FUJIFILM X-T5 Overview

Key Features

• 40MP APS-C X-Trans CMOS 5 HR BSI Sensor
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• 7-Stop In-Body Image Stabilization
• 425-Point Intelligent Hybrid AF System
• 3.69m-Dot OLED Electronic Viewfinder
• 3" 1.84m-Dot Tilting Touchscreen LCD
• 20 fps E. Shutter, 15 fps Mech. Shutter
• 160MP Pixel Shift Multi-Shot
• Bluetooth and Wi-Fi Connectivity
• XF 16-50mm f/2.8-4.8 R LM WR Lens

Pairing the versatile silver APS-C mirrorless camera with a powerful standard zoom, this X-T5 Mirrorless Camera with XF 16-50mm f/2.8-4.8 Lens from FUJIFILM provides users with an impressive duo primed for capturing a wide range of high-quality photo and video content. The XF 16-50mm f/2.8-4.8 R LM WR lens provides a 24-76mm full-frame equivalence and complements the X-T5 with its compact design.

FUJIFILM X-T5 Mirrorless Camera (Black)

A portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera provides a classic, dial-based layout and cutting-edge technology that includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160MP files, and action-freezing shutter speeds up to 1/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, the X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally or 12-bit ProRes RAW and Blackmagic RAW via HDMI.

40MP APS-C X-Trans CMOS 5 HR BSI Sensor

Offering the ultimate in image quality, the X-T5 features a 40MP X-Trans 5 HR CMOS sensor in a compact, lightweight body that maximizes functionality and portability. Imaging performance is in no way compromised by the camera's diminutive proportions. Instead, the X-T5's improved image processing algorithm delivers outstanding results and is packed with details right across the native ISO range.

Powerful Video Capabilities

A dynamic camera with powerful video functions, movies can be recorded internally at up to 6.2K at 30p in 4:2:2 10-bit color, plus there's a 4K HQ mode which oversamples 6.2K footage for superior 4K output. This higher video resolution unlocks 2x digital zoom functionality, providing additional in-camera versatility without a noticeable drop in quality.

External Raw Recording

Both F-Log and F-Log2 recording are possible, with the latter providing an expanded dynamic range of 13+ stops. Additionally, 12-bit ProRes RAW and Blackmagic RAW can be output via HDMI to Atomos and Blackmagic devices accordingly.

425-Point Intelligent Hybrid AF System

Featuring outstanding autofocus performance, the X-T5 utilizes 425 phase-detection points and is now sensitive down to -7 EV for working in truly low-light conditions. Also, backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track animals, athletes, birds, cars, motorcycles, and moving subjects.

In-Body Image Stabilization

Thanks to the camera's in-body image stabilization (IBIS) system, quality-sapping camera shake is minimized. Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 7 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.

Pixel Shift Multishot

Utilizing the camera's IBIS system to precisely shift the sensor, Pixel Shift Multishot automatically records 20 separate frames with one press of the shutter release. Resulting files are combined using Pixel Shift Combiner software to quadruple the camera's resolution and produce a detail-rich, 160MP file. Perfect for commercial applications or digital archiving, it's also ideal for any static subject where image quality is of primary importance.

Built for Speed

The X-T5 provides powerful image making performance to ensure it's ready for action, no matter how fast your subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/8000 sec will stop any subject in its tracks, while a lag time of just 35 ms gives an almost instantaneous response when the shutter release is pressed. Keep a finger down, and the X-T5 will record images at up to 15 fps with the mechanical shutter, or 20 fps with the electronic shutter. Either way, no important moment will be missed.

Film Simulation Modes

Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.

Enhanced Body Design

• Large OLED electronic viewfinder features a crisp 3.69m-dot resolution for bright, clear, and detailed eye-level viewing. Additionally, this EVF offers 0.8x magnification for an easy-to-view image that is further enhanced by improved suppression of parallax and distortion compared to its predecessor. The 100 fps refresh rate, meanwhile, allows virtually blackout-free image making.
• Large 3.0" 1.84m-dot LCD touchscreen for intuitive operation and playback, and the tilting design greatly benefits working from high and low shooting angles.
• Utilizing an NP-W235 battery, up to 680 frames can be recorded from a single charge, plus the mechanical shutter guarantees 500,000 actuations, delivering long-term accuracy and reliability.

Connectivity

• Micro-HDMI port for outputting video to an external recorder or monitor.
• USB 3.2 Gen 2 port supports tethering, data transfer, and in-camera battery charging.
• 3.5mm external microphone port for greater control over audio recording.
• PC sync port for flash sync.
• 2.5mm remote port for using wired remote controllers.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XF 16-50mm f/2.8-4.8 R LM WR Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the charcoal silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

FUJIFILM X-T50 Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• Dedicated Film Simulation Dial
• 4K 60p, 6.2K 30p 4:2:2 10-Bit Video
• Compatible with X-Series Lenses
• 7-Stop In-Body Image Stabilization
• Frame.io Camera to Cloud Integration
• AI-Assisted AF Subject Detection
• 20 Film Simulation Modes
• XF 16-50mm f/2.8-4.8 R LM WR Lens

Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.

Dedicated Film Simulation Dial

With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.

X-Series Lens Support, 1.4x & 2x Digital Teleconverter

Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.

