Fujifilm X100V Digital Camera (Silver)

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 Image Processor
• Fujinon 23mm f/2 Lens
• Hybrid 0.52x OVF with 3.69m-Dot OLED EVF
• 3.0" 1.62m-Dot Tilting Touchscreen
• DCI/UHD 4K Video Recording at 30 fps
• 425-Point Hybrid AF System
• ISO 160-12800, up to 11-fps Shooting
• Bluetooth and Wi-Fi Connectivity
• Film Simulation Modes

Fujifilm X100V Overview

Versatile, volant, and viable, the black Fujifilm X100V is the fifth-generation of the X100 series, blending impressive imaging capabilities, a distinct design with an apt prime wide-angle lens, and a flexible feature-set To suit an array of shooting needs. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X100V is capable of high-resolution recording along with support for DCI/UHD 4K video, sensitivity from ISO 160-12800, and continuous shooting up To 11 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity, and is paired with the X-Processor 4 To achieve fast performance and improved responsiveness. The sensor design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance.

Beyond imaging, the X100V retains the tried-and-true rangefinder-inspired body design that has made this series of cameras so special. The popular Advanced Hybrid Viewfinder is used once again, but has been updated with a higher resolution 3.69m-dot OLED EVF for clearer viewing. This can still be flicked away To reveal a clear 0.52x-magnification optical finder To suit the purists' way of photographing. Complementing the finder is a 3.0" 1.62m-dot LCD touchscreen, which features a two-way tilting design To support working from both high and low angles. Then, there is also the prized built-in wide-angle prime lens that offers a useful 35mm-equivalent focal length and a bright f2 maximum aperture. This lens has been redesigned from previous versions To realize sharper imagery with less distortion, closer focusing, and, physically, when you attach the optional adapter ring and optional protection filter, it completes a weather-resistant design. Additionally, keeping you connected, the X100V also features built-in Bluetooth and Wi-Fi To enable wireless transferring of images To a mobile device as well as remote camera control from a smartphone or tablet.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Revolving around a highly versatile sensor, the X100V features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design To afford smooth tonal rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due To the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order To produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down To -5 EV. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system.

UHD and DCI 4K Video Recording

Expanding its capabilities beyond stills, the X100V offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up To 30 fps and Full HD recording up To 120 fps. Greatly benefitting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps To reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording To an optional external recorder.

Redesigned Fujinon 23mm f2 Lens

An updated Fujinon 23mm f2 lens features a revised optical design that now includes two aspherical elements for improved sharpness and clarity through the reduction of spherical aberrations and distortion. This lens 23mm focal length is equivalent To 35mm, making it a comfortable wide-angle prime that is well-suited To a variety of shooting situations. The bright f2 design also suits working in various lighting conditions and affords greater control over depth of field To help isolate focus on subjects. Additionally, a Super EBC coating has been applied To suppress lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions.

While the lens is a fixed focal length, the X100V integrates 50mm and 75mm-equivalent Digital Teleconverter settings To simulate the look of working with a longer focal length and the lens is also compatible with the optional WCL and TCL attachment lenses To expand or reduce the effect field of view.

Advanced Hybrid Viewfinder

Both optical and electronic viewfinder types are incorporated into the unique Advanced Hybrid Viewfinder, which lets you select from the simplicity and familiarity of an OVF as well as the versatility of an EVF. Changing between viewing types is quickly performed via the dedicated finder switching lever on the front of the camera body.

The 0.52x-magnification optical viewfinder provides a clear, lifelike view of the scene for easier composition and subject tracking. Its enhanced design incorporates an Electronic Rangefinder function, which mimics the functionality of a mechanical rangefinder, and simultaneously overlays information from the electronic viewfinder on top of the optical viewfinder for comparative manual focus control.

In regard To the electronic viewfinder, this OLED sports a high 3.69m-dot resolution along with a fast refresh rate To reduce lag for smoother panning and tracking movements. The EVF lets you preview exposure settings prior To shooting and has a customizable display, for configuring the amount and type of information shown in the viewfinder.

