Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.
The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.
Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.
Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:
Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Key Features
Exmor R Sensor, BIONZ X Processor, and 4D FOCUS
24.1MP Full-Frame BSI Sensor and Image Processing
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.
Fast Continuous Shooting and Recording Versatility
The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.
Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.
Fast Hybrid Autofocus
Video Recording
UHD 4K Video Recording in XAVC S Format
S-Log3 and Other Color and Gamma Controls
Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:
5-Axis SteadyShot INSIDE Image Stabilization
Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Compact and Versatile Design
Integrated EVF and Vari-Angle LCD
Ports and Interface
Wireless Connectivity
Sony FE 28-60mm f/4-5.6 Lens
The Portable Powerhouse Standard Zoom
Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.
Small and Light
Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.
Optics and AF
Mixing the quality and advantages of a full-frame sensor with an especially sleek and portable design, the black Sony a7C offers the hybrid recording capabilities, 24.2MP Exmor R BSI CMOS sensor, and intelligent AF performance you would expect from an Alpha camera but with a form factor for all-day, everyday carry.
24.1MP Full-Frame BSI Sensor and Image Processing
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800.
Fast Continuous Shooting and Recording Versatility
The sensor and processor combination enables fast continuous shooting at up to 10 fps at full resolution, for approximately consecutive JPEGs or 115 consecutive raw files, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter.
Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.
Fast Hybrid Autofocus
UHD 4K Video Recording in XAVC S Format
S-Log3 and Other Color and Gamma Controls
Affording extensive customizable color and gamma controls, the a7C allows users to adjust the gamma, black level, knee, color level, and more:
Despite the sleek stature of the a7C, it features a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for various types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
Integrated EVF and Vari-Angle LCD
Ports and Interface
Wireless Connectivity
Impressively compact and versatile, the Sony FE 28-60mm f/4-5.6 is a wide-angle to long-normal zoom characterized by its retractable design and sleek profile. Its svelte design makes this lens ideal for walkaround, everyday shooting, and the flexible focal length range benefits a wide range of subject types, from street shooting to portraiture to travel photography.
Small size and lightweight design is what this lens is all about, meaning it's the perfect companion for casual shooting days when a single, versatile, and portable lens is most desirable.
Key Features
A fast, normal prime designed for Micro Four Thirds mirrorless cameras, the Lumix G 25mm f/1.7 ASPH., from Panasonic, is a 50mm equivalent lens featuring a bright f/1.7 maximum aperture for enhanced low-light shooting and depth of field control.
Fast f/1.7 maximum aperture benefits working in difficult lighting conditions and also enables extensive control over focus placement for selective focus applications.
One UHR element and a pair of aspherical elements help to achieve even illumination and sharpness for consistent performance throughout the aperture range.
The optical construction also helps to realize a compact overall form factor, measuring just 2"-long and weighing 4.4 oz.
A Nano Surface Coating has been applied to individual elements to noticeably reduce lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions.
Stepping motor delivers fast, smooth, and near-silent autofocus performance to benefit both still photograph and movie recording applications.
Rounded seven-blade diaphragm produces a smooth out-of-focus quality when working with shallow depth of field techniques.
Key Features
Full Creative Control
Bringing modernity and style to instant photography, the SOFORT 2 Instant Camera from Leica offers a fun and creative way to capture memories. This hybrid camera features a 2.4mm f/2 lens and a 1/5-inch CMOS sensor that can capture 4.9MP photos which you can store on a microSD card. Using the camera's 3" TFT LCD, view photos you've taken and print your favorites. Alternatively, transfer your pictures from your camera to your smartphone and share them digitally using the Leica FOTOS App.
Easy to Share
Designed with selfies and social media in mind, the SOFORT 2 features a second release button on the front of the camera next to its built-in flash. The camera's wide-angle lens provides a 28mm full frame equivalency that's useful for group photos as well as landscapes. With the Leica FOTOS app, you can seamlessly transfer the photos you capture to your smartphone for sharing. Additionally, you can select photos in your Leica gallery that weren't taken on your SOFORT 2 and print them using the camera.
Personalize Your Photos
Built into the SOFORT 2 are various film styles and effects that allow for more creative photography including double exposure, fisheye, soft focus, retro, monochrome, vivid, and many others.