Additional Benefits

• Native frame.io camera to cloud integration
• 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
• Up to seven stops of in-body image stabilization
• Remodeled hand grip with a more curved design for precision handling

FUJIFILM XF 16-50mm f/2.8-4.8 R LM WR Lens

All-Encompassing Range

Well-suited for countless shooting scenarios, the XF 16-50mm f/2.8-4.8 R LM WR Lens from FUJIFILM offers striking image quality and a broad zoom range. A full-frame equivalence of 24-76mm is given, making this lens ideal for general shooters who regularly capture various subjects. A bright maximum f/2.8 aperture allows shooting in dim conditions and also provides flattering bokeh for portraits and detail shots.

Lens Construction

Featuring an internal zooming mechanism, the XF 16-50mm f/2.8-4.8 maintains an overall compact build. When paired with a travel-friendly camera body, such as the X-T50, an optimal setup is created that you can take anywhere without fatigue. The optical design includes three extra-low dispersion and three aspherical elements to reduce aberrations, create sharper images, and allow for a lighter weight. Additionally, this lens is weather resistant, increasing its resilience while out in the field.

Linear Motor AF System

Driving lens focusing is a linear AF motor that ensures rapid and quiet performance with impressive tracking and subject detection, which benefits still shooting and video capturing alike.

Additional Lens Features

• 58mm filter thread
• Minimum focusing distance: 9.45"
• Rounded 9-blade diaphragm

FUJIFILM GF 500mm f/5.6 Overview

Key Features

• Medium Format | f/5.6 to f/32
• 396mm (Full-Frame Equivalent)
• Fast Super-Telephoto Lens
• Linear Autofocus Motor
• 2 Super ED Elements. 5 ED Elements
• Rounded 9-Blade Diaphragm
• 6-Stop Image Stabilization
• Minimum Focusing Distance: 9'
• Filter Thread: 95mm
• Weather-Resistant Construction

High-Speed Super-Telephoto GF Prime Lens

Expand your reach with the fast and accurate FUJINON GF 500mm f/5.6 R LM OIS WR Lens from FUJIFILM. Ideal for sports and wildlife photography, this powerful super-telephoto lens is designed for GFX System users and provides a 396mm full-frame equivalent focal length. The optical construction incorporates five ED and two Super ED elements for reducing aberrations and creating detail-rich imagery. Six stops of image stabilization allow for shooting handheld with considerably less camera shake. Helping users stay locked onto their subjects is the lens's near-silent and high-performing linear autofocus motor. Additionally, this lens is reliable in slightly harsh weather conditions due to its weather-resistant design, helping to prevent dust and water from degrading it.

Optimized Handling, Class-Leading Portability

Refined for maneuverability, the FUJINON GF 500mm f/5.6 maintains a considerably portable size for its class and weighs just over 3 lb. This is a massive benefit to handheld shooters, as is the six stops of image stabilization provided. Attached to the lens is a rotatable tripod collar for maximum stability when shooting while mounted. Multiple buttons and switches are also available on the lens for making quick adjustments such as toggling image stabilization or changing from full focus to 16.4' to infinity.

Additional Benefits

• Compatible with optional GF 1.4X TC WR teleconverter
• Weather-resistant construction
• 21 elements in 14 groups
• Rounded 9-blade diaphragm
• Minimum focusing distance: 9'
• Maximum magnification: 0.2x
• 95mm filter thread

Fujifilm Hand Grip Overview

Key Features

• Enhanced Handling and Camera Control
• Provides Additional Lens Clearance
• Battery/Memory Card Compartment Access
• Tripod Mount Positioned on Optical Axis

This Metal Hand Grip provides an optimized grip for easier handling and manipulation of the FUJIFILM X-T10, X-T20, and X-T30 mirrorless digital camera. Milled from aluminum alloy and matching the silhouette of the camera, this hand grip adds additional clearance from the base of the body to better support the use of large-diameter lenses when mounted to a tripod.

The grip also facilitates access to the battery compartment and memory card slot, even when mounted to a tripod, for easier switching of batteries and cards during shooting. Additionally, the 1/4"-20 tripod mount has been positioned along the optical axis of the camera to benefit the creation of panning shots and the bottom of the plate is equipped with rails for use in conjunction with a quick release plate.

FUJIFILM Mini Overview

Key Features

• For FUJIFILM INSTAX MINI Cameras
• Black-Colored Frames
• Credit Card-Sized Prints
• ISO 800/30°
• Daylight-Balanced Film
• Glossy Surface Type
• Vibrant Colors and Natural Skin Tones
• Excellent Sharpness and Grain Structure

This single pack of FUJIFILM INSTAX MINI Black Instant Film contains 10 sheets of instant color film that is compatible for use with the INSTAX MINI series of cameras. This film features vivid color reproduction with natural skin tones when used under daylight (5500K) or electronic flash lighting conditions. A refined grain structure provides high image sharpness and clarity as well as a versatile ISO 800 film speed for use with a wide variety of subjects. Each sheet of film produces a 2.4 x 1.8" glossy image area that is surrounded by a black border. Quick, instant developing is possible when working in temperatures between 41-104°F.

