FUJIFILM X-S20 Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 5 Image Processor
• 5-Axis In-Body Image Stabilization
• 6.2K at 30 fps, 4K at 60 fps
• 2.36m-Dot 0.62x OLED EVF
• 3.0" 1.84m-Dot Vari-Angle Touchscreen
• 19 Film Simulation Modes
• ISO 160-12800, up to 8 fps Shooting
• Bluetooth and Wi-Fi Connectivity

Teman sehari-hari yang komprehensif, X-S20 dari FUJIFILM menghadirkan kekuatan di atas kelasnya untuk memberikan hasil luar biasa kepada fotografer dan pembuat konten dalam perjalanan epik dan momen intim. Untuk pertama kalinya pada model seri X-S, sensor X Trans CMOS 4 26,1 megapiksel dipasangkan dengan mesin pencitraan X-Processor 5, menghasilkan pemrosesan gambar dan video berkecepatan tinggi, peningkatan kecepatan dan akurasi fokus otomatis, FUJIFILM' ilmu warna yang terkenal, dan stabilisasi gambar dalam tubuh lima sumbu hingga tujuh stop. X-S20 unggul dalam video dan dilengkapi mode Vlog yang memungkinkan rekaman berkualitas profesional dengan penyesuaian pengaturan layar sentuh yang mudah saat merekam. Mode Prioritas Produk dan Pengaburan Latar Belakang menyesuaikan fungsi fokus otomatis kamera untuk produksi konten yang optimal. Dua jack 3,5 mm, masing-masing untuk mikrofon eksternal dan headphone, memungkinkan audio tingkat berikutnya menemani gambar kamera yang memukau. Streaming dalam resolusi 6k, 4K, dan Full HD menghasilkan siaran berkualitas tinggi, sedangkan output mikro-HDMI mendukung perekaman video mentah di perangkat eksternal.

X-S20 juga menampilkan desain intuitif dengan pendekatan ramping untuk penanganan mulus dan efisiensi pengambilan gambar. Kamera ini memiliki tombol yang lebih besar dan tombol yang lebih menonjol. X-S20 juga dilengkapi jendela bidik elektronik 2,36m-dot yang terang dan kamera belakang 3,0" LCD layar sentuh 1,84m-dot, yang menggunakan desain vari-angle agar dapat bekerja dari sudut tinggi, rendah, dan menghadap ke depan. Kamera memiliki konektor USB-C untuk tethering dan antarmuka digital lainnya, serta mendukung koneksi nirkabel Wi-Fi dan Bluetooth. Hak milik FUJIFILM XApp dapat digunakan untuk melihat dan mentransfer gambar, melihat Live View kamera, dan mengoperasikan kamera dari jarak jauh. Baterai lithium-ion NP-W235 yang dapat diisi ulang memberikan waktu pengambilan gambar lebih lama, sebagian dibantu oleh efisiensi prosesor yang lebih tinggi.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 5

X-S20 menggabungkan sensor X-Trans CMOS 4 26,1MP format APS-C yang serbaguna dan terbukti dengan X-Processor 5, memungkinkan kamera menghasilkan nada dan warna halus pada kecepatan lebih tinggi untuk waktu lebih lama. Peningkatan kinerja cahaya rendah, dan rentang sensitivitas asli ISO 160-12800 yang lebar, semakin ditingkatkan dengan stabilisasi gambar dalam tubuh. Sebagai sensor X-Trans, sensor ini juga menggunakan susunan piksel acak, yang memberikan kualitas dan ketajaman gambar tingkat tinggi karena tidak adanya filter low-pass optik. Dibandingkan dengan pola piksel konvensional, desain X-Trans lebih meniru sifat organik film untuk menghasilkan nuansa warna dan transisi tonal, sekaligus mengurangi moiré dan aliasing. Performa pemotretan beruntun yang lebih cepat mencapai 30 fps dengan rana elektronik dan pemangkasan 1,25x serta kecepatan pengambilan gambar resolusi penuh 8 fps dengan mechanical shutter.

6K, 4K, and Full HD Video Recording

X-S20 juga menawarkan beragam kemampuan video serbaguna, termasuk perekaman internal 6K dengan kecepatan hingga 30 fps dan perekaman Full HD hingga 240 fps untuk pemutaran gerakan sangat lambat. Sangat menguntungkan kinerja video secara keseluruhan, kecepatan X-Processor 5 memungkinkan kecepatan baca yang cepat saat merekam video dan membantu mengurangi distorsi rolling shutter saat merekam subjek bergerak. Selain itu, port mikro-HDMI memungkinkan perekaman 12-bit 4:2:2 ke perekam eksternal opsional untuk meningkatkan kualitas dan kamera dilengkapi jack mikrofon 3,5 mm untuk perekaman audio lebih canggih dan jack headphone 3,5 mm lainnya untuk pemantauan audio.

User-Friendly Video Modes

X-S20 menawarkan berbagai mode pemotretan yang disesuaikan dengan kebutuhan berbeda. Mode Vlog baru, yang terukir di tombol mode kamera, memungkinkan penyesuaian pengaturan kamera dengan mudah menggunakan layar sentuh saat merekam video. Dalam mode Prioritas Produk, fokus secara alami bertransisi dari wajah Anda ke subjek di depan Anda, sehingga ideal untuk video produk atau konten unboxing. Selain itu, mode Background Defocus memungkinkan Anda memburamkan latar belakang dengan mudah, menghasilkan tampilan sinematik hanya dengan satu sentuhan sederhana.

Improved Autofocus

Didukung oleh X-Processor 5 dan Teknologi Deep-Learning AI, AF deteksi subjeknya melacak dan mendeteksi wajah dan mata manusia, serta berbagai subjek, mulai dari hewan dan burung hingga mobil, sepeda motor, dan bahkan drone. X-S20 juga dilengkapi algoritma prediksi fokus otomatis yang ditingkatkan, memastikan pemfokusan stabil bahkan ketika menangkap subjek yang bergerak terus-menerus. Peningkatan ini terutama terlihat pada AF Zona dan situasi kontras rendah, dan untuk memastikan Anda tidak melewatkan momen penting, mode AUTO kamera menggabungkan fokus otomatis dengan deteksi subjek untuk menjaga semuanya tetap tajam. Hal ini memungkinkan fotografer untuk fokus pada komposisi dan kreativitas, yakin bahwa X-S20 akan menghasilkan fokus yang tepat setiap saat.

Body Design

• Jendela bidik elektronik OLED 2,36m-dot beresolusi tinggi memiliki pembesaran 0,62x untuk tampilan setinggi mata yang terang dan jernih.
• Vari-sudut 3.0" LCD 1,84m-dot memiliki desain layar sentuh untuk pengoperasian dan pemutaran yang intuitif, dan desain artikulasi sangat bermanfaat untuk bekerja dari sudut pengambilan gambar tinggi dan rendah. Desain vari-angle ini juga berarti Anda dapat mendekatkan layar ke badan kamera, menyembunyikannya dari pandangan untuk pengambilan gambar bebas gangguan.
• Meskipun desainnya kompak, pegangan tangan kanan yang besar memungkinkan penanganan yang kokoh dan stabil untuk kenyamanan penggunaan sepanjang hari.
• Pelat atas menggabungkan serangkaian kontrol fisik, termasuk tombol mode eksposur khusus dan dua tombol atas tambahan, untuk kontrol cepat dan intuitif terhadap kamera dan pengaturan eksposur.
• Joystick belakang tersedia untuk pemilihan dan peralihan titik AF secara intuitif serta navigasi menu dan pemutaran gambar.
• Konektivitas Bluetooth dan Wi-Fi terintegrasi memungkinkan berbagi gambar secara nirkabel ke perangkat seluler menggunakan FUJIFILM XAPP atau menggunakan perangkat untuk mengontrol kamera dari jarak jauh.
• Slot kartu memori SD tunggal mendukung hingga standar UHS-I untuk penyimpanan file yang cepat dan fleksibel.
• Baterai NP-W126S yang disertakan menyediakan sekitar 750 frame per pengisian daya.

