Nikon Coolpix Digital Camera A1000

Key Features

• 16MP 1/2.3" BSI CMOS Sensor
• NIKKOR Super ED 35x Optical Zoom Lens
• 24-840mm (35mm Equivalent)
• 1.166m-Dot Electronic Viewfinder

Nikon A1000 Overview

Pocketable and versatile, the black Nikon COOLPIX A1000 is a sleek point-and-shoot offering flexible imaging capabilities and a well-rounded physical design. A 16MP BSI CMOS sensor and EXPEED image processing yield high-resolution, well-defined imagery with an ISO 100-6400 sensitivity Range and a fast 10-fps shooting rate for photographing moving subjects. UHD 4K video recording is also supported at 30p, along with Full HD recording at up to 60p, and still frames can be pulled from 4K footage for isolating fast-moving moments. Complementing the imaging assets is the impressive 35x Zoom-NIKKOR ED lens, which covers a 24-840mm equivalent focal length Range to suit shooting in nearly any situation. Lens-shift VR benefits stills shooting at long focal lengths and with slower shutter speeds, and compensates for the effects of camera shake for up to three stops. Additionally, the A1000 is further characterized by its high-resolution 1.166m-dot electronic viewfinder for eye-level viewing, a rear 3.0" 1.036m-dot tilting touchscreen LCD, and built-in Wi-Fi and Bluetooth for wireless sharing and remote control.

16MP 1/2.3" BSI CMOS Sensor

A high-resolution 16MP 1/2.3" BSI CMOS sensor affords impressive image quality with enhanced sensitivity, from ISO 100-6400, to benefit working in difficult lighting conditions, along with the ability to record in the NRW raw format for expanded post-production capabilities. The sensor also affords quick performance throughout the camera system, including a continuous shooting rate of up to 10 fps.

Zoom-NIKKOR ED 35x Zoom Lens

A wide-ranging NIKKOR 35x optical zoom lens provides a 24-840mm equivalent focal length Range that covers wide-angle to super telephoto perspectives, and its Range can effectively be doubled through the use of Dynamic Fine Zoom for a total 70x zoom magnification. Lens-shift Vibration Reduction balances this awesome length by compensating for the effects of up to three stops of camera shake for sharper handheld shooting. Additionally, the lens' optical design incorporates extra-low dispersion glass to minimize chromatic aberrations and color fringing throughout the zoom Range for cleaner, clearer image quality.

UHD 4K Video Recording

In addition to stills recording, UHD 4K video recording is supported at 30p, as well as Full HD recording up to 60p. for steadying recording, Hybrid Vibration Reduction can be used to suppress the effects of camera shake that occur while moving when recording. Additionally, individual frames from 4K videos can also be saved as 8MP stills to serve as a viable means for photographing fast-moving subjects.

Body Design and Built-In Wi-Fi

• Sleek, pocketable form factor is ideal for everyday shooting.
• High-resolution 1.166m-dot electronic viewfinder provides bright, clear eye-level viewing, which is especially beneficial when working in bright conditions.
• A 3.0" 1.036m-dot touchscreen LCD is an intuitive means for live view shooting, playback, and menu navigation, and it has a tilting design to benefit working from high, low, and front-facing angles.
• Built-in Wi-Fi and Bluetooth Low Energy work in conjunction with Nikon's SnapBridge system for connecting the camera with a mobile device in order to wirelessly share images between devices as well as remotely control the camera.
• Snap-Back Zoom Button lets you quickly zoom out from a super telephoto position to regain perspective of the entire scene and reacquire your subject. This button can also be customized to activate manual focus, aperture, ISO, exposure compensation, or white balance adjustments.
• EN-EL12 rechargeable lithium-ion battery offers approximately 250 shots per charge.
• An HDMI port permits connecting the camera directly to an HDTV for high-resolution playback.
• Built-in pop-up flash can be used for additional illumination when working in difficult lighting conditions.

Other Camera Features

• Target Finding AF automatically assesses the scene, recognizes intended subjects, and then adjusts the AF area according to the subject's size to better ensure clearly focused images.
• The contrast-detection autofocus system and Subject Tracking function also work to maintain focus on moving subjects.
• Smart Portrait System utilizes a series of automatic functions, including In-Camera Red-Eye Fix, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening, and D-Lighting to produce better portraits.
• Scene Auto Selector automatically recognizes the type of scene you are photographing and Selects one of six commonly used scene modes to alleviate the need to manually Select your mode.
• Multiple Exposure Lighten records multiple shots into one frame to creatively capture moving subjects, such as fireworks.
• Creative Mode options let you produce artistically-refined imagery in-camera.
• Scene Modes: Backlighting, Beach, Close Up, Dusk/Dawn, Easy Panorama, Fireworks Show, Food, Landscape, Multiple Exposure Lighten, Night Landscape, Night Portrait, Party/Indoor, Pet Portrait, Portrait, Scene Auto Selector, Selective Color, Smart Portrait, Snow, Soft, Sports, Sunset, and Superlapse Movie.
• In-camera image editing modes: Copy, D-Lighting, Filter Effects, Quick Effects, Quick Retouch, Skin Softening, and Small Picture.
• Language support: Arabic, Bengali, Bulgarian, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian, Persian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese.

OM SYSTEM TG-7 Overview

Key Features

• 12MP BSI CMOS Sensor
• 4x Optical Zoom f/2-4.9 Lens
• 25-100mm (35mm Equivalent)
• Water, Crush, Shock, Freeze & Dustproof
• 17 Compatible Accessories
• 3" 1.04m-Dot LCD Monitor
• TruePic VIII Image Processor
• 4K Video Recording and Full HD at 30 fps
• Built-In Wi-Fi, GPS, Field Sensor System
• USB-C Connectivity

Built to withstand the rugged conditions of outdoor life, the red OM System Tough TG-7 Digital Camera provides you with a high-quality point-and-shoot you can rely on. Its 12MP BSI CMOS sensor and TruePic VIII image processor deliver excellent photo and video performance even in low-light conditions with a wide maximum aperture of f/2 and ISO up to 12,800. While maintaining much of the previous model's framework, the TG-7 introduces several new features such as vertical video support, interval shooting, exposure smoothing, and USB-C connectivity. With these added benefits, you're well-prepared to capture scenes and upload them directly to your devices with ease by navigating the camera's 3" 1.04m-dot LCD Monitor. Additionally, the TG-7 is compatible with 17 unique accessories that can be purchased to further expand the camera's capabilities including fisheye/tele-converters, underwater housings, lens protection filters, and much more.

Ultra Resilient

The TG-7 is built to perform no matter the conditions you’re faced with:

• IPX8-rated waterproof for underwater use to depths of 50’
• Freezeproof to temperatures as low as 14°F
• Shockproof to drops from as high as 7'
• Crushproof to withstand pressure up to 220 lbf
• Dustproof to protect the internal components of the camera
• Anti-fog design prevents condensation from forming inside the lenses

Improved Video Functions

The TG-7 improves upon an already impressive array of video functionality with the addition of some new features. Vertical video support allows you to seamlessly record video in vertical aspect ratios, perfect for vlogging and sharing on social media. Interval shooting enables you to take multiple photos spaced out over a set period of time to better capture action or time-lapses. Pro Capture mode helps you freeze the perfect moment in an action sequence by buffering images when the shutter button is at half-press. The TG-7 saves up to 70 images of the most recently buffered images both before and after the shutter button is released.

Expansive Macro System

Extend past the TG-7's 4x optical zoom with four macro shooting modes for capturing scenes up close. Select Microscope mode to capture images with an incredibly short minimum focusing distance of 0.39". To zoom up to 44x closer, switch to Microscope Control mode. Utilize Focus Stacking mode to merge multiple images and create one photo with great depth of field. Focus Bracketing allows you to capture up to 30 images at various focus points which can then be composited in post-production. Having these macro capabilities at your disposal makes it easy to capture the finest details of your subject and visualize creative perspectives that are unfamiliar to the naked eye.

Advanced Underwater Shooting

Photograph and record video at depths as deep as 50 feet with generous features that simplify underwater shooting. Underwater White Balance mode provides a solution to regaining accurate color tones that you can lose as you dive deeper underwater.

12MP BSI CMOS Sensor & TruePic VIII Processor

Utilizing a 12MP BSI CMOS sensor and TruePic VIII image processor, the TG-7 delivers brilliant stills and videos with rich colors. Both sides of the image sensor's sealing glass have an antireflective coating that reduces flaring, which commonly occurs when shooting in conditions that have snow, dust, or sand. The sensor's BSI design coupled with a f/2 maximum aperture ensure cleaner image quality at higher ISO values. For maximum detail and control for photo editing, shoot in RAW format. The processor enables recording UHD 4K30p video and high-speed Full HD 1080p video at up to 120 fps.

Keep Track While Adventuring

The TG-7's Field Sensor System includes GPS, a manometer, a compass, and a thermometer allowing you to record important data about your environment and include it in your photos and videos. Easily transfer your recorded data and imagery to a mobile device using built-in Wi-Fi. In addition to wireless transfer, the built-in Wi-Fi also allows you to remotely control the camera.

17 Unique Accessories

Special lenses, adapters, add-ons, and more are separately available for the TG-7.

• LG-1 LED Light Macro Ring Light
• LB-T01 Lens Barrier
• TCON-T01 Teleconverter Lens
• FCON-T01 Fisheye Converter Lens
• PT-059 Underwater Housing
• CSCH-107 Nylon Hard Case
• FCON-T02 Fisheye Converter Lens
• UC-92 Battery USB Charger for LI-92B Lithium-Ion Battery
• FD-1 Flash Diffuser
• CLA-T01 Conversion Lens Adapter
• CSCH-123 Tough Sports Holder
• RM-WR1 Wireless Remote Control
• F-5AC AC Adapter
• CHS-09 Float Strap
• 40.5mm PRF-D40.5 PRO Protection Filter
• LI-92B Rechargeable Lithium-Ion Battery
• CSCH-128 Silicone Jacket

Canon PowerShot SX420 IS (Black)

Key Features

• 20.0MP 1.2.3" CCD Image Sensor
• DIGIC 4+ Image Processor
• 42x Optical Zoom Lens
• 24-1008mm (35mm Equivalent)

Blending a truly long-reaching zoom with apt imaging performance, the black Canon PowerShot SX420 IS Digital Camera is further characterized by its versatility and ergonomic handling. The 20.0MP 1/2.3" CCD image sensor pairs with the DIGIC 4+ image processor to enable high-resolution stills shooting and HD 720p video recording at 25 fps, while the expansive 42x optical zoom lens Ranges from wide-angle to super telephoto perspectives to suit working in a variety of environments. An Intelligent IS image stabilization system benefits the lens' reach, as well as when working in difficult lighting conditions, by minimizing the appearance of camera shake for sharper imagery. for composing imagery or reviewing your photos and movies, a rear 3.0" 230k-dot LCD is available and built-in Wi-Fi with NFC further permits wireless sharing of imagery directly to your smartphone or tablet.