FUJIFILM X100VI Limited Edition Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• X-Processor 5 Image Processor
• Fujinon 23mm f/2 Lens
• 35mm Full-Frame Equivalent
• 6-Stop In-Body Image Stabilization
• 425-Point Intelligent Hybrid AF System
• Hybrid 0.66x OVF with 3.69m-Dot OLED EVF
• 3.0" 1.62m-Dot Tilting Touchscreen
• Bluetooth and Wi-Fi Connectivity
• 20 Film Simulation Modes with REALA ACE

Timeless Design, Cutting-Edge Tech, Unforgettable Imagery

Having refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out silver X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the everyday, everywhere darling of photographers who yearn to transform the mundane into the magical.

40MP X-Trans CMOS 5 HR Sensor, X-Processor 5

The high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine-the X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.

Powerful Video Capabilities

The powerful video function afforded with the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.

In-Body Image Stabilization, Improved Autofocus

The upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.

Built for Speed, Built for the Street

Further benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop, and 11 fps with the mechanical shutter.

Fujinon 23mm f/2 Lens

Updated in the fifth generation, the camera's Fujinon 23mm f/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f/2 design handles low-light conditions and affords shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens is a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with the longer focal lengths of 49mm and 70mm, respectively.

Advanced Hybrid Viewfinder

Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

Film Simulation Modes

Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Frame.io Camera-to-Cloud integration

Deliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.

Body Design

• With the same 5 x 3 x 2.1" dimensions of its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.
• Tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.
• Durable design can be made weather resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
• The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.
• Front and rear command dials integrate a push function for easier use and settings selection.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
• Single SD memory card slot supports up to the UHS-I standard.
• Included NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.

FUJIFILM X100VI Overview

Key Features

• 40.2MP APS-C X-Trans CMOS 5 HR Sensor
• X-Processor 5 Image Processor
• Fujinon 23mm f/2 Lens
• 35mm Full-Frame Equivalent
• 6-Stop In-Body Image Stabilization
• 425-Point Intelligent Hybrid AF System
• Hybrid 0.66x OVF with 3.69m-Dot OLED EVF
• 3.0" 1.62m-Dot Tilting Touchscreen
• Bluetooth and Wi-Fi Connectivity
• 20 Film Simulation Modes with REALA ACE

Timeless Design, Cutting-Edge Tech, Unforgettable Imagery

Having refined the retro styling and ergonomics of the rangefinder-inspired X100-series in its viral fifth iteration, FUJIFILM follows up with the tricked-out black X100VI Mirrorless Camera, filling out the timeless, compact, touch-friendly body with the speed, power, and pixel count of its flagship APS-C sensor-and-processor combo. Featuring unsurpassed design and a wealth of upgraded tech, the X100VI is poised to be the everyday, everywhere darling of photographers who yearn to transform the mundane into the magical.

40MP X-Trans CMOS 5 HR Sensor, X-Processor 5

The high-resolution 40.2MP X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio, delivering astonishing image quality. This sensor has an improved pixel structure, allowing light to be received more efficiently. Partner to the newly designed sensor is a fresh engine-the X-Processor 5-which uses 64-bit processing to realize 3x faster speeds for both video and photo tasks. The combination of this high-resolution sensor and processor achieves remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities.

Powerful Video Capabilities

The powerful video function afforded with the sensor-processor combo means movies can be recorded internally at up to 6.2K at 30p in 10-bit color, along with a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Higher frame rate videos, at 4K 60p or FHD 240p, are also available.

In-Body Image Stabilization, Improved Autofocus

The upgraded sensor-processor combination allows the X100VI to be the first in the series to feature in-body image stabilization. The five-axis sensor-shift IBIS helps to minimize the appearance of camera shake by up to six stops. The improved processing also benefits autofocus performance, producing a faster, more intelligent hybrid focusing system using 425 phase-detection points. Backed by deep learning, an AI adaptive algorithm means this focusing system is better suited to automatically detect and track a variety of subject types, ensuring the magic moment is never missed.

Built for Speed, Built for the Street

Further benefiting street photographers, the X100VI is ready for action, no matter how fast the subject is moving. A top electronic shutter speed of 1/180,000 sec and a maximum mechanical shutter speed of 1/4000 sec will stop any subject in its tracks. Keep your finger down, and the X100VI records images at up to 20 fps with the electronic shutter at a 1.29x crop, and 11 fps with the mechanical shutter.

Fujinon 23mm f/2 Lens

Updated in the fifth generation, the camera's Fujinon 23mm f/2 lens features a revised optical design that includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. With a 35mm full-frame equivalency, the lens' bright f/2 design handles low-light conditions and affords shallow depth of field. When it's bright, the built-in 4-stop ND filter can also be used for more control over your exposures and to better enable working with shallow depth of field. While the lens is a fixed focal length, the X100VI integrates 1.4x and 2x digital teleconverter settings to simulate the look of working with the longer focal lengths of 49mm and 70mm, respectively.

Advanced Hybrid Viewfinder

Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. The optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

Film Simulation Modes

Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types. The X100VI boasts FUJIFILM's latest recipe-REALA ACE-and also includes 19 other modes, including Provia, Velvia, Astia, Classic Chrome, PRO Neg.Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White + G Filter, and Sepia.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Frame.io Camera-to-Cloud integration

Deliver photos or video straight to the cloud moments after they're created with the first accessory-free integration for Frame.io Camera to Cloud. Use the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload video securely for review.