Film Simulation Modes

• Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S20 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:
  • Provia: The standard contrast and normal saturation color transparency film
  • Velvia: High contrast, high color saturation, and vivid color transparency film
  • Astia: Subdued contrast and color saturation with a look that is ideal for portraits
  • Classic Chrome: Delivers muted tones and deep color reproduction, similar to a dated slide film
  • Classic Neg: Muted contrast but vibrant colors with a vintage filmic feel
  • PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
  • Eterna: For a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading
  • Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
  • Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
  • B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
  • Sepia: Everyone's favorite old-timey look mimicking the popular alternative process
  Selain mensimulasikan jenis film tertentu, mode Grain Effect juga tersedia untuk mereplikasi tampilan foto film lama dengan tampilan bertekstur organik, yang terutama terlihat saat dicetak. Efek Color Chrome dan Color Chrome Blue juga tersedia untuk memperdalam warna, respons tonal, dan gradasi dengan warna saturasi lebih tinggi.

Fujifilm X-T4 Mirrorless Digital Camera with XF 18-55mm Lens (Black)

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 Image Processor
• 5-Axis In-Body Image Stabilization
• DCI/UHD 4K at 60 fps, Full HD at 240 fps

Athabasca Square Filter ARK II Starter Pack
1. Athabasca A3 Holder SET
-Athabasca Holder A3 x 1 pc
-HD CPL x 1 pc
-Adapter A3 - 67mm x 1 pc
-Adapter A3 - 72mm x 1 pc
-Adapter A3 - 77mm x 1 pc
-Adapter A3 - 82mm x 1 pc
2. GND8 (0.9) x 1 pc
3. ND64 (6 Stops) x 1 pc

Fujifilm X-T4 Overview

Addressing the needs of multimedia image-makers, the black Fujifilm X-T4 is a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X-T4 is capable of high-resolution recording along with support for DCI/UHD 4K video at 60 fps, Full HD recording up to 240 fps, sensitivity from ISO 160-12800, and continuous shooting up to 15 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness. The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance. Additionally, complementing all aspects of image production, the X-T4 also incorporates a 6.5 stop-effective sensor-shift image stabilization system to reduce the appearance of camera shake with almost any mounted lens.

Beyond the sensor and processor capabilities, Fujifilm's cameras are also beloved for their physical design, and the X-T4 has an updated design for improved handling and shooting efficiency. A large, bright 3.69m-dot electronic viewfinder can be set to a 100 fps refresh rate for notable smoothness when panning or tracking subjects. Conversely, the rear 3.0" 1.62m-dot touchscreen LCD now features a vari-angle design to suit working from high, low, and front-facing angles; or it can be closed against the body if just working with the EVF. Dual SD UHS-II memory card slots offer file-saving flexibility and the X-T4 supports the updated, high capacity NP-W235 battery that provides approximately 600 shots per charge. Additionally, built-in Wi-Fi and Bluetooth enables wireless remote camera control and image sharing to a mobile device.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Revolving around a highly versatile sensor, the X-T4 features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a wide native sensitivity Range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes an expanded phase-detection autofocus system, which has 425 Selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 15 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.

In-Body Image Stabilization

Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 6.5 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, 4-axis digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.

UHD and DCI 4K Video Recording

Expanding its capabilities beyond stills, the X-T4 offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up to 60 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder.

In addition to the supported 10-bit color depth, the X-T4 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic Range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness.

Also, the camera features a 3.5mm microphone jack and 2.5mm remote port with included headphone adapter for more advanced audio solutions.

Body Design

• Bright, high-resolution 3.69m-dot OLED electronic viewfinder has a 0.75x magnification and the EVF's refresh rate can be pushed to 100 fps to reduce lag for smoother panning and tracking movements.
• Vari-angle 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
• The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dedicated shutter speed, ISO, and exposure compensation dials that offer direct settings adjustment, even when the camera is off. This exposure compensation dial also has a C position to afford an expanded +/- 5 EV Range when working with the command dials.
• Front and rear command dials integrate a push function for easier use and settings Selection.
• Rear joystick is available for intuitive Selecting and switching of AF points as well as menu navigation and image playback.
• Redeveloped mechanical shutter has improved durability and is rated for 300,000 actuations.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
• Dual SD memory card slots both support up to the UHS-II standard for fast and flexible file storage.
• Included NP-W235 battery provides approximately 600 frames per charge when working with the EVF.

Film Simulation Modes

• Taking advantage of Fujifilm's vast history in traditional film-based photography, the X-T4 integrates several Film Simulation modes, which mimic the look and feel of some of Fujifilm's classic film types:
  • Provia: The standard contrast and normal saturation color transparency film
  • Velvia: High contrast, high color saturation, and vivid color transparency film
  • Astia: Subdued contrast and color saturation with a look that is ideal for portraits
  • Classic Chrome: Delivers muted tones and deep color reproduction, similar to a dated slide film
  • Classic Neg: Muted contrast but vibrant colors with a vintage filmic feel
  • PRO Neg—Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
  • Eterna: for a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading
  • Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
  • Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
  • B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
  • Sepia: Everyone's favorite old-timey look mimicking the popular alternative process
  
  In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

 

Fujifilm XF 18-55mm f/2.8-4 R LM OIS Lens

Bundled with the camera body is a versatile zoom that covers many different scenarios. The XF 18-55mm f/2.8-4 R LM OIS lens features a 27-84mm equivalent focal length that covers wide angle to telephoto perspectives with ease. The f/2.8-4 maximum aperture Range ensures both speed and compactness in terms of design and it features three aspherical and one extra low dispersion element for combating aberrations. Also, a linear autofocus motor ensures fast performance while an optical image stabilizer will limit the effects of camera shake.

FUJIFILM X-S20 Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 5 Image Processor
• 5-Axis In-Body Image Stabilization
• 6.2K at 30 fps, 4K at 60 fps
• 2.36m-Dot 0.62x OLED EVF
• 3.0" 1.84m-Dot Vari-Angle Touchscreen
• 19 Film Simulation Modes
• ISO 160-12800, up to 8 fps Shooting
• Bluetooth and Wi-Fi Connectivity
• XF 16-50mm f/2.8-4.8 R LM WR Lens

A comprehensive everyday companion, the X-S20 from FUJIFILM brings power above its weight class to give photographers and content creators outstanding results on epic journeys and in intimate moments.

