camera with S 20-60mm f/3.5-5.6 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 20-60mm f/3.5-5.6 Lens

Pairing the lightweight, convenient full-frame system in dark olive with a standard zoom, the Lumix S9 Mirrorless Camera with S 20-60mm f/3.5-5.6 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Lumix S 20-60mm f/3.5-5.6 Lens

Pairing the lightweight, convenient full-frame system in jet black with a standard zoom, the Lumix S9 Mirrorless Camera with S 20-60mm f/3.5-5.6 Lens from Panasonic is the perfect on-the-go camera setup for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 supplies you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit of the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Crop & Hybrid Zoom

Packing the power of full-frame into an ultralight and compact build, the Panasonic Lumix S9 Mirrorless Camera is the perfect on-the-go camera for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 provides you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit offered by the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable, option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Crop & Hybrid Zoom

Packing the power of full-frame into an ultralight and compact build, the Panasonic Lumix S9 Mirrorless Camera is the perfect on-the-go camera for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 provides you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit offered by the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable, option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic S9 Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• Compact, Lightweight Design
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200
• Real-Time LUT (Signature Presets)
• 4:2:0 10-Bit Fast-/Slow-Motion Video
• Crop & Hybrid Zoom

Packing the power of full-frame into an ultralight and compact build, the Panasonic Lumix S9 Mirrorless Camera is the perfect on-the-go camera for content creators. While smartphones continue to advance in their photo and video capabilities, a uniquely small full-frame system such as the S9 provides you with significantly more power without the burden of the size of a typical mirrorless or DSLR camera. A 24.2MP full-frame sensor is utilized within the S9, which makes creating high-quality images much easier, even in dimly lit situations. You also have the advantage of choosing from numerous L-mount lenses to suite your needs. Overall, the simplicity and convenience of the S9 makes it an excellent tool for elevating your ability to quickly create and share impactful images.

Connect and Share Instantly

Getting your photos and videos onto your smartphone quickly is a massive benefit offered by the S9. With improved connection speed and stability, users are able to easily link their device to the S9 in a few simple steps with the Lumix Lab app.

Real Time LUT (Signature Presets)

Create your own signature presets on your smartphone and transfer them to your S9, so you can apply them to your photos while you're shooting, not after. This gives you a precise idea of what your finished photos or videos will look like and is a massive time saver. You can download creators' LUT from the official Lumix website.

Extend Your Range with Crop and Hybrid Zoom

The crop zoom function utilizes the center of the camera sensor to extend the normal zoom range while maintaining image quality. The hybrid zoom function utilizes both optical and crop zoom to extend the focal length even further.

L-Mount Lens Selection

Based on your shooting needs, complement your S9 with one of the many superb L-mount lenses. With more than 80 lenses to choose from, the possibilities of images you can create are boundless. Maintain the small and lightweight nature of the S9 by pairing it with the Lumix S 26mm f/8, or go with a more versatile, but slightly less portable, option like the Lumix S 20-60mm f/3.5-5.6 lens.

More Camera Benefits

• 30 fps pre-burst shooting
• MP4Lite video, which is a new video file format optimized for fast uploads
• Real-time LUT button
• Autofocus detection for human, animal, car, and motorcycle subjects
• Time-lapse and stop-motion animation video recording modes

Panasonic GH7 Overview

Key Features

• 25.2MP BSI CMOS Micro Four Thirds Sensor
• 4K60 4:2:2 10-Bit Unlimited Recording
• 5.7K60, 4K120 HFR, FHD 240p VFR
• ProRes RAW, 32-Bit Float, 13+ Stop WDR
• Dual I.S. 7.5-Stop 5-Axis Stabilizer
• 3.68m-Dot OLED Electronic Viewfinder
• 3.0" 1.84m-Dot Free Angle Touchscreen
• CFexpress Type B & SD UHS-II Card Slots

Get ready for raw with the latest Micro Four Thirds Lumix GH7 Mirrorless Camera from Panasonic, which now features ProRes RAW internal recording, 32-bit float recording with the optional DMW-XLR2 audio interface, Adobe Cloud Frame.io compatibility, versatile Open Gate framing, and real-time custom LUTs. This flagship update to the powerful GH6 retains all the valuable existing features, including the same compact form factor, a 25.2MP sensor, 5.7K30 Apple ProRes 422 HQ internal recording, improved Phase Hybrid AF, a 13+ stop dynamic range boost, and 5-axis stabilization to accommodate indie film, pro/consumer photography, documentary, or even as a B-camera in high-end productions.

