Canon RP Overview

Key Features

• 26.2MP Full-Frame CMOS Sensor
• DIGIC 8 Image Processor
• UHD 4K and Full HD 1080 Video
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.04m-Dot Vari-Angle Touchscreen LCD
• Dual Pixel CMOS AF, 4779 AF Points
• ISO 100-40000, Up to 5 fps Shooting
• Wi-Fi and Bluetooth Connectivity
• RF 24-105mm f/4-7.1 IS STM Lens

Impressively small for a full-frame mirrorless camera, the Canon EOS RP offers dynamic imaging capabilities in a portable and lightweight design. Featuring a high-resolution 26.2MP full-frame CMOS sensor along with a DIGIC 8 image processor, both stills and UHD 4K video can be recorded using a broad sensitivity range, from ISO 100-40000, to suit working in a variety of conditions.

Canon EOS RP Mirrorless Camera

Impressively small despite having a large full-frame sensor, the Canon EOS RP offers flexible imaging capabilities along with a portable form factor. Featuring a high-resolution 26.2MP full-frame CMOS sensor along with a DIGIC 8 image processor, both stills and UHD 4K video can be recorded using a broad sensitivity range, from ISO 100-40000, to suit working in a variety of lighting conditions. Continuous shooting is also supported at up to 5 fps for photographing moving subjects. The sensor also facilitates an advanced Dual Pixel CMOS AF system, with 4779 selectable on-sensor phase-detection points for quickly and accurately acquiring focus during stills and video operation.

Complementing the sensor and processor, the RP also sports a 2.36m-dot OLED electronic viewfinder along with a rear 3.0" 1.04m-dot vari-angle touchscreen LCD monitor for easier viewing from high and low angles. Additionally, Wi-Fi and Bluetooth allow for wireless remote camera control along with direct image sharing to linked mobile devices.

Canon RF Lens Mount

The EOS RP features the RF lens mount, which support Canon's line of RF-mount lenses. This mount is characterized by its wide 54mm diameter and short 20mm flange-back distance, which promotes the ability to design lenses that are both faster and smaller than their SLR equivalents. The mount also incorporates a 12-pin electronic contact system for more sophisticated autofocus and image stabilization capabilities. This mount design also lends full compatibility to existing EF and EF-S-mount lenses via an optional EF-EOS R Mount Adapter.

26.2MP Full-Frame CMOS Sensor and DIGIC 8 Image Processor

A large 26.2MP full-frame CMOS sensor is featured and serves as an ideal balance between high-resolution output, low-light performance, and high-speed capabilities. When paired with the DIGIC 8 image processor, the EOS RP has a wide native sensitivity range from ISO 100-40000 for working in a variety of lighting conditions. Additionally, continuous shooting up to 5 fps is possible for working with moving subjects.

Dual Pixel CMOS AF

Dual Pixel CMOS AF offers smooth and fast focusing performance in a similar manner to how a camcorder acquires focus. This system integrates two separate photodiodes within each pixel to provide a broad and dense network phase-detection gathering elements across a majority of the image sensor to reduce focus hunting for faster, more direct control of focus placement. When working with still imagery, this focusing system works to acquire focus quickly and accurately, making it ideally suited to shooting and tracking moving subjects so that critical focus is attained with each shot. When shooting video, a Movie Servo AF mode offers smooth and natural focusing when changing from different subjects or different distances within the scene, as well as the ability to specify tracking sensitivity, AF speed, and Face or Eye Tracking priority. Benefited by the Touch AF system, rack focus is possible simply by touching elements within the scene on the touchscreen in order to change focus in an intuitive manner. Subject tracking in movies is also heightened due to the Dual Pixel CMOS AF system's ability to recognize subjects and maintain focus when working within changing or cluttered scenery. Additionally, the focus system is sensitive down to EV -5 for working in truly low-light conditions with accurate AF capabilities.

UHD 4K Video Recording

Designed for multimedia image-maker, the EOS RP supports UHD 4K (3840 x 2160) resolution recording at up to 23.98 fps at 120 Mb/s, along with Full HD 1080p and HD 720p at 60 fps for slow motion playback. When recording in-camera, 4K video has 4:2:0 sampling and 8-bit color depth, and 4:2:2 8-bit output is possible when using an external recorder.

Audio can be recorded using the on-board stereo microphone or an optional external mic can also be used via the 3.5mm mic jack.

Also, 5-axis Dual Sensing IS can be used when recording video to electronically reduce the appearance of camera shake for sharper, smoother recording.

Body Design

• Integrated 2.36m-dot OLED electronic viewfinder affords a bright and clear means for eye-level viewing.
• Rear 3.0" 1.04m-dot LCD features a vari-angle design for easier use when working from high, low, and front-facing angles. It is also a touchscreen for intuitive control over shooting, playback, and menu navigation controls.
• Built-in Wi-Fi and Bluetooth connectivity enable wireless sharing, control, and image transfer with a compatible smart device via the Canon Camera Connect app, which also supports geotagging your files using your mobile device's location data.
• In-camera charging over USB is supported for easier on-the-go charging.

EOS Webcam Utility

Extending the capabilities of the camera, Canon's  software lets you turn your camera into a versatile webcam by just connecting it to a computer via USB. Compatible with a variety of streaming apps, including ZOOM, YouTube Live, Microsoft Teams, and more, this software also maintains the ability to record internally while livestreaming.

Canon RF 24-105mm f/4-7.1 IS STM Lens

Sleek and versatile, the Canon RF 24-105mm f/4-7.1 IS STM is a well-rounded zoom covering wide-angle to short telephoto focal lengths to benefit working in a wide variety of conditions. A variable maximum aperture also helps to maintain an impressively compact profile to suit everyday shooting needs. Complementing the flexible design is a unique Center Macro Focus position, which enables working with close-up subjects at a 1:2 maximum magnification ratio, and an Optical Image Stabilizer also helps to achieve sharp imagery by minimizing the appearance of camera shake. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.

Standard zoom covers wide-angle to short-telephoto focal lengths to suit working in a variety of situations.

An Optical Image Stabilizer helps to minimize the appearance of camera shake by up to five stops to better enable working in low-light conditions and with slower shutter speeds.

STM stepping motor offers fast, quiet, smooth, and accurate autofocus performance that is ideal for video recording as well as still shooting.

Specialized Center Macro Focus setting enables working with a 1:2 maximum magnification and a 5.2" minimum focusing distance to suit photographing close-up subjects.

Configurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.

Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm and 24-105mm F4 Lenses

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom Range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.

Other Camera Features

• A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
• An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
• Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
• Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Sony FE 24-105mm f/4 G OSS Overview

Designed for versatility, the FE 24-105mm f/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful Range of focal lengths is a constant f/4 maximum aperture, which maintains consistent performance throughout the zoom Range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.