For the first time in an X-S-series model, the 26.1-megapixel X Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing, improved autofocus speed and accuracy, FUJIFILM's acclaimed color science, and five-axis in-body image stabilization up to seven stops. The X-S20 excels at video and features a Vlog mode enabling professional-quality footage with easy touchscreen settings adjustments while recording. The Product Priority and Background Defocus modes tailor the camera's autofocus function for optimal content production. Two 3.5mm jacks, one each for an external microphone and headphones, allow next-level audio to accompany the camera's eye-popping imagery. Streaming in 4K at 60 fps and Full HD via a USB-C port unlocks high-quality broadcasting, while the micro-HDMI output supports recording raw video on external devices.

The X-S20 also sports an intuitive design with a sleek approach to seamless handling and shooting efficiency. The camera features larger dials and more pronounced buttons. The X-S20 also features a bright 2.36m-dot electronic viewfinder and rear 3.0" 1.84m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. The camera has a USB-C connector for tethering and other digital interfacing, and it supports both Wi-Fi and Bluetooth wireless connections. The proprietary FUJIFILM XApp can be used to view and transfer images, see the camera's Live View, and operate the camera remotely. The rechargeable lithium-ion NP-W235 battery delivers longer shooting times, aided in part by the processor's higher efficiency.

Stalwart Sensor, Premium Processor

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 5

The X-S20 combines the versatile and proven APS-C-format 26.1MP X-Trans CMOS 4 sensor with the X-Processor 5, allowing the camera to render its smooth tones and colors at a higher speed for a longer time. The improved low-light performance, and a wide native sensitivity range of ISO 160-12800, are further improved by the in-body image stabilization. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing. The continuous shooting's faster performance tops out at a burst of a cropped 30 fps and uncropped 20 fps with the electronic shutter and a 1.25x crop and full-resolution 8 fps shooting rate with the mechanical shutter.

Unprecedented Video Performance

6K, 4K, and Full HD Video Recording

The X-S20 also offers a versatile array of video capabilities, including internal 6K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 5 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 12-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording and another 3.5mm headphone jack for audio monitoring.

User-Friendly Video Modes

The X-S20 offers a range of shooting modes tailored to different needs. The new Vlog mode, etched into the camera's mode dial, allows for easy adjustment of camera settings using the touchscreen while recording videos. In Product Priority mode, the focus naturally transitions from your face to the subject in front of you, making it ideal for product videos or unboxing content. The Background Defocus mode allows you to effortlessly blur out the background, achieving that cinematic look with a simple touch. Additionally, a 1080 LP mode was included to ease the camera's load during extended recording at 50p or 59.94p, using a 1.29x crop that demands less of the processor, resulting in 32 minutes recording in 104°F heat, or 78 minutes equipped with the FAN-001.

Improved Autofocus

Powered by the X-Processor 5 and Deep-Learning AI Technology, its subject-detection AF tracks and detects human faces and eyes, along with a wide range of subjects, from animals and birds to cars, motorcycles, and even drones. The X-S20 also incorporates an improved auto-focus prediction algorithm, ensuring stable focusing even when capturing continuously moving subjects, and is particularly noticeable in Zone AF and low-contrast situations. To ensure you never miss a crucial moment, the camera's AUTO mode combines autofocus with subject detection to keep everything sharp, allowing you to compose and create with confidence.

Body Design

• High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.
• Vari-angle 3.0" 1.84m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
• Despite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use. It is slightly larger than its predecessor to accommodate a larger battery.
• The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Rear face integration support for the FUJIFILM FAN-001 Cooling Fan, a cable-less accessory that attaches to the back of the camera to moderate the operating temperature and more than double 6K recording times to 78 minutes.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device using the FUJIFILM XApp or to use the device to remotely control the camera.
• Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.
• Included NP-W126S battery provides approximately 750 frames per charge.

Film Simulation Modes

Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S20 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types, including Provia, Velvia, Astia, Classic Chrome, Classic Neg, PRO Neg, Eterna, Eterna Bleach Bypass, Acros, B&W, and Sepia. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7R V Overview

Key Features

• 61MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ XR & AI Processing Unit
• AI-Based Real-Time Tracking AF System
• 8K 24p, 4K 60p, FHD 120p 10-Bit Video
• 4K 16-Bit Raw Output; S-Log3/S-Cinetone
• 9.44m-Dot EVF with 120 fps Refresh Rate
• 3.2" 4-Axis Multi-Angle Touchscreen LCD
• 10 fps Shooting with AF/AE Tracking
• 8-Stop 5-Axis Image Stabilization
• Dual CFexpress Type A/SD Card Slots

Exmor R BSI Sensor and BIONZ XR Processor

61MP Full-Frame CMOS Sensor

Featuring a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.

Improved Processing Engine

A new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.

Updated 5-Axis Image Stabilization

• Updated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.

Pixel Shift Multi Shooting

This unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.

Accurate Exposure and Color

• New auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.
• Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.

Next Generation AI-Based Autofocus

AI Processing Unit

Using dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:

• Human, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.
• Animal, Bird, and Animal/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.

• Insect recognition offers even finer performance with the ability to detect the head or entire insect subject.
• Car/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.

Real-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.

Advanced Fast Hybrid AF

• Covering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.
• Full-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.
• For photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.
• In-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.

AF During Video Recording

• Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
• Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
• A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.
• A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses,

Video Recording

8K 24p and 4K 60p Support

• Making use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.
• If using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.

• Internal 10-bit 4:2:2 sampling is possible at up to 4K 60p in XAVC HS and XAVC S-I and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.
• Raw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.

Recording Flexibility

• The a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.
• If recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.

Advanced Color Control

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Affording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Connectivity

9.44m-Dot EVF and 4-Axis Multi-Angle LCD

• Sporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open/flip-out vari-angle designs.
• This 3.2" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.
• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.
• The EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.

Versatile and Durable Design

• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 440 shots/90 minutes of recording per charge when using the viewfinder or 530 shots/100 minutes of recording per charge when using the rear LCD.

• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.

Ports and Interface

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.
• PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.

Connectivity

• Built-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.
• Bluetooth connectivity allows for location data acquisition.
• Supports 4K webcam use and is UVC/UAC compliant for simple operation. Internal recording is also supported while live streaming.
• USB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.
• Imaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.

OM SYSTEM OM-1 Overview

Key Features

• 20MP Stacked BSI Live MOS MFT Sensor
• DCI/UHD 4K 60p 10-Bit Video Recording
• 10 fps Shooting, 120 fps with E. Shutter
• Cross Quad Pixel Phase-Detection AF
• 5.76m-Dot OLED Electronic Viewfinder
• 3.0" 1.62m-Dot Swivel Touchscreen LCD
• 5-Axis In-Body Image Stabilization
• High-Res Shot, Live ND & Composite Modes
• IP53 Weather-Sealed & Freezeproof Design
• M.Zuiko 12-40mm f/2.8 PRO II Lens

At the crossroads of image quality, portability, speed, and reliability, the OM-1, from OM SYSTEM is a flagship mirrorless camera built for adventure. Characterized by its versatile Micro Four Thirds platform, the OM-1 meshes quick and nimble stills performance and apt 4K video recording with unique computational imaging tools and a hardy, dependable physical design.

20MP Stacked Sensor and TruePic X

Micro Four Thirds BSI Live MOS Sensor

Newly designed 20.4MP Micro Four Thirds Live MOS sensor features a stacked BSI design that offers improved readout speeds, noise levels, and greater dynamic range than previous designs. This sensor structure improves noise performance by two stops and dynamic range by one stop for improved image quality, especially at higher ISOs.