Key GH7 Updates

• Newly equipped with Apple ProRes RAW internal recording and 32-bit float recording for dramatic enhancements in the speed and quality of video production
• 25.2MP BSI CMOS sensor with 13+ stop dynamic range boost with rich gradation for vibrant, detailed photos and videos
• There's no longer a need to adjust audio recording levels during shooting - with 32-bit float recording using the optional DMW-XLR2 adapter and internal recording of 5.7K 30p Apple ProRes 422 HQ and Apple ProRes RAW HQ
• Upload still images and proxy videos directly to the Adobe Cloud Frame.io platform.
• One shot for all social media platforms in all aspect ratios via Open Gate for superior resolution and heightened detail
• Improved AF performance with Phase Hybrid Autofocus by adding real-time recognition AF for Human/Animal/Car/Motorcycle/Train/Airplane
• Real-time custom LUTs to apply new color expressions

Flagship Imaging Platform

High-Resolution 25.2MP Sensor, 5.7K Raw Video

Redesigned from the ground up, this sensor improves upon its predecessors in the GH Series with new components and software. It has an improved 13+ stops of dynamic range boost despite its reduced cell size due to the increased number of pixels on the Micro Four Thirds sensor.

Offering 4:2:2 10-bit C4K/4K 60p/50p internal recording, the LUMIX GH7 delivers unlimited recording time when used at the recommended operating temperature (-10 to 104°F).

5.7K30 ProRes RAW HQ footage can now be recorded internally on the camera via a CFexpress Type B card, giving you the freedom to capture the moment at the click of a button with minimal setup and no need for external devices. The SD slot can capture up to 10-bit 4K120 footage.

32-Bit Float Recording

When combined with the separately available DMW-XLR2, the LUMIX GH7 delivers the world's first 32-bit float recording, improving the quality and efficiency of the entire workflow. With its wide dynamic range, the 32-bit float format records more information, from quiet to loud sounds, eliminating the need for tedious sound level adjustments during audio recording. The GH7 is always ready to capture 48 kHz 24-bit with its built-in mic.

Phase Hybrid AF & Advanced Recognition

The most important thing with autofocus is to be dependable. In addition to contrast AF, the LUMIX GH7 offers the Phase Detection AF system, which dramatically improves subject tracking performance and metering technologies. The camera can capture the subject even in challenging scenes in which multiple subjects are involved, delivering accuracy even in backlit or low-light environments.

Advanced Detection AF pushes the envelope on sports, wildlife, and car/motorcycle photography. The LUMIX GH7 can now recognize a wider range of subjects and target parts, including human and animal eyes, the front of vehicles, the helmets of drivers and motorcyclists, the first car of a train, and the nose of an airplane.

Richer Tonal Expression

The Dynamic Range Boost function acquires two types of images with a single exposure and synthesizes them in real-time to create composite images with rich tonal range even in scenes with significant luminance differences. With still images, it allows for richer expression of shadow tones in RAW data. With video, it enables 13+-stop V-Log/V-Gamut recording.

Stabilization: In-Body, Sensor-Shift

• In-body, sensor-shift, 5-axis image stabilization is obtained with a high-precision gyro-sensor and a stabilization algorithm. At all focal lengths, this stabilization technology offers 7.5 stops of deviance from the shutter speed dictated by the reciprocal rule.


• Sensor-shift technology works seamlessly with the optical image stabilization of Panasonic lenses. Electronic stabilization is available to those who accept the slight cropping effect it requires. Boost I.S. mode is the most extreme form of electronic stabilization, simulating a shot locked off on a tripod.

Real-Time LUTs

LUTs can be applied to photos and videos on the camera body itself, allowing you to create photos and videos straight out of the camera. Supports ".VLT" and ".CUBE" file formats. By utilizing this feature, you can save time on the complicated post-editing process. In combination with the LUMIX Lab app, you can easily create your own LUTs and install them on the camera.

Lightning-Fast Sensor Readout

The Venus Engine has twice the power of previous generations, which enables 75 fps burst shooting or up to 240 fps variable frame rate (VFR) slow motion video footage. The Venus Engine's fast sensor readout limits the rolling shutter distortion to keep skyscrapers vertical when shooting from an automobile's action mount or to capture slow motion footage of quickly moving objects.