Further adding to the versatility, this 24-105mm f/4 also incorporates an Optical SteadyShot image stabilization system to minimize the appearance of camera shake for sharper handheld shooting, and this system can pair with Select cameras' sensor-shift image stabilization for even more effective blur control. Suiting both stills and video shooting, a Direct Drive Super Sonic wave AF motor, along with an internal focusing design, provides quick and quiet focusing performance as well as natural manual focus control. Additionally, this also features a weather-resistant physical construction, along with a fluorine-coated front element, to enable its use in trying weather conditions.

• Covering a versatile wide-angle to short-telephoto Range, this 24-105mm lens is designed for Full Frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length Range.
• A constant f/4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Four aspherical elements are featured in the optical design and two of which are designated as Advanced Aspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom Range for improved sharpness and clarity.
• Three extra-low dispersion elements are also used to minimize color fringing and chromatic aberrations for greater color accuracy.
• A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
• A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to Select settings.
• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• The front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm and 24-70mm F4 Lenses

Key Features

• 24MP Full Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas

Sony a7 III Overview

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the Full Frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity Range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the Full Frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. for greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the Full Frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity Range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic Range using the full width of the Full Frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic Range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Built-In Wi-Fi/Bluetooth

• An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom Range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.

Other Camera Features

• A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
• An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
• Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
• Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
• Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
• Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

Sony FE 24-70mm f/4 ZA OSS Overview

Walk around all day with the Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens from Sony, a compact Full Frame option that covers wide-angle to short telephoto perspectives for working with a variety of different shooting styles and subjects. A constant f/4 aperture makes operation smooth and consistent throughout the zoom Range. The lens further benefits from the use of one extra-low dispersion element and five aspherical elements to combat aberrations as well as a Zeiss T* anti-reflective coating to keep flare and ghosting to an absolute minimum. The lens is fast to focus as well due to the linear autofocus motor and an internal focus design. Additionally, the dust- and moisture-resistant lens is equipped with Optical SteadyShot image stabilization to reduce the effects of camera shake, and it has a seven-blade circular diaphragm for smooth bokeh.

• Based on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.
• Covering wide-angle to short telephoto perspectives, this compact 24-70mm can quickly become a go-to lens for Sony's Full Frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 36-105mm equivalent zoom Range.
• A constant f/4 maximum aperture offers consistent performance throughout the zoom Range and also lends greater control over focus position for shallow depth of field techniques.
• Zeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Five aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with Select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing Selective focus techniques.

Sony A7S III Overview

Key Features

• 12MP Full-Frame Exmor R BSI CMOS Sensor
• UHD 4K 120p Video, 10-Bit 4:2:2 Internal
• 16-Bit Raw Output, HLG & S-Log3 Gammas
• 759-Point Fast Hybrid AF
• 9.44m-Dot QXGA OLED EVF
• 3.0" 1.44m-Dot Vari-Angle Touchscreen
• 5-Axis SteadyShot Image Stabilization
• Extended ISO 40-409600, 10 fps Shooting
• Dual CFexpress Type A/SD Card Slots
• FE 24-70mm f/2.8 GM Lens

Optimized video, optimized sensitivity, optimized speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.

12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Processor

A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.

Video Recording

UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording

• UHD 4K recording is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility.
• Two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

Recording Flexibility

• The high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control.
• Suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.

Advanced Color Control

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.

Autofocus and Image Stabilization

Fast Hybrid AF System

Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Body Design and Connectivity

Tru-Finder EVF and Vari-Angle Touchscreen LCD

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A first for a7-series cameras, a side-opening 3.0" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Redesigned menu structure is more intuitive and complements having different workflows and settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.

Versatile and Durable Design

• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots/80 minutes of recording per charge when using the viewfinder or 600 shots/95 minutes of recording per charge when using the rear LCD.

Ports and Connectivity

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

Sony FE 24-70mm f/2.8 GM Lens

The Standard Zoom Refined

A fast, standard zoom favored for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens featuring advanced G Master optics, a robust physical design, and a bright f/2.8 constant maximum aperture. A go-to lens for a variety of shooting situations, the 24-70mm f/2.8 is a perfect choice for anything from landscape to sports to portraiture subjects.

Uncompromising Optical Design

• As part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.
• Of the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.
• One extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.

• Bright constant f/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.
• A Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Fast Focusing and Reliable Performance

• Direct Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.
• A focus hold button and AF/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.
• A dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Canon R6 Mark II Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• 4K60 10-Bit Internal Video, C-Log 3
• External 6K ProRes RAW Recording
• Dual Pixel CMOS AF II
• 12 fps Mech. Shutter, 40 fps E. Shutter
• Sensor-Shift 5-Axis Image Stabilization
• 3.69m-Dot OLED EVF
• 3" 1.62m-Dot Vari-Angle Touchscreen LCD
• Dual UHS-II Memory Card Slots
• RF 24-105mm f/4-7.1 IS STM Lens

Canon EOS R6 Mark II Mirrorless Camera

The Full-Frame All-Rounder

Matching strong photo performance with apt video capabilities, the Canon EOS R6 Mark II is a versatile mirrorless body for the multimedia creator. An updated 24.2MP CMOS sensor pairs with updated processing for more improved AF, impressive 4K 60p 10-bit video, and faster overall performance. Also, the camera body has been updated for more intuitive handling, including a redesigned top plate for easier access to different shooting modes.

24.2MP Full-Frame Sensor and DIGIC X Processing

Updated Full-Frame Sensor

Hitting a sweet-spot in terms of resolution, the R6 Mark II incorporates a new 24.2MP CMOS sensor that's versatile for both photo and video applications, performs well in low-light conditions, and yields striking and accurate colors.

DIGIC X Processor

Borrowed from the R3, the R6 Mark II's upgraded processing suits the multimedia nature of the camera. Capable of processing high speed bursts as well as high-res 4K video, the DIGIC X supports up to 40 fps continuous shooting with a silent electronic shutter or 12 fps with a mechanical shutter, with AF and AE readings before each frame. There is also a 30 fps RAW Burst mode, which offers pre-release capture to record moments that happened up to 0.5-sec before you press the shutter.

Also, improved processing leads to improved low-light performance, with the sensitivity range now extending from ISO 100-102400, and expandable to ISO 204800 for working in very difficult lighting conditions.

UHD 4K Video Recording

Beyond stills, the R6 Mark II's sensor also offers high-res UHD 4K 60p internal video using the full width of the sensor and the ability to work with 10-bit sampling with Canon Log 3. A 6K recording area can also be used for oversampled 4K shooting at 30p for improved sharpness, reduced moiré, and lower noise. And, for slow-motion playback, 180p recording is supported at up to Full HD resolution.

