Sigma MC-11 Overview

Key Features

• Adapt EF-Mount Lens to Sony E Body
• Integrated LED Displays Compatibility
• Maintains Autofocus and Auto-Exposure
• Supports In-Camera Correction Features
• Flocked Interior Reduces Reflections
• Retains Exif Data

The MC-11 Mount Converter enables the use of Sigma EF-mount lenses on Sony E-mount mirrorless camera bodies, and maintains full lens performance, including autofocus and auto-exposure, as well as in-camera correction technologies. An integrated LED can be used to display select Sigma lens compatibility with the adapted camera body, and the adapter also supports in-camera image stabilization. In order to maintain a high degree of image quality, the interior of the adapter is flocked to reduce reflections, and it also retains full Exif data to benefit post-production and file management.

Per Sigma, this Mount Converter/Lens Adapter is compatible with a select number of Sigma's own EF-mount lenses, and may or may not be suitable for use with other manufacturers' EF-mount lenses.

Compatibility

Sony Cameras
a9 series
a7 series
a6000 series
a5000 series
NEX series

Lenses
12-24mm f/4 DG HSM Art
14-24mm f/2.8 DG HSM Art
24-35mm f/2 DG HSM Art
24-70mm f/2.8 DG OS HSM Art
24-105mm f/4 DG OS HSM Art
60-600mm f/4.5-6.3 DG OS HSM Sports
70-200mm f/2.8 DG OS HSM Sports
100-400mm f/5-6.3 DG OS HSM Contemporary
120-300mm f/2.8 DG OS HSM Sports
150-600mm f/5-6.3 DG OS HSM Sports
150-600mm f/5-6.3 DG OS HSM Contemporary
14mm f/1.8 DG HSM Art
20mm f/1.4 DG HSM Art
24mm f/1.4 DG HSM Art
28mm f/1.4 DG HSM Art
35mm f/1.4 DG HSM Art
40mm f/1.4 DG HSM Art
50mm f/1.4 DG HSM Art
70mm f/2.8 DG Macro Art
85mm f/1.4 DG HSM Art
105mm f/1.4 DG HSM Art
135mm f/1.8 DG HSM Art
500mm f/4 DG OS HSM Sports
17-70mm f/2.8-4 DC Macro OS HSM Contemporary
18-35mm f/1.8 DC HSM Art
18-200mm f/3.5-6.3 DC Macro OS HSM Contemporary
18-300mm f/3.5-6.3 DC Macro OS HSM Contemporary
50-100mm f/1.8 DC HSM Art
30mm f/1.4 DC HSM Art
19mm f/2.8 DN Art
30mm f/1.4 DC HSM Art
60mm f/2.8 DN Art
16mm f/1.4 DC DN Contemporary
30mm f/1.4 DC DN Contemporary
56mm f/1.4 DC DN Contemporary

Godox MF12 Overview

Key Features

• Optimized for Dental Photography
• TTL/Manual Flash Modes
• Guide Number: 16'
• Power Ratio: 1/128 - 1/1
• Recycling Time: 0.01 to 1.7 Seconds
• Operates on 2.4 GHz Frequencies
• Includes Bracket & Diffusers
• Built-In Rechargeable Lithium Battery
• 500 Full-Power Flashes on Full Charge
• USB-C Port for Charging

Optimized for close-up dental photography, the MF12 Dental Macro Flash with Bracket Kit for Sony Cameras from Godox makes macro photography easy. This kit includes two flash heads that enable you to shoot teeth at an extremely close distance when using Sony cameras. The bundle is packed with multiple mounting options and two dedicated silicon diffusers. The MF12 flashes can be mounted on the included flash stands and feature an adjustable head for quick positioning. For added versatility, both flashes can be mounted simultaneously to the included dental bracket, specifically designed for improved dental work. As an off-camera TTL flash, the MF12 can work with the also included Godox XPro II wireless flash trigger. Featuring an optical lens, the MF12 provides soft, even light distribution.

Practical Dental Photography Guide

For best results taking dental photographs, your camera should be set to manual exposure mode with a shutter speed of 1/200s at ISO 100. Godox also recommends the use of the included dental bracket to easily move the light closer to the subject. The dental version of the MF12 flash will help you to capture images at different stages of the dental treatment to easily compare the patient's progress.

2.4 GHz Wireless Control

2.4 GHz wireless technology enables long-distance transmission, adding more flexibility to your shooting. Additionally, 5 groups with 32 channels each help to prevent interference and disturbance when several wireless systems are working close to each other.

Compact Design

The MF12 Dental Macro Flash is optimized for close-up dental photography due to its compact design and unique ability to be mounted directly to a lens via an optional adapter or placed around the subject with the included flash stand or included bracket. Also, its size and wireless capabilities make it a good option for general photography as well.

Rechargeable High-Performance Battery

The powerful built-in lithium battery supports approximately 500 full-power flashes with a 0.01 to 1.7 second recycling time. The battery is also easily rechargeable through an included USB-C cable.

Compatibility

Godox has developed the MF12 dental flash system to work seamlessly with Sony cameras such as the a6400, a7 IV, a7R V, and ZV-E10 models.

