TTArtisan AF 35mm f/1.8 II Overview

Key Features

• APS-C | f/1.8
• 52.5mm (Full-Frame Equivalent)
• Fast Normal-Length Prime
• Lightweight & Compact Design
• Minimum Focusing Distance: 15.7"
• All-Metal Construction

For the everyday shooter, this AF 35mm f/1.8 II Lens from TTArtisan in black for the FUJIFILM X-mount offers the perfect perspective for capturing a little bit of everything. From night-time shooting to portraiture, this prime lens can be relied upon to create strong imagery, even in low-light conditions with its f/1.8 maximum aperture. Immediately noticeable with this second iteration is its smaller form factor which now measures 1.9" in length. Its minimum focusing distance has been updated from 24" to 15.7", which greatly helps capture subjects up close with sharp focus. The lens provides a 52.5mm full-frame equivalence and features a fully metal design for assured durability. Additionally, a newly designed lens hood is included for reducing unwanted light from getting in your frame and for functioning as added protection against impacts to the front of the lens.

Samyang Xeen CF 35mm T1.5 Overview

The Samyang XEEN CF 35mm T1.5 Pro Cine Lens, in a Sony E-mount, features a lightweight carbon fiber housing and compact design while providing full-frame coverage for use with large sensor cameras. This lens supports resolutions up to 8K in a small and lightweight form, which is well suited for use with mechanical and electronic stabilizer systems, as well as for studio and location productions. The lenses in the XEEN CF series all benefit from X-Coating Technology, which provides the XEEN CF lenses with a distinct look. All lenses within the XEEN CF series are color-matched to avoid shifts when swapping lenses, and the 11-blade iris allows for a natural-looking bokeh.

In addition to supporting 8K image capture, the lenses have been designed for ease of use while shooting, with each lens sharing the same 95mm outside front diameter and consistent lens gear positions for focus and iris gears. This makes for fast lens swaps when working with rod-mounted lens accessories. Accurate focus and iris scales on both sides of the lens make it easy for your assistant to work from either side of the camera, and the 200° focus rotation allows for accurate lens markings without having too long a throw. The lens markings are large and easy to read and use luminous paint, which helps when shooting in dim or dark environments.

Image

All the lenses in the XEEN CF series are tightly color-matched to the X-Coating Technology standard, for minimal color shift when switching between lenses

The lenses are color-optimized to reproduce accurate skin tones

The X-Coating Technology coatings provide protection from flare and ghosting for good contrast

The 11-blade iris creates round out-of-focus highlights for an image with natural-looking bokeh

Construction

Accurate focus and iris marking on both sides of the lens help avoid the duck and dive of your camera assistants when they are on the wrong side of the camera and have to check or set the lens before rolling the shot

The proprietary X-Coating Technology provides a sharp image while helping to reduce flares and ghosting

TTArtisan 17mm-35mm-50mm Titanium lens set For Sony

The beauty of Titanium Grey

APS-C 17mm F1.4, APS-C 35mm F1.4 and APS-C 50mm F1.2 from TTArtisan were called as APS-C trio. Now they are coming back with the new look to make your photography combo cooler and more texture

Titanium Grey---Different from common black or silver, gorgeous and more eye-catching

For Portrait&Landscape, what you need is all here

All focal lengths necessary for photographers are included in the lenses set.

1. APS-C 50mm F1.2

TTArtisan APS-C 50mm f1.2 is specialize for portrait, full frame equivalent 75mm,with F1.2 large aperture,you can get aesthetic blur effect easily. high light the subject. The 10 aperture blades will produce two different shapes of facula when the aperture is fully opened and reduced, which bring you different photography effect.

2. APS-C 35mm F1.4

TTArtisan APS-C 35mm f1.4 is specialize for mirroless camera users,with classical apperance,light,small but excellent optical quality,meet your different photography style.

3. APS-C 17mm F1.4

Mixing a comfortable wide-angle design with an ultra-fast maximum aperture, the 17mm f/1.4 lens is designed for use with APS-C-format mirrorless cameras and provides a 25mm equivalent focal length. The optical structure of this lens is 9 elements in 8 groups and the angle of view is 81° .

Characterized by its bright f/1.4 maximum aperture, this lens is adept at working in low-light conditions and also affords increased control over depth of field for selective focus control.

It's a fast and portable lens well-suited to landscape, nature, and street photography.

Panasonic Lumix S 35mm f/1.8 Overview

Key Features

• L-Mount Lens/Full-Frame Format
• Aperture Range: f/1.8 to f/22
• High-Speed Autofocus System
• 3 x Aspherical, 3 x ED Elements
• Rounded 9-Blade Diaphragm
• Weather-Sealed Construction

Designed for full-frame L-mount mirrorless cameras, the Panasonic Lumix S 35mm f/1.8 Lens is a sleek and versatile wide-angle prime that features a similar angle of view to what you see with your naked eye. With a minimum focusing distance of just 9.5", it is well-suited for natural-looking close-up shots. Its 35mm focal length is ideal for snapshots, street scenes, landscapes, and all-purpose shooting, and the lens provides a modestly bright f/1.8 maximum aperture for shallow depth of field control and beautiful bokeh.