• A 20.0MP 1/2.3" CCD image sensor pairs with the DIGIC 4+ image processor to realize notable image clarity and sensitivity to ISO 1600 to support working in a variety of conditions. The sensor/processor combination also enables up to 2.2 fps continuous shooting to benefit working with moving subjects.

An expansive 42x optical zoom lens offers a 24-1008mm equivalent focal length Range, covering wide-angle to super telephoto perspectives. This extensive reach is complemented by a versatile Intelligent IS image stabilization system that minimizes the appearance of camera shake for both stills and video shooting:

Stills:

• Normal IS corrects for a wide Range of common camera movements.
• Panning IS detects deliberate panning movements and does not compensate for lateral movements to permit desired camera movements.
• Macro (Hybrid) IS corrects for shift-type camera shake that commonly occurs when working with close-up subject matter.
• Tripod is a dedicated setting that automatically deactivates IS when the use of a tripod is detected since camera-based stabilization is not needed.

Video:

• Dynamic IS is well-suited to recording at wide-angle focal lengths and reduces unwanted shaking that typically occurs when walking while recording.
• Powered IS compensates for hand movements that become more visually discernible when working at the telephoto end of the zoom Range.
• Macro (Hybrid) IS minimizes the appearance of shake when walking as well as compensates for shift-type shake that occurs when working with close-up subject matter.
• Active Tripod IS minimizes the slight amount of shake that can happen when recording video while using a tripod.
• In addition to stills, HD 720p video can also be recorded at 25 fps as well as VGA 640 x 480 recording at 30 fps.
• Built-in Wi-Fi with NFC allows you to wirelessly share your photos and movies with a linked smartphone or tablet as well as remotely control the camera from the mobile device by using the Camera Connect app. A dedicated Wi-Fi button is also featured on the camera body to expedite the process of connecting with a smartphone or tablet and sharing imagery between devices.
• A 3.0" 230k-dot rear LCD monitor is available for composing imagery, navigating the menu, or reviewing photos and videos.
• Smart AUTO intelligently Selects the proper camera settings based on recognized shooting situations.
• A variety of Shooting Modes can be used to optimize the camera's settings based on a specific scene type you are working in, including Low Light, Portrait, and Fireworks modes.
• Scene Modes, such as Fisheye Effect, Toy Camera Effect, and Monochrome, help to creatively adjust the look of your photographs in-camera.
• ECO Mode intelligently reduces your power consumption, aiding in producing longer battery life for more shooting time.

Panasonic Lumix FZ2500 Digital Camera

Key Features

• 20.1MP 1" High Sensitivity MOS Sensor
• Leica DC Vario-Elmarit f2.8-4.5 Lens
• 24-480mm (35mm Equivalent)
• 0.74x 2.36m-Dot OLED Live View EVF

Panasonic DMC-FZ2500 Overview

If there was ever a point-and-shoot that could do anything, the Panasonic Lumix DMC-FZ2500 Digital Camera comes close with an incredible mix of advanced photographic capabilities thanks To a 20.1MP 1" High Sensitivity MOS Sensor and outstanding video specs which include DCI 4K format video at a true 24.00 fps. Benefitting all of these functions is a versatile Leica DC Vario-Elmarit f2.8-4.5 lens with a far-reaching 20x optical zoom. This optic uses numerous specialized elements To guarantee sharp images and offers an outstanding 24-480mm equivalent zoom Range. On top of this, the camera features a DSLR-like body design that is very ergonomic, including manual control rings, a 0.74x 2.36m-dot OLED electronic viewfinder, and a 3.0" 1.04m-dot free-angle touchscreen LCD.

Interestingly for a normally stills-focused camera, the FZ2500 boasts incredible video features, most notably DCI 4K (4096 x 2160) recording at 24.00 fps in addition To more conventional UHD 4K (3840 x 2160) and Full HD options. This capable camera also offers Panasonic CINELIKE D and CINELIKE V picture profiles for professional grading capabilities, and it can gain V-Log L through an optional upgrade. Along with this the camera has high bit rates of up To 200 Mbps using MP4 and MOV formats and it can output video over HDMI with a professional-quality 4:2:2 10-bit signal. Additionally, the FZ2500 has a built-in ND filter for Selectable levels as well as no recording duration limit.

for stills, the FZ2500 is a very capable system thanks To the high-resolution 1" sensor. This enables sensitivities up To ISO 25600 and continuous shooting rates of up To 50 fps with an electronic shutter and 12 fps with a mechanical shutter. Built-in Wi-Fi connectivity makes it easy To control and transfer photos To your mobile devices and a variety of 4K PHOTO modes leverage the power of 4K video To provide another method To capture fast action.

20.1MP 1" High Sensitivity MOS Sensor

The large 20.1MP 1" High Sensitivity MOS Sensor enables high-resolution still image and 4K video recording with native sensitivity To ISO 12800, which can be further expanded To ISO 25600. The sensor also avails notable speed throughout the camera, including the ability To record up To 50 fps using an electronic shutter or 12 fps with a mechanical shutter. Benefitting a hybrid workflow, users can switch between recording 4K movies and still imagery instantly and there is also the ability To make in-camera 8MP screen grabs from 4K movies.

Leica DC Vario-Elmarit 20x Optical Zoom f2.8-4.5 Lens

Taking the FZ2500 into the bridge camera realm is the far-reaching Leica DC Vario-Elmarit 20x optical zoom lens. This optic features a wide-angle To super telephoto 24-480mm equivalent zoom Range, which makes it easy To capture both wide landscapes and distant subjects with equal ease. A variable f2.8-4.5 maximum aperture keeps the camera size To a minimum while a 9-blade diaphragm helps create smooth bokeh. Also, the 16 element in 11 group construction uses five aspherical lenses with a total of eight aspherical surfaces, four ED elements, and one UHR lens To minimize aberrations and maximize both sharpness and contrast.

DCI 4K Video Recording

Of the list of standout features packed into the FZ2500, DCI 4K (4096 x 2160) video recording sits at the top of the heap. The FZ2500 is a capable tool for videographers and hybrid shooters providing DCI 4K and UHD 4K options with frame rates of 29.97p, 23.98p, and true 24.00p as well as 25p with a high bit rate of 100 Mbps. Full HD also gets a huge bump in performance with added frame rate options of 59.94p and 50p and the ability To shoot at a highly detailed 200 Mbps. Users will also have access To a Creative Video Mode for Full HD recordings that offers Selections for a variety of frame rates ranging from 2 fps for speeding up your shot To 120 fps for super slow motion.

Making this more of a professional tool is the inclusion of numerous high-end video recording features, such as flat CINELIKE D and CINELIKE V profiles for color grading. Also, shooters can purchase and optional upgrade To add V-Log L To the FZ2500. Along with all of this video shooters can output footage over HDMI with a 4:2:2 10-bit signal and time code for maximum quality and malleability in post. A custom video GUI makes shooting much more intuitive while 3.5mm microphone and headphone jacks enable the use of external microphones and real-time monitoring. Furthermore, the FZ2500 does not have any time recording limits and it is equipped with a built-in ND filter for quickly managing your exposure.

4K PHOTO Capabilities

Besides video, the 4K capabilities also permit recording 8MP stills at 30 fps in a trio of ways:

• 4K Burst: Just as with video recording, this mode will allow you To continuously record 8MP images at 30 fps for up To 15 minutes, making it ideal for instances where you need a fast frame rate in order To capture the best moment.
• 4K Pre-Burst: This mode is ideal for times when you're unsure of the critical moment To press the shutter button and will record 8MP images at 30 fps one second prior To and one second after pressing the shutter button in order To give you 60 frames To choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you To playback your video, pause at the chosen moment, and use the shutter button To mark a chosen frame from the video and save it as a single 8MP frame.

Post Focus and Focus Stacking

Another attribute of the 4K capabilities is a unique focusing method called Post Focus. This function records imagery as a 4K MP4 file at 30 fps and shifts the specific point of focus throughout the burst shooting in order To offer a Range of distinct focusing Ranges To choose from. During playback, via the camera touchscreen, you can then tap the specific region of the image you wish To be in focus and an 8MP JPEG file will be created. Multiple individual files with different points of focus can be created from the original burst, and focusing assist functions can also be used To gain even more precise control over the specific in-focus region.

A built-in focus stacking feature lets you program the capture of a sequence of photos with shifting focus. This technique allows you To utilize the highest performing aperture as well as increase the depth of field in your final image.

5-Axis HYBRID Optical Image Stabilization+

Helping To compensate for camera shake when recording HD movies, 5-axis HYBRID O.I.S.+ is an advanced image stabilization system that minimizes the appearance of blur when shooting one-handed video. It corrects for five types of camera shake that commonly affect more dynamic movement types that occur while moving when recording.

Body Design and Built-In Wi-Fi

• The 3.0" 1.04m-dot rear touchscreen LCD has a free-angle design, allowing you To pull it out, rotate it, tilt it, and more To ensure you always have a clear view.
• A 0.74x 2.36m-dot Live View EVF is available for more natural shooting at eye level.
• Physical lens control rings provides tactile control over some commonly used settings.
• Three programmable function buttons are present on the lens barrel.
• Built-in Wi-Fi allows you To pair the FZ2500 with smartphones or tablets running the Panasonic Image App for wireless image transferring and remote camera control.

Other Camera Features

• A mechanical shutter enables a maximum shutter speed of 1/4000 sec and an electronic shutter function avails a top shutter speed of 1/16,000 sec To better enable working in bright conditions and with wider aperture settings.
• Creative Panorama mode allows you To create seamless panoramic imagery by simply panning about the scene To capture wide-field views.
• A built-in pop-up flash can be used To provide additional illumination To scenes.
• Creative Control modes: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Monochrome, Dynamic Monochrome, Rough Monochrome, Silky Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Toy Pop, Bleach Bypass, Miniature Effect, Soft Focus, Fantasy, Star Filter, One Point Color, and Sunshine.
• Photo Style settings: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
• Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.
• Exposure, aperture, focus, and white balance bracketing.
• Supported languages: English, Japanese, German, French, Italian, Spanish, Polish, Chinese (Traditional).