Body Design

• Tilting 3.0" 1.62m-dot LCD has a touchscreen design for intuitive operation and playback, and the tilting design greatly benefits working from high and low shooting angles.
• Durable design can be made weather-resistant when paired with the optional AR-X100 Adapter Ring and optional weather-sealing protection ring.
• The top plate incorporates a series of locking dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment. An ISO dial is also incorporated into the shutter speed dial, for confirming the sensitivity setting without having To turn the camera on and the exposure compensation dial lets you choose +/- 3 EV in 1/3 steps. This dial also has a C position To afford an expanded +/- 5 EV range when working with the command dials.
• Front and rear command dials integrate a push function for easier use and settings selection.
• Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.
• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images To a mobile device or To use the device To remotely control the camera.
• Single SD memory card slots supports up To the UHS-I standard.
• Included NP-W126S battery provides approximately 350 frames per charge when working with the EVF or 420 frames per charge when working with the OVF.

Film Simulation Modes

• Taking advantage of Fujifilm vast history in traditional film-based photography, the X100V integrates several Film Simulation modes, which mimic the look and feel of some of Fujifilm classic film types:
  • Provia&mdashThe standard contrast and normal saturation color transparency film
  • Velvia&mdashHigh contrast, high color saturation, and vivid color transparency film
  • Astia&mdashSubdued contrast and color saturation with a look that is ideal for portraits
  • Classic Chrome&mdashDelivers muted tones and deep color reproduction, similar To a dated slide film
  • Classic Neg&mdashMuted contrast but vibrant colors with a vintage filmic feel
  • PRO Neg&mdashAvailable with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade color negative film
  • Eterna&mdashFor a cinematic look, this provides a flat color, low saturation look well-suited To post-production color grading
  • Acros&mdashBased on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects
  • B&W&mdashStraightforward and classic black and white effect with Yellow, Red, and Green contrast filter options
  • Sepia&mdashEveryone favorite old-timey look mimicking the popular alternative process
  
  In addition To simulating specific film types, a Grain Effect mode is also available To replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Color Chrome and Color Chrome Blue effects are also available To deepen color, tonal response, and gradation with higher saturation colors.

Fujifilm XF10 Digital Camera (Gold)

Key Features

• 24.2MP APS-C CMOS Sensor
• Fujinon 18.5mm f2.8 Fixed Lens
• 3" 1040k-Dot LCD Touchscreen
• Max ISO: 12800 (51200 Extended)

Fujifilm XF10 Overview

A pocketable powerhouse, this black XF 10 Digital Camera from Fujifilm features a 24.2MP APS-C CMOS sensor, fast lens, high ISO sensitivity, and video recording capabilities that excel when on the go. Though weighing just 9.88 oz, the XF 10 packs an 18.5mm f2.8 fixed lens into its body. The bright f2.8 aperture enables exceptional depth of field control and, when paired with ISO sensitivities that can reach 51200 when boosted, mean the XF 10 excels in low-light situations.

The image sensor can also output detailed 4K video at 15 fps for up To 30 minutes of recording. Full HD 1080p recording is also possible, as is 720p slow-motion video. These photos and videos can be viewed on the 3" 1040k-dot LCD touchscreen that fills the back of the camera.

The XF 10 also features 11 Fujifilm Film Simulations and 19 Advanced Filters, including new "Rich & Fine" and "Monochrome [NIR]," as well as a 1:1 Square Mode, which is a first for Fuji X-series cameras.

24.2MP APS-C CMOS sensor

The APS-C-sized 24.4MP sensor of this camera outputs photos that are crisper, cleaner, and contain more detail than camera with smaller sensors. It has an ISO Range of 200-12800, which can be boosted To 100-51200. The sensor can also output 4K and Full HD video at a variety of frame rates with a maximum continuous recording time of 30 minutes.

Fixed Fujinon 18.5mm f2.8 Lens

A bright f2.8 aperture means you have more control over depth of field in addition To better shooting in low light. When paired with the ISO Range of the XF 10, this camera won't struggle with many dark scenes. The 18.5mm focal length ” a 35mm equivalent of 28mm ” is ideal for everyday snapshots and landscape photography. The XF 10 also has digital teleconverters, which digitally bump the focal length from To 35 or 50mm at the cost of some image quality.

Bluetooth Connectivity

The XF 10 Bluetooth low energy wireless communication feature enables constant connection with a paired smart device and the Fujifilm Camera Remote App. Photos can be instantly and automatically transferred To a smartphone or tablet when connected.

New Filters

The XF 10 features two new Advanced Filters: Rich & Fine and Monochrome [NIR]. Rich & Fine brightens and highlights the center of the image while suppressing the brightness of the corners To emphasize single subjects, while the Monochrome [NIR] simulates the effects of a near-infrared camera. Additionally, the XF 10 is the first X-series camera from Fujifilm To feature a 1:1 Square Mode, which makes photos perfect for Instagram or other social media platforms.