Additional Benefits

• Easy-to-use interface
• Battery fully recharges in 55 minutes
• Optical mode offers S1 and S2 settings
• LED modeling lamp
• Clear OLED display
• Includes storage case for protection and portability

CANON EF 100MM
F2.8 MACRO USM

- SCORE 8+

KODE BARANG : 260225G

SCORE / NILAI KONDISI BARANG INI ADALAH
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium

BERIKUT ADALAH TABEL SCORE BARANG USED ITEM DI DOSS
10 = Item ini sudah dimiliki sebelum nya tapi tampak seperti barang baru
9+ = Item ini menunjukan sedikit tanda penggunaan atau tidak ada tanda - tanda pengunaan sama sekali
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret
7 = Item ini menunjukan bekas penggunaan yang cukup banyak atau lebih dari penggunaan pada biasa nya

KONDISI FISIK & FUNGSI :
KONDISI SCORE = 8+

MINUS KONDISI :
- ADA MICRO DUST PADA OPTIC

KELENGKAPAN :
- LENS CAP
- REAR CAP

Setiap Pembelian USED ITEM* dari DOSS akan mendapatkan GARANSI FUNGSI 1 BULAN
.
* = USED ITEM YANG BERGARANSI RESMI DARI BRAND DAN BUKAN GARANSI TOKO ATAU INTERNASIONAL
.
Pembelian dengan Cicilan 0% , kamu dapat mengunjungi Toko Online DOSS yg ada di :
- Tokopedia

COD :
DOSS RATU PLAZA

Same Day Delivery
Gojek & GRAB

CANON EF 100MM F2.8L MACRO IS USM

- SCORE 8+

KODE BARANG : 040125GIV

SCORE / NILAI KONDISI BARANG INI ADALAH
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium

BERIKUT ADALAH TABEL SCORE BARANG USED ITEM DI DOSS
10 = Item ini sudah dimiliki sebelum nya tapi tampak seperti barang baru
9+ = Item ini menunjukan sedikit tanda penggunaan atau tidak ada tanda - tanda pengunaan sama sekali
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret
7 = Item ini menunjukan bekas penggunaan yang cukup banyak atau lebih dari penggunaan pada biasa nya

KONDISI FISIK & FUNGSI :
KONDISI SCORE = 8+

Minus Kondisi :
- ADA BARET HALUS PADA UNIT
- ADA MICRO DUST PADA OPTIC
- TIDAK BOX
- TIDAK ADA LENS HOOD

KELENGKAPAN :
- LENS CAP
- REAR CAP

Setiap Pembelian USED ITEM* dari DOSS akan mendapatkan GARANSI FUNGSI 1 BULAN
.
* = USED ITEM YANG BERGARANSI RESMI DARI BRAND DAN BUKAN GARANSI TOKO ATAU INTERNASIONAL
.
Pembelian dengan Cicilan 0% , kamu dapat mengunjungi Toko Online DOSS yg ada di :
- Tokopedia

COD :
DOSS RATU PLAZA

Same Day Delivery
Gojek & GRAB

CANON EF 100MM
F2.8 MACRO USM

- SCORE 8+

KODE BARANG : 121124AVI

SCORE / NILAI KONDISI BARANG INI ADALAH
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium

BERIKUT ADALAH TABEL SCORE BARANG USED ITEM DI DOSS
10 = Item ini sudah dimiliki sebelum nya tapi tampak seperti barang baru
9+ = Item ini menunjukan sedikit tanda penggunaan atau tidak ada tanda - tanda pengunaan sama sekali
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret
7 = Item ini menunjukan bekas penggunaan yang cukup banyak atau lebih dari penggunaan pada biasa nya

KONDISI FISIK & FUNGSI :
KONDISI SCORE = 8+
BODY : NORMAL

Minus Kondisi :
- BARET HALUS PADA LCD LENSA
- BARET HALUS PADA UNIT
- ADA MICRO DUST PADA OPTIC
- TIDAK ADA BOX

KELENGKAPAN :
- LENS CAP
- REAR CAP

Setiap Pembelian USED ITEM* dari DOSS akan mendapatkan GARANSI FUNGSI 1 BULAN
.
* = USED ITEM YANG BERGARANSI RESMI DARI BRAND DAN BUKAN GARANSI TOKO ATAU INTERNASIONAL
.
Pembelian dengan Cicilan 0% , kamu dapat mengunjungi Toko Online DOSS yg ada di :
- Tokopedia

COD :
DOSS RATU PLAZA

Same Day Delivery
Gojek & GRAB

SIGMA 105MM
F2.8 DG DN MACRO FOR SONY

- SCORE 9

KODE BARANG : 201224LXII

SCORE / NILAI KONDISI BARANG INI ADALAH
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih

BERIKUT ADALAH TABEL SCORE BARANG USED ITEM DI DOSS
10 = Item ini sudah dimiliki sebelum nya tapi tampak seperti barang baru
9+ = Item ini menunjukan sedikit tanda penggunaan atau tidak ada tanda - tanda pengunaan sama sekali
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret
7 = Item ini menunjukan bekas penggunaan yang cukup banyak atau lebih dari penggunaan pada biasa nya