Panasonic Lumix LX10 Digital Camera

Key Features

• 20.1MP 1" High Sensitivity MOS Sensor
• Leica DC Vario-Summilux f/1.4-2.8 Lens
• 24-72mm (35mm Equivalent)
• 3.0" 180° Tilting Touchscreen LCD
• UHD 4K Video at 30/24 fps in MP4
• 5-Axis HYBRID O.I.S.+, 49-Area AF System
• Built-In Wi-Fi Connectivity
• Extended ISO 25600 and 10 fps Shooting
• Lens Control Ring; USB Mobile Charging
• 4K PHOTO; Post Focus & Focus Stacking

Panasonic DMC-LX10 Overview

A pocket-sized powerhouse, Panasonic's Lumix DMC-LX10 Digital Camera offers outstanding performance through the use of a 20.1MP High Sensitivity MOS Sensor that can deliver sharp stills, UHD 4K video, and more. Combine this with a compact design that offers a 3" LCD touchscreen that tilts up 180° for selfies, and you have an almost ideal camera for everyday carry.

In order to provide sharp, richly detailed images, the LX10 features a fast Leica DC Vario-Summilux f/1.4-2.8 lens with a versatile 3x zoom range. This optic features a 35mm equivalent wide-angle to telephoto range of 24-72mm, making it useful in a range of different situations. Also, the 20.1MP sensor furthers the camera's abilities with an extended sensitivity range up to ISO 25600 and continuous shooting at up to 50 fps with an electronic shutter and 10 fps with the mechanical shutter.

The LX10 is equipped with a 5-axis HYBRID O.I.S.+ system for shake-free images and a 49-area autofocus system that will make sure your images are tack sharp. Hybrid shooters will appreciate the inclusion of high-quality UHD 4K video recording in the LX10. It can record at 30 or 24 fps at 100 Mbps using the MP4 format. Also, Panasonic leverages the power of this technology to provide advanced 4K PHOTO and 4K Post Focus features.

Looking at the svelte metal exterior, users will appreciate an ergonomic grip and design. The LX10 has a physical lens control ring to help provide more tactile control over certain settings. Shooters who are always on the go can charge up their camera through the USB port. The camera is also boosted by the inclusion of numerous other features, such as focus stacking and Wi-Fi connectivity, making this a very capable imaging tool.

20.1MP 1" High Sensitivity MOS Sensor

The large 20.1MP 1" High Sensitivity MOS Sensor enables high-resolution still image and 4K video recording with native sensitivity to ISO 12800, which can be further expanded to ISO 25600. The two technologies also contribute to a marked reduction in noise through the use of Multi Process NR, Random Filter, and Aperture Filter systems to realize consistent color fidelity and image clarity. The sensor and processor combination also avail notable speed throughout the camera, including the ability to record up to 50 fps using an electronic shutter, 10 fps with a mechanical shutter, or 6 fps with a mechanical shutter and continuous AF. Benefitting a hybrid workflow, users can switch between recording 4K movies and still imagery instantly and there is also the ability to make in-camera 8MP screen grabs from 4K movies.

Leica DC Vario-Summilux f/1.4-2.8 Zoom Lens

In order to capture sharp, detailed images in a vast variety of shooting conditions, the LX10 is equipped with a Leica DC Vario-Summilux lens that has a versatile wide-angle to telephoto 24-72mm equivalent zoom range. This lens features an 11 element in 9 group design that incorporates 4 aspherical lenses with dual-sided aspherical surfaces, two aspherical ED lenses, and one UHR lens to minimize aberrations and maximize performance. The lens also features a fast maximum aperture of f/1.4-2.8 that allows photographers to create images with a shallow depth of field and work more effectively in low light. Additionally, it has optical image stabilization to reduce the impact of camera shake.

UHD 4K Video Recording

Benefitting from the 1" MOS image sensor, The LX10 is able to record UHD 4K (3840 x 2160) video at 30p with a high bit rate of 100 Mbps in the MP4 file format. Full HD 1080 video can also be recorded—at 60p, 30p, 24p, or 60i—in the AVCHD format, as well as Full HD and HD formats in the MP4 format. When recording 4K video, use of a UHS-3 memory card is recommended and continuous recording up to 15 minutes is possible. For Full HD 60p recording users can record continuously for up to 29 minutes and 59 seconds while Full HD 30p video can be recorded without a time limit. A built-in stereo microphone records audio in either AAC or Dolby formats. Users can also use the micro-HDMI port to output 4K video to an external monitor or recorder.

4K PHOTO Capabilities

Besides video, the 4K capabilities also permit recording 8MP stills at 30 fps in a trio of ways:

• 4K Burst: Just as with video recording, this mode will allow you to continuously record 8MP images at 30 fps for up to 15 minutes, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• 4K Pre-Burst: This mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record 8MP images at 30 fps one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8MP frame.

Post Focus and Focus Stacking

Another attribute of the 4K capabilities is a unique focusing method called Post Focus. This function records imagery as a 4K MP4 file at 30 fps and shifts the specific point of focus throughout the burst shooting in order to offer a range of distinct focusing ranges to choose from. During playback, via the camera's touchscreen, you can then tap the specific region of the image you wish to be in focus and an 8MP JPEG file will be created. Multiple individual files with different points of focus can be created from the original burst, and focusing assist functions can also be used to gain even more precise control over the specific in-focus region.

A built-in focus stacking feature lets you program the capture of a sequence of photos with shifting focus. This technique allows you to utilize the highest performing aperture as well as increase the depth of field in your final image.

5-Axis HYBRID Optical Image Stabilization+

Helping to compensate for camera shake when recording HD movies, 5-axis HYBRID O.I.S.+ is an advanced image stabilization system that minimizes the appearance of blur when shooting one-handed video. It corrects for five types of camera shake that commonly affect more dynamic movement types that occur while moving when recording.

Body Design and Built-In Wi-Fi

• The 3" 1.04m-dot rear touchscreen LCD can tilt upwards 180° for taking self-portraits.
• Physical lens control ring provides tactile control over some commonly used settings.
• A physical aperture ring allows for direct control over a critical camera setting.
• The top of the camera features a dedicated record button as well as a control dial for quickly changing settings.
• Built-in Wi-Fi allows you to pair the LX10 with smartphones or tablets running the Panasonic Image App for wireless image transferring and remote camera control.

Other Camera Features

• A mechanical shutter enables a maximum shutter speed of 1/4000 sec and an electronic shutter function avails a top shutter speed of 1/16000 sec to better enable working in bright conditions and with wider aperture settings.
• Creative Panorama mode allows you to create seamless panoramic imagery by simply panning about the scene to capture wide-field views.
• A built-in pop-up flash can be used to provide additional illumination to scenes.
• The included lithium-ion battery provides approximately 260 shots per charge when using the rear LCD monitor.
• Creative Control modes: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Monochrome, Dynamic Monochrome, Rough Monochrome, Silky Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Toy Pop, Bleach Bypass, Miniature Effect, Soft Focus, Fantasy, Star Filter, One Point Color, and Sunshine.
• Still image Scene Guide modes: Clear Portrait, Silky Skin, Backlit Softness, Clear in Backlight, Relaxing Tone, Sweet Child's Face, Distinct Scenery, Bright Blue Sky, Romantic Sunset Glow, Vivid Sunset Glow, Glistening Water, Clear Nightscape, Cool Night Sky, Warm Glowing Nightscape, Artistic Nightscape, Glittering Illuminations, Handheld Night Shot, Clear Night Portrait, Soft Image of a Flower, Appetizing Food, Cute Dessert, Freeze Animal Motion, Clear Sports Shot, and Monochrome.
• Photo Style settings: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom.
• Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.
• Exposure, aperture, focus, and white balance bracketing.
• Supported languages: English, Japanese, German, French, Italian, Spanish, Polish, Chinese (Traditional).

Leica D-LUX7 “A BATHING APE® x STASH” Edition, black

Key Features

• 17MP Four Thirds MOS Sensor
• DC Vario-Summilux 3.1x Zoom Lens
• 24-75mm (35mm Equivalent)
• 2.76m-Dot Electronic Viewfinder
• 3.0" 1.24m-Dot Touchscreen LCD Monitor
• UHD 4K30p Video Recording
• 11-fps Shooting, Extended ISO 100-25600
• 4K Photo Modes, Post Focus
• Built-In Bluetooth and Wi-Fi
• Limited Edition of 1850 Units

An exciting new collaboration which presents the ultimate embodiment of street fashion and lifestyle, the Leica D-Lux 7 "A Bathing Ape x Stash" Digital Camera bears the signature of New York graffiti hero Stash (also known as Josh Franklin) and the Japanese streetwear brand, A Bathing Ape. Both the photographer and camera represent the feeling of life on the street, carrying the synonymous camouflage print of the streetwear brand, and the distinctive monkey head, out into the world.

A stylish travel companion, this compact camera is characterized by its large sensor design, versatile lens, and sleek styling. The 17MP Four Thirds MOS sensor offers impressive performance with a sensitivity range up to ISO 25600 along with an 11-fps continuous shooting rate and UHD 4K30p video recording to suit multimedia shooting applications in a variety of conditions. Balancing the imaging capabilities is a flexible DC Vario-Summilux lens, which offers a 24-75mm equivalent focal length range along with a bright f/1.7-2.8 design for controlling depth of field and working in difficult lighting conditions. This lens also utilizes optical image stabilization to minimize the appearance of camera shake in order to realize sharper handheld imagery.

Limited to 1850 units, each camera includes a specially-designed camera bag, an automatically opening lens cap, and a unique rope strap. The camera and accessories are identified with Stash's graffiti tag, as well as the well-known monkey head logo of the Japanese fashion brand A Bathing Ape.

17MP Four Thirds MOS Sensor

A 17MP Four Thirds MOS sensor affords notable resolution, and the larger physical size offers a high sensitivity range up to ISO 25600 along with low noise levels and vivid color and tonal rendering. The sensor's design, with 21.77MP total resolution, also supports working in multiple aspect ratios—4:3, 3:2, 16:9, and 1:1—while maintaining the same field of view. The sensor and image processor also enable continuous shooting at up to 11 fps and UHD 4K movie recording.