Fujifilm GFX 50S (Body Only)

Key Features

• 51.4MP 43.8 x 32.9mm CMOS Sensor
• X-Processor Pro Image Processor
• Removable 3.69m-Dot OLED EVF
• 3.2" 2.36m-Dot Tilting Touchscreen LCD

Fujifilm GFX 50S Overview

Characterized by its large sensor, advanced imaging capabilities, and modular design, the GFX 50S from Fujifilm is a unique medium format mirrorless camera that is highly versatile and distinctly portable. At the heart of the GFX camera system is the 43.8 x 32.9mm 51.4MP CMOS sensor, which pairs with the X-Processor Pro image processor to produce files with extremely wide dynamic Range and high resolution, as well as an extended sensitivity Range of ISO 50-102400 for working in difficult lighting conditions. The sensor's large form factor also achieves a unique three-dimensional look with especially smooth tonal and color transitions. Beyond this, the sensor and processor combination also avails the ability to work in a variety of aspect ratios common to traditional large and medium format film cameras, as well as the ability to shoot at up to 3 fps or record Full HD 1080p/30 video. As forward-thinking as the GFX 50S is, its use of film-camera inspired design imbues it with intuitive operation and the ability to apply the camera system to myriad styles and methods of image-making.

Complementing the imaging assets is a truly versatile physical design that champions multiple ways of working with the camera. A removable 3.69m-dot OLED electronic viewfinder can be used for high-resolution eye-level viewing, and can be paired with an optional tilt adapter to permit working with the finder from various working angles. Alternatively, the rear 3.2" 2.36m-dot touchscreen LCD features a three-way tilting design that supports working from high and low angles, even when shooting in the vertical orientation. Operability is further reinforced through the use of several dedicated dials for adjusting exposure settings, and a top LCD screen is also featured for quickly checking settings and exposure data. Additionally, the GFX 50S sports a magnesium alloy build that is both lightweight and durable, and is also dust- and weather-sealed, as well as freezeproof down to 14°F, for working in trying environmental conditions.

51.4MP CMOS Sensor and X-Processor Pro
Utilizing a large, 43.8 x 32.9mm 51.4MP CMOS sensor and X-Processor Pro, the GFX 50S is capable of delivering high-resolution, 14-bit stills with a 14-stop wide dynamic Range as well as a broad sensitivity Range of ISO 100-12800, which can be extended to ISO 50-102400. The large size of each pixel allows for more efficient light gathering, too, for smoother tonal and color transitions to produce a characteristic three-dimensional "medium format look." Also contributing to several medium format looks, a variety of traditional medium and large format aspect ratios can be used in addition to the standard 4:3, including 1:1, 65:24, 5:4, 7:6, 3:2, and 16:9.

The image processor and sensor also lend a versatile edge to the system, and permit shooting continuously up to 3 fps or for recording Full HD 1080p video at 29.97, 25, 24, and 23.98 fps frame rates. Film Simulation modes, including a Color Chrome Effect to produce subtle tonality among highly saturated colors, can be used in conjunction with video recording, too, to lessen the need for color correction during post production.

Body Design

• Magnesium alloy body construction is both lightweight and durable, and the camera system is sealed in 58 places to render it weather- and dust-resistant, as well as freezeproof down to 14°F, for use in inclement conditions.
• Based on a modular concept, a removable 3.69m-dot OLED electronic viewfinder is included for high-resolution, 0.85x-magnification eye-level viewing, and can be paired with an optional EVF-TL1 Tilt Adapter for positioning the finder at a variety of working angles.
• The removable EVF connects with the camera body via the hot shoe, and the EVF features its own hot shoe to maintain compatibility with optional external flashes.
• A 3.2" 2.36m-dot touchscreen LCD is also available for image playback, menu navigation, and live view shooting. This LCD features a unique tilting design that moves both 45° downward and 90° upward for shooting from high and low angles, and also tilts 60° to the side to benefit shooting in the vertical orientation when in live view.
• A series of dedicated dials are placed about the body for independently adjusting aperture, shutter speed, and ISO.
• The aperture ring on GF lenses and the ISO dial on the camera feature a C (Command) position, and the Shutter Speed dial has a T position, to enable adjusting these settings via the front and rear control dials.
• A 1.28" sub LCD monitor is also featured on the top plate for settings confirmation and exposure data.
• Included NP-T125 rechargeable lithium-ion battery provides approximately 400 shots per charge when Auto Power Save is on.
• Built-in Wi-Fi allows for direct wireless sharing of files as well as remote camera control from a linked mobile device.