The Lumix S 35mm f/1.8 also excels in video recording performance with minimum focus breathing and micro-step aperture control for smooth exposure changes. Made for the modern content creator, this lets you record beautiful 4K video without slowing down or disturbing your subject. The optics are comprised of 11 elements in 9 groups, and the lens includes three aspherical lenses and three extra-low dispersion lenses to reduce chromatic aberration and color fringing for improved color accuracy and sharpness. Made for tough environmental conditions, the lens also features a dust-, moisture-, and freeze-resistant design.

• Prime wide-angle lens designed for full-frame L-mount mirrorless cameras but can also be used on APS-C models where it provides a 52.5mm equivalent focal length.
• Bright f/1.8 maximum aperture offers control over depth of field and suits working in low-light conditions.
• High-speed, high-precision, and nearly silent autofocus system provides suppressed focus breathing for both stills and video support.
• Linear autofocus motor features a high-speed drive system for tracking moving and approaching subjects.
• Smooth exposure changes via micro-step aperture control benefits video performance when working in varying light conditions.
• Programmable Focus Throw function lets you program the rotation of the manual focus ring to move seamlessly from infinite focus to close focus.
• High resolution sharpness and performance to support 4K video.
• Featuring a common size, weight, and position of control parts with the other series of Lumix S f/1.8 lenses (85, 50, and 24mm) this S 35mm f/1.8 lens offers a center of gravity that is almost the same, so it is easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.
• Dust-, moisture-, and freeze-resistant design for increased protection from the elements.

Sony Distagon T* FE 35mm f/1.4 ZA Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to 16
• One AA & Three Aspherical Elements
• Zeiss T* Anti-Reflective Coating
• Direct Drive Super Sonic Wave AF Motor
• AF/MF Switch; Internal Focus
• Physical Aperture Ring; De-Click Switch
• Dust- & Moisture-Resistant Construction
• Rounded 9-Blade Diaphragm

High-Speed Wide-Angle Prime

Fast, sharp, and loaded with the latest technology, the Distagon T* FE 35mm f/1.4 ZA Lens from Sony offers full-frame E-mount shooters a classic wide-angle focal length with excellent optical performance and speed. Suitable for a variety of subjects, this lens excels in street, landscape, and lifestyle situations, and the bright design is ideal for available lighting and selective focusing needs.

ZEISS Optical Design

• Based on the ZEISS Distagon optical concept, this lens uses a design with 12 elements in eight groups that helps achieve the large maximum aperture of f/1.4 while helping to minimize vignetting and spherical aberrations.
• One Advanced Aspherical (AA) and two aspherical elements are incorporated into the optical design for effective control over astigmatism, field curvature, coma, and other spherical aberrations.

• ZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
• Fast f/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.
• Rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus and Handling

• Direct drive Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.
• AF/MF switch is located on the lens barrel for tactile control over the focusing mode.
• Physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Thypoch Simera-C 35mm T1.5 Cine Lens for Sony E Mount (Black) Overview

Key Features

• Full Frame | T1.5 to T16
• Excellent Low-Light Performance
• 16-Blade Diaphragm
• 210° Focus Throw
• Aspherical, ED & HR Lens Elements
• Multilayer Coating to Reduce Flare

A cinema prime lens designed for full-frame E-mount cameras, the Simera-C 35mm T1.5 Cine Lens from Thypoch provides a wide perspective with a bright T1.5 maximum aperture that excels even in unfavorable lighting conditions. Its ultracompact design allows capturing from more challenging angles, such as low shots, over-the-shoulder perspectives, and tight spaces. Its 16-blade diaphragm creates flattering bokeh and works together with the constant T1.5 aperture to create a noticeable separation between your subject and background. The optical design incorporates aspherical, ED, and high-refractive lens elements for high resolution and reduced chromatic aberrations. Additionally, the lens' multilayer coating minimizes flares and ghosting and improves the contrast in your images.

Core Benefits

• Consistent T1.5-T16 aperture range
• 210° focus throw throughout the lens series, eliminating the need to readjust when lens swapping
• Metric and imperial focus scales for quick and convenient adjustments
• Lightweight design weighing 14.3 oz for easy transport and maneuverability

Compatibility

• Sony Alpha
• Sony FX
• DJI Ronin 4D

Sony FE PZ 16-35mm f/4 G Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/4 to f/22
• Power Zoom Mechanism; Internal Zoom
• Super ED, ED, and Aspherical Elements
• Dual XD Linear AF Motors
• Suppressed Focus Breathing
• Physical Aperture Ring; De-Click Switch
• Fluorine Coating, Weather-Sealed Design
• Rounded 7-Blade Diaphragm

Designed for Creators

A compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.

Optimized for Video

A perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:

• The electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.
• Power Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.

• Power Zoom mechanism uses four XD linear motors for precise, fast, and quiet zooming movement.
• Internal zoom and internal focus design maintains the overall lens length during operation.
• Aperture ring can be de-clicked for smooth, silent, and seamless iris switching during recording.
• Smooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.

Optical Design

• Wide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.
• Two Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.
• Super ED and ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.
• One ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.
• Special attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.
• Rounded seven-blade diaphragm contributes a smooth bokeh quality.

Versatile Focusing Performance

An XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF/MF switch is located on the lens barrel for quick focus mode switching.

• Internal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.
• Suitable for close-up shooting, the minimum focusing distance at the 16mm position is 11" and, at the 35mm position, is 9.4" with a 0.23x maximum magnification.