KONDISI FISIK & FUNGSI :
KONDISI SCORE = 9

Minus Kondisi :
- TIDAK ADA

KELENGKAPAN :
- BOX
- POUCH
- LENS HOOD
- LENS CAP
- REAR CAP

Setiap Pembelian USED ITEM* dari DOSS akan mendapatkan GARANSI FUNGSI 1 BULAN
.
* = USED ITEM YANG BERGARANSI RESMI DARI BRAND DAN BUKAN GARANSI TOKO ATAU INTERNASIONAL
.
Pembelian dengan Cicilan 0% , kamu dapat mengunjungi Toko Online DOSS yg ada di :
- Tokopedia

COD :
DOSS RATU PLAZA

Same Day Delivery
Gojek & GRAB

Venus Optics Laowa 100mm f/2.8 2X Ultra Macro Overview

Characterized by its close-focusing capabilities and apochromatic design, the L-mount Laowa 100mm f/2.8 2X Ultra Macro APO from Venus Optics is a unique and versatile short-telephoto prime. Featuring a pair of low dispersion elements, color fringing and chromatic aberrations have been virtually eliminated throughout the focusing Range in order to achieve high clarity and color accuracy. The lens's manual focus design also suits its macro capabilities, which permit working with subjects as close as 2:1 with a minimum focusing distance of 9.7". Additionally, a 13-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7 IV Overview

Key Features

• 33MP Full-Frame Exmor R CMOS Sensor
• Up to 10 fps Shooting, ISO 100-51200
• 4K 60p Video in 10-Bit, S-Cinetone
• 3.68m-Dot EVF with 120 fps Refresh Rate
• 3" 1.03m-Dot Vari-Angle Touchscreen LCD
• 759-Pt. Fast Hybrid AF, Real-time Eye AF
• Focus Breathing Compensation
• 5-Axis SteadyShot Image Stabilization
• Creative Looks and Soft Skin Effect
• FE 28-70mm f/3.5-5.6 OSS Lens

Sony a7 IV Mirrorless Camera

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Video Recording

4K 60p Video Recording in 10-Bit

• Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
• There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
• The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

AI-Based Autofocus

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF

Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:

• Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
• Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.

AF During Video Recording and Additional Focusing Modes

• Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
• For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
• Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
• A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.

• A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

• An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
• Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.

Ports and Interface

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5-Axis SteadyShot INSIDE Image Stabilization

• Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
• For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Advanced External Flash Control

Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.

Wireless Connectivity and Streaming

• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
• Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
• Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.

• Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
• 4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
• Internal recording is supported to a memory card while live streaming.
• UVC and UAC standards are supported for improved picture and sound quality during streaming.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

A Versatile Standard

A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.

Optical Design

• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus, Image Stabilization, and Design

• An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

TAMRON AF 28-75MM
F2.8 MACRO FOR NIKON

- SCORE 8

KODE BARANG : 240125EIV

SCORE / NILAI KONDISI BARANG INI ADALAH
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret

BERIKUT ADALAH TABEL SCORE BARANG USED ITEM DI DOSS
10 = Item ini sudah dimiliki sebelum nya tapi tampak seperti barang baru
9+ = Item ini menunjukan sedikit tanda penggunaan atau tidak ada tanda - tanda pengunaan sama sekali
9 = Item ini menunjukan ada nya tanda penggunaan tetapi sangat bersih
8+ = Item ini menunjukan bekas penggunaan dan terdapat baret medium
8 = Item ini menunjukan bekas penggunaan yang sering dan terdapat penyok / baret
7 = Item ini menunjukan bekas penggunaan yang cukup banyak atau lebih dari penggunaan pada biasa nya

KONDISI FISIK & FUNGSI :
KONDISI SCORE = 8

Minus Kondisi :
- ADA BARET PADA UNIT
- ADA MICRO DUST PADA OPTIC
- TIDAK ADA BOX

KELENGKAPAN :
- LENS HOOD
- LENS CAP
- REAR CAP

Setiap Pembelian USED ITEM* dari DOSS akan mendapatkan GARANSI FUNGSI 1 BULAN
.
* = USED ITEM YANG BERGARANSI RESMI DARI BRAND DAN BUKAN GARANSI TOKO ATAU INTERNASIONAL
.
Pembelian dengan Cicilan 0% , kamu dapat mengunjungi Toko Online DOSS yg ada di :
- Tokopedia

COD :
DOSS RATU PLAZA

Same Day Delivery
Gojek & GRAB

Sony A7 IV Overview

Key Features

• 33MP Full-Frame Exmor R CMOS Sensor
• Up to 10 fps Shooting, ISO 100-51200
• 4K 60p Video in 10-Bit, S-Cinetone
• 3.68m-Dot EVF with 120 fps Refresh Rate
• 3" 1.03m-Dot Vari-Angle Touchscreen LCD
• 759-Pt. Fast Hybrid AF, Real-time Eye AF
• Focus Breathing Compensation
• 5-Axis SteadyShot Image Stabilization
• Creative Looks and Soft Skin Effect
• FE 28-70mm f/3.5-5.6 OSS Lens

Sony a7 IV Mirrorless Camera

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Video Recording

4K 60p Video Recording in 10-Bit

• Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
• There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
• The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

AI-Based Autofocus

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF

Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:

• Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
• Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.