117-Point Autofocus System
A contrast-detection autofocus system is employed that uses 117 total points, which can be further divided into 425 points, for notable focusing speed and accuracy that is especially beneficial when working with the inherent shallow depth of field of medium format. Focus point Selection is possible using the integrated Focus Lever for intuitive switching between points and, alternatively, the rear touchscreen can also be used for Selecting precise focus areas. Face and Eye Detection AF are also available to benefit portraiture, and an electronic depth of field scale can be used for more critical Selective focus. Additionally, focus peaking is available in manual focus mode as well as frame magnification for more critical focusing.

Other Camera Features

• The Fujifilm G lens mount features a short focal flange distance of just 26.7mm to better facilitate adapting lenses and to allow for reduced back focusing distances to better prevent vignetting and promote edge-to-edge sharpness with the GF series of lenses.
• Film Simulation modes allow you to reproduce the look and feel of several of Fujifilm's film types, including Provia, Velvia, Astia, Classic Chrome, Pro Neg. Hi, Pro Neg. Standard, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Classic Chrome effect to fine-tune the look of imagery.
• Mechanical focal plane permits working with shutter speeds from 60 min. up to 1/4000 sec., and an electronic shutter allows the use of shutter speeds up to 1/16000 sec. for working in bright light conditions.
• Interval shooting is possible for up to 999 consecutive frames with a 1 sec. to 24 hour delay between exposures, as well as up to a 24 hours shutter delay.
• Multiple Exposure mode lets you shoot two consecutive overlaid frames, and the first frame will be shown on the rear LCD to aid in alignment for the second exposure.
• Dual UHS-II SD memory card slots are featured, and permit saving imagery in a sequential manner, backup/duplicate manner, or in a sorted manner to segregate JPEG and raw files.
• A variety of file formats are available depending on your workflow needs, and include uncompressed and compressed raw file types; Super Fine, Fine, and Normal JPEG settings; and TIFF files can be output via in-camera raw file development.
• A voice memo function lets you solely record your voice for up to 30 seconds at a time for making notes or keeping track of shooting information.
• 3D Electronic Level can be used to ensure the accuracy of horizontal and vertical lines within your composition.
• Tethered shooting is possible using X Acquire software to send images from the camera to a hot folder on your computer for further editing. Alternatively, the Tether Shooting Plug-in PRO for Adobe Photoshop Lightroom and HS-V5 for Windows operating systems are also available.

Fujifilm GFX 100 Medium format Mirrorless Camera (Body Only)

Key Features

• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 4 Image Processor
• Removable 5.76m-Dot OLED EVF
• 3.2" 2.36m-Dot Tilting Touchscreen LCD

Fujifilm GFX 100 Overview

Distinguished by its extremely high resolution, but also sporting a versatile feature-set, the Fujifilm GFX 100 is a medium format mirrorless camera designed for a true multimedia workflow. Excelling with still photography applications, the 102MP 43.8 x 32.9mm BSI CMOS sensor achieves impressive image quality with high sensitivity to a native ISO 12800. Making use of the X-Processor 4, the GFX 100 is capable of outputting 16-bit raw imagery with a broad dynamic Range and low noise levels. Additionally, the BSI design of the sensor contributes to high clarity and accurate color rendering when working in a variety of lighting conditions. Also, making use of the full width of the sensor, DCI and UHD 4K video recording is possible at 4:2:0 10-bit internally or 4:2:2 10-bit via HDMI, and an F-log gamma setting can also be used for more advanced color grading during post-production. Additionally, the sensor's design also incorporates an expansive 3.76m-point phase-detection autofocus system for quick, precise AF performance and subject tracking for both stills and video.

Complementing the sensor design, the GFX 100 is also the first mirrorless medium format body to incorporate sensor-shift image stabilization. This stabilization system compensates for up to 5.5 stops of camera shake across five axes in order to reduce the appearance of camera shake. Also unique, this camera features a built-in vertical grip for improved ergonomics and handling regardless of shooting in horizontal or vertical orientation. This grip also allows for two batteries to be used at a time, for longer shooting sessions. Also unique, a removable 5.76m-dot OLED electronic viewfinder can be used for high-resolution eye-level viewing, and can be paired with an optional tilt adapter to permit working with the finder from various working angles. Alternatively, the rear 3.2" 2.36m-dot touchscreen LCD features a three-way tilting design that supports working from high and low angles, even when shooting in the vertical orientation. Operability is further reinforced through the use of customizable dials for adjusting exposure settings, and both top and rear sub LCD screens are also featured for quickly checking settings and exposure data.