LUMIX Lab App

The GH7's ultra-fast Wi-Fi connection lets you pair the camera with your smartphone in three easy steps and transfers content seamlessly.

You can also crop, adjust brightness, and apply LUTs, enabling simple editing for any social media platform to be done in a snap.

Native Integration with Adobe's Frame.io

With Frame.io Camera to Cloud, images and videos are automatically uploaded, backed up, shared, and worked on jointly via the cloud.

Professional-Grade High Bitrate Video

ARRI LogC3 Recording

By using the separately available DMW-SFU3A Software Upgrade Key, users can use the ARRI LogC3, which enables color matching with ARRI's digital cinema cameras. The image processing of the ARRI LogC3 curve on LUMIX GH7 has been certified by ARRI for the implementation of this function. The options for Log recording, which provides rich color information and a wide dynamic range, have been expanded to include ARRI LogC3 in addition to the conventional V-Log, further improving LUMIX's workflow compatibility.

Limitless Latitude

• 5.7K30 recording is supported in the high-quality Apple ProRes 422 HQ/ProRes 422 and ProRes RAW codecs for visually lossless, high bitrate footage well-suited for intense manipulation in post-production. ProRes 422 HQ/ProRes 422 is also supported in DCI 4K and FHD at up to 60p.
• The GH7 supports unlimited recording up to DCI 4K at 60p with 4:2:2 10-bit sampling for pristine detail and depth in color grading.

Unlimited Recording Times

Panasonic recognizes the importance of shooting extended clips and has designed the GH7 to not have a maximum record time. There's no need to stop shooting due to overheating. The GH7's compact body and heat dissipation structure enable extended recording even when shooting at heavy loads (4:2:2 10-bit C4K/4K 60p/50p, ProRes RAW HQ).

Intelligent Image Processing

3D noise reduction is achieved by comparing three sequential frames, then automatically scrubbing the noise, which appears in only one of the three frames. Intelligent detail processing eliminates the need for a low-pass filter and smooths fine details like hair and wires to minimize moiré patterns.

Raw Recording via HDMI

In addition to internal recording to the CFexpress card, the GH7 supports 12-bit raw video output in 5.7K, DCI 4K, and Anamorphic 5.8K and 4.4K formats via HDMI when recording to Atomos Ninja V and V+ external recorders in ProRes RAW.

Anamorphic Versatility

• Record open gate with the 4:3 sensor for 5.8K 30p 4:2:0 10-bit and 4.4K 60p 4:2:0 10-bit video.


• Store up to 10 anamorphic lenses on the GH7 for quick swaps and ready-to-view, desqueezed footage. Images can be desqueezed in cinescope size. Magnification rate is also selectable from 1.30x, 1.33x, 1.5x, 1.8x, or 2.0x.


• The Image Stabilizer Anamorphic setting is ideal for using an anamorphic lens. To properly interpret the visual information for stabilization processing, select from 1.30x, 1.33x, 1.5x, 1.8x or 2.0x depending on the lens magnification.

Super-Slow Motion

By shooting in high frame rate (HFR) 4K you can boost your frame rate to 120p, or 1080p will give you 240p to play with. Autofocus remains available to actively make changes while recording up to 200 fps.

Instant Backup

Simultaneous internal and external recording via the HDMI port broadens your options for redundancy and storage, particularly convenient when shooting live events over an hour long. Record in resolutions up to DCI 4K in 17:9 with a bit depth up to 4:2:2, 10-bit, and frame rates up to 60p, 50p, 30p, 25p, 24p.

Scopes & Assists

• The Waveform monitor, Vectorscope, and Luminance spot meter feed you vital information about your levels.


• Time-lapse video interval capture is customizable for both shooting and playback durations, complete with exposure smoothing.


• Focus Transition, Frame Indicator, and Frame Marker improve the workflow in both production and post-production.


• Safety Zone Marker, Vertical Position Information, Center Marker Options, and Enlarged Live Display help keep your action properly oriented, centered, and in focus.

Photography Capabilities

Hybrid Strength

Though Lumix is known for stellar video production, it excels as a hybrid camera with its 100MP stills, a wide dynamic range, 7.5 stops of dual image stabilization, and continuous shooting up to 75 fps with an electronic shutter.

