Hasselblad XCD 80mm f/1.9 Overview

Key Features

• Hasselblad X System
• 63mm (35mm Equivalent)
• Aperture Range: f/1.9 to f/32
• Central Lens Shutter, 1/2000 sec Sync
• Minimum Focus Distance: 2.3'
• Full-Time Manual Focus Override
• Front Filter Thread: 77mm

Characterized by its unique, slightly longer-than-normal focal length and fast design, the XCD 80mm f/1.9 from Hasselblad is a 63mm equivalent prime designed for the X-series of mirrorless medium format cameras. The distinct focal length and bright f/1.9 maximum aperture are especially well-suited to portraiture, and pair with the 2.3' minimum focusing distance for isolating subject matter with shallow depth of field. Like other XCD lenses, the 80mm f/1.9 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1/2000 sec with flash sync at all speeds, and its autofocus design can be manually overridden for fine-tuned focusing control.

Hasselblad Overview

Key Features

• Shortens Minimum Focus Distance of Lens
• Increases Magnification
• Maintains AF and Auto Exposure Functions
• For X-Series Cameras and XCD Lenses
• Compatible with Additional Tubes

Instant Macro for Fine Details

Shortening the minimum focusing distance of Hasselblad XCD lenses with X-series camera bodies, this 9mm X Extension Tube helps achieve a greater maximum magnification for close-up shooting with any lens.

• Integrated contacts maintain full autofocus functionality and also automatically compensate for any exposure adjustments needed when using TTL metering or auto exposure settings.
• This 9mm-long tube can be used on its own or in combination with other additional tubes for further extending the lens-to-sensor distance.
• Can also be used in conjunction with the X Converter 1.7x teleconverter.
• When in use, the attached lens will not focus to infinity and focus range will be limited to close distances.

Hasselblad XCD 75mm f/3.4 P Overview

Key Features

• Medium Format | f/3.4 to f/32
• 59mm (Full-Frame Equivalent)
• Compact, Lightweight Portrait Prime
• Central Lens Shutter, 1/2000 sec Sync
• Linear Stepping Autofocus Motor
• Minimum Focus Distance: 1.8'
• Front Filter Thread: 72mm

Sleek, Lightweight Portrait Lens

Pairing a flattering focal length with an especially compact, lightweight design, the Hasselblad XCD 75mm f/3.4 P is a short portrait-length prime that's ideal for full-length shoots and group portraits, as well as street, landscape, and other general applications. As an XCD P-series lens, this lens prioritizes portability and nimbleness and this 75mm option sports a faster-than-usual f/3.4 maximum aperture for improved depth of field control and handheld use in available lighting.

Flattering Field of View

• Equivalent to a 59mm lens on full-frame, this slightly long normal/slightly short portrait-length lens offers a versatile field of view that suits full-length solo portraits and group shots, as well as offering a more selective perspective with street, landscape, and still life subjects.
• The maximum f/3.4 aperture is slightly faster than other P-series lenses, suiting the portrait nature of this lens and affording more control over depth of field.
• The optical design include aspherical and extra-low dispersion elements, which contribute to sharp and color-correct image quality that matches the high-resolution demands of 100MP medium format sensors.

Fast and Intuitive Operation

• The autofocus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance with high precision. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.
• A small-but-powerful leaf shutter system offers a range of shutter speeds from 1/2000 sec to 68 min with flash sync possible at all speeds.

Elegant and Reliable Design

• Designed to be as small and portable as possible, this lens weighs 14 oz and measures 2.8"-long when attached to the camera body. Compared to the XCD 65mm f/2.8, this lens is 45% lighter and 24% shorter, making it better suited to street, travel, and on-location photography.
• Streamlined metal lens barrel includes a single focusing ring, which is engraved with the 'H' logo for improved feel. The lens also has its name engraved on top of the barrel.

Hasselblad XCD 20-35mm f/3.2-4.5 Overview

Key Features

• Medium Format | f/3.2-4.5 to f/32
• 16-27mm (Full-Frame Equivalent)
• Ultra-Wide-Angle Zoom
• Central Lens Shutter, 1/2000 sec Sync
• Linear Stepping Autofocus Motor
• Minimum Focus Distance: 1'
• Front Filter Thread: 77mm

Ultra-Wide-Angle Versatility

Among the widest lenses available for the Hasselblad X system, the XCD 20-35mm f/3.2-4.5 E is an ultra-wide zoom offering a powerful field of view well-suited to landscape, cityscape, and architectural subjects. Equivalent to a 16-27mm zoom on full-frame, this lens is balanced by a relatively bright f/3.2-4.5 maximum aperture range, high-performance autofocus, and a leaf shutter for flash sync at all shutter speeds.