AF During Video Recording and Additional Focusing Modes

• Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
• For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
• Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
• A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.

• A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

• An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
• Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.

Ports and Interface

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5-Axis SteadyShot INSIDE Image Stabilization

• Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
• For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Advanced External Flash Control

Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.

Wireless Connectivity and Streaming

• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
• Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
• Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.

• Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
• 4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
• Internal recording is supported to a memory card while live streaming.
• UVC and UAC standards are supported for improved picture and sound quality during streaming.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

A Versatile Standard

A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.

Optical Design

• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus, Image Stabilization, and Design

• An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Sigma 18-50mm f/2.8 DC DN Contemporary Overview

Key Features

• RF-Mount Lens/APS-C Format
• 29-80mm (35mm Equivalent)
• Aperture Range: f/2.8 to f/22
• Minimum Focusing Distance: 4.8"
• Three Aspherical Elements
• Special Low Dispersion Element
• Rounded 7-Blade Diaphragm
• Dust- and Splash-Proof Design
• Includes LH582-02 Lens Hood

Ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture, and events, the 18-50mm f/2.8 DC DN Contemporary Lens from Sigma is a small, light, and bright standard zoom for crop-sensor mirrorless cameras. Offered here with a Canon RF-mount, this lens provides a versatile full-frame equivalent zoom range of 29-80 and a wide constant aperture of f/2.8 throughout the entire zoom range. The lens design includes three high-precision glass-molded aspherical elements coupled with a special low dispersion element. Together they minimize the total number of elements for superb optical quality without excessive weight. Autofocus is exceptionally fast and quiet thanks to the lens's stepping motor, which can be particularly useful when shooting video or fast-moving subjects such as children and animals. An ultimate workhorse, the lens features a minimum focusing distance of just 4.8", enabling it to be used for macro-style close-up photography, and the lens is also outfitted with a rounded seven-blade diaphragm for a pleasing bokeh quality.

Standard zoom lens is designed for APS-C-format Canon RF-mount cameras and provides a 35mm equivalent focal length range of 29-80mm.

Constant f/2.8 maximum aperture is well-suited for working in low-light conditions and provides greater control over the focus position when using shallow depth of field techniques.

Three high-precision glass-molded aspherical elements are used to help limit distortion and spherical aberrations and contribute to greater overall sharpness and accurate rendering.

Special Low Dispersion (SLD) element reduces chromatic aberrations and color fringing.

Super Multi-Layer Coating minimizes flare and ghosting for improved contrast and color accuracy when working in strong lighting conditions.

In-camera aberration correction further eliminates optical imperfections such as distortion and vignetting.

Stepping motor with nearly silent autofocus that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos, and capturing fast-moving subjects.

Minimum focusing distance of 4.8" and a 1:2.8 maximum magnification ratio benefits working with close-up subjects.

Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Canon R50 Overview

Key Features

• 24.2MP APS-C CMOS Sensor
• DIGIC X Image Processor
• UHD 4K 30p Video Recording
• Dual Pixel CMOS AF II with 651 Points
• 2.36m-Dot Electronic Viewfinder
• 3.0" 1.62m-Dot Vari-Angle Touchscreen
• 15 fps Electronic Shutter
• Movie for Close-Up Demos Mode
• Vertical Movie Mode
• RF-S 18-45mm f/4.5-6.3 IS STM Lens

Bundling a sophisticated camera body with a versatile lens, the Canon EOS R50 Mirrorless Camera with 18-45mm Lens pairs the white multimedia mirrorless camera with the white RF-S 18-45mm f/4.5-6.3 IS STM standard zoom lens.

Canon EOS R50 Mirrorless Camera (White)

A compact and lightweight camera, the white Canon EOS R50 is a highly versatile mirrorless camera with a sophisticated photo and video feature set. Geared towards content creators and vloggers, this camera is slightly smaller and lighter than the EOS M50 Mark II and features an upgraded 24.2MP APS-C CMOS sensor and DIGIC X image processor to deliver high-resolution stills and UHD 4K videos.

24.2MP APS-C CMOS Sensor and DIGIC X Processing

Pairing a powerful 24.2MP APS-C CMOS sensor and DIGIC X image processor, the R50 delivers high resolution imagery with striking and accurate colors. Designed to work in a variety of lighting condition, this camera offers a flexible ISO 100-32000 range that is expandable to ISO 51200 for working in difficult lighting conditions. Using the full width of the sensor, 6K oversampled UHD 4K 30p video recording is supported as is Full HD 1080 120p for slow motion playback. Additionally, 1-hour of video recording is now available. Capable of processing high speed bursts and high-resolution 4K video, the DIGIC X image processor also supports up to 15 fps continuous shooting via its silent electronic shutter.

Enhanced Dual Pixel CMOS AF II

Featuring 651 high precision autofocus zones, the advanced Dual Pixel CMOS AF II system provides fast and accurate focusing performance. This phase-detection focusing system offers enhanced subject detection and tracking, with the ability to intelligently recognize people, animals, and vehicles while automatically locking onto these subjects and maintaining sharp focus throughout bursts and video captures.