TruePic X Processor

Compared to previous-generation processors, the TruePic X offers 3x-faster processing speeds along with a 120 fps sensor readout rate for faster, more responsive shooting. The processor also contributes to a wide ISO range and quick continuous shooting rates:

• Native sensitivity range from ISO 200-102400, expandable down to ISO 80.
• Continuous shooting up to 10 fps with full-time AF/AE and a buffer of 169 raw frames when working with a mechanical shutter.
• If working with a silent electronic shutter, 20 fps shooting is possible with full-time AF/AE and a buffer of 108 raw frames. SH1 and SH2 are blackout-free high-speed shooting modes, offering rates up to 120 fps without AF/AE in SH1 and 50 fps with AF/AE in SH2.
• Pro Capture mode begins recording before you release the shutter; able to record at 120 fps with fixed focus or 50 fps with continuous AF, this mode begins recording once the shutter button is half-pressed and then stops once the button has been fully pressed. Up to 70 additional frames can be recorded with this mode, serving as a safeguard for times when the action occurs just before you press the shutter button.

Cross Quad Pixel AF and AI Detection

Featuring a unique design, on-sensor phase-detection AF uses a Cross Quad Pixel system that effectively splits each pixel into four sub-pixels for cross-sensor performance that is more adept at focusing in tricky lighting conditions. The focusing system has 1053 individual points, which fully cover the sensor and perform at up to 120 fps to suit virtually all recording methods.

Benefitting from the Cross Quad Pixel AF structure, color and contrast information from the sensor can also be used to create a detailed depth map of the image for more refined subject detection and tracking accuracy. Using AI, this focusing system can automatically detect a range of subject types, like cars, motorcycles, airplanes, helicopters, trains, birds, dogs, cats, and humans, as well as faces and eyes. And, compared to earlier iterations of this focusing system, improved processing now makes focusing performance 2x more accurate and 3x faster.

Image Stabilization and Computational Photography

5-Axis Image Stabilization

In-body 5-axis image stabilization compensates for up to 8 stops of camera shake, allowing for the use of significantly longer shutter speeds when shooting handheld. This advanced sensor-shift system compensates for 7 stops of camera shake with the body alone, and an additional stop is provided when select IS-enabled lenses are attached.

Handheld Assist relies on this stabilization technology for more stable framing, which is especially helpful when working with longer focal length lenses. Additional, in-body image stabilization also contributes to a variety of additional shooting modes and camera functions, including High Res Shot modes, Handheld Live Composite, and an advanced dust reduction system.

Creative Shooting Modes

• High Res Shot—Benefitted by the stacked sensor design, processing power, and image stabilization system, this mode composites a series of 12 shots into a single higher resolution frame in just 5 seconds. Tripod High Res Shots mode produces an 80MP raw file and Handheld High Res Shot mode produces a 50MP raw file, and both modes offer up to 2 stops of reduced noise and improved color information.
• Live ND—Now supporting up to ND64 (6-stop), this unique function digitally simulates the effects of an optical neutral density filter for produce long exposure/slow shutter speed effects.
• Live Composite—Perfect for long exposures, nighttime shooting, and light painting applications, this unique mode gradually builds up an exposure over time without overexposing key elements within the frame. This mode works to only record newly detected light sources over time, and allows live view monitoring as an image develops. A Handheld Live Composite mode is available, too.
• Focus Stacking—This mode automatically records 15 sequential frames while shifting the plane of focus slightly between each frame, then composites these exposures into a single image that exhibits an extended depth of field.

DCI/UHD 4K Video Recording

• DCI/UHD 4K video recording is supported at up to 60p and 10-bit 4:2:0 sampling. Full HD recording is possible at high-speed rates up to 240 fps for slow-motion playback.
• 12-bit raw output is supported via the micro-HDMI port when working with an optional compatible external recorder, such as the Atomos Ninja V or Ninja V+.
• HLG picture mode permits in-camera HDR recording and an OM-Log gamma allows for greater color grading range when adjusting the footage in post-production.
• In-camera time-lapse production is possible, up to UHD 4K with frame rates from 5 fps to 30 fps.
• Both 3.5mm microphone and headphone ports contribute to greater audio recording control and quality.

Reliable, Adventure-Ready Design

EVF and LCD

• Electronic viewfinder features a 5.76m-dot OLED panel, offering a bright and clean means for eye-level monitoring. The finder has a 0.83x-equivalent magnification, a 21mm eye point, and 120 fps refresh rate for realistic motion rendering.
• 3.0" 1.62m-dot LCD touchscreen features a vari-angle design with 270° of swivel to suit working from high, low, and front-facing angles.

Durable, Weather-Sealed Build

• Lightweight, durable magnesium alloy body design is dust- and splash-resistant with an IP53 rating for ensured use in trying weather conditions.
• Tough design is also freezeproof-tested for reliable use in temperatures down to 14°F.
• Durable shutter design is rated for 400,000 shutter actuations.

Practical and Intuitive Handling

• Utilizing the new BLX-1 battery, the OM-1 is rated for 520 shots per charge. In-body battery charging is possible via the USB type-C port, and the camera itself can also be powered using a USB-connected power bank.
• Dual UHS-II SD memory card slots for flexible file saving, including making in-camera backups, splitting file types, or just for having additional memory on hand for overflow storage.
• Updated menu configuration makes it easier to find different settings, confirm settings selections, and understand why grayed-out items cannot be selected.
• Separate AEL and AF-ON buttons for easier, more direct control over the different functions. Both buttons can also be customized to adjust different settings.
• Bluetooth and Wi-Fi (5 and 2.4GHz) allow wireless file transferring and remote control over the camera via the OI.Share app for mobile devices.

OM SYSTEM M.Zuiko Digital ED 12-40mm f/2.8 PRO II Lens

Exceptional Image Quality Anywhere You Go

Offering superb optical performance and high-resolution results, the M.Zuiko Digital ED 12-40mm f/2.8 PRO II from OM SYSTEM gives you exceptional image quality anywhere you go. Compact and lightweight for maximum portability, this wide-to-portrait-length zoom is a 24-80mm equivalent lens for Micro Four Thirds mirrorless cameras. Its advanced optical design includes a variety of sophisticated elements that reduce both chromatic and spherical aberrations throughout the zoom range for notable clarity, sharpness, and color accuracy.

An excellent choice for content creators, the lens features a high-speed movie and still compatible autofocus system for fast, smooth, and silent focusing performance, and with a minimum focusing distance of just 7.9" you can get close-up shots whenever you desire. Safeguarding the lens is a reliable weather-sealed design to ensure the lens' performance in inclement and harsh conditions, and a fluorine lens coating provides additional protection from dust, water droplets, grease, and dirt.

Advanced Optical Design

• The lens construction integrates two ED (extra-low dispersion) elements, two aspherical elements, one DSA (dual super aspherical) element, one EDA extra-low dispersion aspherical element, one HD element, and two HR (high-refractive index) elements into its design to minimize aberrations, distortion, and color fringing throughout the zoom range while also contributing to overall image sharpness, clarity, and color accuracy.
• A ZERO (Zuiko extra-low reflection optical) coating minimizes lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.
• Fluorine coating provides protection to the optical system and repels dust, water droplets, grease, and dirt, ensuring easy removal even when they adhere to the lens surface.