Customization
Accompanying the SOFORT 2 is its own color film which comes in neo gold and warm white. Lecia has also introduced numerous accessories for the camera including a wrist strap, carry strap, hip and cross-body bags, magnet frame, and more.
Additional Camera Features
Key Features
Designed as a compact, walk-around prime, the black XF 23mm f/2 R WR from FUJIFILM is a versatile 35mm-equivalent lens characterized by its f/2 maximum aperture that strikes and ideal balance between portability and speed. The optical design features two aspherical elements to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.
Prime wide-angle lens is designed for APS-C-format FUJIFILM X-mount mirrorless cameras and provides a 35mm equivalent focal length.
Bright f/2 maximum aperture benefits working in difficult lighting conditions and also offers greater control over depth of field.
Two aspherical elements limit distortion and spherical aberration in order to realize greater sharpness and accurate rendering.
Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.
Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.
The lens body incorporates weather sealing to protect against dust and moisture, and to enable worry-free use in inclement conditions and freezing temperatures as low as 14°F.
Rounded nine-blade diaphragm contributes to a pleasing bokeh quality.
Step into the 1980s with the ARTRALAB NONIKKOR-MC 35mm F1.4 lens. Designed for Nikon Z, Sony E, and L Mount cameras, this vintage-inspired lens brings the nostalgic charm of the '80s to modern photography. Enjoy crisp, detailed images in various lighting with its fast F1.4 aperture. With full manual control, it's perfect for landscapes, architecture, portraits, and vibrant street scenes. Compact and lightweight, it's your go-to for creative, on-the-go photography.
Technical Specifications: Lens Filter Size: 52mm, allowing for the use of a wide range of filters for creative effects. Weight: Lightweight at 310g for convenient and comfortable use during extended photography sessions. Anti-Shake Function: Not equipped with anti-shake technology, ensuring a hands-on, classic photography experience. Elevate your photography with the ARTRALAB NONIKKOR-MC 35mm F1.4 lens, where vintage charm meets modern functionality. Add this exceptional lens to your collection and unleash your creative vision!
Key Features
Impressively Bright, Surprisingly Compact
A classic wide-angle prime with an updated, sleek form factor, the Sony FE 35mm f/1.4 GM is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.
G Master Optical Design
As part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.
Wide-Angle Versatility and f/1.4 Speed
Fast and Precise Focusing
Two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF/MF switch is located on the lens barrel for tactile control over this setting.
Durable and Reliable Design
Besides signaling impressive optics, G Master lenses are also characterized by a robust and reliable physical construction that includes weather sealing and protective coatings.
Key Features
An effective take on a popular focal length, the Sony E-mount AF 35mm f1.8 FE from Samyang is a wide-angle prime mixing a lightweight and portable design with a bright f1.8 maximum aperture. The optical design incorporates a two extra-low dispersion elements and a pair of aspherical elements, which help To suppress both chromatic and spherical aberrations for improved sharpness, color accuracy, and clarity. An Ultra Multi-Coating has also been applied To reduce flare and ghosting in order To achieve higher contrast when working in strong lighting conditions. The lens linear STM autofocus motor works in conjunction with Sony cameras' AF systems for quick, quiet, and precise focusing performance, and manual focus override is also available for more refined control. Additionally, a Custom Switch enables making intuitive adjustments of a variety of camera and exposure settings by rotating the lens focusing ring.
Compact wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 52.5mm equivalent focal length.
Bright f1.8 maximum aperture suits working in difficult lighting conditions and also offers increased control over depth of field for isolating subjects and working with Selective focus.
Two extra-low dispersion elements reduce color fringing and chromatic aberrations in order To produce greater clarity and color rendering.
Two aspherical elements control spherical aberrations and distortions for improved sharpness and resolution.
An Ultra Multi-Coating has been applied To individual elements in order To reduce flare and ghosting for increased contrast and a neutral color balance.
The integrated linear STM autofocus motor works in conjunction with Sony cameras' focusing systems for quick, quiet, and precise AF control. Manual focus override is also available for refining your focus position.
Internal focusing design maintains the overall lens length and prevents the front of the lens from rotating during use.