HDR-PQ recording is possible, too, for in-camera HDR production and external recording, via the micro-HDMI port, which supports a clean 6K output at up to 60 fps. Also, unlimited recording times are possible, too, and the R6 Mark II features both mic and headphone ports, as well as a multi-function shoe for wide accessories compatibility.

External 6K Raw Recording

Using the micro-HDMI port, raw video recording is possible when paired with a compatible external recorder. ProRes RAW up to 6K 60p is possible using the full width of the sensor as well as 3.7K raw recording with a crop.

Autofocus and Image Stabilization

Dual Pixel CMOS AF II

• Advanced Dual Pixel CMOS AF II system features 1053 automatic AF points that cover the entire sensor area and provide notably fast, responsive, and precise focusing performance.
• This phase-detection focusing system also has enhanced subject detection and tracking, benefitted by deep learning technology, with the ability to intelligently recognize people, animals, and vehicles. Subject tracking will automatically lock onto these subjects and maintain sharp focus while shooting, even throughout burst captures and when recording video.
• Dual Pixel AF II's low-luminance limit focuses down to an impressive -6.5 EV for accurate focusing even in nighttime conditions.

Sensor-Shift Image Stabilizer

An In-Body Image Stabilizer (IBIS) corrects up to 7 stops of unwanted camera shake when shooting handheld, helping to shoot handheld in low-light conditions and reduce shake when recording videos. This 5-axis system can be also used in conjunction with lenses featuring optical image stabilization to compensate for up to 8 stops of camera shake depending on the specific lens in use. Additionally, Movie Digital IS uses the optical and sensor-shift stabilization methods along with digital IS to help acquire steadier footage while moving.

Body Design

EVF and Vari-Angle Touchscreen LCD

• High-resolution 3.69m-dot 0.5" electronic viewfinder provides a bright and detailed means for eye-level viewing and the quick 120 fps refresh rate offers natural motion rendering for a more realistic viewfinder experience.
• Rear 3.0" 1.62m-dot LCD touchscreen features a vari-angle design that benefits front-facing recording, such as for vlogging needs, as well as working from high and low shooting angles.
• Refined body design incorporates four distinct control dials across the body for intuitive tactile control and a joystick controller is used on the back of the camera for fast and intuitive focus point selection and menu navigation.

Reliable and Intuitive Handling

• An updated top plate design repositions the On/Off dial and Photo/Video mode dial for more intuitive handling.
• Built for everyday use, this camera touts a dust- and moisture-sealed body constructions that's suitable for working in inclement conditions.
• Dual SD memory card slots offer file-saving flexibility and both are rated for UHS-II card speeds to support fluent 4K video recording and high-speed continuous shooting.

Flexible Connectivity

Wired and wireless connectivity options are available, allowing for multiple methods of transferring photos and videos, as well as for remotely controlling the camera.

• USB-C 3.2 Gen 2 port for in-camera charging and file transfers; this port also enables using the camera as a Full HD 30p webcam with support for UVC/UAC protocols
• 3.5mm headphone and external microphone ports
• Micro-HDMI port for working with an external recorder
• Bluetooth and 5/2.4 GHz Wi-Fi for wireless transfers and remote camera control from mobile devices

Next-Generation Multi-Function Shoe

An update to a conventional hot shoe, the Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality as well as provide power to select accessory types that traditionally rely on separate batteries. This updated shoe is compatible with select accessories, including the EL-5 Speedlite, ST-E10 Speedlite Transmitter, DM-E1D Stereo Microphone, and AD-P1 Smartphone Link Adapter, as well as the AD-E1 Multi-Function Shoe Adapter to provide compatibility with legacy shoe-mounted accessories.

Canon RF 24-105mm f/4-7.1 IS STM Lens

Sleek and versatile, the Canon RF 24-105mm f/4-7.1 IS STM is a well-rounded zoom covering wide-angle to short telephoto focal lengths to benefit working in a wide variety of conditions. A variable maximum aperture also helps to maintain an impressively compact profile to suit everyday shooting needs. Complementing the flexible design is a unique Center Macro Focus position, which enables working with close-up subjects at a 1:2 maximum magnification ratio, and an Optical Image Stabilizer also helps to achieve sharp imagery by minimizing the appearance of camera shake. Also, an STM motor affords impressively quiet and smooth autofocus performance and full-time manual focus override. Additionally, a configurable Control Ring lets you adjust exposure settings, including ISO, aperture, and exposure compensation, from the lens itself.

Standard zoom covers wide-angle to short-telephoto focal lengths to suit working in a variety of situations.

An Optical Image Stabilizer helps to minimize the appearance of camera shake by up to five stops to better enable working in low-light conditions and with slower shutter speeds.

STM stepping motor offers fast, quiet, smooth, and accurate autofocus performance that is ideal for video recording as well as still shooting.

Specialized Center Macro Focus setting enables working with a 1:2 maximum magnification and a 5.2" minimum focusing distance to suit photographing close-up subjects.

Configurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.

Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

Sony a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

FUJIFILM Mini EVO Overview

Key Features

• Hybrid Digital/Instant Film Camera
• Accepts INSTAX MINI Instant Film
• 10 Lens Effects and 10 Film Effects
• Bluetooth Connectivity, INSTAX EVO App
• Effects Dials and Manual Print Lever
• Fixed 28mm f/2 Lens (35mm Equivalent)
• Built-In Selfie Mirror, Macro Mode
• 3.0" 460k-Dot LCD Screen
• Dual Shutter Buttons
• Built-In Flash and Accessory Shoe

Share life's beautiful moments with the INSTAX MINI EVO from FUJIFILM. Finished in a tasteful leather brown, this innovative hybrid instant camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, and even select a macro mode when the situation calls for a close-up.

Hybrid Camera Design and INSTAX MINI Film

• Hybrid instant camera combines convenient digital image capture with traditional instant film output so you can shoot freely, print when you want, and reprint an image as many times as desired.
• Accepts INSTAX MINI instant film to produce 2.4 x 1.8" images on a credit card-sized, 3.4 x 2.1" sheet.
• Fixed 28mm-equivalent lens offers a versatile wide-angle perspective, and the f/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9" minimum focusing distance for working with close-up subjects.
• Built-in rechargeable lithium-ion battery powers the camera and supports printing up to approximately 100 images per charge. It can be charged via USB in approximately 2-3 hours.
• Internal memory holds approximately 45 still images and a microSD/SDHC memory card slot can be used to expand storage capacity.

10 Lens Effects and 10 Film Effects

100 different expressions are at your fingertips to creatively enhance your imagery. Simply turn the film dial to select your film effect and twist the lens dial to set your lens effect.