Versatile and Dependable Workhorse

• Standard wide-angle to portrait-length zoom lens is designed for Micro Four Thirds mirrorless cameras and provides a 24-80mm equivalent focal length range.
• Constant f/2.8 maximum aperture enables consistent low-light performance and selective focus control throughout the zoom range. Combined with a rounded seven-blade diaphragm, this produces a smooth bokeh quality beneficial to portraiture and close-up photography.
• Movie and still compatible (MSC) autofocus system benefits both photo and video applications due to its smooth, quiet, and fast performance.
• Reliable weather-sealed design ensures the lens's performance in inclement and harsh conditions.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the silver Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

Sony a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity

Sony a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony A7 IV Overview

Key Features

• 33MP Full-Frame Exmor R CMOS BSI Sensor
• Up to 10 fps Shooting, ISO 100-51200
• 4K 60p Video in 10-Bit, S-Cinetone
• 3.68m-Dot EVF with 120 fps Refresh Rate
• 3" 1.03m-Dot Vari-Angle Touchscreen LCD
• 759-Pt. Fast Hybrid AF, Real-time Eye AF
• Focus Breathing Compensation
• 5-Axis SteadyShot Image Stabilization
• Creative Looks and Soft Skin Effect
• 4K 15p UVC/UAC Streaming via USB Type-C

Sony a7 IV: Beyond Basic

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Video Recording

4K 60p Video Recording in 10-Bit

• Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
• There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
• The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

AI-Based Autofocus

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF

Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:

• Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
• Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.

AF During Video Recording and Additional Focusing Modes

• Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
• For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
• Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
• A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.

• A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

• An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
• Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.

Ports and Interface

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5-Axis SteadyShot INSIDE Image Stabilization

• Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
• For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Advanced External Flash Control

Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.

Wireless Connectivity and Streaming

• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
• Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
• Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.

• Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
• 4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
• Internal recording is supported to a memory card while live streaming.
• UVC and UAC standards are supported for improved picture and sound quality during streaming.

Sony FE 24-70mm f/2.8 GM II Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• 22% Lighter, 18% Smaller than Previous
• XA and Super ED Elements
• Nano AR Coating II and Fluorine Coating
• Four XD Linear AF Motors, Floating Focus
• Aperture De-Click and Lock Switches
• Zoom Smoothness Switch
• Dust and Moisture-Resistant Construction
• Eleven-Blade Circular Diaphragm

Panasonic HC-X1500 Overview

Key Features

• Record up to UHD 4K60 Video, HDMI Out
• 1/2.5" 8.29M MOS Sensor, Venus Engine
• 24x Optical Zoom, 48x Digital iZoom
• 120 fps Slow Motion, Live RTP Streaming
• Manual Lens Rings & Dial, ND Filter
• 5-Axis O.I.S., 3.5" LCD Touchscreen
• Records MP4, MOV, AVCHD to Dual SD Cards
• Wide 25mm Lens, 32x Intelligent 4K Zoom
• Face Detection AF Feature

Panasonic HC-X1500: Pro UHD 4K in a Compact Form

Offering high-quality UHD 4K60 imaging and Wi-Fi live streaming, the Panasonic HC-X1500 UHD 4K Pro Camcorder can meet both your main camera and behind-the-scenes (BTS) capture needs. This compact and lightweight camcorder records UHD 4K at broadcast-compatible frame rates, so it fits smoothly into your existing broadcast workflow.

UHD 4K with Downscaling

The HC-X1500 features a 1/2.5" 8.29M MOS sensor that always shoots at UHD 4K resolution, with the Venus processing engine scaling the 4K image for HD delivery via 3G-SDI or HDMI outputs.

Recording Modes

Record in either MP4, MOV, or AVCHD Progressive at rates ranging from 720p50 to UHD 4K60 to best suit your various projects.

Leica Dicomar 24x Zoom

• The built-in Leica Dicomar lens features a 24x, 25-600mm 35mm-equivalent zoom with a digital iZoom feature to zoom up to 48x.
• The Face Detection AF feature enables you to track faces and automatically adjusts focus on your subject. It also features pro-style manual control rings, a control dial, and 5-axis optical image stabilization to keep your shots steady.

Optional Handle Unit

• The HC-X1500 can be used with a separately available top handle that has two 3-pin XLR audio inputs for line or mic level input, as well as a switch for +48V phantom power.
• Manual adjustments are via dials set into the side of the camera so you can adjust the levels during the shot without having to pull up a menu function.

ND Filters

The camera features built-in selectable 1/4, 1/16, and 1/64 ND mechanical filters for quick adjustments during changing lighting conditions.

3.5" LCD Touchscreen

• Easily view your framing using the fold-out, tilting 3.5 LCD touchscreen.
• Simultaneous output to the tilting EVF is available.
• Closing the LCD can be used to turn the camera on/off.

Wi-Fi Live Streaming

Live stream your footage via RTSP/RTMP/RTMPS using the HC-X1500's integrated Wi-Fi with WPA/WPA2 encryption.

Sony a7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Sony a7C Mirrorless Camera (Black)

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony a7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Sony a7C Mirrorless Camera (Black)

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Panasonic S5 II Overview

Key Features

• 24.2MP Full-Frame CMOS Sensor
• 6K30p 4:2:0 10-Bit Video Recording
• C4K/4K60p 4:2:2 10-Bit Unlimited
• 3.68m-Dot 0.78x-Magnification OLED LVF
• 3.0" 1.84m-Dot Tilt/Free-Angle Touch-LCD
• 779-Point Phase-Detection AF System
• 5-Axis Sensor-Shift Image Stabilization
• ISO 100-51200, up to 30 fps Shooting
• Dual UHS-II SD Slots; Wi-Fi & Bluetooth
• Weather-Sealed Construction

Designed for content creators needing strong stills and video performance, the second-generation Panasonic Lumix S5 II Mirrorless Camera is equipped with a host of new features to bring your vision to life. Benefitting from a new sensor design and an updated processing engine with L2 technology, the S5 II is the first Lumix camera to offer Phase Hybrid AF for fast and precise autofocusing performance. Making full use of the 24.2MP sensor and enhanced processor, this camera records 6K video for up to 30 minutes, while unlimited 4K video capture is available as well. Optimized for video, the S5 II is also equipped with a new Active I.S. system, which supports walking shots to further enhance image stabilization while recording video.

New Sensor and Processing Engine

Featuring an upgraded full-frame 24.2MP CMOS sensor and an updated image processing engine with L2 technology, the S5 II's sensor incorporates a newly-developed Phase Hybrid AF system — a first for Lumix-series cameras — providing 779 phase-detection points for significantly-improved subject tracking. Balancing high sensitivity and a wide dynamic range, the sensor provides a useful ISO 100-51200 range, which can be expanded to ISO 50-204800 for working in a variety of lighting conditions. Well-equipped for action and fast-moving subjects, the S5 II also enables full-res shooting at up to 9 fps with the mechanical shutter and up to 30 fps with the electronic shutter. Additionally, the S5 II utilizes sensor-shift stabilization technology and features a High Resolution mode to capture and compile eight separate exposures to create a single 96MP raw or JPEG file. Suitable for static subjects and when working on a tripod, this mode creates a more highly detailed and color accurate image than a single shot alone can produce and produces an image with a 12000 x 8000-pixel resolution.