Portable Design, Intuitive Handling

As a G lens, this 16-35mm f/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.

• Impressively lightweight and sleek design suits everyday handheld use and is ideal for travel applications.
• Dust- and moisture-resistant design suits working in inclement conditions and a fluorine coating has also been applied to the front element to resist dust, oils, and fingerprints, and to also make cleaning the front element easier.
• Integrated Power Zoom control on lens barrel for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.
• Intuitive design includes separate aperture/iris, focus, and zoom rings for responsive and natural settings adjustment.

Canon RF 14-35mm f/4L IS USM Overview

Key Features

• RF-Mount Lens/Full-Frame Format
• Aperture Range: f/4 to f/22
• Three UD Elements
• Three Aspherical Elements
• Air-Sphere and Fluorine Coatings
• Nano USM AF System
• Optical Image Stabilizer
• Customizable Control Ring
• Rounded 9-Blade Diaphragm

Ultra-wide and stabilized, the Canon RF 14-35mm f/4L IS USM is a uniquely versatile zoom characterize by its broad range, constant f/4 maximum aperture, and advanced optical design. Gaining a bit on the wide end, this zoom offers a broader field of view to suit landscape, nature, and architectural applications, and its modest maximum aperture also contributes to a sleek, highly portable design for walkaround shooting.

In terms of optics, the lens is befitting of its L-series designation and features three aspherical elements and three UD elements that produce a highly corrected image with high sharpness and accurate color rendering. A trio of unique coatings have also been applied to suppress flare and ghosting throughout the zoom rang. The L-series designation is also indicative of a robust physical design, and this 14-35mm is weather-sealed and features a fluorine coating on the exposed elements for further protection against trying weather conditions.

Unique among ultra-wides, this lens is also distinguished by its Optical Image Stabilizer that compensates for up to 5.5 stops of camera shake, or up to 7 stops when paired with cameras featuring IBIS. Additionally, there is also an apt Nano USM that yields fast and quiet autofocus performance and there is a minimum focusing distance of just 7.9" throughout the entire zoom range for creative wide-angle close-up shooting.

• Wide-angle zoom lens is designed for use with full-frame Canon RF-mount mirrorless cameras.
• Constant f/4 maximum aperture maintains consistent illumination throughout the zoom range.
• An Optical Image Stabilizer helps to minimize the appearance of camera shake by 5.5 stops to better enable working in low-light conditions and with slower shutter speeds.
• Up to 7 stops of correction when used on EOS R-series cameras with In-Body Image Stabilization.
• Nano USM system utilizes both a ring type USM and an STM mechanism to realize quick and accurate focusing that is also smooth and nearly silent to suit both photography and video applications. This focusing system also affords full-time manual focus control when working in the one-shot AF mode.
• Configurable Control Ring can be used to adjust a variety of exposure settings, including aperture, ISO, and exposure compensation.
• As a member of the esteemed L-series, this lens has a weather-resistant design that protects against dust and moisture to enable its use in inclement conditions.

Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/4 to f/22
• One AA Element; Four Aspherical Elements
• Three Extra-Low Dispersion Elements
• ZEISS T* Anti-Reflective Coating
• Linear Autofocus Motor; Internal Focus
• Optical SteadyShot Image Stabilization
• Dust and Moisture-Resistant Construction
• Rounded 7-Blade Diaphragm

Sleek Wide-Angle Versatility

A compact and weather-resistant option, the Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens from Sony will satisfy nearly all the wide-angle needs of full-frame E-mount shooters. The flexible wide zoom is characterized by a constant f/4 maximum aperture, making this an ideal lens for street, landscapes, cityscapes, and other subjects requiring a broad field of view and the inherent versatility of a zoom.

ZEISS Optical Design

• Based on the ZEISS Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.
• Constant f/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

• ZEISS T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.
• Three extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Five aspherical elements, including one large-diameter Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.

Image Stabilization, AF, and Handling

• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• A linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• Internal Mic + Inputs, USB Streaming

a7C II, the Hybrid Enhanced

Building off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

The Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.

Video Recording

Along with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

The Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.

Vlog-Friendly AI-Enhanced Framing

Additionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.

Image Stabilization

Now offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

Advanced Rendering

For stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• Internal Mic + Inputs, USB Streaming

a7C II, the Hybrid Enhanced

Membangun profil ramping dan kombinasi sensor full-frame dari pendahulunya generasi pertama, Sony a7C II hitam menawarkan resolusi yang lebih baik, fokus otomatis, stabilisasi gambar dalam bodi, dan kemampuan video dalam bentuk ringkas yang dapat digunakan sehari-hari sepanjang hari.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

Sistem pencitraan canggih Sony a7C II didukung oleh sensor Exmor R CMOS full-frame 33MP dan prosesor BIONZ XR, kombinasi yang mampu menghasilkan citra 10-bit 4K hingga 30 fps atau kecepatan pengambilan gambar kontinu tertinggi sebesar 10 fps dengan AF dan AE menggunakan rana mekanis atau elektronik. Pengenalan struktur back-illuminated pada sensor kamera memberikan resolusi lebih tinggi tanpa mengorbankan sensitivitas. Dengan rentang ISO 100-51200 yang dapat diperluas hingga ISO 50-204800, kamera ini menawarkan kinerja cahaya rendah dengan noise minimal dan rentang dinamis lebar.