Immense Field of View

• Featuring a truly broad zoom range, this lens is ideal for photographing natural landscapes, expansive cityscapes, and vast interior spaces. The optical design includes a trio of aspherical elements, too, that reduce distortion and ensure high sharpness and accurate rendering to match the demands of 100MP medium format sensors.

Fast and Intuitive Operation

• An upgraded focus system utilizes both a stepping motor and a small, lightweight focusing group to realize fast and responsive autofocus performance. This internal focusing design also benefits manual focus operation for smoother, more predictable handling.
• A small-but-powerful leaf shutter system offers a range of shutter speeds from 1/2000 sec to 68 min with flash sync possible at all speeds.

Elegant and Reliable Design

• Streamlined metal lens barrel includes dual control rings to adjust both focus and zoom; the rings are engraved with the 'H' logo for improved feel. The lens also features a 'Hasselblad V' insignia nameplate and the lens's name is engraved on top of the barrel.

Hasselblad Release Cord X Overview

Key Features

• For X1D-50c, X1D II 50C, and CFV II 50C
• Cloth-Wrapped 36" Long Cable
• Minimizes Camera Shake
• Plugs into Microphone Input Port
• Single Button Operation

Compatible with the Hasselblad X1D-50c, X1D II 50C, and CFV II 50C cameras, the 36" long Hasselblad Release Cord X plugs directly into the camera's microphone input port. Once plugged in, the cloth-wrapped cable minimizes camera shake since you are not pressing directly onto the camera's shutter button. With the camera set in auto focus mode, you can press the single-button remote to engage the auto focus and fire the shutter. Holding the shutter release's button down with the camera set in continuous capture allows you to fire multiple frames, and in manual focus mode, you can fire the camera automatically.

DJI Mavic 3 Overview

Key Features

• 3-Axis Gimbal with Dual Cameras
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 12MP Telephoto with 28x Hybrid Zoom
• Up to 46 Minutes of Flight Time
• Up to 9.3-Mile Transmission Range
• 360° Obstacle Avoidance System
• 10-Bit D-Log Color Profile & HNCS
• 1080p60 Live View Video Stream
• 8GB of Storage Space
• RC-N1 OcuSync 2.0 Remote Included

A leap forward in professional-quality aerial imaging, the Mavic 3 from DJI is their flagship drone that offers a dual-camera setup in a 3-axis gimbal. There's the 20MP wide-angle camera with 4/3" CMOS from legendary camera maker Hasselblad and a 12MP telephoto with 1/2" CMOS, 4K video, and 28x hybrid zoom. You can utilize the telephoto in Explore Mode to scout locations, but its primary function is to be used in conjunction with the wide-angle Hasselblad, transitioning between the two for truly dynamic, cinematic results.

The video quality of the wide-angle Hasselblad on the Mavic 3 offers up to 5.1K resolution and DCI 4K at 120 fps. The 12.8 stops of dynamic range and an adjustable aperture from f/2.8 to f/11 open up the drone's ability to handle nearly any lighting condition and deliver low-light footage with less noise. Add in vision sensor-based VDAF focusing and an 84° FOV, and you can capture sweeping, atmospheric shots or track and focus on subjects with ease. To complete the Mavic 3's powerful imaging abilities, 10-bit D-Log Color Profile and Hasselblad's NCS (Natural Color Solution) are employed for natural and accurate color reproduction.

To support these exceptional imaging capabilities and the pilots who will capture them, DJI packed the Mavic 3 with technologies to get the most out of each shoot. Multiple features allow you to create flight paths, auto-track subjects, and perform complex aerial maneuvers with a tap. While doing all of this, an omnidirectional obstacle sensing system and APAS 5.0 work to ensure a collision-free flight. Add in up to 46 minutes of flight time, a transmission range of up to 9.3 miles, and a folding design, and you have a powerful platform that's ideal for everything from tech-obsessed amateur photographers to professional production houses.

Hasselblad Natural Color Solution

The result of Hasselblad's many decades of experience, the HNCS starts from the pixel level of the sensor. Every pixel is calibrated with RGB color data being passed through an image processing algorithm and color processing mode while filming. The result is content containing precise and natural color reproduction, all without the need for color presets.

Advanced RTH

A great day in the air filming your latest passion project is only complete when the Mavic 3 comes back safe and sound. DJI's Advanced RTH (Return to Home) feature is designed to ensure that happens on every flight. Returning to its starting point can be triggered by you or if there is a signal loss. On its way back, the Mavic 3 plots the optimal route home, avoiding obstacles along the way.