Retro Body Design

Designed to look like a classic camera, the body features a series of dials and levers for a tactile and intuitive creative process:

• Print Lever: Like a film advance lever, pull this lever to instantly print your selected photo
• Film Dial: Like a winding knob, turn this dial to switch between different Film Effects
• Lens Dial: Surrounding the lens, this dial can be used to select different Lens Effects

Key Features

• Built-in selfie mirror next to the lens helps create perfectly framed self-portraits
• Dual shutter buttons on the top plate and front of the camera for portrait and landscape shooting
• Rear 3.0" 460k-dot LCD screen for live view compositions, menu navigation, and print selection
• Accessory shoe to attach third-party accessories, including optical viewfinders or LED lights
• Bottom 1/4"-20 tripod mount
• Built-in flash illuminates the scene when working in low light

Wireless Connectivity and INSTAX MINI EVO App

The INSTAX MINI EVO app can be used for wireless remote control of the camera and transferring images from the MINI EVO to your smartphone or from your smartphone to print.

• Direct Print: Print pictures from your smartphone
• Save Printed Images: Printed pictures from the camera are transferred and saved to your smartphone with an INSTAX frame
• Remote Shooting: Use your smartphone as a remote control and wirelessly release the camera shutter from the app

Falcam 3304 Overview

Key Features

• Fast 90° Horizontal-to-Vertical Setup
• Rotating Circular Mount Around Lens
• Multi-Purpose Mounts for F22, F38 & F50
• Arca-Type and DJI Mount Compatible
• Removable Swivel Ring
• Durable Aluminum Construction

Add a fast-switch vertical-to-horizontal mounting option to your camera rig with this Horizontal-to-Vertical QR Half Cage from Falcam. This handy aluminum half-cage rig mounts onto any Falcam F22, F38, or F50 receiver and it is compatible with DJI Arca-type quick release and standard Arca-type quick release rigs.

The integrated ring secures around compatible Sony E lenses and it allows you to quickly rotate the camera 90° to move from horizontal to vertical shooting in seconds. The swivel ring is removable so you can use the mount without rotation. The camera mounting plate features a 1/4"-20 camera screw and rubber padding to protect your camera.

Compatible Cameras

Sony FX3, FX30, a7R V, a7 IV, a7R IV, ZVE-10, a6400, and other Sony E-mount cameras

Compatible Lenses

Sony E 10-18mm f/4 OSS, FE 12-24mm f/2.8 GM, FE 16-35mm f/2.8 GM, FE 16-35mm f/4 G, E 16-55mm f/2.8 G, E PZ 18-105mm f/4 G OSS, E 18-135mm f/3.5-5.6 OSS, FE 20-70mm f/4 G, E 16-70mm f/4 ZA OSS, FE 24-70mm f/2.8 GM II, FE 28-70mm f/3.5-5.6 OSS, E 11mm f/1.8, FE 20mm f/1.8 G, FE 24mm f1.4 GM, E 30mm f/3.5 Macro, Distagon T* FE 35mm f/1.4 ZA, FE 35mm f/1.8, E 35mm f/1.8 OSS, Sonnar T* FE 35mm f/2.8 ZA, FE 50mm f/1.4 GM, FE 50mm f/1.8, E 50mm f/1.8 OSS, Sonnar T* FE 55mm f/1.8 ZA, FE 85mm f/1.8, and more

Incompatible Lenses

These lenses do not work with this half-cage: Sony E PZ 16-50mm f/3.5-5.6 OSS, FE 24mm f/2.8 G, FE 40mm f/2.5 G, and FE 50mm f/2.5 G.

Contact Falcam for updated compatibility

FUJIFILM INSTAX MINI EVO Hybrid Instant Camera

Key Features

• Hybrid Digital/Instant Film Camera
• Accepts INSTAX MINI Instant Film
• 10 Lens Effects and 10 Film Effects
• Bluetooth Connectivity, INSTAX EVO App
• Effects Dials and Manual Print Lever
• Fixed 28mm f/2 Lens (35mm Equivalent)
• Built-In Selfie Mirror, Macro Mode
• 3.0" 460k-Dot LCD Screen
• Dual Shutter Buttons
• Built-In Flash and Accessory Shoe

Share life's beautiful moments with the INSTAX MINI EVO Instant Film Camera from FUJIFILM. This innovative, analog-style camera features 10 lens effect options and 10 film effect options, giving you up to 100 different ways to instantly create your own unique 2 x 3" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, turn the flash on or off, and even select a macro mode when the situation calls for a close-up.

Simply To Use

Simply turn the film dial to select your film effect, twist the lens dial to set your lens effect, and then pull the print lever to print your photo. There's even a built-in selfie mirror. And for today's new generation of image makers and shot takers, the INSTAX MINI EVO Instant Film Camera is compatible with the free INSTAX MINI EVO app, so every single image you print on the camera can be saved in a handy digital format on your smartphone, ideal for sharing and posting.

• Prints high-quality 2 x 3" INSTAX MINI instant photos
• 10 Lens effect options
• 10 Film effect options
• Built-in selfie mirror
• Dual shutter buttons for portrait and landscape
• Remote shooting via free INSTAX MINI EVO app
• Saves printed images to your smartphone
• Prints photos from your smartphone via Bluetooth
• Macro mode for closeup photography
• Self-timer and charging port

FUJIFILM INSTAX Wide EVO Overview

Key Features

• Hybrid Digital/Instant Film Camera
• Accepts INSTAX WIDE Instant Film
• 16 MP Sensor, Fixed 16mm f/2.4 Lens
• 10 Lens Effects and 10 Film Effects
• Built-In Selfie Mirror, Wide-Angle Mode
• Effects Dials and Manual Print Crank
• Shutter Lever, 3.5" LCD Display Screen
• Built-In Flash and Tripod Mount
• microSD Card Slot, USB-C Charging
• Bluetooth Support, INSTAX WIDE EVO App

Express your full creativity with the INSTAX WIDE EVO Hybrid Instant Film Camera from FUJIFILM. This unique hybrid camera pairs the benefits of analog and digital formats by allowing you to choose between printing images directly from the camera or uploading them to your smartphone device via the INSTAX WIDE EVO App, enabling you to easily save photos to your camera roll and share with your friends. Featuring a 16mm f/2.4 lens and a wide-angle mode, this camera is made for capturing the full view of what's in front of you. With 10 lens effects, 10 film effects, and six film styles at your fingertips, you can let your imagination run loose with the amount of unique combinations available. Also, there's no shortage of conveniences built into the INSTAX WIDE EVO that improve the overall user experience, such as the selfie mirror, which allows you to preview your self-portraits before taking them. Ultimately, the INSTAX WIDE EVO is fun to use and well built that offers control over how you capture images and multiple options to customize how they'll look after they're printed or saved to your camera roll.

Customizable Film Effects

Personalize your photos by choosing between 10 lens effects, 10 film effects, and 6 film styles. Dials on the left and right sides of the camera adjust film and lens effects. Film styles are selected via the button located on top of the camera. Also, the degree control dial on the lens barrel allows you to fine-tune the strength of the chosen lens effect.