Streaming Capabilities

The GH7 can stream directly via Wi-Fi, USB tethering, or wired Ethernet LAN. Choose your favorite streaming approach to share your latest in real time. For outdoor use, wireless live streaming (RTMP/RTMPS) is easy to set up with the LUMIX Sync app. For indoor use, highly stable wired live streaming (RTP/RTSP) is also available.

Rapid-Fire for Three Seconds

Achieve 75 fps burst shooting (AFS, electronic shutter) while maintaining 25.2MP due to the fast readout speed of the GH7 sensor and the superior processing power of the new Venus Engine. The high sensor readout speed reduces rolling shutter distortion. Shoot 75 fps with the electronic shutter and AFS or 14 fps with the mechanical shutter and AFS. With AFC, you can shoot at up to 8 fps with the mechanical shutter or 7 fps with the electronic shutter.

Clean Details in Low Light

Details are retained and color noise is reduced, even when shooting in dimly lit conditions that require high ISO. When conditions are less than ideal, 2D noise reduction gives your photos a more natural and three-dimensional quality.

Shutter Flexibility

Manually select between several shutter modes depending on your needs: a mechanical shutter type, electronic front curtain type, electronic shutter type, electronic shutter type with noise reduction after shooting at a slow shutter speed, or let the camera automatically switch the shutter type depending on the conditions and shutter speed.

Professional and Reliable Design

CFexpress Type B & SD

The dual card slot provides options dependent on the bitrate of your shoot. The CFexpress Type B slot is necessary to record higher bitrate formats like Apple ProRes RAW and 422 HQ and 800 Mb/s 4:2:2 10-bit ALL-Intra footage. The SD card slot records bitrates up to 600 Mb/s when using high-performance UHS-II U3 Class 10 SD cards.

SSD Recording Over USB

Both video and stills can be recorded and played back using an external SSD when connected via the USB-C port. This enables saving to larger capacity drives and working with media that's immediately compatible with most post-production workflows.

NOTE: High-resolution SSD recording requires the separately available DMW-ACC11 power adapter and DMW-DCC18 coupler to maintain voltage.

Intelligent OLED Eyepiece

The 3.68m-dot OLED Live Viewfinder has a 0.76x-equivalent magnification for bright, realistic eye-level monitoring.

High-Definition TFT LCD

The free-angle 3" 1.84m-dot LCD screen tilts toward the shooter, enabling high- and low-angle shots, as well as positions in tight corners that would otherwise be extremely difficult to properly frame and focus your camera. It features high contrast, high brightness, and high visibility even under strong sunlight. Additionally, its intuitive design uses static touch control and has an improved locking mechanism for easier use.

High-Voltage Performance

The GH7 takes the DMW-BLK22 lithium-ion battery and provides approximately 360 shots per charge.

Weatherproof Below Freezing

The body of the GH7 is engineered to keep out precipitation and dust down to 14°F. Despite its sealed design, heat dispersal is attained through an electric fan, heat sink, and frame that radiates heat away from the sensor, engine, and memory card.

Ergonomic Optimization

• Spend less time rummaging through digital menus by using dual ring selectors to find your preferred shooting mode. The design of the camera incorporates dedicated buttons for key features like the zoomed-in manual focus assist box and audio information button for quick adjustments of the levels.


• An additional video record button on the face of the GH7 is more accessible when mounted on a shoulder rig. The camera is designed to be as small and lightweight as possible, increasing its compatibility with motorized gimbals and commercial drones (available separately).

Wireless & Remote Control

• To expand the flexibility of data transfers and remote control, wireless options are built into the design. Wi-Fi 5GHz and Bluetooth 5.0 enable the transfer of photos and footage to a cell phone, which can then be beamed to a news station. Updating the camera's firmware can be accomplished wirelessly via a smartphone.


• Remotely control up to 12 GH7 cameras via the LUMIX Tether app. Adjust settings like the metering mode, recording quality, and focus mode, then transfer the footage to a computer after recording. When prepping those cameras, save time and reduce errors by using the Lumix SYNC app to wirelessly match the recording settings.

In/Out

• This camera provides options to connect to external devices. The USB-C port enables data transfers of 10 Gb/s, powers the camera, or charges the battery. The HDMI type A port feeds the footage to an external recorder, or the hot shoe mount connects to an XLR expansion device like the DMW-XLR2 (available separately).