Live View

When piloting with the included RC-N1 remote and your compatible smartphone, the Mavic 3 can live stream the camera's view back to you at up to 1080p60 resolution. This not only lets you proof footage at Full HD quality, but it also assists with more responsive control of the drone.

Extreme Precision Positioning

The Mavic 3 is engineered to hold its position in the air extremely steadily, benefiting pilots trying to take clean long-exposure or time-lapse shots.

Additional Features

DJI Waypoint 3.0, ActiveTrack, and MasterShots technology
Still Photo Modes: Single shot, automatic exposure bracketing, and timed photos (up to 60 seconds)
RC-N1 remote controller included (supports up to OcuSync 2.0)
Support for OcuSync 3+ video transmission
Level 5 wind resistance (up to 26.8 mph)
8GB of internal storage capacity
microSD card slot supports up to 2TB cards
Up to 47 mph flight speed

DJI Mavic 3 Cine Premium Combo

Key Features

• 3-Axis Gimbal with Dual Cameras
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 12MP Telephoto with 28x Hybrid Zoom
• Up to 46 Minutes of Flight Time
• Up to 9.3-Mile Transmission Range
• 360° Obstacle Avoidance System
• Apple ProRes 422 HQ & 10-Bit D-Log
• 1080p60 Live View Video Stream
• Built-In Storage with a 1TB SSD
• RC Pro Remote with 5.5" Display & O3+

Geared towards professional content creation, the Mavic 3 Cine Premium Combo from DJI adds the ability to use the Apple ProRes 422 HQ codec, and it bumps the internal storage from 8GB to a monster 1TB SSD. Outside of that, the Cine Premium sports the same impressive dual cameras in the drone's 3-axis gimbal. One is a 20MP wide-angle camera with 4/3" CMOS and 4x digital zoom from legendary camera maker Hasselblad. The other is a 12MP telephoto with 1/2" CMOS, 4K video, 7x optical, and up to 28x digital zoom. You can utilize this in Explore Mode to scout locations, but primarily in conjunction with the wide-angle Hasselblad, transitioning between the two for truly dynamic, cinematic results.

The video quality of the wide-angle Hasselblad on the Mavic 3 Cine Premium offers up to 5.1K resolution and DCI 4K at 120 fps. The 12.8 stops of dynamic range and an adjustable aperture from f/2.8 to f/11 open up the drone's ability to handle nearly any lighting condition and deliver low-light footage with less noise. Add in vision sensor-based VDAF focusing and an 84° FOV, and you can capture sweeping, atmospheric shots or track and focus on subjects with ease. To complete the Mavic 3's powerful imaging abilities, 10-bit D-Log Color Profile and Hasselblad's NCS (Natural Color Solution) are employed for natural and accurate color reproduction.

To support these exceptional imaging capabilities and the pilots who will capture them, DJI packed the Mavic 3 Cine Premium with technologies to get the most out of each shoot. Multiple features allow you to create flight paths, auto-track subjects, and perform complex aerial maneuvers with a tap. While doing all of this, an omnidirectional obstacle sensing system and APAS 5.0 work to ensure a collision-free flight. Add in up to 46 minutes of flight time, a transmission range of up to 9.3 miles, and a folding design, and you have a powerful platform that's ideal for everything from tech-obsessed amateur photographers to professional production houses.

Hasselblad Natural Color Solution

The result of Hasselblad's many decades of experience, the HNCS starts from the pixel level of the sensor. Every pixel is calibrated with RGB color data being passed through an image processing algorithm and color processing mode while filming. The result is content containing precise and natural color reproduction, all without the need for color presets.

Advanced RTH

A great day in the air filming your latest passion project is only complete when the Mavic 3 Cine Premium comes back safe and sound. DJI's Advanced RTH (Return to Home) feature is designed to ensure that happens on every flight. Returning to its starting point can be triggered by you or if there is a signal loss. On its way back, the Mavic 3 plots the optimal route home, avoiding obstacles along the way.

Live View

When piloting with the included RC-N1 remote and your compatible smartphone, the Mavic 3 Cine Premium can live stream the camera's view back to you at up to 1080p60 resolution. This not only lets you proof footage at Full HD quality, but it also assists with more responsive control of the drone.

Extreme Precision Positioning

The Mavic 3 Cine Premium is engineered to hold its position in the air extremely steadily, benefiting pilots trying to take clean long-exposure or time-lapse shots.