6K and 4K Video Recording

In addition to stills, the S5 II sports highly capable video recording assets. Full-frame 6K30p recording with 4:2:0 10-bit color can be captured for up to 30 minutes, while unlimited video recording is possible when filming in DCI and UHD 4K60p 4:2:2 10-bit mode. The camera supports 120p video capture for videographers who want to create high-resolution slow-motion video, and RAW HDMI output is possible via an optional license upgrade. V-Log has been pre-installed on this camera and is used to capture a flat, neutral gamma curve and an equivalent 14+ stops of dynamic range provides precise control of color data in post-production, as well as seamless editing with footage shot with VariCam cameras.

Borrowing from Panasonic's broadcast line of video cameras, Dual Native ISO helps to achieve a balanced combination of low noise and high sensitivity to better suit working in a variety of lighting conditions. Two dedicated circuits are provided for each pixel: a Low ISO circuit provides base sensitivities of ISO 100 for normal use, ISO 640 when V-Log is applied, ISO 400 when HLG is applied, and ISO 200 when Cinelike D2/V2 is applied; a Low Noise circuit provides base sensitivities of ISO 640 for normal use, ISO 4000 when V-Log is applied, ISO 2500 when HLG is applied, and ISO 1250 when Cinelike D2/V2 is applied.

Phase Hybrid AF System

The S5 II is the first Lumix mirrorless camera to adopt a Phase Hybrid AF system, which offers 779 phase-detection points to provide fast and precise focusing for outstanding AF accuracy. When it comes to autofocus, dependability is the most important thing, and with Phase Detection AF you can fully supplement and track the subject in six different situations that until now had been a challenge for conventional systems to capture. Whether shooting stills or video, this means the S5 II persistently captures the intended subject in difficult scenes involving multiple people in backlit or low-light environments.

Dual I.S. 2 with Active I.S.

Offering comprehensive support for hand-held use, the S5 II incorporates a Dual I.S. 2 image stabilization system, which compensates for approximately 6.5 stops of camera shake to achieve the utmost sharpness for handheld photography. For video applications, the camera is designed with a newly-developed Active I.S. system for walking shots to further enhance image stabilization while the camera is moving and recording video.

Body Design

• Used in conjunction with other members of the L-Mount Alliance, the L lens mount is a versatile interface with a mount diameter of 51.6mm and a flange distance of 20mm for working with a broad range of optics. Additionally, this camera allows for the use of all the classic and modern Anamorphic lenses that have been in use for over 60 years.
• A high-resolution 3.68m-dot OLED EVF offers a clear 0.78x magnification along with a smooth 60 fps or 120 fps changeable refresh rate.
• Large 3.0" 1.84m-dot LCD is a bright, clear means for live view shooting as well as playback and menu navigation. The screen features a free-angle design to suit working from high, low, and front-facing angles, and its touchscreen design affords intuitive settings control.
• An 8-direction joystick and easy-to-use menu design enables quick and efficient operation.
• A USB-C port allows for fast file transferring as well as high-speed in-camera battery charging. Additionally, a new full-size HDMI-A port benefits video applications, a 2.5mm port can be used with the optional DMW-RS2 Remote Shutter, and 3.5mm microphone and headphone jacks suit advanced audio recording needs.
• Dual SD memory card slots — both UHS-II-compatible — offer improved flexibility for image storage, allowing you to segregate raw and JPEG files to different cards, save duplicate files to both cards, or simply double your storage space with overflow recording.
• An industry-first, the S5 II utilizes a built-in cooling fan to suppress the camera's internal temperature for extended or unlimited recording.
• A robustly-built magnesium alloy body with a dust and splash-resistant design accommodates working in harsh weather conditions and trying environments.

Bluetooth and Wi-Fi

Bluetooth Low Energy (5.0) provides constant connection between your smartphone or tablet with minimal power consumption. For more robust wireless activities, IEEE 802.11b/g/n and 802.11a/n/ac support is also available for faster transmission and more fluid remote control and monitoring. Complementing the camera's wireless connectivity, Lumix Sync is an iOS and Android app designed to pair with the camera for smartphone or tablet-based remote shooting control, wireless image transfer, and updating firmware.

Other Camera Features

• Real-time LUT enabling color grading to be done in the camera itself
• Live cropping allows in-frame panning and zooming while recording video
• In addition to conventional 3:2, 4:3, 1:1, and 16:9 ratios, photos can be recorded in 65:24 and 2:1 panoramic formats
• Color Shading Compensation corrects the bluish/reddish coloration on the periphery that may occur when older lenses are mounted
• Compatible with Lumix Tether for remote photo and video shooting via USB
• 4-channel 48 kHz or 96 kHz 24-bit recording with optional DMW-XLR1 XLR microphone adapter
• In-camera USB PD battery charging with optional DMW-BTC15 Battery Charger

Sony FX3 Overview

Key Features

• 12.1MP Full-Frame CMOS Exmor R Sensor
• UHD 4K up to 120 | 1080p up to 240
• Compact form for Cage-Free Operation
• 10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output
• S-Cinetone/S-Log3/HLG, 15+ Stops DR
• Detachable 2 x XLR/TRS Adapter Handle
• Phase Detection AF/Face Tracking/Eye AF
• 80 to 409,600 Expanded ISO Range
• Dual CFexpress Type A/SDXC Card Slots

with a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but sports a newly designed body that's hand-holdable, with a streamlined and minimal profile, and has a "cage-free" design, indicating the ability to secure various accessories directly to the camera body.

Its 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) pairs with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409600 Range and greater-than 15-stop dynamic Range for working in mixed lighting conditions. Benefitting color and tonal control, an S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.

Beyond the physical design just being compact, it's also built to maximize efficiency and operability through the inclusion of an articulating 3.0" touchscreen LCD, a removable shoe-mounted top handle with dual XLR mic inputs, and 5-axis mechanical image stabilization for smoother handheld recording.

Note:

The Sony ECM-XM1 Microphone is not included.

Most Compact Member of the Cinema Line Family

This compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO Range and battery of the a7S III.

Common FX3/FX6/a7S III Features

• Full-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor
• High-speed rates of 120p in 4K and 240p in HD
• Dynamic Range of 15+ stops

Shared FX3/FX6 Attributes

• S-Cinetone, S-Log3, HLG, and Rec. 709 gamma options
• Tally lamps on the front, side, and rear
• Internal fan to prevent overheating
• Zoom lever

Shared FX3/a7S III Attributes

• 5-axis in-body image stabilization
• 16-bit raw output via HDMI
• S-Log2 gamma choice
• 80 to 409,6000 ISO Range (expanded)

Improved FX3 Features

• Comfortable, cage-free, handheld operation
• Greater than 1.6x battery runtime compared to a7S II
• USB-PD power option for extended shooting times

4K Full-Frame CMOS Exmor R Sensor

The 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.