2.36m-Dot EVF and Vari-Angle Touchscreen LCD

Providing high-resolution eye-level viewing, the R50 is designed with a bright and clear 2.36m-dot OLED EVF for a pleasing electronic viewfinder experience. Additionally, a large 3.0" 1.62m-dot vari-angle touchscreen provides an intuitive interface for controlling focusing points, navigating menus, and reviewing imagery. This screen also features a vari-angle design for ease-of-use when working from high and low angles.

Advanced A+ Assist

Experience the joy of creative photography with an expanded array of auto-compatible scenes. Advanced A+ Assist enables great imagery even in difficult settings such as night views and backlit scenarios. Overexposure is automatically reduced so you can capture dynamic scenes or bright portraits, and multiple continuous shots are taken to create beautiful night images or macro photography with a deeper depth of field.

Simple and Convenient Vlogging

With video recording features such as uncropped UHD 4K movie recording at up to 30 fps, Full-HD High-frame rate movie recording at up to 120 fps, Dual Pixel CMOS AF tracking, and Movie for Close-up Demo Mode, the R50 camera makes vlogging and video content creation simple and convenient. The camera also lets you continuously record video for up to 1 hour, allowing you to set up your video and keep your vlog, podcast, or other video project rolling without worrying about it stopping.

Movie for Close-Up Demos Mode

Ensure the correct subject is in focus with Movie for Close-Up Demos Mode on the R50 mirrorless camera. This mode quickly switches focus from the on-camera subject to an object that is presented towards the camera's lens, ideal for movies where showing a product to the viewers is necessary such as in makeup demos or cooking videos.

Vertical Movie Mode and Aspect Markers

Movie rotation information can be set during or after movie recording, allowing videos to be played in vertical composition when viewing on a smartphone. The Aspect Markers function displays visual markers for different aspect ratios that may be desired for posting the same file to various social media sites. This display provides consideration for proper composition for the different deliverable files that can be created when editing.

Flexible Connectivity

• Wired and wireless connectivity options allow for multiple methods of transferring photos and videos, livestreaming, as well as for remotely controlling the camera. Physically, the camera features a USB-C port, a micro-HDMI port, and a microphone port for video recording.
• UVC/UAC compatibility allows the R50 camera to be used as a web camera to stream live video in Full HD without additional computer software. Compatible applications include Zoom, Microsoft Teams, Skype, and similar on-line web conferencing software.
• Built-in Bluetooth pairing lets you easily connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo.
• Built-in Wi-Fi connectivity enables quick and seamless wireless functions, such as remote live view, file viewing, and transfer. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.
• Built-in USB-C allows you to connect the camera to a smartphone or computer. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.

Pop-Up Flash and Next-Generation Multi-Function Shoe

A built-in pop-up flash provides additional illumination for working in low-light conditions, and the camera's Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality. This next-generation shoe also provides power to select accessory types that traditionally rely on separate batteries.

Canon RF-S 18-45mm f/4.5-6.3 IS STM Lens (White)

A versatile zoom range in a compact package is the promise of the white Canon RF-S 18-45mm f/4.5-6.3 IS STM Lens. Made specifically for Canon's APS-C-format R Series mirrorless line, it delivers a wide-angle to short telephoto equivalent zoom range of 29-72mm. Plus, a retractable design makes it ideal for everyday carry where you want to stuff the camera in a bag.

Canon has taken care with the optical design, using two aspherical elements and the Super Spectra Coating to minimize aberrations and reduce ghosting and flare. An Optical Image Stabilizer will help ensure sharp imagery, providing up to 4 stops of shake correction or up to 6 stops of Coordinated IS with a compatible camera body. Additionally, the lead screw-type STM AF system is fast enough to keep up with speedy continuous focus while being smooth and quiet enough to work for video.

Canon R50 Overview

Key Features

• 24.2MP APS-C CMOS Sensor
• DIGIC X Image Processor
• UHD 4K 30p Video Recording
• Dual Pixel CMOS AF II with 651 Points
• 2.36m-Dot Electronic Viewfinder
• 3.0" 1.62m-Dot Vari-Angle Touchscreen
• 15 fps Electronic Shutter
• Movie for Close-Up Demos Mode
• Vertical Movie Mode
• RF-S 18-45mm f/4.5-6.3 IS STM Lens

Bundling a sophisticated camera body with a versatile lens, the Canon EOS R50 Mirrorless Camera with 18-45mm Lens pairs the black multimedia mirrorless camera with the RF-S 18-45mm f/4.5-6.3 IS STM standard zoom lens.

Canon EOS R50 Mirrorless Camera (Black)

A compact and lightweight camera, the black Canon EOS R50 is a highly versatile mirrorless camera with a sophisticated photo and video feature set. Geared towards content creators and vloggers, this camera is slightly smaller and lighter than the EOS M50 Mark II and features an upgraded 24.2MP APS-C CMOS sensor and DIGIC X image processor to deliver high-resolution stills and UHD 4K videos.

24.2MP APS-C CMOS Sensor and DIGIC X Processing

Pairing a powerful 24.2MP APS-C CMOS sensor and DIGIC X image processor, the R50 delivers high resolution imagery with striking and accurate colors. Designed to work in a variety of lighting condition, this camera offers a flexible ISO 100-32000 range that is expandable to ISO 51200 for working in difficult lighting conditions. Using the full width of the sensor, 6K oversampled UHD 4K 30p video recording is supported as is Full HD 1080 120p for slow motion playback. Additionally, 1-hour of video recording is now available. Capable of processing high speed bursts and high-resolution 4K video, the DIGIC X image processor also supports up to 15 fps continuous shooting via its silent electronic shutter.