Body Design

• With the same 5 x 3 x 2.1" dimensions of its predecessor, it weighs just 1.5 oz more for a portable 1.1 lb total weight.
• Tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback.
• Durable design can be made weather resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
• The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including dials for shutter speed and exposure compensation.
• Front and rear command dials integrate a push function for easier use and settings selection.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
• Single SD memory card slot supports up to the UHS-I standard.
• Included NP-W126S battery provides approximately 310 frames per charge when working with the EVF or 450 frames per charge when working with the OVF.

FUJIFILM X-S20 Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 5 Image Processor
• 5-Axis In-Body Image Stabilization
• 6.2K at 30 fps, 4K at 60 fps
• 2.36m-Dot 0.62x OLED EVF
• 3.0" 1.84m-Dot Vari-Angle Touchscreen
• 19 Film Simulation Modes
• ISO 160-12800, up to 8 fps Shooting
• Bluetooth and Wi-Fi Connectivity

A comprehensive everyday companion, the X-S20 from FUJIFILM brings power above its weight class to give photographers and content creators outstanding results on epic journeys and in intimate moments. For the first time in an X-S-series model, the 26.1-megapixel X Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing, improved autofocus speed and accuracy, FUJIFILM's acclaimed color science, and five-axis in-body image stabilization up to seven stops. The X-S20 excels at video and features a Vlog mode enabling professional-quality footage with easy touchscreen settings adjustments while recording. The Product Priority and Background Defocus modes tailor the camera's autofocus function for optimal content production. Two 3.5mm jacks, one each for an external microphone and headphones, allow next-level audio to accompany the camera's eye-popping imagery. Streaming in 6k, 4K, and Full HD unlocks high-quality broadcasting, while the micro-HDMI output supports recording raw video on external devices.

The X-S20 also sports an intuitive design with a sleek approach to seamless handling and shooting efficiency. The camera features larger dials and more pronounced buttons. The X-S20 also features a bright 2.36m-dot electronic viewfinder and rear 3.0" 1.84m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. The camera has a USB-C connector for tethering and other digital interfacing, and it supports both Wi-Fi and Bluetooth wireless connections. The proprietary FUJIFILM XApp can be used to view and transfer images, see the camera's Live View, and operate the camera remotely. The rechargeable lithium-ion NP-W235 battery delivers longer shooting times, aided in part by the processor's higher efficiency.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 5

The X-S20 combines the versatile and proven APS-C-format 26.1MP X-Trans CMOS 4 sensor with the X-Processor 5, allowing the camera to render its smooth tones and colors at a higher speed for a longer time. The improved low-light performance, and a wide native sensitivity range of ISO 160-12800, are further improved by the in-body image stabilization. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing. The continuous shooting's faster performance tops out at 30 fps with the electronic shutter and a 1.25x crop and full-resolution 8 fps shooting rate with the mechanical shutter.

6K, 4K, and Full HD Video Recording

The X-S20 also offers a versatile array of video capabilities, including internal 6K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefitting overall video performance, the speed of the X-Processor 5 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 12-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording and another 3.5mm headphone jack for audio monitoring.

User-Friendly Video Modes

The X-S20 offers a range of shooting modes tailored to different needs. The new Vlog mode, etched into the camera's mode dial, allows for easy adjustment of camera settings using the touchscreen while recording videos. In Product Priority mode, the focus naturally transitions from your face to the subject in front of you, making it ideal for product videos or unboxing content. Additionally, the Background Defocus mode allows you to effortlessly blur out the background, achieving that cinematic look with a simple touch.

Improved Autofocus

Powered by the X-Processor 5 and Deep-Learning AI Technology, its subject-detection AF tracks and detects human faces and eyes, along with a wide range of subjects, from animals and birds to cars, motorcycles, and even drones. The X-S20 also incorporates an improved auto-focus prediction algorithm, ensuring stable focusing even when capturing continuously moving subjects. This improvement is particularly noticeable in Zone AF and low-contrast situations, and to ensure you never miss a crucial moment, the camera's AUTO mode combines the autofocus with subject detection to keep everything sharp. This allows photographers to focus on composition and creativity, confident that the X-S20 will deliver precise focus every time.

Body Design

• High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.
• Vari-angle 3.0" 1.84m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.
• Despite the compact design, a large righthand grip enables solid and stable handling for comfortable all-day use.
• The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device using the FUJIFILM XAPP or to use the device to remotely control the camera.
• Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.
• Included NP-W126S battery provides approximately 750 frames per charge.