S-Cinetone Color

• Default S-Cinetone color setting provides a softer-toned look with beautiful skin tOne Reproduction
• Complements your VENICE, FX9, or FX6 footage
• S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the Range of Sony Cinema Line cameras

Cinematic Recording / Frame Rate Options

• Up to 600 Mb/s XAVC S-I ALL-I H.264 codec recording
• XAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP
• Internal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards
• External, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port
• 8-bit XAVC S or 10-bit XAVC HS proxy capture
• 10-bit, 4:2:2 color available in all formats including HLG
• Full-frame UHD 4K high-speeds up to 120p
• S35 HD high-speed rates up to 240p
• Up to 5x slow-motion rates

Compact Design / Ergonomic Operation

• Flexible, streamlined, 5 x 3 x 3" form
• 3" LCD with 1,440,000-dot resolution tilts for optimal viewing
• Can be used with or without a cage
• Right-handed controls feature placement consistent with the rest of the Cinema Line
• Five 1/4"-20 accessory threads on the FX3 body plus two on the top handle
• Intuitive touchscreen menu
• Customizable buttons for assigning 15 controls and up to 140 menu items
• Tally (record) lights are easily viewable on the top, front, and rear of the camera
• Dual CFexpress Type A/SD slots
• Relay, simultaneous, and backup recording
• Customizable zoom setting plus Clear Image Zoom

Detachable XLR Adapter Handle

• Top handle with two XLR-1/4" TRS combo audio inputs
• Microphone holder and 3.5mm mic input
• Digital audio with up to 4-channel, 24-bit recording
• Contoured for comfortable low-angle shooting

Fast Hybrid / Phase Detection Autofocus

• Multiple autofocusing modes are designed for solo shooting
• Fast Hybrid AF uses 627 points to cover approximately 89% of the image frame
• Real-Time Eye AF, Eye and Face Detection, and subject Touch Tracking

Durable Build / Enhanced Operating

• An integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60
• Magnesium-alloy chassis and shell
• Sealed against inclement weather and dust

Wireless Connectivity

• Dual-band 2.4/5 GHz wireless connectivity
• Wired LAN link using the USB Type-C port and a separate adapter

Post-Production Stabilization with E-Mount Lenses

• Sony's Catalyst Prepare/Browse software uses shake metadata to stabilize your image
• Adjustable balance between shake compensation and image area trimming

Sony FX3 Overview

Key Features

• 12.1MP Full-Frame CMOS Exmor R Sensor
• UHD 4K up to 120 | 1080p up to 240
• Compact form for Cage-Free Operation
• 10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output
• S-Cinetone/S-Log3/HLG, 15+ Stops DR
• Detachable 2 x XLR/TRS Adapter Handle
• Phase Detection AF/Face Tracking/Eye AF
• 80 to 409,600 Expanded ISO Range
• Dual CFexpress Type A/SDXC Card Slots

with a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but sports a newly designed body that's hand-holdable, with a streamlined and minimal profile, and has a "cage-free" design, indicating the ability to secure various accessories directly to the camera body.

Its 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) pairs with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409600 Range and greater-than 15-stop dynamic Range for working in mixed lighting conditions. Benefitting color and tonal control, an S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.

Beyond the physical design just being compact, it's also built to maximize efficiency and operability through the inclusion of an articulating 3.0" touchscreen LCD, a removable shoe-mounted top handle with dual XLR mic inputs, and 5-axis mechanical image stabilization for smoother handheld recording.

Note:

The Sony ECM-XM1 Microphone is not included.

Most Compact Member of the Cinema Line Family

This compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO Range and battery of the a7S III.

Common FX3/FX6/a7S III Features

• Full-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor
• High-speed rates of 120p in 4K and 240p in HD
• Dynamic Range of 15+ stops

Shared FX3/FX6 Attributes

• S-Cinetone, S-Log3, HLG, and Rec. 709 gamma options
• Tally lamps on the front, side, and rear
• Internal fan to prevent overheating
• Zoom lever

Shared FX3/a7S III Attributes

• 5-axis in-body image stabilization
• 16-bit raw output via HDMI
• S-Log2 gamma choice
• 80 to 409,6000 ISO Range (expanded)

Improved FX3 Features

• Comfortable, cage-free, handheld operation
• Greater than 1.6x battery runtime compared to a7S II
• USB-PD power option for extended shooting times

4K Full-Frame CMOS Exmor R Sensor

The 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.

S-Cinetone Color

• Default S-Cinetone color setting provides a softer-toned look with beautiful skin tOne Reproduction
• Complements your VENICE, FX9, or FX6 footage
• S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the Range of Sony Cinema Line cameras

Cinematic Recording / Frame Rate Options

• Up to 600 Mb/s XAVC S-I ALL-I H.264 codec recording
• XAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP
• Internal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards
• External, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port
• 8-bit XAVC S or 10-bit XAVC HS proxy capture
• 10-bit, 4:2:2 color available in all formats including HLG
• Full-frame UHD 4K high-speeds up to 120p
• S35 HD high-speed rates up to 240p
• Up to 5x slow-motion rates

Compact Design / Ergonomic Operation

• Flexible, streamlined, 5 x 3 x 3" form
• 3" LCD with 1,440,000-dot resolution tilts for optimal viewing
• Can be used with or without a cage
• Right-handed controls feature placement consistent with the rest of the Cinema Line
• Five 1/4"-20 accessory threads on the FX3 body plus two on the top handle
• Intuitive touchscreen menu
• Customizable buttons for assigning 15 controls and up to 140 menu items
• Tally (record) lights are easily viewable on the top, front, and rear of the camera
• Dual CFexpress Type A/SD slots
• Relay, simultaneous, and backup recording
• Customizable zoom setting plus Clear Image Zoom

Detachable XLR Adapter Handle

• Top handle with two XLR-1/4" TRS combo audio inputs
• Microphone holder and 3.5mm mic input
• Digital audio with up to 4-channel, 24-bit recording
• Contoured for comfortable low-angle shooting

Fast Hybrid / Phase Detection Autofocus

• Multiple autofocusing modes are designed for solo shooting
• Fast Hybrid AF uses 627 points to cover approximately 89% of the image frame
• Real-Time Eye AF, Eye and Face Detection, and subject Touch Tracking

Durable Build / Enhanced Operating

• An integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60
• Magnesium-alloy chassis and shell
• Sealed against inclement weather and dust

Wireless Connectivity

• Dual-band 2.4/5 GHz wireless connectivity
• Wired LAN link using the USB Type-C port and a separate adapter

Post-Production Stabilization with E-Mount Lenses

• Sony's Catalyst Prepare/Browse software uses shake metadata to stabilize your image
• Adjustable balance between shake compensation and image area trimming

Sony FE 35mm f/1.4 GM Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to f/16
• Two XA Elements, One ED Element
• Nano AR II and Fluorine Coatings
• Dual XD Linear AF Motors, Internal Focus
• Focus Hold Button, AF/MF Switch
• Physical Aperture Ring; De-Click Switch
• Dust and Moisture-Resistant Construction
• Rounded 11-Blade Diaphragm

Impressively Bright, Surprisingly Compact

A classic wide-angle prime with an updated, sleek form factor, the Sony FE 35mm f/1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.

Sony FX3 Overview

Key Features

• 12.1MP Full-Frame CMOS Exmor R Sensor
• UHD 4K up to 120 | 1080p up to 240
• Compact form for Cage-Free Operation
• 10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output
• S-Cinetone/S-Log3/HLG, 15+ Stops DR
• Detachable 2 x XLR/TRS Adapter Handle
• Phase Detection AF/Face Tracking/Eye AF
• 80 to 409,600 Expanded ISO Range
• Dual CFexpress Type A/SDXC Card Slots

with a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but sports a newly designed body that's hand-holdable, with a streamlined and minimal profile, and has a "cage-free" design, indicating the ability to secure various accessories directly to the camera body.