• A 3.5mm headphone jack is located on the side of the camera, above the 3.5mm headphone jack. On the front of the camera, a flash synchro socket doubles as a timecode in/out when using the included BNC converter cable.

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XF 16-50mm f/2.8-4.8 R LM WR Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the black X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• X-Processor 5 Image Processor
• Dedicated Film Simulation Dial
• Native ISO: 125-12800 Extended: 64-51200
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the charcoal silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• X-Processor 5 Image Processor
• Dedicated Film Simulation Dial
• Native ISO: 125-12800 Extended: 64-51200
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• X-Processor 5 Image Processor
• Dedicated Film Simulation Dial
• Native ISO: 125-12800 Extended: 64-51200
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the black X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM GFX 100S II Overview

Key Features

• 102MP 43.8 x 32.9mm BSI CMOS II Sensor
• X-Processor 5 Image Processor
• 4K30 Video; F-Log2 Gamma
• 5.76m-Dot OLED EVF
• 3.2" 2.36m-Dot Tilting Touchscreen LCD
• 5-Axis Sensor-Shift Image Stabilization
• ISO 80-12800, up to 7 fps Shooting
• 400MP Pixel Shift Multi-Shot
• 8-Stop Image Stabilization
• 20 Film Simulation Modes

Continuing to push the boundaries of medium format, the GFX 100S II Medium Format Mirrorless Camera from FUJIFILM provides users utmost control and allows for capturing the finest details within a frame. Utilizing a newly developed 102MP CMOS II sensor with the X-Processor 5, wide dynamic range is ensured as well as a vast sensitivity range of ISO 80-12800. While an upgraded 5.76m-dot EVF provides bright eye-level viewing, a rear 3.2" three-way tilting touchscreen LCD opens up new perspectives to shoot from. Ultrahigh resolution, 4k video recording, and a plethora of impressive camera features establish the GFX 100S II as an all-around powerhouse primed for copious shooting applications.

Newly Developed GFX 102MP CMOS II Sensor and X-Processor 5

Driving performance is a newly developed 102MP 43.8 x 32.9mm CMOS II sensor combined with FUJIFILM's X-Processor 5 image engine. Together, this duo provides outstanding camera responsiveness and functionality as well as continuous shooting up to 7 fps. The base sensitivity range starts at ISO 80 for still shooting, ISO 100 for video, and caps out at ISO 12800. The extended range for photo capturing is ISO 40-25600.

4K/30p Video Resolution with 4:2:2 10-Bit In-Camera Recording

Maximize the GFX 100S II's potential by taking advantage of its filmmaking capabilities. Capture footage up to an industry-standard 4K/30p. Broader video quality comes by way of 4:2:2 10-bit in-camera capabilities, with an improved data rate of 720 Mb/s. A wide variety of file formats are available, including ProRes and Blackmagic RAW. Native Frame.io Camera to Cloud compatibility allows for easier collaboration on projects by helping to centralize reviews and simplify workflows.

20 FUJIFILM Film Simulations

Utilize FUJIFILM's extensive database of film simulations including the recently added REALA ACE. These simulation modes allow you to replicate the style of various FUJIFILM film types including Provia, Velvia, Classic Chrome, and many others. Not only is it fun to experiment with these simulations, but they can save you countless hours in post by providing your images with a look and feel that's both appealing and exclusive to you as a FUJIFILM shooter.

Other Camera Features

• Dual UHS-II SD memory card slots
• Integrated Bluetooth 4.2 low energy and Wi-Fi for sharing images to mobile device or using device to remotely control the camera
• Eight stops of image stabilization optimizes handheld capturing
• 400MP pixel shift multi-shot takes a series of photos and combines them for one high-resolution raw photo
• AI-assisted subject tracking autofocus
• Light, ergonomic body weighs just under 2 lb

Sony A7S III Overview

Key Features

• 12MP Full-Frame Exmor R BSI CMOS Sensor
• UHD 4K 120p Video, 10-Bit 4:2:2 Internal
• 16-Bit Raw Output, HLG & S-Log3 Gammas
• 759-Point Fast Hybrid AF
• 9.44m-Dot QXGA OLED EVF
• 3.0" 1.44m-Dot Vari-Angle Touchscreen
• 5-Axis SteadyShot Image Stabilization
• Extended ISO 40-409600, 10 fps Shooting
• Dual CFexpress Type A/SD Card Slots
• FE 24-70mm f/2.8 GM Lens

Optimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.