Vario-Summilux Lens

The built-in DC Vario-Summilux 3.1x zoom lens offers a 24-75mm equivalent focal length range, covering wide-angle to portrait-length focal lengths to suit working in a variety of shooting situations. Its bright f/1.7-2.8 maximum aperture range also suits working in low-light conditions and offers improved control over depth of field. Additionally, also benefiting working in difficult lighting, optical image stabilization minimizes the appearance of camera shake to help render sharper handheld images.

UHD 4K Video Recording

In addition to the versatile still shooting modes, the D-Lux 7 also supports recording UHD 4K video with either 30p or 24p frames rates at 100 Mb/s in the MP4 format. Full HD 1080p60 is also supported, in both MP4 and AVCHD formats.

4K PHOTO Modes

Utilizing the D-Lux 7's video recording capabilities, a trio of still shooting modes are available for recording continuous 8MP stills at a 30-fps shooting rate:

• Burst mode allows you to continuously record, ideal for instances where you need a fast frame rate in order to capture the best moment.
• Pre-Burst mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record images one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• Burst (S/S) mode most closely follows the video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8MP frame.

Body Design

• Bright electronic viewfinder has a 2.76m-dot resolution for clear eye-level viewing, even in bright sunlight.
• Rear 3.0" 1.24m-dot LCD features a touchscreen design for intuitive menu navigation, image playback, and for selecting AF points while shooting

Wireless Connectivity and Other Camera Features

• Built-in Bluetooth and Wi-Fi, when used in conjunction with the Leica FOTOS app for iOS and Android, permits sharing imagery directly to a linked mobile device and also enables remote control over the D-Lux 7 and remote shooting via a live view image.
• Post Focus allows users to select the point of focus after an image has been taken. An electronic shutter function avails a top shutter speed of 1/16,000 sec. to better enable working in bright conditions and with wider aperture settings.

Panasonic Lumix FZ300 Digital Camera

Key Features

• 12.1MP 1/2.3" MOS Sensor
• Venus Engine Image Processor
• Leica DC Vario-Elmarit f/2.8 Lens
• 25-600mm (35mm Equivalent)
• 1.44m-Dot 0.7x OLED EVF
• 3.0" 1.04m-Dot Free-Angle Touchscreen
• 4K UHD Video Recording at 30 fps
• Built-In Wi-Fi Connectivity
• ISO 6400, 12-fps Shooting, 4K Photo Mode
• 5-Axis HYBRID O.I.S.+, DFD AF System

Panasonic DMC-FZ300 Overview

Blending an all-in-one zoom, 4K video recording, and versatile still shooting capabilities, the Lumix DMC-FZ300 from Panasonic is a multi-faceted point-and-shoot optimized for the multimedia image maker. Featuring a 12.1MP High-Sensitivity MOS sensor and Venus Engine image processor, the FZ300 is capable of recording up to 60 fps with an electronic shutter, 12 fps with a mechanical shutter, or 30 fps using the unique 4K Photo Modes. Working in low-light is benefitted by a top sensitivity of ISO 6400 along with 5-axis HYBRID O.I.S.+ image stabilization to minimize camera shake during HD video recording. The 24x Leica DC Vario-Elmarit lens covers a 25-600mm equivalent focal length Range and has a constant f/2.8 maximum aperture for consistent performance from wide-angle to super telephoto. for composing imagery, configuring shooting settings, and reviewing your photos and movies, a large 3.0" 1.04m-dot free-angle touchscreen LCD is available, as well as a 1.44m-dot OLED Live View Finder for eye-level monitoring. Able to handle nearly any image-related task, the FZ300 is a versatile camera well-suited to advanced photo and movie recording applications.

The body design features an ergonomic right-hand grip for added support when working with longer focal lengths, as well as dust and splashproof construction to suit working in inclement conditions. Benefitting both stills and movies, Panasonic's DFD (Depth-From-Defocus) AF system helps to quicken focusing speeds while a Starlight AF feature maintains focusing accuracy in low-light conditions. And benefitting both sharing and shooting control, Wi-Fi connectivity allows for wireless image sharing and remote camera control from smartphones and tablets.

12.1MP High-Sensitivity MOS Sensor and Venus Engine

A 12.1MP 1/2.3" High-Sensitivity MOS sensor pairs with the Venus Engine image processor to deliver fast overall performance and notable image quality to suit working in a wide variety of conditions. The sensor and processor combination help to compensate for diffraction to realize sharper, clearer imagery at smaller apertures as well as a top sensitivity of ISO 6400 to suit working in difficult lighting conditions. This processing engine also contributes to a fast 12-fps shooting rate at full-resolution with the mechanical shutter, 60 fps shooting with an electronic shutter, and 30-fps shooting at 8MP using the 4K Photo modes.

4K UHD Video Recording

In addition to the versatile still shooting modes, the FZ300 also supports recording 4K UHD (3840 x 2160) video with either 30p or 24p frames rates at 100 Mbps in the MP4 format. Full HD 1080p/60 is also supported, as well as slow-motion 720p/120 and 480p/240 recording settings.

A built-in stereo microphone can be used during recordings or an optional external microphone can be utilized via the 3.5mm jack for even clearer sound.

4K Photo Modes

Utilizing the 4K video recording capabilities, a trio of still shooting modes are available for recording continuous 8MP stills at a 30-fps shooting rate:

• 4K Burst: Just as with video recording, this mode will allow you to continuously record 8MP images at 30 fps for up to 29 minutes and 59 seconds, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• 4K Pre-Burst: This mode is suitable for times when you're unsure of the critical moment to press the shutter button and will record 8MP images at 30 fps one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8MP frame.

Leica DC Vario-Elmarit 24x Zoom Lens

The built-in Leica DC Vario-Elmarit lens offers a truly expansive 24x, wide-angle to super telephoto Range of perspectives with a 25-600mm equivalent focal length. A constant f/2.8 maximum aperture offers consistent performance throughout the zoom Range to benefit working in difficult lighting conditions, especially at the longer focal lengths. Five aspherical elements, with a total of nine aspherical surfaces, as well as three extra-low dispersion elements help to control chromatic aberrations and produce sharp, clear imagery while a Nano Surface Coating helps to reduce lens flare and ghosting for increased contrast.

The lens' already impressive optical zoom Range can be effectively doubled through the use of Intelligent Zoom, to achieve a total magnification of 48x. Extra Optical Zoom (EZ) settings are also available, which crop into the image to generate a narrower field of view, in order to produce 29.4x and 46.9x zoom magnifications at 8MP and 3MP resolutions, respectively. Standard digital zoom can be applied as well to, again, increase the effective zoom Range by 4x.

5-Axis HYBRID Optical Image Stabilization+ and Level Shot

Helping to compensate for camera shake when recording HD movies, 5-axis HYBRID O.I.S.+ is an advanced image stabilization system that minimizes the appearance of blur when shooting one-handed video. It corrects for five types of camera shake that commonly affect more dynamic movement types that occur while moving when recording.

Also benefitting from the image stabilization system, a Level Shot Function detects the horizon line within scenes and helps to keep it level even if the camera is tilted.

Body Design and Built-In Wi-Fi

• A 0.39" OLED Live View Finder features has an impressive 1.44m-dot resolution, 0.7x magnification, and 10,000:1 contrast ratio. An eye sensor is also incorporated into its design to activate the EVF, and deactivate the rear LCD, during use.
• A larger means for image composition and playback, the 3.0" 1.04m-dot rear OLED monitor has a free angle, tilt and swivel design to support viewing from a variety of angles. It is also a touchscreen, which permits intuitive menu navigation and settings control.
• The FZ300 features a durable design that incorporates extensive sealing at each joint, dial, and button to render it both splash- and dust-proof.
• The ergonomic body design features a large right-hand grip, rear and side dials for shutter speed and aperture settings control, and four assignable function buttons for quick access to your most frequently used settings. Additionally, the lens features a two-speed zoom design and a left-handed lever for balanced overall handling.
• Built-in Wi-Fi allows you to pair the FZ300 with smartphones or tablets running the Panasonic Image App for wireless image transferring and remote camera control.

Depth-from-Defocus AF Technology

for accelerated autofocus performance, DFD (Depth-From-Defocus) technology is employed to quickly calculate the distance to subjects and adjust the focusing position to benefit continuous shooting and movie recording modes. This contrast-detection type focus method also benefits subject tracking performance for maintaining sharp focus on moving subjects. Additionally, supporting working in low-light conditions, a Starlight AF feature enables accurate AF performance in dim environments.

Benefitting manual focus operation, focus peaking is available that highlights bright edges of contrast with a colored outline for quickly recognizing your focus point, as well as Touch MF Assist for touch-to-focus operation.

Other Camera Features

• A dedicated macro mode allows you to focus on subjects as close as 0.4" / 1cm away.
• Raw image files can be processed in-camera for a more streamlined post-production workflow.
• A mechanical shutter enables a maximum shutter speed of 1/4000 sec. and an electronic shutter function avails a top shutter speed of 1/16,000 sec. to better enable working in bright conditions and with wider aperture settings.
• Creative Panorama mode allows you to create seamless panoramic imagery by simply panning about the scene to capture wide-field views.
• A built-in pop-up flash can be used to provide additional illumination to scenes.
• The included lithium-ion battery provides approximately 380 shots per charge when using the rear LCD monitor, or 360 shots per charge with the electronic viewfinder.
• Create Control modes: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Monochrome, Dynamic Monochrome, Rough Monochrome, Silky Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Toy Pop, Bleach Bypass, Miniature Effect, Soft Focus, Fantasy, Star Filter, One Point Color, and Sunshine.
• Still image Scene Guide modes: Clear Portrait, Silky Skin, Backlit Softness, Clear in Backlight, Relaxing Tone, Sweet Child's Face, Distinct Scenery, Bright Blue Sky, Romantic Sunset Glow, Vivid Sunset Glow, Glistening Water, Clear Nightscape, Cool Night Sky, Warm Glowing Nightscape, Artistic Nightscape, Glittering Illuminations, Handheld Night Shot, Clear Night Portrait, Soft Image of a Flower, Appetizing Food, Cute Dessert, Freeze Animal Motion, Clear Sports Shot, and Monochrome.
• Photo Style settings: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, Custom, Cinelike D, and Cinelike V.
• Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.