Additional Features

DJI Waypoint 3.0, ActiveTrack, and MasterShots technology
Still Photo Modes: Single shot, automatic exposure bracketing, and timed photos (up to 60 seconds)
RC Pro remote controller with 5.5" display & OcuSync 3+
Level 5 wind resistance (up to 26.8 mph)
Eight ND filters are included to manage shutter speed and exposure (ND4 to ND512)
microSD card slot supports up to 2TB cards
Up to 47 mph flight speed

DJI Mavic 3 Cine Premium Combo

Key Features

• 3-Axis Gimbal with Dual Cameras
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 12MP Telephoto with 28x Hybrid Zoom
• Up to 46 Minutes of Flight Time
• Up to 9.3-Mile Transmission Range
• 360° Obstacle Avoidance System
• Apple ProRes 422 HQ & 10-Bit D-Log
• 1080p60 Live View Video Stream
• Built-In Storage with a 1TB SSD
• RC Pro Remote with 5.5" Display & O3+

Geared towards professional content creation, the Mavic 3 Cine Premium Combo from DJI adds the ability to use the Apple ProRes 422 HQ codec, and it bumps the internal storage from 8GB to a monster 1TB SSD. Outside of that, the Cine Premium sports the same impressive dual cameras in the drone's 3-axis gimbal. One is a 20MP wide-angle camera with 4/3" CMOS and 4x digital zoom from legendary camera maker Hasselblad. The other is a 12MP telephoto with 1/2" CMOS, 4K video, 7x optical, and up to 28x digital zoom. You can utilize this in Explore Mode to scout locations, but primarily in conjunction with the wide-angle Hasselblad, transitioning between the two for truly dynamic, cinematic results.

The video quality of the wide-angle Hasselblad on the Mavic 3 Cine Premium offers up to 5.1K resolution and DCI 4K at 120 fps. The 12.8 stops of dynamic range and an adjustable aperture from f/2.8 to f/11 open up the drone's ability to handle nearly any lighting condition and deliver low-light footage with less noise. Add in vision sensor-based VDAF focusing and an 84° FOV, and you can capture sweeping, atmospheric shots or track and focus on subjects with ease. To complete the Mavic 3's powerful imaging abilities, 10-bit D-Log Color Profile and Hasselblad's NCS (Natural Color Solution) are employed for natural and accurate color reproduction.

To support these exceptional imaging capabilities and the pilots who will capture them, DJI packed the Mavic 3 Cine Premium with technologies to get the most out of each shoot. Multiple features allow you to create flight paths, auto-track subjects, and perform complex aerial maneuvers with a tap. While doing all of this, an omnidirectional obstacle sensing system and APAS 5.0 work to ensure a collision-free flight. Add in up to 46 minutes of flight time, a transmission range of up to 9.3 miles, and a folding design, and you have a powerful platform that's ideal for everything from tech-obsessed amateur photographers to professional production houses.

Hasselblad Natural Color Solution

The result of Hasselblad's many decades of experience, the HNCS starts from the pixel level of the sensor. Every pixel is calibrated with RGB color data being passed through an image processing algorithm and color processing mode while filming. The result is content containing precise and natural color reproduction, all without the need for color presets.

Advanced RTH

A great day in the air filming your latest passion project is only complete when the Mavic 3 Cine Premium comes back safe and sound. DJI's Advanced RTH (Return to Home) feature is designed to ensure that happens on every flight. Returning to its starting point can be triggered by you or if there is a signal loss. On its way back, the Mavic 3 plots the optimal route home, avoiding obstacles along the way.

Live View

When piloting with the included RC-N1 remote and your compatible smartphone, the Mavic 3 Cine Premium can live stream the camera's view back to you at up to 1080p60 resolution. This not only lets you proof footage at Full HD quality, but it also assists with more responsive control of the drone.

Extreme Precision Positioning

The Mavic 3 Cine Premium is engineered to hold its position in the air extremely steadily, benefiting pilots trying to take clean long-exposure or time-lapse shots.

Additional Features

DJI Waypoint 3.0, ActiveTrack, and MasterShots technology
Still Photo Modes: Single shot, automatic exposure bracketing, and timed photos (up to 60 seconds)
RC Pro remote controller with 5.5" display & OcuSync 3+
Level 5 wind resistance (up to 26.8 mph)
Eight ND filters are included to manage shutter speed and exposure (ND4 to ND512)
microSD card slot supports up to 2TB cards
Up to 47 mph flight speed

DJI Mavic 3 Pro Overview

Key Features

• 3-Axis Gimbal with Tri-Camera System
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 166mm 12MP 7x Zoom Telephoto
• 70mm 48MP 3x Zoom Medium Telephoto Lens
• 7 Intelligent Flight Modes
• Up to 43 Minutes of Flight Time
• O3+ Transmission with a 9.3-Mile Range
• Omnidirectional Avoidance with APAS 5.0
• D-LOG, D-LOG M & HLG Post Processing
• Fly More Combo & DJI RC Pro Remote

Filmmakers get more control over what they capture with this Mavic 3 Pro Drone Fly More Combo with DJI RC Pro from DJI. This flagship drone adds a third lens to the system with the 70mm f/2.8 medium telephoto to enhance your creative possibilities with more control of how much you capture of a subject and their surroundings. Remaining are the impressive 24mm Hasselblad wide-angle lens, with 5.1K resolution, and the 166mm telephoto, which has been upgraded to f/3.4 and 60 fps for more light sensitivity and smoother video. This tri-camera system joins other Mavic 3 technologies, such as O3+ long-range transmission, up to 43 minutes of flight, and omnidirectional sensing with APAS 5.0 to make the Mavic 3 Pro safe, even for beginner pilots.