Video Recording

Seiring dengan sensor dan prosesornya yang kuat, Sony a7C menghadirkan serangkaian fitur video yang kuat untuk pembuat konten dan videografer sehari-hari.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

Unit pemrosesan AI Sony a7C II menghadirkan sejumlah kemampuan yang ditingkatkan pada sistem fokus otomatis dan stabilisasi gambar kamera, memastikan penanganan yang mulus dan kejernihan apa pun kondisi pengambilan gambar. 759 titik deteksi fase kamera dalam mode diam dan 495 titik dalam mode video, mencakup 94% area gambar, ditingkatkan dengan kinerja pengenalan subjek bertenaga AI dan pelacakan waktu nyata. Prosesor AI juga menggunakan algoritma autoexposure baru, Human Pose Estimation, untuk memprioritaskan area eksposur untuk peningkatan 20% dalam akurasi eksposur secara keseluruhan. Keseimbangan putih otomatis juga mendapat manfaat dari prosesor AI yang ditingkatkan, membantu dalam kondisi pencahayaan yang sulit. Fitur fokus otomatis lainnya mencakup bracketing fokus hingga 299 gambar dengan titik fokus yang digeser secara berurutan, akurasi fokus dalam cahaya redup hingga EV -4.0, kompensasi pernapasan fokus, bantuan fokus otomatis, pemetaan fokus, dan fokus memuncak selama fokus otomatis.

Vlog-Friendly AI-Enhanced Framing

Selain itu, Unit Pemrosesan AI mengenali dan melacak subjek saat merekam video, melakukan pemotongan otomatis secara mulus untuk mempertahankan subjek pada posisi menonjol dalam bingkai, dan memberikan kemudahan pada pengambilan gambar yang sulit. Pelacakan ini dapat ditempatkan secara khusus di dalam bingkai dan disesuaikan dengan kecepatan dan sensitivitas, semuanya dengan satu sentuhan jari.

Image Stabilization

Kini menawarkan kompensasi guncangan tujuh stop, sistem stabilisasi gambar optik 5-sumbu tingkat piksel pada kamera, yang melawan lima jenis guncangan kamera berbeda yang terjadi selama pengambilan gambar diam dan video dengan tangan, dioptimalkan secara algoritmik untuk deteksi dan kontrol yang presisi. hingga satu piksel. Unit Pemrosesan AI juga meningkatkan komunikasi antara bodi dan lensa, sehingga menghasilkan pembingkaian yang lebih stabil sebelum pengambilan gambar. Hal ini memungkinkan pengguna dengan percaya diri menggunakan lensa apa pun, bahkan lensa yang disesuaikan, untuk pengambilan gambar kritis tanpa mengalami keburaman akibat guncangan kamera.

Advanced Rendering

Untuk pengambilan gambar diam, a7C II menawarkan beragam rendering warna dan kompresi untuk kualitas gambar optimal dan manajemen penyimpanan, dipimpin oleh diperkenalkannya format High Efficiency Image File (HEIF). Pengguna juga memiliki pilihan antara opsi Compressed dan Lossless Compressed saat memotret dalam format mentah. Unit Pemrosesan AI juga membantu mencapai hasil eksposur yang lebih baik dalam mode Otomatis dengan penyesuaian algoritmik yang dapat diterapkan untuk warna kulit, situasi cahaya latar, dan keseimbangan putih. Preset Tampilan Kreatif yang sama yang tersedia dalam video juga tersedia saat mengambil gambar diam, sehingga memungkinkan konfigurasi tambahan yang ditentukan pengguna dengan delapan parameter yang dapat disesuaikan. Untuk tampilan gambar diam yang optimal saat ditambatkan ke monitor dan televisi tertentu, a7C II kini menawarkan mode Hybrid Log-Gamma yang dirancang gambar diam yang menghadirkan rentang dinamis akurat dalam format HEIF 10-bit.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony FX3 Overview

Key Features

• 12.1MP Full-Frame CMOS Exmor R Sensor
• UHD 4K up to 120 | 1080p up to 240
• Compact form for Cage-Free Operation
• 10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output
• S-Cinetone/S-Log3/HLG, 15+ Stops DR
• Detachable 2 x XLR/TRS Adapter Handle
• Phase Detection AF/Face Tracking/Eye AF
• 80 to 409,600 Expanded ISO Range
• Dual CFexpress Type A/SDXC Card Slots

with a compact design for solo shooters, travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all of the imaging attributes you'd expect from this class but sports a newly designed body that's hand-holdable, with a streamlined and minimal profile, and has a "cage-free" design, indicating the ability to secure various accessories directly to the camera body.

Its 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) pairs with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409600 Range and greater-than 15-stop dynamic Range for working in mixed lighting conditions. Benefitting color and tonal control, an S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.

Beyond the physical design just being compact, it's also built to maximize efficiency and operability through the inclusion of an articulating 3.0" touchscreen LCD, a removable shoe-mounted top handle with dual XLR mic inputs, and 5-axis mechanical image stabilization for smoother handheld recording.

Note:

The Sony ECM-XM1 Microphone is not included.