Panasonic Lumix DMC-TZ110

Key Features

• 20.1MP 1" High-Sensitivity MOS Sensor
• Venus Engine Image Processor
• Leica DC Vario-Elmarit 10x Zoom Lens
• 25-250mm (35mm Equivalent)

Panasonic Lumix DMC-TZ110 Overview

Built with travel in mind, the black Lumix DMC-ZS100 Digital Camera from Panasonic is a versatile point-and-shoot marrying both form and function. Designed to be as sleek as possible, the ZS100 still manages to incorporate a large 1-inch 20.1MP High-Sensitivity MOS sensor and 10x optical zoom lens. The sensor pairs with a Venus Engine image processor to realize clear, clean image quality with low noise and high sensitivity to an expanded ISO 25600. This processor and sensor also permit quick continuous shooting, up to 50 fps with an electronic shutter or 10 fps with a mechanical shutter, as well as 4K UHD video recording at 30p and 24p frame rates. The 4K capabilities are extended to stills applications, too, and allow for 30 fps shooting at 8MP as well as the ability to use Post Focus for choosing your specific point of focus after shooting. Complementing these imaging attributes is a Leica DC Vario-Elmarit lens, which provides a 25-250mm equivalent focal length range, along with 5-axis Hybrid O.I.S. to minimize the appearance of camera shake for sharper handheld shooting. Featuring more than your average pocket-sized point-and-shoot, the ZS100 is a capable camera for photographers and videographers on the move.

Equally as important as the stills and video components, the ZS100 is also characterized by its intuitive physical design and inclusion of both an electronic viewfinder and rear LCD screen. The Live View Finder is a 1166k-dot EVF that affords comfortable eye-level monitoring, and is especially well-suited to working in bright conditions. Contrasting this is the large rear 3.0" 1.04m-dot LCD touchscreen, which is best-suited for clear image review, menu navigation, and live view shooting. The camera body is also accentuated by a range of manual control dials, such as a lens-surrounding configurable control ring for direct control over zoom, focus, or exposure settings. Additionally, built-in Wi-Fi allows you to pair the ZS100 with a smartphone or tablet for wireless image sharing and remote camera control via the Panasonic Image app.

20.1MP 1" MOS Sensor and Venus Engine

A large 1" 20.1MP High-Sensitivity MOS sensor pairs with a Venus Engine image processor to realize rich image quality with reduced noise and high sensitivity to an expanded ISO 25600. The sensor and processor combination also avails continuous shooting rates of 50 fps when working with the electronic shutter, 10 fps with a mechanical shutter and single-shot AF, 6 fps with continuous AF, or 30 fps at 8MP in the 4K Photo modes.

Leica DC Vario-Elmarit 10x Zoom Lens

A long-reaching 10x Leica DC Vario-Elmarit zoom offers a 25-250mm equivalent focal length range along with a maximum aperture range of f/2.8-5.9. The lens construction incorporates five double-sided aspherical elements to minimize spherical aberrations and distortions throughout the zoom range for increased image clarity and sharpness.

Benefitting the reach of the lens is a powerful 5-axis Hybrid O.I.S. system that compensates for a variety of camera movements for sharper handheld shooting in difficult lighting conditions. This image stabilization system also enables a unique Level Shot function that automatically detects the horizontal line of the recording image and keeps it level during shooting, regardless of camera tilt, helping to achieve greater shooting stability.

4K Video and Photo Modes

The sensor and processor combination also enables 4K video recording at both 30p and 24p frame rates in the MP4 format at 100 Mbps. Full HD 1080p and HD 720p recording is also possible, as well as high-speed Full HD recording with 120 fps slow-motion playback.

• Besides video, the 4K capabilities also permit recording 8MP stills at 30 fps in a trio of ways:

• 4K Burst: Just as with video recording, this mode will allow you to continuously record 8MP images at 30 fps for up to 15 minutes, making it ideal for instances where you need a fast frame rate in order to capture the best moment.
• 4K Pre-Burst: This mode is ideal for times when you're unsure of the critical moment to press the shutter button and will record 8MP images at 30 fps one second prior to and one second after pressing the shutter button in order to give you 60 frames to choose from.
• 4K Burst (S/S): This mode most closely follows the 4K video recording process, and allows you to playback your video, pause at the chosen moment, and use the shutter button to mark a chosen frame from the video and save it as a single 8MP frame.

Post Focus and Light Speed AF

Another attribute of the 4K capabilities is a unique focusing method called Post Focus. Working in conjunction with the 49-area contrast-detection focusing system, called Light Speed AF, and the intelligent Depth from Defocus (DFD) technology, Post Focus records imagery as a 4K MP4 file at 30 fps and shifts the specific point of focus throughout the burst shooting in order to offer a range of distinct focusing ranges to choose from. During playback, via the camera's touchscreen, you can then tap the specific region of the image you wish to be in focus and an 8MP JPEG file will be created. Multiple individual files with different points of focus can be created from the original burst, and focusing assist functions can also be used to gain even more precise control over the specific in-focus region.

The DFD technology also provides quick focusing performance when working in low-light conditions via the Starlight AF feature, which is specifically tuned to acquiring accurate focus during nighttime shooting.

Body Design and Built-In Wi-Fi

• A Live View Finder (LVF) is integrated into the sleek body design to permit comfortable eye-level monitoring. This electronic viewfinder has a 1,166k-dot resolution and covers 100% of the image frame while shooting.
• Alternatively, a rear 3.0" 1.04m-dot touchscreen LCD monitor is also available for live view shooting, image review, and intuitive menu navigation.
• A host of manual controls offer simple, direct control over a variety of oft-used camera settings, including a control ring surrounding the lens that can be configured to adjust zoom, shutter speed, manual focus, and ISO sensitivity.
• Built-in Wi-Fi allows you to wirelessly share photos and movies to linked smartphones and tablets for direct sharing online. A QR code system of pairing makes it simple to link mobile devices and, once paired, the device can also be used to remotely control the camera via the Panasonic Image app.

Other Camera Features

• Light Composition is a dedicated processing mode that selects and recovers information from brighter regions in the image in order to produce more dramatic, yet controlled imagery in high-contrast situations, such as when photographing fireworks or nighttime scenery.
• 4K Live Cropping is dedicated to UHD video recording and allows the recording frame to move while the camera retains a fixed position in order to provide greater stability when panning or zoom during recording.
• In-camera raw file processing is possible, allowing you to adjust color space (Adobe RGB/sRGB), white balance, exposure compensation, Photo Style, Intelligent D-Range Control, contrast, highlight/shadow values, saturation, noise reduction, Intelligent Resolution, and sharpness.
• The Light Speed AF and DFD systems afford precise face- and eye-tracking for maintaining critical focus on moving subjects.
• Focus peaking is available for easier, more accurate manual focusing control.
• The included rechargeable lithium-ion battery provides you with 300 shots per charge when working with the rear LCD or 240 shots per charge with the electronic viewfinder.
• Wide Panorama lets you generate panoramic images in-camera by simply panning about the scene to record a broad field of view.
• Creative Control modes: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Monochrome, Dynamic Monochrome, Rough Monochrome, Silky Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Toy Pop, Bleach Bypass, Miniature Effect, Soft Focus, Fantasy, Star Filter, One Point Color, and Sunshine.
• Still Image Scene Guide modes: Clear Portrait, Silky Skin, Backlit Softness, Clear in Backlight, Relaxing Tone, Sweet Child's Face, Distinct Scenery, Bright Blue Sky, Romantic Sunset Glow, Vivid Sunset Glow, Glistening Water, Clear Nightscape, Cool Night Sky, Warm Glowing Nightscape, Artistic Nightscape, Glittering Illuminations, Handheld Night Shot, Clear Night Portrait, Soft Image of a Flower, Appetizing Food, Cute Dessert, Freeze Animal Motion, Clear Sports Shot, and Monochrome.
• Photo Style modes: Standard, Vivid, Natural, Monochrome, Scenery, Portrait, and Custom, as well as Cinelike D and Cinelike V when Creative Video mode is selected.
• Picture Adjustment settings: Contrast, Sharpness, Noise Reduction, Saturation, Color Tone, and Filter Effect.

Canon G7 X Mark III Overview

Key Features

• 20.2MP 1" Stacked CMOS Sensor
• DIGIC 8 Image Processor
• 4.2x Optical Zoom f/1.8-2.8 Lens
• 24-100mm (35mm Equivalent)
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• UHD 4K30p and Full HD 120p Video
• 20-fps Shooting, 30-fps Raw Burst Mode
• Built-In Bluetooth and Wi-Fi
• Live Streaming & Vertical Video Support

Offering multimedia fluency within a compact design, the silver Canon PowerShot G7 X Mark III is a sleek camera distinguished by its advanced sensor design and flexible imaging capabilities. Its 20.1MP 1" CMOS sensor uses a stacked design, which pairs with the DIGIC 8 image processor to realize especially fast focusing performance, full-resolution shooting at up to 20 fps, and UHD 4K30p video recording. Optically, the G7 X Mark III houses a 4.2x zoom lens, which covers a 24-100mm equivalent focal length range for wide-angle to short-telephoto fields of view. An f/1.8-2.8 maximum aperture range suits working in difficult lighting conditions as does an Optical Image Stabilizer, which compensates for the effects of camera shake. The camera's slim design also incorporates a 3.0" 180° tilting touchscreen LCD and has both Bluetooth and Wi-Fi for wirelessly connecting to a mobile device.

20.2MP 1" Stacked CMOS Sensor and DIGIC 8 Processor

Featuring a large 20.1MP 1" stacked CMOS sensor, along with a DIGIC 8 image processor, the G7 X Mark III offers notable imaging performance characterized by high speed and low noise. The stacked sensor design, coupled with the DIGIC 8 processor, affords especially quick focusing speeds, up to 20-fps continuous shooting, and UHD 4K30p and Full HD 120p video recording. Also unique, this camera supports vertical video recording along with live streaming through YouTube, via a Canon iMAGE GATEWAY account, and the ability to use an external microphone and clean HDMI output further enhances recording quality.

4.2x Optical Zoom Lens

The versatile 4.2x optical zoom lens covers a wide-angle to short-telephoto 24-100mm equivalent focal length range and features an f/1.8-2.8 maximum aperture along with image stabilization to benefit handheld shooting in difficult lighting conditions. The fast-maximum aperture also affords greater control over depth of field for working with selective focus.

Body Design and Wireless Connectivity

• Rear 3.0" 1.04m-dot touchscreen offers a large means for live view monitoring, reviewing imagery, and navigating the menu. Its intuitive touch design also permits working with Touch & Drag AF for easy focus point selection. Additionally, a 180° upward tilting design suits front facing vlogging and selfie shooting needs.
• An exposure compensation dial, as well as physical control rings and control dials, lend easily accessible, direct control over various shooting settings.
• In-camera battery charging, from a power bank, outlet, or computer, is possible via the USB port.
• Built-in Bluetooth and Wi-Fi permit wirelessly transferring images to a linked mobile device and also afford remote camera control via the Canon Camera Connect app.