Custom switch can used for lens-based control over Select exposure or shooting functions, such as aperture Selection, with additional settings coming via future firmware updates.
Rounded nine-blade diaphragm contributes To a smooth and pleasing bokeh quality.
Included lens hood helps To block stray light from causing flare and ghosting.
Key Features
Blending a bright maximum aperture with a comfortable wide-angle focal length, the AF 35mm f/1.4 FE from Samyang is a versatile prime lens for full-frame Sony E-mount mirrorless cameras. Its general wide-angle field of view suits photographing a wide variety of subjects and the fast f/1.4 maximum aperture benefits working in low-light conditions and also enables working with shallow depth of field techniques. The optical design incorporates a pair of aspherical elements and two high refractive index elements to suppress spherical aberrations in order to achieve a high degree of sharpness and clarity throughout the aperture range. An Ultra Multi-Coating has also been applied to control flare and ghosting for increased contrast when working in strong lighting conditions. The lens's Linear Super sonic Motor works in conjunction with Sony cameras' AF systems for quick and precise focusing performance. Additionally, a nine-blade circular diaphragm contributes to smooth, rounded bokeh.
This fast wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 52.5mm equivalent focal length.
Bright f/1.4 maximum aperture excels in low-light conditions and also affords increased control over depth of field for working with selective focus techniques.
Two aspherical elements and two high refractive index elements help control spherical aberrations and distortions for improved sharpness, resolution, and clarity.
An Ultra Multi-Coating has been applied to individual elements in order to reduce flare and ghosting for increased contrast and a neutral color balance.
The integrated Linear Super sonic Motor (LSM) autofocus system works in conjunction with Sony cameras' focusing systems for quick, accurate, and precise AF control.
Internal focusing design maintains the overall length of the lens during use and also prevents the filter ring and lens barrel from rotating during focusing to benefit working with circular polarizers and graduated ND filters.
Rounded nine-blade diaphragm contributes to a smooth and pleasing bokeh quality.
Aluminum-alloy housing is both lightweight and durable.
Key Features
Stabilized Normal Prime for APS-C
Delivering a "normal-length" 52.5mm equivalent on APS-C-format E-mount cameras, the E 35mm f/1.8 OSS Lens from Sony is a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f/1.8 maximum aperture for working in difficult lighting conditions and image stabilization also aids in making sharp imagery when shooting handheld.
Optical Design
Image Stabilization and Autofocus
Key Features
A fast and flexible normal-length prime, the XF 35mm f/1.4 R from Fujifilm is a 53mm-equivalent lens characterized by its bright f/1.4 maximum aperture. This design benefits working in difficult lighting conditions and also affords greater control over depth of field for isolating subject matter and using selective focus techniques. The optical design employs one aspherical element, which reduces distortion and spherical aberrations in order to achieve higher sharpness and accurate rendering. A Super EBC coating is also featured, which reduces flare and ghosting for improved contrast and color fidelity.
Prime normal-length lens is designed for APS-C-format Fujifilm X-mount mirrorless cameras and provides a 53mm equivalent focal length.
Impressive f/1.4 maximum aperture suits working in difficult lighting conditions and also affords extensive control over depth of field.
One aspherical element limits distortion and spherical aberration in order to realize greater sharpness and accurate rendering.
Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.
Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.
Key Features
Achieving the perfect balance between size and performance, the black XF 35mm f/2 R WR from Fujifilm is an elegant normal-length prime featuring a compact profile and apt image quality. Two aspherical elements are used in the optical design to reduce distortion and spherical aberrations in order to produce greater sharpness and accurate rendering. A Super EBC coating is also used to control flare and ghosting for improved contrast and color fidelity when working in bright and backlit conditions. Complementing the optics is a stepping motor, along with an internal focusing design, which provides quick and especially quiet focusing performance. Additionally, the lens is weather-sealed to suit working in inclement conditions.
Key Features
Offering a versatile angle of view in a lightweight and compact design, this Viltrox AF 35mm f/1.7 Z Lens for Nikon Z-mount cameras with APS-C sensors is well suited for most forms of photography, including landscape, architectural, nature, and lifestyle. It features a fast and quiet STM autofocus motor for photo and video capture and even supports Eye AF with compatible cameras. Optical aberration and image distortion are reduced by the incorporated extra-low dispersion (ED), high-refractive (HR), and aspherical (ASPH) lens elements.