Film Simulation Modes

• Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S20 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:
  • Provia: The standard contrast and normal saturation color transparency film
  • Velvia: High contrast, high color saturation, and vivid color transparency film
  • Astia: Subdued contrast and color saturation with a look that is ideal for portraits
  • Classic Chrome: Delivers muted tones and deep color reproduction, similar to a dated slide film
  • Classic Neg: Muted contrast but vibrant colors with a vintage filmic feel
  • PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
  • Eterna: For a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading
  • Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look
  • Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
  • B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
  • Sepia: Everyone's favorite old-timey look mimicking the popular alternative process
  
  In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

FUJIFILM GF 110mm f/5.6 T/S Macro Overview

Key Features

• Medium Format | f/5.6 to f/32
• 87mm (Full-Frame Equivalent)
• Telephoto Macro Lens
• Built-In Data-Recording Sensor
• Maximum Tilt: +/-10°
• Maximum Shift: +/-15mm
• Mount Rotation: +/-90°
• 1 x Aspherical, 2 x ED Elements
• 1:2 Magnification, 16" Minimum Focus

Capture the subtlest details with the GF 110mm f/5.6 T/S Macro Lens from FUJIFILM. Featuring a minimum focusing distance of 16" and maximum magnification of 0.5x, this lens is perfect for up-close shooting scenarios where sharpness is pivotal. Up to +/-15mm of shift and +/-10° of tilt are available, which means much more control of your perspective and depth-of-field. With its built-in sensor, the GF 110mm automatically records the amount of tilt and shift rotation making post-production much easier.

Perspective Control

With up to +/- 15mm of shift, +/-10° of tilt, and +/-90° of rotation, you can experience impressive control of the lens's perspective and depth-of-field. The rotation has locks at -90°, 90°, and 0° with clicks every 30°. Tilt/shift rotation locks at 0° and 90° with clicks every 45°.

Capture the Finest Details

A minimum focusing distance of 16" and maximum magnification of 0.5x allow your lens to capture exceptional levels of detail.

Record Shift and Rotation Data

A built-in sensor records the level of shift and rotation and embeds that information into the metadata of your files for smoother post-production editing.

FUJIFILM GF 30mm f/5.6 T/S Overview

Key Features

• Medium Format | f/5.6 to f/32
• 24mm (Full-Frame Equivalent)
• Built-In Data-Recording Sensor
• Maximum Tilt: +/- 8.5°
• Maximum Shift: +/- 15mm
• Mount Rotation: +/- 90°
• 1 x Aspherical Element
• 1 x Super ED and 2 x ED Elements
• Tripod Mount

The GF 30mm f/5.6 T/S Lens from FUJIFILM gives you maximum precision at your fingertips with its rotating, tilt/shift control. This cine-style wide-angle prime lens is optimized for GFX-system cameras and records lens adjustments directly to the metadata of your files.

Perspective Control

Straighten skyscrapers in cityscapes by tilting the lens by +/- 8.5° to correct for parallax or by adjusting the shift by +/- 15mm and lens rotation by +/- 90° to control which landscape details will stay in focus. The rotation has locks at -90°, 90°, and 0° with clicks every 30°. Tilt/shift rotation locks at 0° and 90° with clicks every 45°.

Record Lens Adjustments

The GF 30mm lens digitally communicates with FUJIFILM's GFX-system cameras to record lens adjustments and save that information to the metadata of those files to be used in post-production.

Tripod Mount

The GF 30mm features a tripod collar designed to keep the lens's optical axis centered when used with a tripod.

Fujifilm Silicone Case for Instax Pal Camera Pistachio Green

Designed exclusively for the INSTAX PAL camera
Manufactured from silicone to protect your INSTAX PAL
5 colour options available
Carabiner clip, clip to your belt, backpack, school bag, key chain
Case design enables picture-taking whilst in place

The Fujifilm Instax Pal Silicon Case is a protective accessory for the Fujifilm Instax Pal camera, which is a mini instant camera that prints photos on the spot. The case is made of silicone material that is soft and durable, and it comes in five different colours: green, pink, blue, white, and black. The case also has a carabiner clip that allows the user to attach the camera to their belt, bag, backpack, or key chain for easy portability.

Fujifilm Silicone Case for Instax Pal Camera Gem Black

Designed exclusively for the INSTAX PAL camera
Manufactured from silicone to protect your INSTAX PAL
5 colour options available
Carabiner clip, clip to your belt, backpack, school bag, key chain
Case design enables picture-taking whilst in place

The Fujifilm Instax Pal Silicon Case is a protective accessory for the Fujifilm Instax Pal camera, which is a mini instant camera that prints photos on the spot. The case is made of silicone material that is soft and durable, and it comes in five different colours: green, pink, blue, white, and black. The case also has a carabiner clip that allows the user to attach the camera to their belt, bag, backpack, or key chain for easy portability.

Fujifilm Silicone Case for Instax Pal Camera Poweder Pink

Designed exclusively for the INSTAX PAL camera
Manufactured from silicone to protect your INSTAX PAL
5 colour options available
Carabiner clip, clip to your belt, backpack, school bag, key chain
Case design enables picture-taking whilst in place

The Fujifilm Instax Pal Silicon Case is a protective accessory for the Fujifilm Instax Pal camera, which is a mini instant camera that prints photos on the spot. The case is made of silicone material that is soft and durable, and it comes in five different colours: green, pink, blue, white, and black. The case also has a carabiner clip that allows the user to attach the camera to their belt, bag, backpack, or key chain for easy portability.