Wireless Connectivity via INSTAX WIDE EVO App

Connect your camera to the dedicated INSTAX WIDE EVO smartphone app via Bluetooth to wirelessly control your camera and take photos using your device. Transfer images from your camera to your smartphone for easy saving and sharing.

Additional Conveniences

• Print crank, shutter lever, and other manual dials for added control
• microSD card slot for expanding storage space
• Uses INSTAX WIDE instant film
• Built-in flash for shooting in any lighting conditions
• Battery level is displayed at the bottom of the LCD monitor
• Powers down after two minutes of no activity to save battery life
• Activate wide-angle mode by sliding the switch on the front of the camera up
• USB-C charging port
• Macro mode for close-ups
• Built-in tripod mount for easy attachment
• Print-ready at 318 DPI 

Canon G7 X Mark II Overview

Key Features

• 20.1MP 1" CMOS Sensor
• DIGIC 7 Image Processor
• 4.2x Optical Zoom f/1.8-f/2.8 Lens
• 24-100mm (35mm Equivalent)
• 3.0" 1.04m-Dot Tilting LCD Touchscreen
• Full HD 1080p Video Recording at 60 fps
• Built-In Wi-Fi with NFC
• ISO 12800, up to 8 fps Shooting
• Intelligent IS Image Stabilization
• Manual Control Ring, Time-Lapse Movie

Blending notable imaging qualities with refined handling, the PowerShot G7 X Mark II Digital Camera from Canon is a compact point-and-shoot characterized by its large feature-set. Utilizing a 20.1MP 1" CMOS sensor and DIGIC 7 image processor, this camera offers a maximum ISO 12800 in Program mode, and achieves smooth image quality with reduced noise when working in low-light conditions. Additionally, it is also capable of recording stills at up to 8 fps as well as Full HD 1080p60 video. Complementing the sensor and processor combination is a versatile 4.2x zoom lens, which provides a 24-100mm equivalent focal length range, covering wide-angle to short-telephoto perspectives. A fast f/1.8-f/2.8 maximum aperture maintains consistent performance throughout the zoom range and also benefits working in difficult lighting conditions. The lens design is surrounded by a familiar control ring that offers intuitive control over settings, and a large 3.0" 1.04m-dot tilting touchscreen LCD provides a natural means for composing imagery from a variety of shooting angles. Additionally, the G7 X Mark II also features built-in Wi-Fi with NFC for wireless sharing of imagery to smartphones or tablets, as well as remote camera control from linked mobile devices.

20.1MP 1" CMOS Sensor and DIGIC 7 Image Processor

Delivering notable image quality in a variety of situations, a 20.1MP 1" CMOS sensor and DIGIC 7 image processor combine to create the Canon HS SYSTEM, which avails clean, clear imagery with minimal noise and a wide dynamic range, with a top expanded sensitivity to ISO 12800. The sensor and processor also avail the ability to shoot raw or JPEG files at up to 8 fps or record Full HD 1080p60 video in the MP4 format with stereo sound.

In addition to benefitting image quality, the DIGIC 7 processor also enhances focusing speeds and tracking capabilities for maintaining sharp focus on moving subjects, even in low light and low contrast situations. Additionally, the processor also enables Dual Sensing IS that interprets data from imagery in order to intelligently reduce blur caused by camera shake.

4.2x Optical Zoom Lens and Intelligent IS

A built-in 4.2x optical zoom lens provides a versatile 24-100mm equivalent focal length range, and features a bright f/1.8-f/2.8 maximum aperture range to benefit working in difficult lighting conditions throughout the zoom range. This fast maximum aperture also teams up with a nine-blade diaphragm to produce a smooth bokeh quality when using selective focus techniques. Additionally, a Super Spectra Coating has been applied to individual lens elements to noticeably reduce lens flare and ghosting when shooting in strong lighting conditions.

An Intelligent IS image stabilization system is also incorporated into the lens design to minimize the appearance of camera shake for a variety of shooting scenarios:

• Normal IS: Corrects for a wide variety of camera movement types when shooting stills.
• Panning IS: Intended for use when making tracking shots, this setting ensures that IS will not interfere with desired lateral camera movements.
• Macro (Hybrid) IS: Used for both stills and video recording, this setting corrects for shift-type camera shake that is common when photographing close-up subjects. It also compensates for motion blur associated with recording video while walking.
• Tripod: Image stabilization is deactivated when shooting stills atop a tripod.
• Dynamic IS: This setting is effective when recording video using wider focal lengths and simultaneously walking or moving.
• Powered IS: Ideally suited for shooting video with telephoto focal lengths, this mode compensates for the camera movements that become more apparent with greater zoom magnifications.
• Active Tripod IS: Unlike the stills tripod mode, this video-specific tripod mode compensates for slight amounts of shake that can be caused when recording movies from a tripod.

Body Design and Built-In Wi-Fi

• A sleek, compact profile incorporates a large 3.0" 1.04m-dot touchscreen LCD that features a 180° upward, 45° downward tilting design to support taking selfies or working from low shooting angles.
• A manual control ring surrounds the lens for intuitive control over select camera and exposure settings. The ring can also be set to have clicked intervals, for tactile recognition of settings changes, or can be de-clicked for smooth, quiet transitions between adjustments.
• Built-in Wi-Fi with NFC allows you to wirelessly share your photos and movies with a linked smartphone or tablet as well as remotely control the camera from the mobile device by using the Camera Connect app.

Other Camera Features

• Picture Style affords in-camera control over the color, contrast, and sharpness of imagery.
• In-camera raw file conversions let you preview and apply adjustments to files without needing to process the files on a computer.
• A Time-Lapse Movie function automatically compiles sequentially-recorded images taken at predetermined intervals and composites them into a seamless movie file for smooth playback.
• A dedicated Panning function can lock onto an intended subject and, using image stabilization, automatically adjust the shutter speed to render a sharp moving subject set against a blurred background.

Godox R1200 Overview

The 1200Ws Ring Flash Head for AD1200Pro Battery Pack from Godox is an alternate head for the pack that has a 40W LED modeling light with signature visual qualities that make it an extremely valuable tool for fashion, portrait, hair styling, tattoo, macro, and glamour photography. Used in the traditional way with the camera lens in the center opening renders an attractive, visual flattening of the features, glamourous skin illumination, and a soft halo shadow that falls behind the subject. The ring flash accentuates the eyes and produces captivating catchlights in them. There are also multiple uses for the head off-camera. Mounted on a light stand it becomes an unobtrusive fill light, while positioning it overhead or at a 45-degree angle, lends soft modeling and definition to the features.