12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor

A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.

Video Recording

UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording

• UHD 4K recording is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.
• Two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

Recording Flexibility

• The high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.
• Suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.

Advanced Color Control

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Autofocus and Image Stabilization

Fast Hybrid AF System

Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Body Design and Connectivity

Tru-Finder EVF and Vari-Angle Touchscreen LCD

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A first for a7-series cameras, a side-opening 3.0" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Redesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.

Versatile and Durable Design

• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots/80 minutes of recording per charge when using the viewfinder or 600 shots/95 minutes of recording per charge when using the rear LCD.

Ports and Connectivity

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

Sony FE 24-70mm f/2.8 GM Lens

The Standard Zoom Refined

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens featuring advanced G Master optics, a robust physical design, and a bright f/2.8 constant maximum aperture. A go-to lens for a variety of shooting situations, the 24-70mm f/2.8 is a perfect choice for anything from landscape to sports to portraiture subjects.

Uncompromising Optical Design

• As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.
• Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
• One extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.

• Bright constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
• A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Fast Focusing and Reliable Performance

• Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
• A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.
• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Pentax K-3 III Overview

Key Features

• 25.7MP APS-C BSI CMOS Sensor
• SAFOX 13 101-Point Phase-Detection AF
• 1.05x-Mag. Pentaprism Optical Viewfinder
• 3.2" 1.62m-Dot Touchscreen LCD
• Up to 12 fps Continuous Shooting
• 5-Axis SR II In-Body Shake Reduction
• UHD 4K30p Video Recording
• Pixel Shift Res., AA Filter Simulator
• Wi-Fi & Bluetooth; Dual SD Card Slots
• Weather-Sealed Magnesium-Alloy Body

Proving the DSLR is still a highly capable tool, the Pentax K-3 Mark III marries contemporary imaging capabilities with the trusty and familiar design of an SLR. Taking the flagship spot in Pentax's APS-C lineup, the K-3 Mark III is characterized by a new 25.7MP BSI CMOS sensor, a high-density 101-point AF system, a revised pentaprism optical viewfinder, and an advanced SR II Shake Reduction System. As a Pentax, too, the K-3 Mark III is also distinguished by its robust physical construction and extensive weather sealing for working in harsh weather conditions and climates.

The K-3 Mark III's updated sensor and processing capabilities offer a blend of high-resolution stills performance with apt speed to suit a variety of shooting scenarios. Up to 12 fps continuous shooting is possible along with UHD 4K video recording. For stills, a new SAFOX 13 AF system features 101 phase-detection points for quick and accurate focusing performance with apt subject tracking capabilities.

Complementing the imaging, this camera relies on Pentax's attention to details and how cameras are handled and used, and as such features a tough and robust physical construction with an ergonomic design and intuitive controls. The improved optical viewfinder provides realistic and detailed eye-level viewing while the rear 3.2" 1.62m-dot touchscreen LCD offers easy control over settings and image review. The K-3 Mark III is also benefitted by dual SD memory card slots, both Wi-Fi and Bluetooth wireless interfaces, and a revised button design for more direct access to exposure and AF point control.

25.7MP APS-C BSI CMOS Sensor

Featuring a revised APS-C-format 25.7MP CMOS sensor, the K-3 Mark III's sensor sports a BSI design that promotes low noise, smooth tones, and accurate color rendering throughout the sensitivity range, from ISO 100-1600000, to suit working in a variety of lighting conditions. The sensor is paired with an updated PRIME V image processor, too, which achieves quick performance and processing to benefit both stills and video recording. Full-resolution continuous shooting up to 12 fps is also possible, along with UHD 4K video recording at 30p.

SR II In-Body Shake Reduction

Distinct among DSLRs, an advanced 5-axis SR II Shake Reduction system provides 5.5 stop-effective image stabilization performance with select lenses. This in-body IS system helps to greatly reduce the appearance of camera shake when shooting handheld with slower shutter speeds, making it easier to work in more difficult lighting conditions.