102MP BSI CMOS Sensor and X-Processor 4

Utilizing a large and exceedingly high 102MP resolution 43.8 x 32.9mm BSI CMOS sensor and X-Processor 4, the GFX 100 is capable of delivering 16-bit stills with wide dynamic Range as well as a broad sensitivity Range of ISO 100-12800, which can be extended to ISO 50-102400. The large size of each pixel allows for more efficient light gathering, too, for smoother tonal and color transitions to produce a characteristic three-dimensional "medium format look." Also contributing to several medium format looks, a variety of traditional medium and large format aspect ratios can be used in addition to the standard 4:3, including 1:1, 65:24, 5:4, 7:6, 3:2, and 16:9.

The image processor and sensor also lend a versatile edge to the system, and permit shooting continuously up to 5 fps or for recording DCI and UHD 4K30 video.

UHD and DCI 4K Video Recording

Utilizing the large sensor size for more than just stills, the GFX 100 also offers an enticing array of video capabilities, including internal UHD and DCI 4K30p video recording at up 4:2:0 10-bit, as well as 4K30p 4:2:2 10-bit via HDMI output, both at up to 400 Mb/s-and simultaneous external and internal recording is possible. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.

In addition to the supported 10-bit color depth, the GFX 100 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic Range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness.

Also, the camera features a 3.5mm microphone jack and 3.5mm headphone jack for more advanced audio solutions.

Sensor-Shift Image Stabilization

Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5.5 stops. This system works in conjunction with any lens, including non-stabilized ones, and benefits working with slower shutter speeds and when working in difficult lighting conditions.

Body Design

• Magnesium alloy body construction is both lightweight and durable, and the camera system is sealed in 95 places to render it weather- and dust-resistant, as well as freezeproof down to 14°F, for use in inclement conditions.
• Based on a modular concept, a removable 5.76m-dot OLED electronic viewfinder is included for high-resolution, 0.85x-magnification eye-level viewing with a refresh rate of 85 fps. This viewfinder can be paired with an optional EVF-TL1 Tilt Adapter for positioning the finder at a variety of working angles.
• The removable EVF connects with the camera body via the hot shoe, and the EVF features its own hot shoe to maintain compatibility with optional external flashes.
• A 3.2" 2.36m-dot touchscreen LCD is also available for image playback, menu navigation, and live view shooting. This LCD features a unique tilting design that moves both 45° downward and 90° upward for shooting from high and low angles, and also tilts 60° to the side to benefit shooting in the vertical orientation when in live view.
• Integrated vertical grip offers a more ergonomic and secure design for holding the camera in either the horizontal or vertical shooting orientation. This design also affords more room for incorporating two sets of physical controls, shutter releases, and permits working with two batteries.
• Two NP-T125 rechargeable lithium-ion batteries are used to provide extended shooting times, and, when combined, are rated to approximately 800 shots per charge.
• Dual UHS-II SD memory card slots are featured, and permit saving imagery in a sequential manner, backup/duplicate manner, or in a sorted manner to segregate JPEG and raw files.
• The Fujifilm G lens mount features a short focal flange distance of just 26.7mm to better facilitate adapting lenses and to allow for reduced back focusing distances to better prevent vignetting and promote edge-to-edge sharpness with the GF series of lenses.
• Mechanical focal plane shutter has a performance rating of approximately 150,000 shutter actuations. This shutter also uses a shock absorption mechanism to prevent unwanted shake caused by the physical movement of the shutter during an exposure.
• Both a 1.8" sub LCD monitor on the top plate and a 2.05" sub OLED monitor on the rear of the camera are also featured and are used to quickly view shooting settings and exposure data.
• Integrated Bluetooth 4.2 low energy and Wi-Fi allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.

3.76m-Point Autofocus System

The sensor's design also includes an expanded phase-detection autofocus system, which has an impressive 3,760,000 points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers fast focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.