Enhanced Dual Pixel CMOS AF II

Featuring 651 high precision autofocus zones, the advanced Dual Pixel CMOS AF II system provides fast and accurate focusing performance. This phase-detection focusing system offers enhanced subject detection and tracking, with the ability to intelligently recognize people, animals, and vehicles while automatically locking onto these subjects and maintaining sharp focus throughout bursts and video captures.

2.36m-Dot EVF and Vari-Angle Touchscreen LCD

Providing high-resolution eye-level viewing, the R50 is designed with a bright and clear 2.36m-dot OLED EVF for a pleasing electronic viewfinder experience. Additionally, a large 3.0" 1.62m-dot vari-angle touchscreen provides an intuitive interface for controlling focusing points, navigating menus, and reviewing imagery. This screen also features a vari-angle design for ease-of-use when working from high and low angles.

Advanced A+ Assist

Experience the joy of creative photography with an expanded array of auto-compatible scenes. Advanced A+ Assist enables great imagery even in difficult settings such as night views and backlit scenarios. Overexposure is automatically reduced so you can capture dynamic scenes or bright portraits, and multiple continuous shots are taken to create beautiful night images or macro photography with a deeper depth of field.

Simple and Convenient Vlogging

With video recording features such as uncropped UHD 4K movie recording at up to 30 fps, Full-HD High-frame rate movie recording at up to 120 fps, Dual Pixel CMOS AF tracking, and Movie for Close-up Demo Mode, the R50 camera makes vlogging and video content creation simple and convenient. The camera also lets you continuously record video for up to 1 hour, allowing you to set up your video and keep your vlog, podcast, or other video project rolling without worrying about it stopping.

Movie for Close-Up Demos Mode

Ensure the correct subject is in focus with Movie for Close-Up Demos Mode on the R50 mirrorless camera. This mode quickly switches focus from the on-camera subject to an object that is presented towards the camera's lens, ideal for movies where showing a product to the viewers is necessary such as in makeup demos or cooking videos.

Vertical Movie Mode and Aspect Markers

Movie rotation information can be set during or after movie recording, allowing videos to be played in vertical composition when viewing on a smartphone. The Aspect Markers function displays visual markers for different aspect ratios that may be desired for posting the same file to various social media sites. This display provides consideration for proper composition for the different deliverable files that can be created when editing.

Flexible Connectivity

• Wired and wireless connectivity options allow for multiple methods of transferring photos and videos, livestreaming, as well as for remotely controlling the camera. Physically, the camera features a USB-C port, a micro-HDMI port, and a microphone port for video recording.
• UVC/UAC compatibility allows the R50 camera to be used as a web camera to stream live video in Full HD without additional computer software. Compatible applications include Zoom, Microsoft Teams, Skype, and similar on-line web conferencing software.
• Built-in Bluetooth pairing lets you easily connect the camera to compatible smart devices using the free Canon Camera Connect app. This low-energy wireless connection helps preserve battery life, while providing remote control of the camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you've captured so you know precisely where you captured the photo.
• Built-in Wi-Fi connectivity enables quick and seamless wireless functions, such as remote live view, file viewing, and transfer. Using the Canon Camera Connect app, you can also transfer files to your mobile device to browse and share on social media.
• Built-in USB-C allows you to connect the camera to a smartphone or computer. All Canon Camera Connect app features that can be used with Wi-Fi are now available when the camera and smartphone are connected via USB, using a compatible cable for your device.

Pop-Up Flash and Next-Generation Multi-Function Shoe

A built-in pop-up flash provides additional illumination for working in low-light conditions, and the camera's Multi-Function Shoe adds a row of pins at the front of the design to permit greater accessory functionality. This next-generation shoe also provides power to select accessory types that traditionally rely on separate batteries.

Canon RF-S 18-45mm f/4.5-6.3 IS STM Lens

A versatile zoom range in a compact package is the promise of the Canon RF-S 18-45mm f/4.5-6.3 IS STM Lens. Made specifically for Canon's APS-C-format R Series mirrorless line, it delivers a wide-angle to short telephoto equivalent zoom range of 29-72mm. Plus, a retractable design makes it ideal for everyday carry where you want to stuff the camera in a bag.

Canon has taken care with the optical design, using two aspherical elements and the Super Spectra Coating to minimize aberrations and reduce ghosting and flare. An Optical Image Stabilizer will help ensure sharp imagery, providing up to 4 stops of shake correction or up to 6 stops of Coordinated IS with a compatible camera body. Additionally, the lead screw-type STM AF system is fast enough to keep up with speedy continuous focus while being smooth and quiet enough to work for video.