Benefits

• Glamorous quality of light that's ideal for fashion, portraiture
• Unobtrusive when used as a fill light
• Optional 20, 30, 40-degree grids
• Two separately purchased dedicated reflectors - silver or white interior

Sony FDR-AX43A Overview

Key Features

• UHD 4K 24/30p & 16.6MP Stills
• Built-In Gimbal, Optical Stabilization
• 1/2.5" Exmor R Low-Light CMOS Sensor
• 20x Optical Zoom & 40x Clear Image Zoom
• 26.8mm Zeiss Vario-Sonnar T* Zoom Lens
• 3" LCD Touchscreen
• Fast Intelligent AF with Tracking
• Up to 100 Mb/s XAVC S 4K / HD to 50 Mb/s
• 5.1 Channel Surround Sound Microphone
• 1-Button Highlight Movie Maker

Capture ultra-smooth video on the go with the FDR-AX43 UHD 4K Handycam from Sony. This compact camcorder features a built-in gimbal with Balanced Optical SteadyShot image stabilization and a low-light Exmor R CMOS image sensor to produce crisp, high-quality UHD 4K video or 16.6MP still photos. Record up to UHD 4K video at 24 or 30 fps using Sony's XAVC S codec at rates up to 100 Mb/s or up to 50 Mb/s 1080p HD video. Fast, intelligent autofocus tracks your subjects while keeping them sharp, and the ZEISS Vario-Sonnar T* zoom lens features a 20x optical/30x digital zoom in 4K and up to 250x digital zoom in HD. The FDR-AX43's Dual Video mode enables you to record MP4 movies simultaneously with your XAVC S 4K video, perfect for playback on your phone and faster uploading to your network or the web. The Dual Video Mode also enables the use of the Highlight Movie Maker, a one-button function that creates a highlight reel of your footage you can quickly play back at an event. A 4K time-lapse mode can be used to condense your adventures or capture stunning nature or atmospheric sequences.

Monitor your shots or vlog using the FDR-AX43's tilting, flip-out 3.0" Clear Photo touchscreen display. For large-screen playback, use the HDMI output port for connecting a larger screen. You can even 'trim' a selected portion of a 4K video or image frame to fill the screen with Full HD quality. For enhanced connectivity, the FDR-AX43 is Wi-Fi enabled, offering one-touch remote control and sharing using your compatible smartphone.

The FDR-AX43 camcorder features a range of automatic image and audio options for easy point-and-shoot operation, as well as enhanced manual controls that offer greater creative freedom for advanced users. An assignable ring on the front of the camcorder can be assigned to control of zoom, focus, exposure, iris, shutter speed, exposure, or white balance. A rechargeable lithium-ion battery pack is included for powering the camcorder, along with an AC adapter, micro-HDMI cable, and micro-USB cable.

1/2.5" Exmor R Low-Light CMOS Sensor

The CMOS sensor provides enhanced sensitivity for capturing high-quality images with less noise under dark as well as bright shooting conditions.

Built-In Gimbal with Optical Stabilization

The FDR-AX43's integrated gimbal with Balanced Optical SteadyShot image stabilization cushions your images against shaking and jarring, even while running or zoomed in.

ZEISS Vario-Sonnar T* Lens with 20x Optical Zoom

The ZEISS Vario-Sonnar T* lens features a wide 35mm-equivalent focal length of 26.8mm (in movie mode) to fit more into your shots and a 20x optical zoom range in UHD 4K. Multicoating reduces unwanted reflections, ghosting, and flares. To get you closer to the action, the zoom range can be extended using Clear Image Zoom of 30x/40x (4K/HD) using Clear Image zoom.

Fast Intelligent AF

The Fast Intelligent AF uses accurate contrast-detection autofocus to minimize lens motion, predicting the AF range, and accelerating lens drive so you can capture more fleeting moments.

5.1 Channel Onboard Audio Capture

During AVCHD recording, a 5.1 channel built-in microphone captures active sounds coming from five directions so you can experience your home movies the way you experienced them while recording. Level meters on the LCD panel provide visual monitoring of each channel's levels.

Note: The 5.1 channel audio is only available when recording in AVCHD, so it is not available for UHD 4K recording, which uses the XAVC S codec.

Lower Noise Audio Performance

The microphone is designed to gather clear sound from five directions, making it possible to faithfully reproduce audio with clearly defined separation.

High-Speed Full HD Recording

Shoot in 1080p at 120 fps and bring it into your editing software to produce high-resolution slow-motion footage. This is useful for reviewing, in greater slow-motion detail, sports and everyday action that can occur too quickly in real time for you to see clearly.

XAVC S, AVCHD, and MP4 Codecs

The FDR-AX43 records 4K and HD movies in the XAVC S format, which uses MPEG-4 AVC/H.264 for video compression and linear PCM for audio compression, while saving files in an MP4 wrapper which allows for extensive record times and easy editing. Additionally, you can choose to record HD in AVCHD (ideal for HDTV and Blu-ray disc burning) or MP4 (ideal for sharing over the internet).

Dual-Video Recording

Record two movies at the same time, one in the maximum-quality XAVC S or AVCHD format and another in MP4 format. This gives you a small file ready for instant sharing, plus a professional-grade file for further editing.

4K Time-Lapse

Capture 4K still images continuously over an extensive period of time at a selected constant interval from each shot to the next, edit the entire sequence of still images in post-production, and enjoy playback of that series of images as a time-lapse movie.

Super-Sampled Full HD Playback

Enhance your viewing experience even without a 4K television. Using super-sampling, the camera automatically down-converts 4K footage to exceptionally detailed Full HD.

Timecode and User Bit

Timecode and User Bit can be added to movies as data elements. The Timecode function records hours/minutes/seconds/frames on image data for precise advanced video editing. The User Bit function records information such as date, time, and scene number in eight-digit arbitrary numbers, and is useful for editing movies using two or more cameras.

3" Clear Photo LCD Touchscreen Display

The flip-out, tilting 3" Clear Photo LCD provides a crisp view perfect for viewing, playback, or vlogging.

Highlight Movie Maker

Highlight Movie Maker automatically selects the best scenes from your videos and creates a short MP4 highlight reel of your recorded action to share and enjoy instantly.

Simple Connectivity to Smartphones via Wi-Fi/NFC

Built-in Wi-Fi/NFC support enables easy connectivity with smartphones for one-touch sharing and one-touch remote control. NFC (near-field communication) provides "touch connection" convenience when transferring images to Android smartphones and tablets. Simply touch your NFC-compatible device to the camcorder to establish a connection.

Live Streaming

Share the adventure as it happens via Ustream live streaming. Now your circle of friends and family can share the excitement in real time by simply logging in to Ustream from anywhere. You can also link your favorite social accounts to notify your friends when you start streaming video.