Beyond controlling camera shake, the SR II mechanism also benefits stills applications by enabling a Pixel Shift Resolution feature and an AA Filter Simulator function. Pixel Shift Resolution shifts the sensor in small increments in sequential shots in order to capture full color information at each pixel site, then composites these sequential frames to produce a single image with richer detail and resolution. The AA Filter Simulator, on the other hand, utilizes microscopic vibrations during the capture process to help mitigate moiré in order to produce clean renderings of fabrics and other high-frequency materials. This system works in conjunction with the sensor that lacks an AA filter, so you have the choice between gaining the most resolution or reducing moiré under specific scenarios.

SAFOX 13 Phase-Detection AF

Updated with more points and improved coverage, the SAFOX 13 autofocus sensor is a phase-detection focusing system that uses 101 individual points, including 25 cross-type sensors in the middle of the image frame. This array benefits focusing speed and accuracy in a variety of lighting conditions, down to -4 EV. Additionally, a new 307000-pixel RGBIr sensor and new tracking algorithm also promote more accurate tracking of subjects, even when moving at varying speeds or in irregular directions.

Body Design

• Large and bright optical pentaprism viewfinder provides an impressive 1.05x magnification and covers 100% of the image frame for clear and accurate eye-level viewing. The pentaprism's design has also been updated to use high-refraction glass, optimized coatings, and a distortion-correcting element to reduce aberrations and promote high clarity and color fidelity.
• Rear 3.2" 1.62m-dot touchscreen LCD is a large and bright means for image review, menu navigation, and live view shooting. This screen is also benefitted by a Night Vision function that adjusts the screen's brightness depending on the shooting conditions.
• Typical of Pentax's designs, a sturdy and weather-resistant construction is featured for use in trying weather conditions. The chassis is built from lightweight-yet-durable magnesium alloy and is fitted with a series of dust- and moisture-resistant seals to protect against various weather conditions. The camera is also freezeproof down to 14°F and the durability is carried over to the shutter unit as well, which is rated for 300,000 shutter actuations.
• Both 3.5mm microphone and headphone ports are featured to benefit audio performance while recording video.
• Updated control scheme includes a new AF point selector lever for intuitive point selection; a Hyper Operation system with a new Advanced mode for more intuitive exposure mode control; an Operation Control Lock function to prevent accidental settings changes; and a new Smart Function mode and dedicated button for quick selection of settings and functions.
• Included D-LI90 rechargeable lithium-ion battery provides approximately 800 shots per charge and the camera's USB Type-C port can be used for in-body battery charging.
• Dual SD memory card slots offer flexible storage capabilities and the first card slot is compatible with the UHS-II standard for faster transfer speeds.
• Built-in Wi-Fi and Bluetooth connectivity can be used to wirelessly share imagery or remotely control the camera via the Image Sync mobile app.

Real-Time Scene Analysis System

Using the high-density RGBIr sensor and the PRIME V image processor, the K-3 Mark III can use the Real-time Scene Analysis System to optimize exposure and AF accuracy by detecting subjects' faces and eyes with image recognition technology. This system relies on Deep Learning, an AI-based technology, for more accurate subject detection and scene judgement.

Firmware Update 1.41: Astro Tracer Type 3

Firmware version 1.41 allows this camera to be used as an astro tracer without the optional Pentax O-GPS1 GPS Module. The camera enables astro tracing without GPS, direction, or other data, so there is no need for GPS positioning or to perform precision calibration. In addition, astro tracing can operate in areas affected by magnetic fields. Before starting, a preliminary shot is taken to track the object based on the movement of stars. (It is, however, recommended to use the O-GPS1 for star photography when shooting with a wide-angle lens.)

Pentax DA 21mm f/3.2 AL Limited Overview

Key Features

• Pentax K Mount
• 31.5mm (35mm Equivalent)
• Aperture Range: f/3.2 to f/22
• Compact Pancake-Style Design
• High-Grade Multi-Layer HD Coating
• Super Protect Lens Coating
• Quick-Shift Focus System
• Seven-Blade Rounded Diaphragm

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• FE 28-60mm f/4-5.6 Lens

a7C II, the Hybrid Enhanced

Building off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

The Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.

Video Recording

Along with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

The Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.

Vlog-Friendly AI-Enhanced Framing

Additionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.

Image Stabilization

Now offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

Advanced Rendering

For stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• FE 28-60mm f/4-5.6 Lens

a7C II, the Hybrid Enhanced

Building off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

The Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.

Video Recording

Along with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

The Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.

Vlog-Friendly AI-Enhanced Framing

Additionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.

Image Stabilization

Now offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

Advanced Rendering

For stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.