Most Compact Member of the Cinema Line Family

This compact addition to Sony's Cinema Line blends the full-frame, S-Cinetone capture of the FX6 with the UHD 4K capture, autofocus options, and body size of the a7S III camera. The video-forward design of the FX3 also shares several handling and audio features with the FX6 and the ISO Range and battery of the a7S III.

Common FX3/FX6/a7S III Features

• Full-frame, back-illuminated 12.1MP Exmor R CMOS sensor and BIONZ XR processor
• High-speed rates of 120p in 4K and 240p in HD
• Dynamic Range of 15+ stops

Shared FX3/FX6 Attributes

• S-Cinetone, S-Log3, HLG, and Rec. 709 gamma options
• Tally lamps on the front, side, and rear
• Internal fan to prevent overheating
• Zoom lever

Shared FX3/a7S III Attributes

• 5-axis in-body image stabilization
• 16-bit raw output via HDMI
• S-Log2 gamma choice
• 80 to 409,6000 ISO Range (expanded)

Improved FX3 Features

• Comfortable, cage-free, handheld operation
• Greater than 1.6x battery runtime compared to a7S II
• USB-PD power option for extended shooting times

4K Full-Frame CMOS Exmor R Sensor

The 12.1MP Exmor R sensor and BIONZ XR processor offer true cinematic expression with 10.2MP effective video and 12.1MP stills capture. The full-frame sensor provides shallow depth of field looks, impressive bokeh, and reduced rolling shutter artifacts.

S-Cinetone Color

• Default S-Cinetone color setting provides a softer-toned look with beautiful skin tOne Reproduction
• Complements your VENICE, FX9, or FX6 footage
• S-Log-3, S-Gamut3, S-Gamut3.Cine, and 10-bit 4:2:2: support help to maintain rich gradation and color compatible with the Range of Sony Cinema Line cameras

Cinematic Recording / Frame Rate Options

• Up to 600 Mb/s XAVC S-I ALL-I H.264 codec recording
• XAVC HS codec recording with H.265 encoding for lower bit rates in Long GOP
• Internal 10-bit 4:2:2 recording to CFexpress Type A or SD memory cards
• External, 16-bit raw,10-bit 4:2:2 output via HDMI type-A port
• 8-bit XAVC S or 10-bit XAVC HS proxy capture
• 10-bit, 4:2:2 color available in all formats including HLG
• Full-frame UHD 4K high-speeds up to 120p
• S35 HD high-speed rates up to 240p
• Up to 5x slow-motion rates

Compact Design / Ergonomic Operation

• Flexible, streamlined, 5 x 3 x 3" form
• 3" LCD with 1,440,000-dot resolution tilts for optimal viewing
• Can be used with or without a cage
• Right-handed controls feature placement consistent with the rest of the Cinema Line
• Five 1/4"-20 accessory threads on the FX3 body plus two on the top handle
• Intuitive touchscreen menu
• Customizable buttons for assigning 15 controls and up to 140 menu items
• Tally (record) lights are easily viewable on the top, front, and rear of the camera
• Dual CFexpress Type A/SD slots
• Relay, simultaneous, and backup recording
• Customizable zoom setting plus Clear Image Zoom

Detachable XLR Adapter Handle

• Top handle with two XLR-1/4" TRS combo audio inputs
• Microphone holder and 3.5mm mic input
• Digital audio with up to 4-channel, 24-bit recording
• Contoured for comfortable low-angle shooting

Fast Hybrid / Phase Detection Autofocus

• Multiple autofocusing modes are designed for solo shooting
• Fast Hybrid AF uses 627 points to cover approximately 89% of the image frame
• Real-Time Eye AF, Eye and Face Detection, and subject Touch Tracking

Durable Build / Enhanced Operating

• An integrated cooling fan and a heat-dissipating design enable uninterrupted recording up to 4K60
• Magnesium-alloy chassis and shell
• Sealed against inclement weather and dust

Wireless Connectivity

• Dual-band 2.4/5 GHz wireless connectivity
• Wired LAN link using the USB Type-C port and a separate adapter

Post-Production Stabilization with E-Mount Lenses

• Sony's Catalyst Prepare/Browse software uses shake metadata to stabilize your image
• Adjustable balance between shake compensation and image area trimming

Sony FE 35mm f/1.4 GM Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to f/16
• Two XA Elements, One ED Element
• Nano AR II and Fluorine Coatings
• Dual XD Linear AF Motors, Internal Focus
• Focus Hold Button, AF/MF Switch
• Physical Aperture Ring; De-Click Switch
• Dust and Moisture-Resistant Construction
• Rounded 11-Blade Diaphragm

Impressively Bright, Surprisingly Compact

A classic wide-angle prime with an updated, sleek form factor, the Sony FE 35mm f/1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.

Sony A7 IV Overview

Key Features

• 33MP Full-Frame Exmor R CMOS Sensor
• Up to 10 fps Shooting, ISO 100-51200
• 4K 60p Video in 10-Bit, S-Cinetone
• 3.68m-Dot EVF with 120 fps Refresh Rate
• 3" 1.03m-Dot Vari-Angle Touchscreen LCD
• 759-Pt. Fast Hybrid AF, Real-time Eye AF
• Focus Breathing Compensation
• 5-Axis SteadyShot Image Stabilization
• Creative Looks and Soft Skin Effect
• FE 28-70mm f/3.5-5.6 OSS Lens
• Sony FE 35mm f/1.4 GM Lens

Sony a7 IV Mirrorless Camera

Sony a7 IV: Beyond Basic

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Video Recording

4K 60p Video Recording in 10-Bit

• Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
• There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
• No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
• The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

S-Cinetone, S-Log3, and Other Color and Gamma Controls

• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• HLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.
• S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

AI-Based Autofocus

Covering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.