Triple-Lens Camera System

• 24mm Hasselblad Wide-Angle: The 20MP Hasselblad camera remains, with its adjustable f/2.8 to f/11 aperture and large 4/3 CMOS sensor for reduced noise in low-light situations. It offers 5.1K video resolution at 50 fps and incorporates the Hasselblad Natural Color Solution (HNCS) to capture and produce true-to-life colors in your media. When post-processing, you can use D-Log, D-Log M, and HLG.
• 70mm Medium Telephoto: The new camera in the tri-cam system, this 48MP lens offers an f/2.8 aperture and 1/1.3" CMOS for excellent day and night shots. Video is captured in 4K at 60 fps, and you can get clearer midrange shots with a 3x optical zoom. D-Log M and HLG are supported for efficient post-production, and it's capable of taking advantage of Night, ActiveTrack, and Hyperlapse shooting modes.
• 166mm Telephoto: This 12MP full telephoto lens returns, but with an updated aperture of f/3.4, letting more light in for better low-light performance using its 1/2" CMOS. It also improves its 4K fps from 30 to 60 for smoother video and incorporates a 7x optical zoom for clear close-ups.

Safe Flying

An omnidirectional obstacle sensing system with APAS 5.0 technology actively detects obstacles during flight and will automatically plot safe routes around them during flight.

Intelligent Flight Modes

• Waypoint Flight
• Cruise Control
• Hyperlapse
• MaserShots
• FocusTrack
• Panorama
• QuickShots

Additional Features

• Up to 43 minutes of flight time
• O3+ video transmission from up to 9.3 miles away
• Supports optional DJI Goggles 2, Goggles Integra, and RC Motion 2 for a more immersive flight experience

DJI Mavic 3 Pro Overview

Key Features

• 3-Axis Gimbal with Tri-Camera System
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 166mm 12MP 7x Zoom Telephoto
• 70mm 48MP 3x Zoom Medium Telephoto Lens
• 7 Intelligent Flight Modes
• Up to 43 Minutes of Flight Time
• O3+ Transmission with 9.3-Mile Range
• Omnidirectional Avoidance with APAS 5.0
• D-LOG, D-LOG M & HLG Post-Processing
• Fly More Combo & DJI RC Remote

Filmmakers get more control over what they capture with Mavic 3 Pro Drone with Fly More Combo & DJI RC from DJI. This flagship drone adds a third lens to the system, with a 70mm f/2.8 medium telephoto, enhancing your creative possibilities with more control of how much you capture of a subject and their surroundings. Remaining is the impressive 24mm Hasselblad wide-angle lens, with 5.1K resolution, and the 166mm telephoto, which has been upgraded to f/3.4 and 60 fps for more light sensitivity and smoother video. This tri-camera system joins other Mavic 3 technologies, such as O3+ long-range transmission, up to 43 minutes of flight, and omnidirectional sensing with APAS 5.0 to make the Mavic 3 Pro safe for even beginner pilots.

Triple-Lens Camera System

• 24mm Hasselblad Wide-Angle: The 20MP Hasselblad camera remains, with its adjustable f/2.8 to f/11 aperture and large 4/3 CMOS sensor for reduced noise in low-light situations. It offers 5.1K video resolution at 50 fps and incorporates the Hasselblad Natural Color Solution (HNCS) to capture and produce true-to-life colors in your media. When post-processing, you can use D-Log, D-Log M, and HLG.
• 70mm Medium Telephoto: The new camera in the tri-cam system, this 48MP lens offers an f/2.8 aperture and 1/1.3" CMOS for excellent day and night shots. Video is captured in 4K at 60 fps, and you can get clearer midrange shots with a 3x optical zoom. D-Log M and HLG are supported for efficient post-production, and it's capable of taking advantage of Night, ActiveTrack, and Hyperlapse shooting modes.
• 166mm Telephoto: This 12MP full telephoto lens returns, but with an updated aperture of f/3.4, letting more light in for better low-light performance using its 1/2" CMOS. It also improves its 4K fps from 30 to 60 for smoother video and incorporates a 7x optical zoom for clear close-ups.