Fujifilm Silicone Case for Instax Pal Camera Lavender Blue

Designed exclusively for the INSTAX PAL camera
Manufactured from silicone to protect your INSTAX PAL
5 colour options available
Carabiner clip, clip to your belt, backpack, school bag, key chain
Case design enables picture-taking whilst in place

The Fujifilm Instax Pal Silicon Case is a protective accessory for the Fujifilm Instax Pal camera, which is a mini instant camera that prints photos on the spot. The case is made of silicone material that is soft and durable, and it comes in five different colours: green, pink, blue, white, and black. The case also has a carabiner clip that allows the user to attach the camera to their belt, bag, backpack, or key chain for easy portability.

FUJIFILM Mini Overview

Key Features

• For FUJIFILM INSTAX MINI Cameras
• Soft Lavender-Colored Frames
• Credit Card-Sized Prints
• Space for Custom Writing

This single pack of FUJIFILM INSTAX MINI Soft Lavender Instant Film contains 10 sheets of instant color film that is compatible for use with the INSTAX PAL digital camera, INSTAX MINI instant cameras, and all INSTAX MINI LINK smartphone printers. With its light purple film frame, you'll have space for writing notes or dates beneath your photos.

FUJIFILM GFX 100 II Overview

Key Features

• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 5 Image Processor
• 9.44m-Dot EVF
• 4K60 Video; 10-Bit Out
• 5-Axis Sensor-Shift Image Stabilization
• Multi Aspect Ratios

FUJIFILM continues to challenge the expectations of medium format mirrorless cameras with the GFX 100 II. By incorporating a powerful new 102MP sensor and X-Processor 5, this camera not only serves as a commanding second iteration of FUJIFILM's flagship model but proves to be an elite and accessible mirrorless option for photographers and filmmakers alike.

Improved autofocus algorithms and updated tracking ensures your subject stays locked in focus regardless of their movements. Create images at up to 8 fps with the camera's high-speed mechanical shutter or record 4k/60p video at the full width of the GFX 100 II's impressive 55mm imaging sensor.

Upgrading upon a critical function of any mirrorless camera, the GFX 100 II features a massive 9.44m-dot EVF with 120 fps live view and 5 fps of blackout-free shutter use. Additionally, 8-stops of in-body stabilization helps to create sharper images by reducing camera shake and affords you significantly more control of your shutter speeds. The introduction of these new features elevates the GFX series and solidifies the GFX 100 II as a versatile, high-performing medium format mirrorless camera.

102MP BSI CMOS Sensor and X-Processor 5

Featuring a new 102MP resolution 43.8 x 32.9mm BSI CMOS sensor and X-Processor 5, the GFX 100 II delivers brilliant autofocus performance with improved tracking. The combination of this high-resolution sensor and processor work together to achieve remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities. By incorporating internal subject detection and enhanced autofocus algorithms, FUJIFILM has created a notably reliable autofocus system that keeps subjects in focus while tracking their movement.

4K/60p Video Recording

Take full advantage of the GFX 100 II's large sensor and internally record video in 4:2:2, 10-bit Apple ProRes, or use HDMI to record 12-bit 4:2:2 Apple ProRes RAW or Blackmagic RAW in resolutions of up to 8K/30p, or, at the full width of GFX 100 II's 55mm sensor, at 4K/60p. Accelerate a project's delivery to color grading workflows in Da Vinci Resolve or Adobe Premiere Pro without any need to transcode original camera files before editing.

8 Stops of In-Body Image Stabilization

Shoot at slower shutter speeds with significantly less camera shake than you'd normally experience with up to 8 stops of in-body image stabilization. This also means you'll see better lower low-light performance that relies less on ISO.

Variable GF Cine Crop

The GFX 100 II provides specified crops and aspect ratios for multiple cinema formats, which includes full-width GF Format, Fujinon PREMISTA (Vista Vision), and 35mm. With a GF to PL adapter, pair the GFX 100 II's 55mm large format sensor with some of the world's best cinema optics, including FUJIFILM's collection of Fujinon PREMISTA and CABRIO Zoom Lenses. Additionally, the camera offers two different high resolution 35mm anamorphic recording modes that provide various de-squeeze monitoring options in-camera.

Frame.io Camera-to-Cloud integration

Deliver photos or video straight to the cloud moments after they're created with the GFX 100 II's world first, accessory-free integration for Frame.io Camera to Cloud. Utilize the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload 8K ProRes video securely for review.

Additional Features

• Waveform and Vector Scope Monitoring
• Timecode sync via Atmos AirGlu
• Object Tracking
• SSD Recording
• New REALA ACE Film Simulation mode

FUJIFILM GF 55mm f/1.7R Overview

Key Features

• Medium Format | f/1.7 to f/22
• 44mm (Full-Frame Equivalent)
• Extremely Fast Portrait Prime
• DC Motor with GMR Sensor AF System
• Rounded 11-Blade Diaphragm
• 2 x Aspherical, 2 x ED Elements
• Weather-Sealed Design & Fluorine Coating

The GF 55mm f/1.7 Lens from FUJIFILM is a lightweight cine-style portrait prime lens designed for GFX-system cameras. This extremely fast prime features a wide f/1.7 aperture to allow for optimum low-light performance and excellent control of your depth of field. 11 aperture blades render the out-of-focus areas of your frame into a smooth, rounded bokeh. With a 44mm full-frame equivalency, this lens functions well for various subjects ranging from street photography to portraiture.