Fast Autofocus Performance
Smooth and accurate autofocus is a cornerstone of lens performance. The AF 35mm f/1.7's STM motor helps achieve this while also providing eye and face tracking support for compatible camera systems, benefiting both photo and video applications.
Design Features
Key Features
Offering a versatile angle of view in a lightweight and compact design, this Viltrox AF 35mm f/1.7 E Lens for Sony E-mount cameras with APS-C sensors is well suited for most forms of photography, including landscape, architectural, nature, and lifestyle. It features a fast and quiet STM autofocus motor for photo and video capture and even supports Eye AF with compatible cameras. Optical aberration and image distortion are reduced by the incorporated extra-low dispersion (ED), high-refractive (HR), and aspherical (ASPH) lens elements.
Fast Autofocus Performance
Smooth and accurate autofocus is a cornerstone of lens performance. The AF 35mm f/1.7's STM motor helps achieve this while also providing eye and face tracking support for compatible camera systems, benefiting both photo and video applications.
Design Features
Key Features
Offering a versatile angle of view in a lightweight and compact design, this Viltrox AF 35mm f/1.7 XF Lens for FUJIFILM X-mount cameras with APS-C sensors is well suited for most forms of photography, including landscape, architectural, nature, and lifestyle. It features a fast and quiet STM autofocus motor for photo and video capture and even supports Eye AF with compatible cameras. Optical aberration and image distortion are reduced by the incorporated extra-low dispersion (ED), high-refractive (HR), and aspherical (ASPH) lens elements.
Fast Autofocus Performance
Smooth and accurate autofocus is a cornerstone of lens performance. The AF 35mm f/1.7's STM motor helps achieve this while also providing eye and face tracking support for compatible camera systems, benefiting both photo and video applications.
Design Features
Key Features
For the everyday shooter, this AF 35mm f/1.8 II Lens from TTArtisan in black for the Nikon Z offers the perfect perspective for capturing a little bit of everything. From night-time shooting to portraiture, this prime lens can be relied upon to create strong imagery, even in low-light conditions with its f/1.8 maximum aperture. Immediately noticeable with this second iteration is its smaller form factor which now measures 1.9" in length. Its minimum focusing distance has been updated from 24" to 15.7", which greatly helps capture subjects up close with sharp focus. The lens provides a 52.5mm full-frame equivalence and features a fully metal design for assured durability. Additionally, a newly designed lens hood is included for reducing unwanted light from getting in your frame and for functioning as added protection against impacts to the front of the lens.
Key Features
For the everyday shooter, this AF 35mm f/1.8 II Lens from TTArtisan in black for the Sony E offers the perfect perspective for capturing a little bit of everything. From night-time shooting to portraiture, this prime lens can be relied upon to create strong imagery, even in low-light conditions with its f/1.8 maximum aperture. Immediately noticeable with this second iteration is its smaller form factor which now measures 1.9" in length. Its minimum focusing distance has been updated from 24" to 15.7", which greatly helps capture subjects up close with sharp focus. The lens provides a 52.5mm full-frame equivalence and features a fully metal design for assured durability. Additionally, a newly designed lens hood is included for reducing unwanted light from getting in your frame and for functioning as added protection against impacts to the front of the lens.
Key Features
For the everyday shooter, this AF 35mm f/1.8 II Lens from TTArtisan in black for the FUJIFILM X-mount offers the perfect perspective for capturing a little bit of everything. From night-time shooting to portraiture, this prime lens can be relied upon to create strong imagery, even in low-light conditions with its f/1.8 maximum aperture. Immediately noticeable with this second iteration is its smaller form factor which now measures 1.9" in length. Its minimum focusing distance has been updated from 24" to 15.7", which greatly helps capture subjects up close with sharp focus. The lens provides a 52.5mm full-frame equivalence and features a fully metal design for assured durability. Additionally, a newly designed lens hood is included for reducing unwanted light from getting in your frame and for functioning as added protection against impacts to the front of the lens.
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