Safe Flying

An omnidirectional obstacle sensing system with APAS 5.0 technology actively detects obstacles during flight and will automatically plot safe routes around them during flight.

Intelligent Flight Modes

• Waypoint Flight
• Cruise Control
• Hyperlapse
• MaserShots
• FocusTrack
• Panorama
• QuickShots

Additional Features

• Up to 43 minutes of flight time
• O3+ video transmission from up to 9.3 miles away
• Supports optional DJI Goggles 2, Goggles Integra, and RC Motion 2 for a more immersive flight experience

DJI Mavic 3 Pro Overview

Key Features

• 3-Axis Gimbal with Tri-Camera System
• 20MP 5.1K Wide-Angle 4/3 CMOS Hasselblad
• 166mm 12MP 7x Zoom Telephoto
• 70mm 48MP 3x Zoom Medium Telephoto Lens
• 7 Intelligent Flight Modes
• Up to 43 Minutes of Flight Time
• O3+ Transmission with 9.3-Mile Range
• Omnidirectional Avoidance with APAS 5.0
• D-LOG, D-LOG M & HLG Post-Processing
• DJI RC Remote Included

Filmmakers get more control over what they capture with Mavic 3 Pro Drone with DJI RC from DJI. This flagship drone adds a third lens to the system, with a 70mm f/2.8 medium telephoto, enhancing your creative possibilities with more control of how much you capture of a subject and their surroundings. Remaining is the impressive 24mm Hasselblad wide-angle lens, with 5.1K resolution, and the 166mm telephoto, which has been upgraded to f/3.4 and 60 fps for more light sensitivity and smoother video. This tri-camera system joins other Mavic 3 technologies, such as O3+ long-range transmission, up to 43 minutes of flight, and omnidirectional sensing with APAS 5.0 to make the Mavic 3 Pro safe for even beginner pilots.

Triple-Lens Camera System

• 24mm Hasselblad Wide-Angle: The 20MP Hasselblad camera remains, with its adjustable f/2.8 to f/11 aperture and large 4/3 CMOS sensor for reduced noise in low-light situations. It offers 5.1K video resolution at 50 fps and incorporates the Hasselblad Natural Color Solution (HNCS) to capture and produce true-to-life colors in your media. When post-processing, you can use D-Log, D-Log M, and HLG.
• 70mm Medium Telephoto: The new camera in the tri-cam system, this 48MP lens offers an f/2.8 aperture and 1/1.3" CMOS for excellent day and night shots. Video is captured in 4K at 60 fps, and you can get clearer midrange shots with a 3x optical zoom. D-Log M and HLG are supported for efficient post-production, and it's capable of taking advantage of Night Mode, ActiveTrack, and Hyperlapse shooting modes.
• 166mm Telephoto: This 12MP full telephoto lens returns, but with an updated aperture of f/3.4, letting more light in for better low-light performance using its 1/2" CMOS. It also improves its 4K fps from 30 to 60 for smoother video and incorporates a 7x optical zoom for clear close-ups.

Safe Flying

An omnidirectional obstacle sensing system with APAS 5.0 technology actively detects obstacles during flight and will automatically plot safe routes around them during flight.

Intelligent Flight Modes

• Waypoint Flight
• Cruise Control
• Hyperlapse
• MaserShots
• FocusTrack
• Panorama
• QuickShots

Additional Features

• Up to 43 minutes of flight time
• O3+ video transmission from up to 9.3 miles away
• Supports optional DJI Goggles 2, Goggles Integra, and RC Motion 2 for a more immersive flight experience

Hasselblad XCD 135mm f2.8Overview

Ideally suited for portraiture and landscape, theXCD 135mm f2.8fromHasselbladis a short telephoto prime offering a 105mm equivalent focal length when used with X-series mirrorless medium format cameras. The flattering perspective of the short-tele pairs with the close 3.3' minimum focusing distance To suit photographing close-up subjects, and an advanced optical design helps To realize high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up To 1/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control.

Hasselblad H-3025000Overview

Use any of your current H system (HC & HCD) lenses on aHasselbladX system camera by picking up this dedicatedXH Lens Adapter. It maintains electronic communication between the lens and camera, enabling support for both the leaf shutter as well as aperture control from the camera body. Currently, the adapter supports manual focus with focus peaking, though a future firmware update is planned that will enable autofocus with adapted lenses.