DC Motor with GMR Sensor AF System

The GF 55mm utilizes a powerful DC motor and precision GMR sensor for fast and accurate autofocus.

Wonderous Detail

11 aperture blades create a beautifully rounded bokeh with minimal chromatic aberrations and color shifts.

Lightweight Yet Resilient

Weighing just 1.72 lb, this lens won't slow you down when traveling. Also, enjoy peace of mind even in the rain with the lens's weather-resistant design.

FUJIFILM GF 55mm f/1.7R Overview

Key Features

• Medium Format | f/1.7 to f/22
• 44mm (Full-Frame Equivalent)
• Extremely Fast Portrait Prime
• DC Motor with GMR Sensor AF System
• Rounded 11-Blade Diaphragm
• 2 x Aspherical, 2 x ED Elements
• Weather-Sealed Design & Fluorine Coating

The GF 55mm f/1.7 Lens from FUJIFILM is a lightweight cine-style portrait prime lens designed for GFX-system cameras. This extremely fast prime features a wide f/1.7 aperture to allow for optimum low-light performance and excellent control of your depth of field. 11 aperture blades render the out-of-focus areas of your frame into a smooth, rounded bokeh. With a 44mm full-frame equivalency, this lens functions well for various subjects ranging from street photography to portraiture.

DC Motor with GMR Sensor AF System

The GF 55mm utilizes a powerful DC motor and precision GMR sensor for fast and accurate autofocus.

Wonderous Detail

11 aperture blades create a beautifully rounded bokeh with minimal chromatic aberrations and color shifts.

Lightweight Yet Resilient

Weighing just 1.72 lb, this lens won't slow you down when traveling. Also, enjoy peace of mind even in the rain with the lens's weather-resistant design.

FUJIFILM GFX 100 II Overview

Key Features

• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 5 Image Processor
• 9.44m-Dot EVF
• 4K60 Video; 10-Bit Out
• 5-Axis Sensor-Shift Image Stabilization
• Multi Aspect Ratios

FUJIFILM continues to challenge the expectations of medium format mirrorless cameras with the GFX 100 II. By incorporating a powerful new 102MP sensor and X-Processor 5, this camera not only serves as a commanding second iteration of FUJIFILM's flagship model but proves to be an elite and accessible mirrorless option for photographers and filmmakers alike.

Improved autofocus algorithms and updated tracking ensures your subject stays locked in focus regardless of their movements. Create images at up to 8 fps with the camera's high-speed mechanical shutter or record 4k/60p video at the full width of the GFX 100 II's impressive 55mm imaging sensor.

Upgrading upon a critical function of any mirrorless camera, the GFX 100 II features a massive 9.44m-dot EVF with 120 fps live view and 5 fps of blackout-free shutter use. Additionally, 8-stops of in-body stabilization helps to create sharper images by reducing camera shake and affords you significantly more control of your shutter speeds. The introduction of these new features elevates the GFX series and solidifies the GFX 100 II as a versatile, high-performing medium format mirrorless camera.

102MP BSI CMOS Sensor and X-Processor 5

Featuring a new 102MP resolution 43.8 x 32.9mm BSI CMOS sensor and X-Processor 5, the GFX 100 II delivers brilliant autofocus performance with improved tracking. The combination of this high-resolution sensor and processor work together to achieve remarkably fast operation, wide dynamic range, and incredible photo quality, even at higher ISO sensitivities. By incorporating internal subject detection and enhanced autofocus algorithms, FUJIFILM has created a notably reliable autofocus system that keeps subjects in focus while tracking their movement.

4K/60p Video Recording

Take full advantage of the GFX 100 II's large sensor and internally record video in 4:2:2, 10-bit Apple ProRes, or use HDMI to record 12-bit 4:2:2 Apple ProRes RAW or Blackmagic RAW in resolutions of up to 8K/30p, or, at the full width of GFX 100 II's 55mm sensor, at 4K/60p. Accelerate a project's delivery to color grading workflows in Da Vinci Resolve or Adobe Premiere Pro without any need to transcode original camera files before editing.

8 Stops of In-Body Image Stabilization

Shoot at slower shutter speeds with significantly less camera shake than you'd normally experience with up to 8 stops of in-body image stabilization. This also means you'll see better lower low-light performance that relies less on ISO.

Variable GF Cine Crop

The GFX 100 II provides specified crops and aspect ratios for multiple cinema formats, which includes full-width GF Format, Fujinon PREMISTA (Vista Vision), and 35mm. With a GF to PL adapter, pair the GFX 100 II's 55mm large format sensor with some of the world's best cinema optics, including FUJIFILM's collection of Fujinon PREMISTA and CABRIO Zoom Lenses. Additionally, the camera offers two different high resolution 35mm anamorphic recording modes that provide various de-squeeze monitoring options in-camera.

Frame.io Camera-to-Cloud integration

Deliver photos or video straight to the cloud moments after they're created with the GFX 100 II's world first, accessory-free integration for Frame.io Camera to Cloud. Utilize the camera's built-in Wi-Fi or Ethernet LAN connection to connect to Frame.io and deliver hi-res raw or JPEG images, send h.264 video proxies, or upload 8K ProRes video securely for review.