Tamron 18-200mm f/3.5-6.3 Di III VC Overview

The black Tamron 18-200mm f/3.5-6.3 Di III VC Lens is an EF-M mount lens. It provides a 35mm equivalent focal length of 29-320mm giving it a versatile wide-angle to telephoto Range. The lens features internal focus, and built-in Vibration Compensation image stabilization, which reduces the appearance of camera shake. The VC is especially useful when shooting at slower shutter speeds or longer zoom lengths. The stepping-motor AF drive delivers fast and accurate autofocus.

The lens is made up of seventeen elements in thirteen groups, including aspherical, low-dispersion, and XR elements to minimize aberrations, distortion, and lens size. It also features macro-like capabilities, with a minimum focus distance of 19.7" at 200mm, and a magnification ratio of 1:3.7. Included with the lens are front and rear lens caps, as well as a petal-shaped lens hood.

Lens constructed of 17 elements in 13 groups

Aspherical elements work to correct spherical aberrations and limit distortion

Low dispersion elements reduce color fringing and chromatic aberrations in an image

XR elements help to decrease the size of the lens, enabling this zoom lens to remain compact

Uses 62mm threaded filters

Seven diaphragm blades

Glass molded lens

Zoom lock function

Internal focus

Leica Vario-Elmar-T 18-56mm f3.5-5.6 ASPH. Overview

The Vario-Elmar-T 18-56mm f3.5-5.6 ASPH Lens from Leica is a zoom lens that offers a 35mm-equivalent focal length of 27-84mm. It has a variable maximum aperture of f3.5 To f5.6, and a minimum aperture of f16. There are ten elements in seven groups with four aspherical surfaces. Front and rear lens caps as well as a pouch are all included To help protect your lens.

Manual override is possible when in AF Mode

The lens accepts 52mm threaded filters, and the filters do not rotate when zooming the lens

Bayonet lens hood included

Black anodized finish

Sony Cyber-shot DSC-RX10 IV Digital Camera

Key Features

• 20.1MP 1" Exmor RS BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
• 24-600mm (35mm Equivalent)

Sony DSC-RX10 IV Overview

Providing speed, reach, and versatile recording features, the Cyber-shot DSC-RX10 IV from Sony is a compact solution for the multimedia image-makers. Featuring an updated 20.1MP 1" Exmor RS BSI CMOS sensor and BIONZ X image processor, the RX10 IV is capable of up to 24 fps shooting at ISO 12800, as well as recording UHD 4K/30p or Full HD 1080/120p video. The sensor's back-illuminated and stacked technologies afford a high degree of image quality with notable clarity and reduced noise to suit working in challenging lighting conditions. Complementing the shooting speed of the sensor and processor combination, this camera also offers a quickened 315-point focal plane phase-detection autofocus system for focus speeds as fast as 0.03 seconds.

Balancing the imaging capabilities, the RX10 IV is also characterized by its 25x Zeiss Vario-Sonnar T* zoom lens, which spans an impressive 24-600mm equivalent focal length Range and uses Optical SteadyShot image stabilization to minimize the effects of camera shake by up to 4.5 stops. Its optical design incorporates eight extra-low dispersion elements and six aspherical elements to control a variety of aberrations throughout the zoom Range, and its f/2.4-4 maximum aperture Range benefits working in low-light conditions.

Rounding out the RX10 IV is its characteristic robust form factor, which includes both a 2.36m-dot OLED electronic viewfinder along with a tilting 3.0" 1.44m-dot touchscreen LCD. The intuitive design also features three dedicated control rings on the lens-a zoom ring, a manual focus ring, and an aperture ring-and the aperture ring can be de-clicked for smooth, silent aperture adjustments. The magnesium-alloy body is also weather-sealed to permit working in trying environments. Additionally, for sharing and control flexibility, built-in Wi-Fi and Bluetooth are also available for wireless image sharing and remote camera control from a linked smartphone or tablet.

20.1MP 1" Exmor RS CMOS Sensor & BIONZ X Image Processor

Utilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1" Exmor RS CMOS sensor of the RX10 IV is able to deliver outstanding image quality at up to ISO 12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput by over five times and deliver features such as 40x super slow motion, an Anti-Distortion shutter, UHD 4K video, and has focal-plane phase-detection AF points for faster, more precise focusing.

This sensor is paired with the BIONZ X image processor and a newly developed front-end LSI that dramatically improves the speed and throughput of the entire imaging system, enabling continuous shooting with AF/AE at up to 24 fps. An expanded buffer makes continuous shooting possible for longer bursts, up to 249 JPEGs, and for convenience, bursts can be seen in groups during playback, rather than single images, for faster review. The front-end LSI is also able to improve overall quality of the images, especially at higher sensitivities. Additionally, another advantage of this setup is raw output, which provides outstanding color fidelity and image quality.

Fast Hybrid AF System with 315 Phase-Detection Points

The RX10 IV is equipped with an on-sensor phase-detection AF system that will dramatically improve autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that provide about 65% frame coverage along with a 25-area contrast-detection system to provide fast, accurate focusing in a Range of situations. The RX10 IV is able to lock onto subjects quickly, in just 0.03 seconds, and it can use AF tracking when shooting at 24 fps.

In order to make operation seamless, the RX10 IV benefits from reduced blackout for easier tracking when using the EVF or LCD. Furthermore, an AF-A mode is now available, which will allow the camera to automatically switch from AF-S and AF-C mode as the situation needs. Users can also display the phase-detection area to help users focus on their subject.

Zeiss Vario-Sonnar T* 25x Zoom Lens

Pairing with the imaging assets, the RX10 IV is distinctly characterized by its expansive 25x zoom lens. This Zeiss Vario-Sonnar T* lens spans a 24-600mm equivalent focal length Range, and has a variable maximum aperture of f/2.4-4 for adept performance from wide-angle to super telephoto. The optical design incorporates eight extra-low dispersion elements to control a color fringing and chromatic aberrations throughout the zoom Range for increased clarity and color accuracy. Five aspherical elements and an advanced aspherical (AA) element are also featured to reduce spherical aberrations for improved sharpness and resolution. Additionally, the esteemed Zeiss T* anti-reflective coating has been applied to individual elements to reduce flare and ghosting for increased contrast when working in strong lighting conditions.

Complementing the lens' reach, Optical SteadyShot image stabilization also helps to minimize the appearance of camera shake by up to 4.5 stops for sharper handheld shooting. The lens also sports a rounded nine-blade diaphragm to produce smooth bokeh, and, despite its long reach, can also focus as closely as 1.2" with a 0.42x maximum magnification for working with close-up subjects.

UHD 4K Video Recording

Able to record UHD 4K video at 30/24 fps, the RX10 IV, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mbps.

for advanced users, picture profiles and image controls are available, including the S-Log2 and S-Log3 gammas, which are able to help expand the dynamic Range by recording a flat image. Gamma Display Assist helps users view a more natural image when shooting with S-Log2/3. Other options such as timecode, zebras, peaking, and more are present for making shooting and editing easier. When recording internally, users will record video with a 4:2:0 sampling at 8-bit, however, to even further improve image quality the RX10 IV has clean HDMI output for use with an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

A Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC/PAL switchable, making it usable around the world.

High Frame Rate and Slow Motion Shooting

Speed is a huge advantage of the RX10 IV, and in video users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode, which will boost the cameras frame rate to up to 960 fps. Videographers will have the option of recording in Quality Priority and Shoot Time Priority modes for approximately twice as long with the RX10 IV compared to its predecessor. This results in about 7 seconds of recording in Shoot Time Priority at the 240 fps setting. The camera will output a Full HD file from slightly lower resolutions in order to produce high quality images at all frame rates. Additionally, an end trigger mode enables users to record 4 or 6 seconds before the record button is pressed.

Body Design and Wireless Connectivity

• A bright, high-resolution XGA OLED Tru-Finder sports a 2.36m-dot resolution for clear eye-level monitoring of the scene, as well as the ability to preview exposure adjustments prior to shooting.
• Alternatively, a rear 3.0" 1.44m-dot Xtra Fine TFT LCD is available for monitoring and review, and features a 109° upward, 41° downward tilting design to benefit working from high and low angles. The screen is also a touch-panel, which affords more intuitive control over focus point selection, playback, and menu navigation.
• A robust magnesium-alloy body design is both dust- and moisture-resistant to support use in harsh environments.
• The manually-operated aperture ring permits intuitive tactile control over exposure settings, and the ring can be de-clicked for smooth, silent performance to suit video applications. Manual focus and zoom rings are also incorporated in the lens' design.
• A top LCD panel can be used to quickly check key exposure and other settings.
• A Range of customizable function buttons can be assigned to any one of 58 different custom functions.
• The included NP-FW50 rechargeable lithium-ion battery offers approximately 400 shots per charge when working with the LCD monitor, or 370 shots per charge when working with the EVF.
• Both an external microphone jack and a headphone jack are available for using optional external mics and monitoring your audio in real time.
• Built-in Wi-Fi and Bluetooth permit wirelessly sharing imagery to a linked mobile device for instant sharing online, and also allows a smartphone or tablet to remotely control the camera or display a live view image. Mobile devices can be paired via NFC or via a QR code displayed on the camera for non NFC-enabled phones or tablets.

Other Camera Features

• Zoom Assist can be assigned to a custom function button and used to automatically zoom out from the scene in order to re-locate a subject, and then released to quickly return to the zoomed-in position.
• Step Zoom lets you configure the zoom ring to only cycle through fixed popular focal lengths as the ring is rotated, including 24, 28, 35, 50, 70, 85, 100, 135, 200, 300, 400, 500, and 600mm. Quick Zoom, on the other hand, can be assigned to a custom function button and lets you move throughout the zoom Range in a fluid, seamless manner by rotating the zoom ring.
• A Silent Shooting mode makes use of an electronic shutter function for completely silent performance that is ideal for photographing in noise-sensitive areas. This electronic shutter also permits working with shutter speeds up to 1/32,000 sec for photographing in bright conditions.
• Clear Image Zoom can be used to magnify the center of scenes by 2x to effectively extend the reach of the lens. This digital zoom technology uses an intelligent interpolation process to minimize the amount of image degradation in order to produce realistic, high-quality images.
• Eye AF is a dedicated autofocus mode that bases focus on recognized subjects' eye for portraits, and can be configured to prioritize either the subject's right or left eye. It is also compatible with animals' eyes to benefit pet and wildlife photographers.
• White balance adjustment can be finely controlled using detailed sliders that span the amber-blue and magenta-green axes for more precise control over how color tones appear in various lighting conditions.
• Benefitting manual focus operation, Manual Focus Assist can be used to magnify a portion of the scene for making more precise, detailed adjustments. Peaking is also available to highlight strong edges of contrast for more objective determining over sharp focus.
• A Dual Rec mode allows you to record 17MP stills, without pixel binning, while simultaneously recording video. Auto Dual Rec takes this process further by automatically recording stills at a chosen frequency or when a new composition or subject is recognized.
• When recording in UHD 4K, 8MP still frame grabs can be saved during playback for use as a still image. If working in Full HD, 2MP stills can be taken from video files.
• Scene Selection: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Handheld Twilight, Night Portrait, and Anti Motion Blur.
• Picture Effect: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.
• Creative Style: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box.