Multicamera Control

Add a different point of view by including other camera angles to your movies. Connect to up to five compatible Sony cameras via Wi-Fi and use the camcorder's LCD to preview what the other cameras are seeing and simultaneously start recording on all synced cameras. After recording, you can use the PlayMemories Home software (available as a free download on Sony's website) to easily edit and create multiview movies.

Intelligent Auto Mode

Intelligent Auto mode goes a step beyond traditional auto modes by analyzing your shot and then automatically selecting the appropriate settings from ten distinct scene modes and wind noise reduction. There are 60 different combinations possible: Portrait, Baby, Tripod, Backlight, Landscape, Spotlight, Twilight, Macro, and Low light.

Multi Interface Accessory Shoe

Expand photographic and movie shooting possibilities by attaching optional accessories via the Multi Interface Shoe. Attach an electronic viewfinder, external flash, stereo microphone, or even a compatible remote control via the Multi Terminal.

Trimming Playback

Connect to your 1080p HDTV via the camcorder's HDMI output and select a specific portion of the 4K picture for playback. You can move the section using the camcorder's menu toggle and scale it using the zoom lever.

Additional Features

• Dual Record (video and still image recording)
• Photo capture from movie
• Face Detection and Smile Shutter
• Motion/Golf Shot
• BRAVIA Sync (CEC)
• Lock-on AF
• My Voice Cancelling

Godox R2400 Overview

Key Features

• 2400Ws
• Guide Number: 64
• 40W Modeling Light
• Optional Reflectors and Grids,
• Use as Main or Fill Light

The R2400 Ring Flash Head for P2400 Battery Pack from Godox is an alternate head with signature visual qualities that make it an extremely valuable tool for fashion, portrait, hair styling, tattoo, macro, and glamour photography. Used in the traditional way with the camera lens in the center opening renders an attractive, visual flattening of the features, glamourous skin illumination, and a soft halo shadow that falls behind the subject. The ring flash accentuates the eyes and produces captivating catchlights in them. There are also multiple uses for the head off-camera. Mounted on a light stand, it becomes an unobtrusive fill light, and while positioning it overhead or at a 45-degree angle, it lends soft modeling and definition to the features.

Sony Alpha a6600 Mirrorless Digital Camera (Body Only)

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• XGA Tru-Finder 2.36m-Dot OLED EVF

Sony A6600 Overview

with an emphasis on speed and versatility, the Sony Alpha a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, and faster focusing. The 4D FOCUS system, which covers 84% of the image frame, utilizes 425 phase-detection points along with 425 contrast-detection areas for especially quick and intuitive performance along with Real-time Eye AF for both photo and video. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds.

Beyond imaging capabilities, the a6600 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120-fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. for video, both headphone and microphone ports have been incorporated, too, for improved audio control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

24.2MP Exmor CMOS Sensor

A revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for finer quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. The a6600 also has no recording time limit, allowing for extended clip lengths. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.

Additional Video Features

Support for HDR Content:

• Affording extensive customizable color and gamma controls, the a6600 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Slow & Quick Motion:

• Take more control over your video capture capabilities with a variety of new frame rates available in an S&Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC/PAL switchable.

Enhanced Zebra Function:

• An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific Ranges can be set to make exposure level adjustments easier.

Time Code and User Bit Settings:

• A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.

The apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.

In addition to autofocus, the a6600 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Built-In Wi-Fi

• A robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments.
• The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point Selection, as well as a Touchpad function which lets you smoothly and intuitively Select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen.
• In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• A rigid metal lens mount better supports working with larger, heavier lens designs.
• An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials.
• Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

Sony a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Canon R50 Overview

Key Features

• 24.2MP APS-C CMOS Sensor
• DIGIC X Image Processor
• UHD 4K 30p Video Recording
• Dual Pixel CMOS AF II with 651 Zones
• 2.36m-Dot Electronic Viewfinder
• 3.0" 1.62m-Dot Vari-Angle Touchscreen
• 15 fps Electronic Shutter
• Movie for Close-Up Demos Mode
• Vertical Movie Mode
• Multi-Function Shoe, Wi-Fi & Bluetooth

A compact and lightweight camera, the black Canon EOS R50 is a highly versatile mirrorless camera with a sophisticated photo and video feature set. Geared towards content creators and vloggers, this camera is slightly smaller and lighter than the EOS M50 Mark II and features an upgraded 24.2MP APS-C CMOS sensor and DIGIC X image processor to deliver high-resolution stills and UHD 4K videos.

24.2MP APS-C CMOS Sensor and DIGIC X Processing

Pairing a powerful 24.2MP APS-C CMOS sensor and DIGIC X image processor, the R50 delivers high resolution imagery with striking and accurate colors. Designed to work in a variety of lighting condition, this camera offers a flexible ISO 100-32000 range that is expandable to ISO 51200 for working in difficult lighting conditions. Using the full width of the sensor, 6K oversampled UHD 4K 30p video recording is supported as is Full HD 1080 120p for slow motion playback. Additionally, 1-hour of video recording is now available. Capable of processing high speed bursts and high-resolution 4K video, the DIGIC X image processor also supports up to 15 fps continuous shooting via its silent electronic shutter.

Enhanced Dual Pixel CMOS AF II

Featuring 651 high precision autofocus zones, the advanced Dual Pixel CMOS AF II system provides fast and accurate focusing performance. This phase-detection focusing system offers enhanced subject detection and tracking, with the ability to intelligently recognize people, animals, and vehicles while automatically locking onto these subjects and maintaining sharp focus throughout bursts and video captures.

2.36m-Dot EVF and Vari-Angle Touchscreen LCD

Providing high-resolution eye-level viewing, the R50 is designed with a bright and clear 2.36m-dot OLED EVF for a pleasing electronic viewfinder experience. Additionally, a large 3.0" 1.62m-dot vari-angle touchscreen provides an intuitive interface for controlling focusing points, navigating menus, and reviewing imagery. This screen also features a vari-angle design for ease-of-use when working from high and low angles.

Advanced A+ Assist

Experience the joy of creative photography with an expanded array of auto-compatible scenes. Advanced A+ Assist enables great imagery even in difficult settings such as night views and backlit scenarios. Overexposure is automatically reduced so you can capture dynamic scenes or bright portraits, and multiple continuous shots are taken to create beautiful night images or macro photography with a deeper depth of field.

Simple and Convenient Vlogging

With video recording features such as uncropped UHD 4K movie recording at up to 30 fps, Full-HD High-frame rate movie recording at up to 120 fps, Dual Pixel CMOS AF tracking, and Movie for Close-up Demo Mode, the R50 camera makes vlogging and video content creation simple and convenient. The camera also lets you continuously record video for up to 1 hour, allowing you to set up your video and keep your vlog, podcast, or other video project rolling without worrying about it stopping.