Real-time Tracking and Real-time Eye AF

Borrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:

• Real-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.
• Beyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.

AF During Video Recording and Additional Focusing Modes

• Real-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.
• For more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.
• Focus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.
• A feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.

• A unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check Breathing Compensation lens compatibility here.

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

• An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.
• Perfect for vlogging or other self-recording needs, the side-opening 3.0" 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.

Ports and Interface

• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5-Axis SteadyShot INSIDE Image Stabilization

• Enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.
• For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
• Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Advanced External Flash Control

Suiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.

Wireless Connectivity and Streaming

• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.
• Use of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
• Supports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.

• Live streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.
• 4K 15p, FHD 60p/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.
• Internal recording is supported to a memory card while live streaming.
• UVC and UAC standards are supported for improved picture and sound quality during streaming.

Sony FE 28-70mm f/3.5-5.6 OSS Lens

A Versatile Standard

A top pick for users looking for a lightweight all-around zoom, the FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens has a compact, portable design that is ideal for everyday, walkaround use and its versatile wide-angle to portrait-length range suits working with a variety of subject types.

Optical Design

• One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.
• Three aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.

Autofocus, Image Stabilization, and Design

• An internal focus mechanism and linear motor contribute to faster, more responsive system and easier handling.
• Optical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.
• Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.

Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)

The 7.2 VDC, 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery from Sony is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.

Compatible Cameras

Alpha a9 II
Alpha a9
Alpha a7R IV
Alpha a7R III
Alpha a7 III
Alpha a6600
a7S III
a7R IIIA
a7R IVA
Alpha 1

Sony FE 35mm f/1.4 GM Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to f/16
• Two XA Elements, One ED Element
• Nano AR II and Fluorine Coatings
• Dual XD Linear AF Motors, Internal Focus
• Focus Hold Button, AF/MF Switch
• Physical Aperture Ring; De-Click Switch
• Dust and Moisture-Resistant Construction
• Rounded 11-Blade Diaphragm

Sony A7S III Overview

Key Features

• 12MP Full-Frame Exmor R BSI CMOS Sensor
• UHD 4K 120p Video, 10-Bit 4:2:2 Internal
• 16-Bit Raw Output, HLG & S-Cinetone
• 759-Point Fast Hybrid AF
• 9.44m-Dot QXGA OLED EVF
• 3.0" 1.44m-Dot Vari-Angle Touchscreen
• 5-Axis SteadyShot Image Stabilization
• Extended ISO 40-409600, 10 fps Shooting
• Dual CFexpress Type A/SD Card Slots

Optimized video, optimized sensitivity, optimized speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic Range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.

Video is the primary application of the a7S III, and improvements to the sensor and processor enable faster readout speeds and greatly reduced rolling shutter, along with high-bitrate internal recording, 16-bit raw output via the full-size HDMI port, and flexible control over motion with variable frame rate Selection. The a7S III also does away with recording time limits and incorporates HLG for direct HDR production as well as S-Log2/S-Log3 gamma profiles for advanced HDR production with editing.

The updated sensor design also brings improved autofocus performance via 759 phase-detection points, which offer intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects in all recording modes. The sensor and BIONZ XR processor also facilitate impressive sensitivity, with an expanded Range from ISO 40-409600, as well as fast 10 fps continuous shooting for up to 1000 consecutive raw frames. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.

Complementing the imaging assets, Sony has also made some changes to the a7S III's physical design, including a rear LCD with a side-open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The camera's menu system has also been updated for more intuitive navigation and the body design helps to promote better heat dissipation for improved continuous recording capabilities. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.

12.1MP Exmor RS BSI CMOS Sensor and BIONZ XR Image Processor

A redesigned 12.1MP full-frame CMOS sensor now features a back-illuminated Exmor RS design in order to achieve improved clarity and reduced noise along with the expectedly impressive sensitivity, from ISO 80-102400 with an extended ISO 40-409600 Range. The updated sensor design also yields 2x faster readout speeds than previous generations and, when coupled with the revised BIONZ XR image processor, greatly reduces rolling shutter by 3x and up to 8x faster processing and overall camera handling. The sensor and processor combination also helps to achieve a wide dynamic Range, of up to approximately 14 stops for stills and 15 stops for video, and 10 fps continuous shooting for up to 1000 uncompressed raw files for stills.

UHD 4K 120p Video, 10-Bit 4:2:2 Internal Recording

Recording up to UHD 4K is possible with frame rates up to 120p, using full 1:1 pixel readout without binning. Internal 10-bit 4:2:2 sampling is also possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output is also possible for even greater tonal reproduction and post-production flexibility. Additionally, two codecs have also been developed: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p or, if moving down to Full HD resolution, an effective 240p frame rate is also available for even greater motion control. Additionally, suiting long-form recording, the a7S III does not have any recording time limits to allow for unlimited clip lengths. The camera's physical design also features an improved heat-dissipating structure to promote longer possible recording times, up to an approximate 60-minute recording time at 4K60p.