Additional Features

• Waveform and Vector Scope Monitoring
• Timecode sync via Atmos AirGlu
• Object Tracking
• SSD Recording
• New REALA ACE Film Simulation mode

FUJIFILM X100V Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 Image Processor
• Fujinon 23mm f/2 Lens
• Hybrid 0.52x OVF with 3.69m-Dot OLED EVF
• 3.0" 1.62m-Dot Tilting Touchscreen
• DCI/UHD 4K Video Recording at 30 fps
• 425-Point Hybrid AF System
• ISO 160-12800, up to 11-fps Shooting
• Bluetooth and Wi-Fi Connectivity
• Film Simulation Modes

Versatile, volant, and viable, the black FUJIFILM X100V is the fifth generation of the X100 series, blending impressive imaging capabilities, a distinct design with an apt prime wide-angle lens, and a flexible feature-set to suit an array of shooting needs. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X100V is capable of high-resolution recording along with support for DCI/UHD 4K video, sensitivity from ISO 160-12800, and continuous shooting up to 11 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity, and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness. The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance.

Beyond imaging, the X100V retains the tried-and-true rangefinder-inspired body design that has made this series of cameras so special. The popular Advanced Hybrid Viewfinder is used once again, but has been updated with a higher resolution 3.69m-dot OLED EVF for clearer viewing. This can still be flicked away to reveal a clear 0.52x-magnification optical finder to suit the purists' way of photographing. Complementing the finder is a 3.0" 1.62m-dot LCD touchscreen, which features a two-way tilting design to support working from both high and low angles. Then, there is also the prized built-in wide-angle prime lens that offers a useful 35mm-equivalent focal length and a bright f/2 maximum aperture. This lens has been redesigned from previous versions to realize sharper imagery with less distortion, closer focusing, and, physically, when you attach the optional adapter ring and optional protection filter, it completes a weather-resistant design. Additionally, keeping you connected, the X100V also features built-in Bluetooth and Wi-Fi to enable wireless transferring of images to a mobile device as well as remote camera control from a smartphone or tablet.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Revolving around a highly versatile sensor, the X100V features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -5 EV. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system.

UHD and DCI 4K Video Recording

Expanding its capabilities beyond stills, the X100V offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up to 30 fps and Full HD recording up to 120 fps. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder.

Redesigned Fujinon 23mm f/2 Lens

An updated Fujinon 23mm f/2 lens features a revised optical design that now includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. This lens's 23mm focal length is equivalent to 35mm, making it a comfortable wide-angle prime that is well-suited to a variety of shooting situations. The bright f/2 design also suits working in various lighting conditions and affords greater control over depth of field to help isolate focus on subjects. Additionally, a Super EBC coating has been applied to suppress lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions.

While the lens is a fixed focal length, the X100V integrates 50mm and 75mm-equivalent Digital Teleconverter settings to simulate the look of working with a longer focal length and the lens is also compatible with the optional WCL and TCL attachment lenses to expand or reduce the effect field of view.

Advanced Hybrid Viewfinder

Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. Changing between viewing types is quickly performed via the dedicated finder switching lever on the front of the camera body.

The 0.52x-magnification optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

In regard to the electronic viewfinder, this OLED sports a high 3.69m-dot resolution along with a fast refresh rate to reduce lag for smoother panning and tracking movements. The EVF lets you preview exposure settings prior to shooting and has a customizable display, for configuring the amount and type of information shown in the viewfinder.

Body Design

• Tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback, and the tilting design greatly benefits working from high and low shooting angles.
• Durable design can be made weather-resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
• The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment. An ISO dial is also incorporated into the shutter speed dial, for confirming the sensitivity setting without having to turn the camera on and the exposure compensation dial lets you choose +/- 3 EV in 1/3 steps. This dial also has a C position to afford an expanded +/- 5 EV range when working with the command dials.
• Front and rear command dials integrate a push function for easier use and settings selection.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera.
• Single SD memory card slots supports up to the UHS-I standard.
• Included NP-W126S battery provides approximately 350 frames per charge when working with the EVF or 420 frames per charge when working with the OVF.

Film Simulation Modes

• Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X100V integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:
  • Provia—The standard contrast and normal saturation color transparency film
  • Velvia—High contrast, high color saturation, and vivid color transparency film
  • Astia—Subdued contrast and color saturation with a look that is ideal for portraits
  • Classic Chrome—Delivers muted tones and deep color reproduction, similar to a dated slide film
  • Classic Neg—Muted contrast but vibrant colors with a vintage filmic feel
  • PRO Neg—Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
  • Eterna—For a cinematic look, this provides a flat color, low saturation look well-suited to post-production color grading
  • Acros—Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with yellow, red, and green contrast filter effects
  • B&W—Straightforward and classic black and white effect with yellow, red, and green contrast filter options
  • Sepia—Everyone's favorite old-timey look mimicking the popular alternative process
  
  In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Firmware Ver. 2.00 Features

• Connect camera to a computer via USB for use as a webcam with FUJIFILM X Webcam utility
• Allows the use of Film Simulations in webcam operation
• Adds ability to use the built-in ND filter during video recording
• Adds capability to remember position of the bright frame in the optical viewfinder to avoid shifting
• Save both RAW+JPEG images when using the digital teleconverter at 50mm or 70mm crop