Movie for Close-Up Demos Mode

Ensure the correct subject is in focus with Movie for Close-Up Demos Mode on the R50 mirrorless camera. This mode quickly switches focus from the on-camera subject to an object that is presented towards the camera's lens, ideal for movies where showing a product to the viewers is necessary such as in makeup demos or cooking videos.

Vertical Movie Mode and Aspect Markers

Movie rotation information can be set during or after movie recording, allowing videos to be played in vertical composition when viewing on a smartphone. The Aspect Markers function displays visual markers for different aspect ratios that may be desired for posting the same file to various social media sites. This display provides consideration for proper composition for the different deliverable files that can be created when editing.

Flexible Connectivity

• Wired and wireless connectivity options allow for multiple methods of transferring photos and videos, livestreaming, as well as for remotely controlling the camera. Physically, the camera features a USB-C port, a micro-HDMI port, and a microphone port for video recording.
• UVC/UAC compatibility allows the R50 camera to be used as a web camera to stream live video in Full HD without additional computer software. Compatible applications include Zoom, Microsoft Teams, Skype, and similar on-line web conferencing software.
• Built-in Bluetooth pairing lets you easily connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo.
• Built-in Wi-Fi connectivity enables quick and seamless wireless functions, such as remote live view, file viewing, and transfer. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.
• Built-in USB-C allows you to connect the camera to a smartphone or computer. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.

Pop-Up Flash and Next-Generation Multi-Function Shoe

A built-in pop-up flash provides additional illumination for working in low-light conditions, and the camera's Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality. This next-generation shoe also provides power to select accessory types that traditionally rely on separate batteries.

OM SYSTEM OM-5 Overview

Key Features

• 20.4MP Live MOS Micro Four Thirds Sensor
• TruePic IX Image Processor
• 2.36m-Dot Eye-Level OLED EVF
• 3.0" 1.04m-Dot Vari-Angle Touchscreen
• DCI 4K/24p & UHD 4K/30p Video Recording
• 5-Axis Sensor-Shift Image Stabilization
• 30 fps Shooting, ISO 200-25600
• 121-Point All Cross-Type Phase-Detect AF
• High-Res Shot, Live ND & Composite Modes
• Weather-Sealed Construction

Designed to go with you on your adventures and not get in the way, the OM-5 Mirrorless Camera from OM SYSTEM is a compact and durable Micro Four Thirds mirrorless camera suitable for a variety of stills and video needs. Featuring a 20.4MP Live MOS sensor and an updated TruePic IX image processor, the camera provides quick continuous shooting up to 30 fps, as well as DCI and UHD 4K video recording. The sensor and processor also offer a sensitivity range of up to ISO 25600, while a sophisticated 5-axis sensor-shift image stabilization system compensates for up to 6.5 stops of camera shake for sharper handheld shooting. Beyond imaging, the sensor's design incorporates 121 phase-detection points, all of which are cross-type, along with 121 contrast-detection areas for fast and precise focusing and subject tracking performance. Created for your imaging journeys, throw this powerful and versatile camera in your bag, or hang it on your shoulder and wait till inspiration strikes.

20.4MP Live MOS Sensor and TruePic IX Image Processor

A high-resolution 20.4MP Live MOS sensor and updated TruePic IX image processor work together to provide fast shooting performance, a sensitivity range up to ISO 25600, and versatile 4K video recording capabilities. Additionally, the sensor and processor provide an impressive continuous shooting rate of up 30 fps when shooting in the camera's new Pro Capture mode, enabling you to capture fast-moving subject when time is of the essence.

121-Point All Cross-Type Phase-Detection AF

An advanced autofocus system combines both 121 phase-detection AF points and 121 contrast-detection AF points for focusing performance that is both quick and accurate. All 121 phase-detection points are cross-type for improved precision in mixed lighting conditions, providing enhanced subject tracking capabilities. Different focusing modes are available to suit working in various shooting conditions as well, including Group Target 25-point mode for moving subjects such as birds and wildlife. Face Detection and Eye Detection AF have also been upgraded, and the camera features a recently designed Starry Sky AF mode as well as individual AF area settings for vertical and horizontal positions.

5-Axis Sensor-Shift Image Stabilization

In-body, sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 6.5 stops with any lens in use and compensates for camera movements that become especially noticeable when working with telephoto shots, macro imagery, and long exposures. Furthermore, this unique image stabilization system works across five axes to compensate for vertical angle rotation, horizontal angle rotation, horizontal shift, vertical shift, and rolling camera shake movement. This range of detected movements benefits traditional still image shooting as well as movie recording and working with moving subjects more effectively. Additionally, when paired with select lenses featuring optical image stabilization, shake compensation up to 7.5 stops is possible.

DCI and UHD 4K Video Recording and OM-Log400

The sensor and processor also support recording both DCI (4096 x 2160) and UHD (3840 x 2160) 4K movies. When working in DCI, a true 24p frame rate is used, while UHD 4K is available in frame rates up to 30p. Audio recording is possible using the built-in stereo microphone, and an external mic jack is available for improved audio recording quality. Additionally, a Time-lapse Movie mode is also available for recording up to 4K UHD resolution.

Creative Shooting Modes

• Simulating the effects of a neutral density filter, Live ND 16 mode results in blurred subject movement by combining exposures into a single image to replicate a photo taken at slower shutter speeds. This is particularly suitable for photographing moving water and clouds.
• Focus stacking mode records multiple sequential frames then composites the exposures into a single image that exhibits an extended depth of field.
• High-Res Shot mode offers the equivalent output of a 50MP image.
• Live Composite mode gradually builds up an exposure over time without overexposing key elements within the frame and is ideal for long exposures, nighttime shooting, and light painting applications.
• New Vertical Video mode provides a 9:16 aspect ratio for easily integrating videos on Facebook, Instagram, YouTube, and other similar platforms.

Body Design and Connectivity

• High-resolution 2.36m-dot electronic viewfinder for eye-level monitoring and clear, distortion-free viewing.
• Rear 3.0" 1.04m-dot LCD monitor features a vari-angle design to support working from a variety of angles, and it is also a touchscreen for intuitive menu navigation and image playback.
• Included BLS-50 rechargeable lithium-ion battery is used to provide approximately 310 shots per charge.
• In-camera battery charging is supported via the micro-USB port.
• Single SD memory card slot is UHS-II compatible for fast read/write speeds.
• Wide accessory compatibility provided with the incorporation of a microphone port, a top hot shoe, micro-USB and micro-HDMI ports, and a 2.5mm port for optional remotes.
• Rugged splashproof, dustproof, and freezeproof construction incorporates extensive sealing throughout the body design to accommodate working in harsh weather conditions and trying environments.
• Built-in Wi-Fi and Bluetooth permits wireless image sharing and remote camera control from a linked smartphone or tablet.