Affording extensive customizable color and gamma controls, the a7S III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic Range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic Range with increased grading control in the shadow to mid-tone regions of the image.

Fast Hybrid AF System

Covering 92% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -6 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications. Additionally, it is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects or touch tracking for manual Selection of the subject. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits. Helping to fine-tune how the focusing system performs, seven-step AF transition speed and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.

5-Axis SteadyShot INSIDE Image Stabilization

The a7S III incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

for long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.

Body Design and Connectivity

• An impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. This viewfinder has a dedicated 120 fps High Quality setting for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.
• A first for a7-series cameras, a side-opening 3.0" 1.44m-dot vari-angle articulating screen benefits working from high and low angles as well as a front-facing position for vlogging or other self-recording needs. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.
• Dual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.
• Redesigned menu structure is more intuitive and complements having different workflows and settings Selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.
• Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.
• Extensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Accepts the high-capacity NP-FZ100 rechargeable lithium-ion battery, which provides approximately 510 shots/80 minutes of recording per charge when using the viewfinder or 600 shots/95 minutes of recording per charge when using the rear LCD.
• Full-size HDMI A port offers a more reliable connection when working with external recorders.
• A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.
• Both 3.5mm headphone and external microphone ports facilitate greater control over audio recording.
• Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.
• Built-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control
• USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

Sony FE 35mm f/1.4 GM Overview

Key Features

• E-Mount Lens/Full-Frame Format
• Aperture Range: f/1.4 to f/16
• Two XA Elements, One ED Element
• Nano AR II and Fluorine Coatings
• Dual XD Linear AF Motors, Internal Focus
• Focus Hold Button, AF/MF Switch
• Physical Aperture Ring; De-Click Switch
• Dust and Moisture-Resistant Construction
• Rounded 11-Blade Diaphragm

A classic wide-angle prime with an updated, sleek form factor, the Sony FE 35mm f/1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• FE 28-60mm f/4-5.6 Lens

a7C II, the Hybrid Enhanced

Building off the sleek profile and full-frame sensor combination of its first-generation predecessor, the silver Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

The Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.

Video Recording

Along with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

The Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.

Vlog-Friendly AI-Enhanced Framing

Additionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.

Image Stabilization

Now offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

Advanced Rendering

For stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony A7C II Overview

Key Features

• 33MP Full-Frame Exmor R BSI Sensor
• BIONZ XR Image Processor
• Shooting Up to 10 fps, ISO 50-204800
• 10-Bit Full-Frame 4K30p Video
• S-Log3, S-Gamut3, S-Cinetone, User LUTs
• 7 Stops of In-Body Image Stabilization
• 759-Point Phase Detection, 94% Coverage
• 2.36m-Dot OLED Electronic Viewfinder
• 3" 1.03m-Dot Vari-Angle LCD Touchscreen
• FE 28-60mm f/4-5.6 Lens

a7C II, the Hybrid Enhanced

Building off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black Sony a7C II offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.

33.0MP Exmor R CMOS Sensor and BIONZ XR Processor

The Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.

Video Recording

Along with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.

• Record in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb/s.
• Full-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.
• The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.
• Slow & Quick (S&Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.
• The S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.
• S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.
• Creative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.
• User-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.

AI-Powered Autofocus and Image Stabilization

The Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.

Vlog-Friendly AI-Enhanced Framing

Additionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.

Image Stabilization

Now offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

Advanced Rendering

For stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.

Body Design and Connectivity

• The introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.
• Use the camera's USB output function with UVC/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.
• Built-in 802.11a/b/g/n/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• Integrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.
• The 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.
• The side-opening, vari-angle 3.0" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.
• Accepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.
• Robust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.

Sony FE 28-60mm f/4-5.6 Lens

The Portable Powerhouse Standard Zoom

Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.

Small and Light

Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.

• Retractable design maintains an especially compact profile when not in use, measuring just 1.8" long.
• Weighing 5.9 oz, its featherweight stature pairs well with compact full-frame or APS-C bodies.
• Dust- and moisture-resistant design suits working in inclement weather conditions.

Optics and AF

• Three aspherical elements help to reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and accurate rendering.
• The use of specialized elements also contributes to a smaller, lighter physical design.
• Linear motor, along with an internal focusing mechanism, promotes fast, precise, and quiet focusing performance to suit both stills and video applications.

• In addition to the variety afforded by the 28-60mm focal length range, this lens also has a versatile 11.8" minimum focusing distance that enables working with close-up subjects.
• Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.

Sony LCS-ELCC Overview

Key Features

• Custom Fit for Sony Alpha a7, a7R & a7S
• Fits Camera and Sony 16-35mm f/4 ZA Lens
• Fits Camera and Sony 24-70mm f/4 ZA Lens
• Leather Construction
• Protects Camera and Attached Lens
• Access to Battery, Memory Card, Ports
• 1/4"-20 Tripod Threads
• Allows Wireless Communication

This black Sony Soft Carrying Case is constructed from leather and provides protection with a dedicated fit for any Sony Alpha a7, a7s, or a7r Mirrorless Digital Camera with a Sony Vario-Tessar T* FE 16-35mm f/4 ZA OSS Lens or a Sony Vario-Tessar T* FE 24-70mm f/4 ZA OSS Lens attached.