Sony Cyber-shot DSC-RX100 VI Digital Camera

Key Features

• 20.1MP 1" Exmor RS BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• Zeiss Vario-Sonnar T* f/2.8-4.5 Lens
• 24-200mm (35mm Equivalent)

Sony DSC-RX100 VI Overview

Offering longer reach and improved performance, the Cyber-shot DSC-RX100 VI from Sony is a pocket-sized powerhouse characterized by an impressive lineup of stills and video capabilities. Distinguished in the series by its extended zoom, the RX100 VI sports a 24-200mm-equivalent Zeiss Vario-Sonnar T* lens covering wide-angle to telephoto focal lengths for greater shooting flexibility. Leveraging the most from the updated lens design is the 20.1MP 1" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance to 24 fps, high sensitivity to ISO 12800, and UHD 4K video recording. The sensor's design also provides a 315-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance has been upgraded through the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.

Even with the integrated 24-200mm, the form factor of the RX100 VI remains nearly as compact as ever, but still without sacrificing on functionality. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports wireless connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.

20.1MP 1" Exmor RS CMOS Sensor & BIONZ X Image Processor

Utilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1" Exmor RS CMOS sensor of the RX100 VI is able to deliver outstanding image quality at up to ISO 12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput by over five times and deliver features such as 40x super slow motion, an Anti-Distortion shutter, UHD 4K video, and more. This 1" sensor also has focal-plane phase-detection AF points for faster, more precise focusing.

This sensor is paired with an updated BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling continuous shooting with AF/AE at up to 24 fps. An expanded buffer makes continuous shooting possible for longer bursts, up to 233 JPEGs. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.

Zeiss Vario-Sonnar T* 24-200mm Lens

Spanning an impressive 24-200mm equivalent Range, the integrated Zeiss Vario-Sonnar T* lens suits photographing in a wide Range of situations. Now covering wide-angle to mid-telephoto, the updated zoom Range affords greater shooting versatility while still retaining a compact form factor due to the f/2.8-4.5 maximum aperture Range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A Zeiss T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.

The flexible reach is complemented by four stop-effective Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.

Fast Hybrid AF System with 315 Phase-Detection Points

The RX100 VI is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a contrast-detection system to provide fast, accurate focusing in a Range of situations. The RX100 VI is able to lock onto subjects quickly, in just 0.03 seconds, and it can use AF tracking when shooting at 24 fps.

In order to make operation seamless, an accelerated display system offers reduced blackout for easier tracking when using either the EVF or LCD. Furthermore, an AF-A mode is available, which will allow the camera to automatically switch from AF-S and AF-C mode as the situation needs. Users can also display the phase-detection area to help users focus on their subject.

UHD 4K Video Recording

Able to record UHD 4K video at 30/24 fps, the RX100 VI, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the RX100 VI allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Speed is also a huge advantage of the RX100 VI, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.

A Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC/PAL switchable, making it usable around the world.

Body Design and Wireless Connectivity

• Rear 3.0" 921.6k-dot tilting LCD now features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.
• Pop-up 0.39" XGA OLED electronic viewfinder offers a resolution of 2.36m dots for crisp, clear imagery. The EVF also uses a Zeiss T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.
• A manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.
• Custom button and other programmable button can be set to one of over 40 functions for quick access to commonly used settings.
• Pop-up flash will help illuminate subjects in dimly-lit scenes.
• Built-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.
• Bluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.

Other Camera Features

• Anti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.
• The Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.
• File name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.
• Step Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.
• Eye AF in AF-C mode will lock on and tack a subject's eye, even as the face moves.
• Users can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.
• Creative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box.
• Picture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.
• Picture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.

Sony Cyber-shot DSC-RX100 VII Digital Camera

Key Features

• 20.1MP 1" Exmor RS BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• Zeiss Vario-Sonnar T* f/2.8-4.5 Lens
• 24-200mm (35mm Equivalent)

Sony DSC-RX100 VII Overview

Mixing speed, reach, and portability, the Sony Cyber-shot DSC-RX100 VII is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent Zeiss Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended Range is a redesigned 20.1MP 1" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.

Retaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.

20.1MP 1" Exmor RS CMOS Sensor & BIONZ X Image Processor

Utilizing an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1" Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1" sensor also has 357 phase-detection AF points and 425 contrast detection areas for faster, more precise focusing.

This sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF/AE calculations being performed at 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.

Zeiss Vario-Sonnar T* 24-200mm Lens

Spanning an impressive 24-200mm equivalent Range, the integrated Zeiss Vario-Sonnar T* lens suits photographing in a wide Range of situations. Now covering wide-angle to mid-telephoto, the updated zoom Range affords greater shooting versatility while still retaining a compact form factor due to the f/2.8-4.5 maximum aperture Range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A Zeiss T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.

The flexible reach is complemented by four stop-effective Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.

Fast Hybrid AF System with 315 Phase-Detection Points

The RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a Range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

UHD 4K Video Recording

Able to record UHD 4K video at 30/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mb/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Speed is also a huge advantage of the RX100 VII, and, in video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.

A Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.

Body Design and Wireless Connectivity

• Rear 3.0" 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.
• One-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a Zeiss T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.
• Integrated 3.5mm external microphone port supports improved audio recording quality.
• A manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.
• Custom button and other programmable button can be set to one of over 40 functions for quick access to commonly used settings.
• Pop-up flash will help illuminate subjects in dimly lit scenes.
• Built-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.
• Bluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.

Other Camera Features

• Anti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.
• The Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.
• File name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.
• Step Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.
•  
• Users can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.
• Creative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, and Style Box.
• Picture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.
• Picture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.

Sony DSC-RX100 VA Overview

Key Features

• 20.1MP 1" Exmor RS BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• Internal UHD 4K Video & S-Log2 Gamma
• Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
• 24-70mm (35mm Equivalent)
• Fast Hybrid AF System with 315 Points
• HFR Mode for Full HD Video up to 960 fps
• 0.39" 2.36m-Dot OLED Pop-Up EVF
• 3.0" 1.23m-Dot 180° Tilting LCD
• ISO 12800 and 24-fps Continuous Shooting

Tweaking an already stellar pocket-sized camera, the Cyber-shot DSC-RX100 VA Digital Camera from Sony improves the existing RX100 V by increasing the buffer size to 233 images, reducing display lag time in the electronic viewfinder, and adding several small features over other aspects of the camera. With the 20.1MP 1" Exmor RS BSI CMOS sensor, the RX100 VA can output detailed images at sensitivities up to ISO 12800. The Fast Hybrid AF system has 315 focal-plane phase-detection points that cover 65% of the image area of the sensor and can achieve focus in as little as 0.05 seconds. That autofocus system is also capable of tracking subjects across the frame, even while shooting at high speeds. Sony's BIONZ X processor enables continuous shooting up to 24 fps with the aforementioned buffer size of 233 JPEG images and improved High Frame Rate recording times.

Like the RX100 V, the RX100 VA can shoot HD video at 960 fps in High Frame Rate Mode and UHD 4K video at 30/24 fps. But a new feature of the RX100 VA is dual video recording, where the camera simultaneously records two video files at once. Also carried over from the RX100 V is Gamma Display Assist, which provides a more contrasty image while using a flat S-Log2 gamma, and the Photo Capture mode for pulling 8.29MP stills from your movies.

The RX100 VA keeps the same physical design as the RX100 V to keep compatibility with all accessories. A Zeiss Vario-Sonnar T* lens still graces the front of the camera with an equivalent zoom range of 24-70mm and a fast f/1.8-2.8 maximum aperture that provides incredible flexibility in a wide range of shooting scenarios. A pop-up 0.39" 2.36m-dot OLED Tru-Finder EVF and 3.0" 1.23m-dot tilting LCD give you crystal clear previews of what you're shooting. The RX100 VA also keeps the same lens control ring, built-in ND filter, and customizable buttons as its predecessor. It also has Wi-Fi and NFC capabilities for connecting to a smartphone.

20.1MP 1" Exmor RS CMOS Sensor & BIONZ X Image Processor

The 20.1MP 1" Exmor RS CMOS sensor of the RX100 VA can deliver outstanding image quality at up to ISO 12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory to increase data throughput by over five times and deliver features such as 40x super slow motion, an Anti-Distortion shutter, UHD 4K video, and more. The sensor also has focal-plane phase-detection AF points for faster, more precise focusing in as little as 0.05 seconds.

This sensor is paired with the BIONZ X image processor and front-end LSI that improves the speed and throughput of the entire imaging system, enabling continuous shooting with AF/AE at up to 24 fps. An expanded buffer makes continuous shooting possible for longer bursts, up to 233 JPEGs. The front-end LSI is also able to improve overall quality of the images, especially at higher sensitivities. 

Zeiss Vario-Sonnar T* Lens

With a 24-70mm equivalent zoom range, the integrated Zeiss Vario-Sonnar T* lens lends itself to a wide variety of shooting situations. The wide angle to short telephoto range is a favorite among photographers and it is further befitted by the bright aperture range of f/1.8-2.8. This enables solid low-light performance and excellent control over depth of field.

Two aspherical lens elements are incorporated into the lens design, minimizing chromatic aberrations and ensuring clear images. Zeiss' premium multi-layered T* coating also reduces ghosts and flare caused by light reflecting.

Fast Hybrid AF System with 315 Phase-Detection Points

The RX100 VA is equipped with an on-sensor phase-detection AF system that provides increased autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that covers 65% of the frame along with a contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VA also benefits from reduced blackout for easier tracking when using the EVF or LCD. 