Tamron 20-40mm f/2.8 DI III Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Maximum Aperture: f/2.8
• VXD Linear Motor Focus Mechanism
• Minimum Focusing Distance: 6.7"
• Moisture-Resistant Construction
• 67mm Front Filter Size

A versatile wide-angle to standard-length zoom, the Tamron 20-40mm f/2.8 Di III VXD Lens spans a useful range of focal lengths for everyday shooting. Offered here with a Sony E-mount, this compact and portable lens is well-suited for everything from landscapes and cityscapes to street scenes and portraits. An excellent travel companion, this full-frame lens delivers beautiful images across the entire zoom range and is a great choice for still photography, vlogs, and other video content.

The lens features a constant f/2.8 maximum aperture enabling you to shoot in difficult lighting conditions, and with a minimum focusing distance of just 6.7", this optic delivers close-range functionality for dynamic wide-angle macro shots. A VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism provides fast, quiet, and precise autofocus performance throughout the zoom range, and the lens also supports Sony's Fast Hybrid AF and Eye AF features with select cameras. Additionally, the lens is compatible with Tamron Lens Utility software for customizing lens functions and updating firmware.

• Versatile wide-angle to standard-length zoom designed for full-frame Sony E-mount cameras that can also be used with APS-C models where it produces a 30-60mm equivalent focal length range.
• Constant f/2.8 maximum aperture provides bright illumination throughout the zoom range and also enables precise control over depth of field for working with selective focus techniques.
• VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for fast, quiet, and precise autofocus performance throughout the zoom range.
• Compatible with many camera-specific features and functions including Fast Hybrid AF and Eye AF.
• Minimum focusing distance of just 6.7" and a 1:3.8 maximum magnification for working with close-up subjects.
• Rapid zoom ring arc of 65° enables swift adjustment to the desired focal length with minimal movement.
• Moisture-resistant construction for use in inclement conditions, plus a fluorine coating on the front lens element to protect against dust, dirt, and smearing.
• Compatible with Tamron Lens Utility software for customizing lens functions and updating firmware.

Sigma 18-50mm f/2.8 DC DN Contemporary Overview

Key Features

• E-Mount Lens/APS-C Format
• 27-75mm (35mm Equivalent)
• Aperture Range: f/2.8 to f/22
• Minimum Focusing Distance: 4.8"
• Three Aspherical Elements
• Special Low Dispersion Element
• Rounded 7-Blade Diaphragm
• Dust- and Splash-Proof Design

Ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture, and events, the 18-50mm f/2.8 DC DN Contemporary Lens from Sigma is a small, light, and bright standard zoom for crop-sensor mirrorless cameras. Offered here with a Sony E-mount, this lens provides a versatile full-frame equivalent zoom range of 27-75mm and a wide constant aperture of f/2.8 throughout the entire zoom range. The lens design includes three high-precision glass-molded aspherical elements coupled with a special low dispersion element. Together they minimize the total number of elements for superb optical quality without excessive weight. Autofocus is exceptionally fast and quiet thanks to the lens's stepping motor, which can be particularly useful when shooting video or fast-moving subjects such as children and animals. An ultimate workhorse, the lens features a minimum focusing distance of just 4.8", enabling it to be used for macro-style close-up photography, and the lens is also outfitted with a rounded seven-blade diaphragm for a pleasing bokeh quality.

• Standard zoom lens is designed for APS-C-format Sony E-mount cameras and provides a 27-75mm equivalent focal length range.
• Constant f/2.8 maximum aperture is well-suited for working in low-light conditions and provides greater control over the focus position when using shallow depth of field techniques.
• Three high-precision glass-molded aspherical elements are used to help limit distortion and spherical aberrations and contribute to greater overall sharpness and accurate rendering.
• Special Low Dispersion (SLD) element reduces chromatic aberrations and color fringing.
• Super Multi-Layer Coating minimizes flare and ghosting for improved contrast and color accuracy when working in strong lighting conditions.
• In-camera aberration correction further eliminates optical imperfections such as distortion and vignetting.
• Stepping motor with nearly silent autofocus that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos, and capturing fast-moving subjects.
• Minimum focusing distance of 4.8" and a 1:2.8 maximum magnification ratio benefits working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.
•  

Godox MF-AR Overview

Key Features

• For MF12 Macro Flash

The Mounting Ring from Godox is specifically designed for the MF12 Macro Flash. It features a specially designed slope structure that lets you angle the MF12 flash heads inwards toward the lens for extreme close-up photography.

Sony a7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Sony a7C Mirrorless Camera (Black)

a7C: Compact and Capable

Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony Alpha a6600 Mirrorless Digital Camera (Body Only)

Key Features

• 24.2MP APS-C Exmor CMOS Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• XGA Tru-Finder 2.36m-Dot OLED EVF

Sony A6600 Overview

with an emphasis on speed and versatility, the Sony Alpha a6600 is a sleek-yet-fully-featured APS-C-format mirrorless camera well-suited for both stills and video. Sporting a revised 24.2MP CMOS sensor, the a6600 is capable of producing high-resolution photos and up to UHD 4K video with no recording time limit, more efficient processing, and faster focusing. The 4D FOCUS system, which covers 84% of the image frame, utilizes 425 phase-detection points along with 425 contrast-detection areas for especially quick and intuitive performance along with Real-time Eye AF for both photo and video. Complementing both stills and video, 5-axis SteadyShot INSIDE image stabilization minimizes the appearance of camera shake with all mounted lenses to support working with slower shutter speeds.