Hasselblad XV Lens Adapter

Key Features

• Hasselblad V Lens to Hasselblad X Camera
• For C, CB, CF, CFI, CFE, F, FE Lenses
• For Use with Camera's Electronic Shutter

Allowing you to use V-system lenses with your X-system camera, the XV Lens Adapter from Hasselblad greatly expands the number of potential lens options for the mirrorless medium format digital camera. This adapter is compatible with C, CB, CF, CFI, CFE, F and FE-type lenses and must be used in conjunction with the X1D-50c's electronic shutter function as no leaf shutter control is possible.

Hasselblad XCD 135mm f/2.8 Overview

Key Features

• Hasselblad X System
• 105mm (35mm Equivalent)
• Aperture Range: f/2.8 to f/32
• Central Lens Shutter, 1/2000 sec Sync
• Minimum Focus Distance: 3.3'
• Internal Focusing with MF Override
• Front Filter Thread: 77mm
• Tripod Mount Ring
• Included Dedicated 1.7x Teleconverter
• 178mm Equivalent Focal Length

Ideally suited for portraiture and landscape, the XCD 135mm f/2.8 Lens with X Converter 1.7x from Hasselblad is a short telephoto prime bundled with a dedicated 1.7x teleconverter. With X-series mirrorless medium format cameras, the lens itself offers a 105mm equivalent focal length, and when the teleconverter is in place, this equivalent focal length is increased to 178mm. The flattering perspective of the short-tele pairs with the close 3.3' minimum focusing distance to suit photographing close-up subjects, and an advanced optical design helps to realize high clarity and sharpness throughout the focusing range. Like other XCD lenses, the 135mm f/2.8 has an integrated Central Lens Shutter that is capable of shutter speeds up to 1/2000 sec with flash sync at all speeds, and its internal autofocus design can be manually overridden for precise manual focusing control. Additionally, the 75mm Tripod Mount Ring is also included for more stable shooting when working with this lens and teleconverter combination atop a tripod.

X Converter 1.7x

Included with the 135mm f/2.8 lens is the dedicated X Converter 1.7x; a 1.7x teleconverter that offers an effective focal length of 226mm, or 178mm equivalent to full-frame sensors. The converter has a six elements, four groups optical design and maintains the autofocus, central shutter, and optical performance of the 135mm f/2.8 lens. When the X Converter 1.7x is in place, the effective specifications are:

• Aperture Range: f/4.8 to f/32
• Angle of View: 14°
• Minimum Focusing Distance: 3.4'
• Maximum Magnification: 1:3.4
• Dimensions: 3.2 x 7.7" / 81 x 195 mm
• Weight: 3 lb / 1372 g

Hasselblad X1D II 50c Overview

Continuing To take medium format out of the studio, the Hasselblad X1D II 50C is a sleek and exceptionally capable mirrorless camera, characterized by its thoughtful design and powerful imaging capabilities. This second-generation X System camera shows a revised and enhanced feature-set designed To quicken performance and make overall operation even more intuitive and streamlined. At the core of the X1D II remains the large 43.8 x 32.9mm 50MP CMOS sensor, which yields high-resolution imagery with a wide 14-stop dynamic range, 16-bit color depth, and an ISO 100-25600 sensitivity range. This sensor utilizes Hasselblad Natural Color Solution, too, which delivers realistic, pleasing color tones for great consistency and smooth tonal transitions. An updated electronic platform also enables a faster 2.7 fps continuous shooting rate as well as a faster startup time, reduced shutter lag and blackout times, and more responsive autofocus performance.

Balancing the imaging capabilities, the X1D II is also distinguished by an updated body with a larger 3.6" 2.36m-dot touchscreen LCD and a 0.87x-magnification 3.39m-dot OLED electronic viewfinder. These work in concert To provide more comfortable and easy viewing means for shooting in a variety of conditions. The X1D II also retains the signature physical design, with an especially deep right-hand grip and smooth aluminum alloy body. The svelte overall form factor is due in part To the leaf shutter design of the XCD lenses, which obviates the need for a camera-based shutter system and affords full flash sync throughout the shutter speed range up To 1/2000 sec. Additionally, built-in Wi-Fi permits wireless remote control and file transferring via Phocus Mobile 2 and an integrated GPS module enables recording location data for geotagging.

Covering a useful wide-angle To short-telephoto range, the XCD 35-75mm f3.5-4.5 from Hasselblad is a 28-58mm-equivalent zoom designed for X-series mirrorless medium format cameras. The useful zoom range is complemented by an overall compact, lightweight design that makes this lens especially suitable for travel applications. Its optical design incorporates a pair of aspherical elements, which help To reduce distortion and spherical aberrations throughout the zoom range in order To achieve a high degree of sharpness and accurate rendering. Like other XCD lenses, the 35-75mm f3.5-4.5 has an integrated Central Lens Shutter that is capable of shutter speeds up To 1/2000 sec with flash sync at all speeds, and its autofocus system, which uses an internal focusing design, can be manually overridden for fine-tuned focusing control.