UHD 4K Video Recording

The RX100 VA is a video powerhouse, delivering up to 5-minute UHD 4K movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. Oversampling helps to increase clarity while reducing the effect of moire and jaggies. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording a high bit rates up to 100 Mbps.

Picture profiles and image controls are also available, including the S-Log2 gamma that can help expand the dynamic range by recording a flat image. Gamma Display Assist helps users view a more natural image when shooting with S-Log2. Other options such as timecode, zebras, peaking, and more are present for making shooting and editing easier. When recording internally, users will record video with a 4:2:0 sampling at 8-bit, but the RX100 VA can output via HDMI to an external recorder. This allows users to capture 4:2:2 uncompressed video and save in an edit-ready format.

The camera also has a Photo Capture function, which allows shooters to quickly save an 8.29MP still from their UHD 4K movies. Additionally, the camera is NTSC/PAL switchable, making it usable around the world.

High Frame Rate and Slow Motion Shooting

Speed is a huge advantage of the RX100 VA, and in video users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in an editing software. In addition to this, the camera also offers a dedicated HFR mode which will boost the cameras frame rate to up to 960 fps. Videographers will have the option of recording in Quality Priority and Shoot Time Priority modes, depending on preference. The camera will output a Full HD file from slightly lower resolutions to produce high quality images at all frame rates. Additionally, an end trigger mode enables users to record 4 or 6 seconds before the record button is pressed so the perfect moment isn't missed.

Body Design and Wi-Fi Connectivity

• Pop-up 0.39" XGA OLED electronic viewfinder offers a resolution of 2.36m dots for crisp, clear imagery. The EVF also uses a Zeiss T* coating to ensure clarity from corner to corner.
• The rear 3.0" Xtra Fine LCD screen can tilt upwards 180° and downwards 45° for shooting at different angles or for composing the perfect selfie. The screen sports a resolution of about 1.23m dots and WhiteMagic technology has been applied to the LCD's design to increase effective brightness for easier viewing in bright lighting.
• A manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, such as zoom, aperture, and Picture Effects.
• Custom button and other programmable buttons can be set to one of over 40 functions for quick access to commonly used settings. 
• A built-in 3-stop neutral density (ND) filter is available to enable working in bright light with wider aperture settings.
• Pop-up flash will help illuminate subjects in dimly-lit scenes.
• A redesigned menu makes flipping through settings easier.
• Built-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices, with no complex set-up required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, the RX100 VA can now connect to a smartphone using a QR code for faster access.

Other Camera Features

• Anti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.
• Step Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.
• Clear Image Zoom allows users to enlarge the center of the still or movie frame being shot by up to 5.8x equivalent when using optical zoom as well.
• Eye AF in AF-C mode will lock on and tack a subject's eye, even as the face moves.
• Users can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.
• Creative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, and Sepia (all with +/- 3 step contrast, saturation, and sharpness adjustment).
• Picture Effect modes: Posterization (Color, B&W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera, Soft High-Key, Soft Focus, HDR Painting, Rich-Tone Monochrome, Miniature, Watercolor, and Illustration.
• Adjustable Picture Profile parameters: Black level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2), Black Gamma, Knee, Color Mode (Movie, Still, Cinema, Pro, ITU709 Matrix, White & Black, S-Gamut), Saturation, Color Phase, Color Depth, Detail, Copy, and Reset.

7artisans Photoelectric 25mm f/0.95 Overview

Key Features

• Micro Four Thirds System
• 50mm (35mm Equivalent)
• Aperture Range: f/0.95 to f/16
• Minimum Focusing Distance: 9.8"
• Three Ultra-Low Dispersion Elements
• Manual Focus Design
• Depth of Field and Distance Scales
• 13-Blade Diaphragm

This 7artisans Photoelectric 25mm f/0.95 is a bright and fast lens that provides a 35mm-equivalent focal length of 50mm when used on Micro Four Thirds cameras. The speed of the lens is well-suited for working in low-light conditions and provides increased control over depth of field for isolating subject matter and using selective focus techniques. Complementing these features are three ultra-low dispersion elements, which control chromatic aberrations and color fringing in order to produce high clarity and color accuracy. The manual focus design of the lens permits working with subjects as close as 9.8" away, and this lens sports a 13-blade diaphragm that contributes to a pleasing bokeh quality.

Prime lens well-suited for everyday shooting of subjects including street, landscape, portraiture, and reportage.

Extremely fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over depth of field for isolating subject matter using selective focus techniques.

Three ultra-low dispersion elements suppress chromatic aberrations and distortions for a high degree of sharpness and even illumination throughout the aperture range.

Manual focus design permits smooth and refined control with a minimum focusing distance of 9.8".

A 13-blade diaphragm contributes to a smooth and pleasing bokeh quality.

7artisans Photoelectric 25mm f/0.95 Overview

Key Features

• RF-Mount/APS-C Format
• 40mm (35mm Equivalent)
• Aperture Range: f/0.95 to f/16
• Minimum Focusing Distance: 9.8"
• Three Ultra-Low Dispersion Elements
• Manual Focus Design
• Depth of Field and Distance Scales
• 13-Blade Diaphragm

This 7artisans Photoelectric 25mm f/0.95 is a bright and fast lens that provides a 35mm-equivalent focal length of 40mm when used on Canon RF-mount cameras. The speed of the lens is well-suited for working in low-light conditions and provides increased control over depth of field for isolating subject matter and using selective focus techniques. Complementing these features are three ultra-low dispersion elements, which control chromatic aberrations and color fringing in order to produce high clarity and color accuracy. The manual focus design of the lens permits working with subjects as close as 9.8" away, and this lens sports a 13-blade diaphragm that contributes to a pleasing bokeh quality.

Prime lens well-suited for everyday shooting of subjects including street, landscape, portraiture, and reportage.

Extremely fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over depth of field for isolating subject matter using selective focus techniques.

Three ultra-low dispersion elements suppress chromatic aberrations and distortions for a high degree of sharpness and even illumination throughout the aperture range.

Manual focus design permits smooth and refined control with a minimum focusing distance of 9.8".

A 13-blade diaphragm contributes to a smooth and pleasing bokeh quality.

7artisans Photoelectric 25mm f/0.95 Overview

Key Features

• Z-Mount Lens/DX Format
• 37.5mm (35mm Equivalent)
• Aperture Range: f/0.95 to f/16
• Minimum Focusing Distance: 9.8"
• Three Ultra-Low Dispersion Elements
• Manual Focus Design
• Depth of Field and Distance Scales
• 13-Blade Diaphragm

This 7artisans Photoelectric 25mm f/0.95 is a bright and fast lens that provides a 35mm-equivalent focal length of 37.5mm when used on Nikon Z-mount cameras. The speed of the lens is well-suited for working in low-light conditions and provides increased control over depth of field for isolating subject matter and using selective focus techniques. Complementing these features are three ultra-low dispersion elements, which control chromatic aberrations and color fringing in order to produce high clarity and color accuracy. The manual focus design of the lens permits working with subjects as close as 9.8" away, and this lens sports a 13-blade diaphragm that contributes to a pleasing bokeh quality.

Prime lens well-suited for everyday shooting of subjects including street, landscape, portraiture, and reportage.

Extremely fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over depth of field for isolating subject matter using selective focus techniques.

Three ultra-low dispersion elements suppress chromatic aberrations and distortions for a high degree of sharpness and even illumination throughout the aperture range.

Manual focus design permits smooth and refined control with a minimum focusing distance of 9.8".

A 13-blade diaphragm contributes to a smooth and pleasing bokeh quality.

7artisans Photoelectric 25mm f/0.95 Overview

Key Features

• L-Mount Lens/APS-C Format
• 37.5mm (35mm Equivalent)
• Aperture Range: f/0.95 to f/16
• Minimum Focusing Distance: 9.8"
• Three Ultra-Low Dispersion Elements
• Manual Focus Design
• Depth of Field and Distance Scales
• 13-Blade Diaphragm

This 7artisans Photoelectric 25mm f/0.95 is a bright and fast lens that provides a 35mm-equivalent focal length of 37.5mm when used on Leica L-mount cameras. The speed of the lens is well-suited for working in low-light conditions and provides increased control over depth of field for isolating subject matter and using selective focus techniques. Complementing these features are three ultra-low dispersion elements, which control chromatic aberrations and color fringing in order to produce high clarity and color accuracy. The manual focus design of the lens permits working with subjects as close as 9.8" away, and this lens sports a 13-blade diaphragm that contributes to a pleasing bokeh quality.

Prime lens well-suited for everyday shooting of subjects including street, landscape, portraiture, and reportage.

Extremely fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over depth of field for isolating subject matter using selective focus techniques.

Three ultra-low dispersion elements suppress chromatic aberrations and distortions for a high degree of sharpness and even illumination throughout the aperture range.

Manual focus design permits smooth and refined control with a minimum focusing distance of 9.8".

A 13-blade diaphragm contributes to a smooth and pleasing bokeh quality.

7artisans Photoelectric 25mm f/0.95 Overview

Key Features

• X-Mount Lens/APS-C Format
• 37.5mm (35mm Equivalent)
• Aperture Range: f/0.95 to f/16
• Minimum Focusing Distance: 9.8"
• Three Ultra-Low Dispersion Elements
• Manual Focus Design
• Depth of Field and Distance Scales
• 13-Blade Diaphragm

This 7artisans Photoelectric 25mm f/0.95 is a bright and fast lens that provides a 35mm-equivalent focal length of 37.5mm when used on FUJIFILM X-mount cameras. The speed of the lens is well-suited for working in low-light conditions and provides increased control over depth of field for isolating subject matter and using selective focus techniques. Complementing these features are three ultra-low dispersion elements, which control chromatic aberrations and color fringing in order to produce high clarity and color accuracy. The manual focus design of the lens permits working with subjects as close as 9.8" away, and this lens sports a 13-blade diaphragm that contributes to a pleasing bokeh quality.

Prime lens well-suited for everyday shooting of subjects including street, landscape, portraiture, and reportage.

Extremely fast f/0.95 maximum aperture suits working in low-light conditions and also offers great control over depth of field for isolating subject matter using selective focus techniques.

Three ultra-low dispersion elements suppress chromatic aberrations and distortions for a high degree of sharpness and even illumination throughout the aperture range.

Manual focus design permits smooth and refined control with a minimum focusing distance of 9.8".

A 13-blade diaphragm contributes to a smooth and pleasing bokeh quality.