Beyond imaging capabilities, the a6600 also sports a robust magnesium alloy body that is dust- and moisture-resistant to permit working in harsh environments. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120-fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0" 921.6k-dot touchscreen LCD monitor is also available and has a tilting design to benefit shooting from high and low working angles, and the touchscreen design allows for intuitive touch-to-focus control. for video, both headphone and microphone ports have been incorporated, too, for improved audio control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.

24.2MP Exmor CMOS Sensor

A revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 16-bit recording with 14-bit raw file output for a wider tonal and color scale.

UHD 4K Video Recording in XAVC S format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full Frame 4K recording has also been dramatically improved for finer quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. The a6600 also has no recording time limit, allowing for extended clip lengths. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.

Additional Video Features

Support for HDR Content:

• Affording extensive customizable color and gamma controls, the a6600 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Slow & Quick Motion:

• Take more control over your video capture capabilities with a variety of new frame rates available in an S&Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC/PAL switchable.

Enhanced Zebra Function:

• An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific Ranges can be set to make exposure level adjustments easier.

Time Code and User Bit Settings:

• A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.

4D FOCUS

Covering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Real-time Eye AF can be used to base focus on recognized subjects' eyes for portraits (either humans or animals) and is available for both AF-S and AF-C modes, for stills or video. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full AF compatibility.

The apt 4D FOCUS system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally Selected point loses focus. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details.

In addition to autofocus, the a6600 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus.

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the svelte body is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Built-In Wi-Fi

• A robust magnesium alloy body offers a durable profile, and also incorporates dust and moisture seals to protect against harsh environments.
• The XGA Tru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring, and also sports a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• A 3.0" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.
• The touchscreen design avails access to Touch Focus control, for immediate focus point Selection, as well as a Touchpad function which lets you smoothly and intuitively Select a focus point on the screen while you're looking into the viewfinder.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The included NP-FZ100 rechargeable lithium-ion is rated for approximately 810 shots per charge when working with the LCD screen.
• In addition to the battery, the a6600 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• A rigid metal lens mount better supports working with larger, heavier lens designs.
• An ergonomic grip structure is ideal for long shooting sessions and facilitates easy access to the main control buttons and dials.
• Built-in Wi-Fi enables the a6600 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.

E 18-135mm f/3.5-5.6 OSS Lens

Included with the camera is the E 18-135mm f/3.5-5.6 OSS lens, which offers a wide-angle to telephoto 27-202.5mm equivalent focal length Range. Benefitting the reach of the lens is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom Range.

Sony A7C Overview

Key Features

• 24.2MP Full-Frame Exmor R BSI Sensor
• BIONZ X Image Processor
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 693-Point Hybrid AF System
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 921.6k-Dot Vari-Angle Touchscreen
• 5-Axis In-Body Image Stabilization
• Shooting Up to 10 fps, ISO 50-204800
• Bluetooth and Wi-Fi Connectivity
• FE 28-60mm f/4-5.6 Lens

Exmor R Sensor, BIONZ X Processor, and 4D FOCUS

24.1MP Full-Frame BSI Sensor and Image Processing

Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.

Fast Continuous Shooting and Recording Versatility

The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.

Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

Fast Hybrid Autofocus

• Covering a majority of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV.
• Lock onto subjects quickly using Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual selection of the subject.
• Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.

Video Recording

UHD 4K Video Recording in XAVC S Format

• Internal recording of UHD 4K videos is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible for higher quality imagery with reduced moiré and aliasing.
• Full HD 1080p recording is also supported in frame rates up to 120 fps, and both 4K and UHD resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 8-bit sampling.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 8-bit sampling.

S-Log3 and Other Color and Gamma Controls

Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:

• Use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

5-Axis SteadyShot INSIDE Image Stabilization

Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Compact and Versatile Design

Integrated EVF and Vari-Angle LCD

• Compact and lightweight body design, along with a rangefinder-inspired layout, make the a7C a sleek and portable camera for everyday shooting. Compared to other a7-series cameras, the a7C is approximately 20% smaller and lighter, akin to the size of an APS-C-format camera.
• A 0.39"-type XGA OLED electronic viewfinder is featured and has a 2.36m-dot resolution and 0.59x magnification for bright, clear viewing in high detail.
• Rear 3.0" 921.6k-dot rear LCD features a side-open vari-angle design along to benefit working from high, low, and front-facing angles. It's also a touchscreen for intuitive control and playback.

• Magnesium-alloy chassis along with a weather-sealed design offers a durable overall construction for use in a variety of conditions.
• The large-capacity NP-FZ100 battery offers approximately 740 shots per charge when working with the rear LCD or 680 shots per charge when working with the EVF.
• Single SD memory card slot is rated to support UHS-II memory cards for fast transfer speeds.

Ports and Interface

• A USB 3.2 Gen 1 Type-C port offers for fast and reliable tethering support and also allows the camera to be charged from the host power source while connected.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Both 3.5mm microphone and headphone ports are available for greater audio recording control.

Wireless Connectivity

• Built-in Wi-Fi enables the a7C to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support.
• Bluetooth connectivity allows for location data acquisition.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and mobile device. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.