Hasselblad XCD 35-75mm f3.5-4.5 Overview

Covering a useful wide-angle To short-telephoto range, the XCD 35-75mm f3.5-4.5 from Hasselblad is a 28-58mm-equivalent zoom designed for X-series mirrorless medium format cameras. The useful zoom range is complemented by an overall compact, lightweight design that makes this lens especially suitable for travel applications. Its optical design incorporates a pair of aspherical elements, which help To reduce distortion and spherical aberrations throughout the zoom range in order To achieve a high degree of sharpness and accurate rendering. Like other XCD lenses, the 35-75mm f3.5-4.5 has an integrated Central Lens Shutter that is capable of shutter speeds up To 1/2000 sec with flash sync at all speeds, and its autofocus system, which uses an internal focusing design, can be manually overridden for fine-tuned focusing control.

Hasselblad X1D II 50c Overview

Continuing To take medium format out of the studio, the Hasselblad X1D II 50C is a sleek and exceptionally capable mirrorless camera, characterized by its thoughtful design and powerful imaging capabilities. This second-generation X System camera shows a revised and enhanced feature-set designed To quicken performance and make overall operation even more intuitive and streamlined. At the core of the X1D II remains the large 43.8 x 32.9mm 50MP CMOS sensor, which yields high-resolution imagery with a wide 14-stop dynamic range, 16-bit color depth, and an ISO 100-25600 sensitivity range. This sensor utilizes Hasselblad Natural Color Solution, too, which delivers realistic, pleasing color tones for great consistency and smooth tonal transitions. An updated electronic platform also enables a faster 2.7 fps continuous shooting rate as well as a faster startup time, reduced shutter lag and blackout times, and more responsive autofocus performance.

Balancing the imaging capabilities, the X1D II is also distinguished by an updated body with a larger 3.6" 2.36m-dot touchscreen LCD and a 0.87x-magnification 3.39m-dot OLED electronic viewfinder. These work in concert To provide more comfortable and easy viewing means for shooting in a variety of conditions. The X1D II also retains the signature physical design, with an especially deep right-hand grip and smooth aluminum alloy body. The svelte overall form factor is due in part To the leaf shutter design of the XCD lenses, which obviates the need for a camera-based shutter system and affords full flash sync throughout the shutter speed range up To 1/2000 sec. Additionally, built-in Wi-Fi permits wireless remote control and file transferring via Phocus Mobile 2 and an integrated GPS module enables recording location data for geotagging.

Hasselblad XCD 90mm f3.2 Overview

Providing a flattering short telephoto perspective equivalent To 71mm on full-frame sensor, this exceptional XCD 90mm f3.2 Lens from Hasselblad will allow users of the mirrorless X system To realize the full potential of their medium format system. It also offers a huge advantage in the form of an integrated Central Lens Shutter capable of flash sync up To 1/2000 second. During general use it can focus as close as 2.3' and offers autofocus with internal focusing and full-time manual focus override. Additionally, it has a 67mm front filter thread.

Hasselblad Hasselblad 907X Optical Viewfinder Overview

Dedicated to the unique medium format digital back and camera body, the Hasselblad 907X Optical Viewfinder is an auxiliary finder for more accurate eye-level viewing. with a design reminiscent of the classic Hasselblad SWC finder, this simple body-mounted OVF attaches via the camera's accessory shoe and has a wide field of view with frame line markings for the XCD 21mm, 30mm, and 45mm lenses, along with a center cross to aid in alignment.

Hasselblad 907X Control Grip Overview

Key Features

• For 907X Medium Format Camera Platform
• Improved Handling and Tactile Control
• Adjust Exposure Settings and AF Point
• Customizable Buttons
• Attaches via 1/4"-20 Mount

Complementing the unique medium format digital back and camera body, the Hasselblad 907X Control Grip affords more intuitive handling and tactile control over the camera system. This dedicated grip features a shutter release button, permits quick adjustment over aperture and shutter speed via the control dial, and enables AF point Selection via the integrated joystick. Additional buttons provide direct access to the CFV back's menu system and image review options, and all four buttons are customizable for personalizing the configuration to suit different workflow needs. The grip attaches to the back and body combination via a 1/4"-20 tripod mount and benefits working from eye-level or waist-level positions, and also functions as an ideal alternative to the back's touchscreen interface if working with gloves.

Allowing you to connect your camera to a computer, the 6.6' USB 3.0 Type-C Male to USB Type-A Male Cable from Hasselblad lets you transfer files to the computer or work in a tethered configuration. It is a spare or replacement cable for the one originally included with the H6D-50c/100c camera.