The case is comprised of two parts and installs onto your camera by first screwing a bottom jacket into the camera's tripod mount using a built-in D-ring. A top cover which is designed to encase the front, top, and back of the camera along with the camera's attached lens can then snap onto the bottom jacket. A neck strap attached to the camera remains usable even when the top cover is connected. When you wish to use your Sony Alpha a7II after installing this case, it is only necessary to remove the top cover. The bottom jacket does not block the lens and provides access to the camera's battery compartment, memory card slot, as well as its HDMI and multi-interface terminals.

Sony Alpha's wireless communication abilities are maintained while using this case and the bottom jacket features its own 1/4"-20 threads so that it can remain on the camera while you use a tripod.

Samyang AF 35mm F1.4 P for Sony FE

Beyond Lightweight

Meet the prima series, the AF 35mm F1.4 P FE!
Drawing inspiration from the Latin word 'Prima', which signifies 'First' and 'Important',
the new Prima series sets a new standard in lens technology as we unveil our third-generation products.

AF 35mm F1.4 P FE lens, the first Prima lens and the first third-generation Samyang lens,
is beyond lightweight. The AF 35mm F1.4 P FE, pioneering the Prima Series, is meticulously crafted
to balance high-end performance with practicality, emphasizing a compact and lightweight design.
It's the lightest AF 35mm F1.4 prime lens*, featuring ‘Portability’, ‘Practicality’, and ‘Convenience’
- ideal for photographers who want the fast F1.4 lens for travel as well as everyday use.
*LK SAMYANG's Survey Result (November, 2024) 

Portability

Practicality

• 

  470g, Unbelievable Lightness

  With a small size that fits in one hand and a light weight of 470g, it matches perfectly with compact and lightweight cameras and is easy to carry anywhere at any time.
  Despite its great portability, it does not compromise on outstanding performance and practicality, making it an ideal lens for photographers who want the fast F1.4 lens for travel as well as everyday use.

   

•  

   

   

   

  Convenience

  • 

    Excellent Resolution

    The optical design, using 5 special elements (ASP 3, HR 1, ED 1) out of 12 lenses in 10 groups, provides excellent resolution even at the maximum aperture of F1.4. When shooting at the minimum focusing distance (0.30m / 0.98ft), the AF 35mm F1.4 P FE lens produces stunning contrast and outstanding sharpness.
    In addition, Samyang's advanced coating technology suppresses flare and ghosting and maintains superb image clarity.
    
     

    Top-notch Focus Breathing Suppression

    AF 35mm F1.4 P FE lens leads you to shoot video stably by suppressing focus breathing at the industry's top level.
    Even when the focus changes from close to infinity, the subject size changes are minimized, allowing for natural video production just like a professional.

  •  

     

    • 

      Sophistication & Durability Redefined - Enhanced Design & Robust Weather Sealing

      Meticulously redesigned with the user experience in mind.
      It features a new micro-pattern rubber focus ring for superior operability, while its matte finish and subtle hidden red ring enhance its aesthetic appeal.
      Engineered for durability, the lens is equipped with weather-sealing at five critical points to safeguard against water droplets, light rain, snow, and dust. This makes it exceptionally reliable for shooting in diverse conditions.

    •  
    • 

      Maintain Optimal Performance
      Easy Firmware Updates and Settings with USB Port

      Equipped with a USB port, enabling straightforward firmware updates directly through a cable, without the need for a separate “Lens Station”.
      This enhancement simplifies the process, allowing you to easily update firmware and adjust AF and MF sensitivity settings anytime, anywhere.
      This feature not only enhances usability but also ensures your lens stays up to date with the latest enhancements effortlessly.

       

    • 

      Accurate Autofocus for Every Shot
      Fast & Accurate AF-C Performance

      Experience fast and precise autofocus performance with the AF 35mm F1.4 P FE.
      Featuring SAMYANG's Linear STM (Stepping Motor) technology, this lens swiftly and quietly handles large focus groups with exceptional accuracy.
      Capture stunning portraits, vibrant street scenes, and detailed travel photos under any conditions. Perfect for consistently delivering high-quality images.

Artralab lens NONIKKOR-MC 35mm F1.4 1980 for L mount 

A favored focal length for everything from landscape to street shooting, the Artralab lens NONIKKOR-MC 35mm F1.4 1980 for L mount  is a prime wide-angle lens characterized by its versatility and bright F1.4 maximum aperture. Furthering its merits, the optical design features two extra-low dispersion elements and three aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate color rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.

Benefitting the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. Additionally, a programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings.

Artralab lens NONIKKOR-MC 35mm F1.4 1980 for Sony E

A favored focal length for everything from landscape to street shooting, the Artralab lens NONIKKOR-MC 35mm F1.4 1980 for Sony E is a prime wide-angle lens characterized by its versatility and bright F1.4 maximum aperture. Furthering its merits, the optical design features two extra-low dispersion elements and three aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate color rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.

Benefitting the optics, a stepping motor provides quick, quiet, and precise autofocus performance along with full-time manual focus override to suit both stills and video applications. Additionally, a programmable control ring can be set for intuitive adjustment over a variety of camera and exposure settings.