Its 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) pairs with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409600 Range and greater-than 15-stop dynamic Range for working in mixed lighting conditions. Benefitting color and tonal control, an S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.

Beyond the physical design just being compact, it's also built to maximize efficiency and operability through the inclusion of an articulating 3.0" touchscreen LCD, a removable shoe-mounted top handle with dual XLR mic inputs, and 5-axis mechanical image stabilization for smoother handheld recording.

Note:

The Sony ECM-XM1 Microphone is not included.

Most Compact Member of the Cinema Line Family

This compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO Range and battery of the a7S III.

Common FX3/FX6/a7S III Features

• Full-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor
• High-speed rates of 120p in 4K and 240p in HD
• Dynamic Range of 15+ stops

Shared FX3/FX6 Attributes

• S-Cinetone, S-Log3, HLG, and Rec. 709 gamma options
• Tally lamps on the front, side, and rear
• Internal fan to prevent overheating
• Zoom lever

Shared FX3/a7S III Attributes

• 5-axis in-body image stabilization
• 16-bit raw output via HDMI
• S-Log2 gamma choice
• 80 to 409,6000 ISO Range (expanded)

Improved FX3 Features

• Comfortable, cage-free, handheld operation
• Greater than 1.6x battery runtime compared to a7S II
• USB-PD power option for extended shooting times

4K Full-Frame CMOS Exmor R Sensor

The 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.

S-Cinetone Color

• Default S-Cinetone color setting provides a softer-toned look with beautiful skin tOne Reproduction
• Complements your VENICE, FX9, or FX6 footage
• S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the Range of Sony Cinema Line cameras

Cinematic Recording / Frame Rate Options

• Up to 600 Mb/s XAVC S-I ALL-I H.264 codec recording
• XAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP
• Internal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards
• External, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port
• 8-bit XAVC S or 10-bit XAVC HS proxy capture
• 10-bit, 4:2:2 color available in all formats including HLG
• Full-frame UHD 4K high-speeds up to 120p
• S35 HD high-speed rates up to 240p
• Up to 5x slow-motion rates

Compact Design / Ergonomic Operation

• Flexible, streamlined, 5 x 3 x 3" form
• 3" LCD with 1,440,000-dot resolution tilts for optimal viewing
• Can be used with or without a cage
• Right-handed controls feature placement consistent with the rest of the Cinema Line
• Five 1/4"-20 accessory threads on the FX3 body plus two on the top handle
• Intuitive touchscreen menu
• Customizable buttons for assigning 15 controls and up to 140 menu items
• Tally (record) lights are easily viewable on the top, front, and rear of the camera
• Dual CFexpress Type A/SD slots
• Relay, simultaneous, and backup recording
• Customizable zoom setting plus Clear Image Zoom

Detachable XLR Adapter Handle

• Top handle with two XLR-1/4" TRS combo audio inputs
• Microphone holder and 3.5mm mic input
• Digital audio with up to 4-channel, 24-bit recording
• Contoured for comfortable low-angle shooting

Fast Hybrid / Phase Detection Autofocus

• Multiple autofocusing modes are designed for solo shooting
• Fast Hybrid AF uses 627 points to cover approximately 89% of the image frame
• Real-Time Eye AF, Eye and Face Detection, and subject Touch Tracking

Durable Build / Enhanced Operating

• An integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60
• Magnesium-alloy chassis and shell
• Sealed against inclement weather and dust

Wireless Connectivity

• Dual-band 2.4/5 GHz wireless connectivity
• Wired LAN link using the USB Type-C port and a separate adapter

Post-Production Stabilization with E-Mount Lenses

• Sony's Catalyst Prepare/Browse software uses shake metadata to stabilize your image
• Adjustable balance between shake compensation and image area trimming

Sony FE 24-70mm f/2.8 GM II Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/2.8 to f/22
• 22% Lighter, 18% Smaller than Previous
• XA and Super ED Elements
• Nano AR Coating II and Fluorine Coating
• Four XD Linear AF Motors, Floating Focus
• Aperture De-Click and Lock Switches
• Zoom Smoothness Switch
• Dust and Moisture-Resistant Construction
• Eleven-Blade Circular Diaphragm

Small Size, Huge Versatility

A refined take on the fast standard zoom, the Sony FE 24-70mm f/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.

Sony A7R III Overview

Key Features

• 42MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 399-Point AF System & 10 fps Shooting
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 3.69m-Dot Tru-Finder OLED EVF
• 3.0" 2.36m-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 102400 & Pixel Shift Multi Shooting
• Built-In Wi-Fi/Bluetooth, Dual SD Slots
• USB 3.2 Gen 1 Type-C Port & PC Sync Port

Blending Speed and Resolution

Proving that speed, resolution, and video capabilities can all coexist, the Sony a7R IIIA is a versatile, high-performance camera characterized by not only its resolution, but by its multimedia versatility.

42.4 MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor

Featuring a back-illuminated design, the full-frame 42.4-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 42.4-megapixel stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 76 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.

Autofocus and Image Stabilization

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 399 phase-detection points, which cover approximately 68% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7R models, as well as improved low-light focusing response down to -3 EV.

• Lock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject
• Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
• Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills
• Focus Magnifier function can be used for critical focus when homing in on minute subject details
• Rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder
• For more personalized control over focus, and benefitting working in either vertical or horizontal shooting orientation, the AF area can be switched in orientation to better suit your subject matter
• AF tracking sensitivity can also be customized in five steps to match how a subject is moving
• Frequently used focus point settings can be memorized and recalled with a custom button for faster switching between focus settings

5-Axis SteadyShot INSIDE Image Stabilization

The a7R IIIA incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.
• Oversampled 4K recording is also possible, which uses a 5K capture area with a Super 35 crop for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps. The high-speed, 120 fps recording also enables 4x and 5x Slow& Quick Motion (S&Q) movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
• 4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.

S-Log3 and HLG Color Control

• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 14+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Body Design and Connectivity

Viewfinder and LCD Screen

• An updated Quad-VGA OLED Tru-Finder EVF is featured and has a 3.69m-dot resolution for bright, clear viewing in high detail. Both Standard and High-quality settings can be used, depending on the shooting situation, in order to optimize the viewing experience.
• In addition to the EVF, a 3.0" 2.36m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.

Reliable Construction

• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable handholding.
• A durable shutter unit incorporates a coreless motor and brake system that reduces vibrations to better control shutter shock as well as extend its rated lifespan to approximately 500,000 actuations.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the same NP-FZ100 battery as the a9, the a7R IIIA has improved battery life and is now rated for approximately 530 shots per charge with the EVF or 640 shots with the rear LCD.
• Dual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.

Connectivity

• Integrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• The a7R IIIA features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more, the camera is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs. For monitoring audio, a 3.5mm headphone jack is available as well as real time audio levels for a visual reference.
• Built-in Wi-Fi enables the a7R IIIA to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

Pixel Shift Multi Shooting

This unique compositing mode allows you to achieve even greater resolution than the 42.4MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making four consecutive exposures in order to acquire approximately 169.6MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.