Other Camera Features

• Film Simulation modes allow you to reproduce the look and feel of several of Fujifilm's film types, including Provia, Velvia, Astia, Classic Chrome, Pro Neg. Hi, Pro Neg. Standard, Eterna, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Classic Chrome effect to fine-tune the look of imagery.
• Interval shooting is possible for up to 999 consecutive frames with a 1 sec to 24 hour delay between exposures, as well as up to a 24 hours shutter delay.
• Multiple Exposure mode lets you shoot two consecutive overlaid frames, and the first frame will be shown on the rear LCD to aid in alignment for the second exposure.
• A variety of file formats are available depending on your workflow needs and include uncompressed and compressed raw file types; Super Fine, Fine, and Normal JPEG settings; and TIFF files can be output via in-camera raw file development.
• A voice memo function lets you solely record your voice for up to 30 seconds at a time for making notes or keeping track of shooting information.
• 3D Electronic Level can be used to ensure the accuracy of horizontal and vertical lines within your composition.

FUJIFILM GFX 50R Overview

Key Features

• Rangefinder-Inspired Body Design
• 51.4MP 43.8 x 32.9mm CMOS Sensor
• X-Processor Pro Image Processor
• Built-In 3.69m-Dot 0.77x OLED EVF
• 3.2" 2.36m-Dot Tilting Touchscreen LCD
• 117-Point Contrast-Detection AF System
• Extended ISO 50-102400, 3 fps Shooting
• Full HD 1080p Video Recording at 30 fps
• Bluetooth Low Energy, Dual SD Card Slots
• Weather-Sealed Magnesium-Alloy Body

Distinguished by its svelte, rangefinder-inspired design, the FUJIFILM GFX 50R is a sleek medium format mirrorless camera that is notably portable and highly capable. Revolving around a 43.8 x 32.9mm 51.4MP CMOS sensor, which is paired with the X-Processor Pro image processor, the GFX 50R is capable of producing high-resolution still imagery with an extremely wide dynamic range, a broad sensitivity range up to an extended ISO 102400, and the sensor's large size contributes to a unique three-dimensional look with especially smooth tonal and color transitions. The sensor and processor also enable recording Full HD 1080p30 video.

Benefitting the imaging capabilities is a comfortable physical design, which incorporates a 3.69m-dot OLED electronic viewfinder for bright, clear eye-level viewing. Alternatively, the rear 3.2" 2.36m-dot touchscreen LCD features a three-way tilting design that supports working from high and low angles, even when shooting in the vertical orientation. Additionally, the GFX 50R has a durable magnesium-alloy build that is also dust- and weather-sealed, as well as freezeproof down to 14°F, for working in trying environmental conditions.

51.4MP CMOS Sensor and X-Processor Pro

Utilizing a large, 43.8 x 32.9mm 51.4MP CMOS sensor and X-Processor Pro, the GFX 50R is capable of delivering high-resolution, 14-bit stills with a 14-stop wide dynamic range as well as a broad sensitivity range of ISO 100-12800, which can be extended to ISO 50-102400. The large size of each pixel allows for more efficient light gathering, too, for smoother tonal and color transitions to produce a characteristic three-dimensional "medium format look." Also contributing to several medium format looks, a variety of traditional medium and large format aspect ratios can be used in addition to the standard 4:3, including 1:1, 65:24, 5:4, 7:6, 3:2, and 16:9.

The image processor and sensor also lend a versatile edge to the system, and permit shooting continuously up to 3 fps or for recording Full HD 1080p video at 29.97, 25, 24, and 23.98 fps frame rates. Film Simulation modes, including a Color Chrome Effect to produce subtle tonality among highly saturated colors, can be used in conjunction with video recording, too, to lessen the need for color correction during postproduction.

Body Design

• Rangefinder-inspired design is compact and lightweight, and by placing the viewfinder in the upper corner of the body design, it is possible to keep one eye on the viewfinder while surveying the scene with the other.
• Magnesium-alloy body construction is both lightweight and durable, and the camera system is sealed in 64 places to render it weather- and dust-resistant, as well as freezeproof down to 14°F, for use in inclement conditions.
• Built-in 3.69m-dot OLED electronic viewfinder offers high-resolution, 0.77x-magnification eye-level viewing.
• A 3.2" 2.36m-dot touchscreen LCD is also available for image playback, menu navigation, and live view shooting. This LCD features a unique tilting design that moves both 45° downward and 90° upward for shooting from high and low angles, and also tilts 60° to the side to benefit shooting in the vertical orientation when in live view.
• A series of dedicated dials are placed about the body for independently adjusting aperture, shutter speed, and ISO.
• Included NP-T125 rechargeable lithium-ion battery provides approximately 400 shots per charge when Auto Power Save is on.
• Built-in Bluetooth low energy allows for direct wireless sharing of files as well as remote camera control from a linked mobile device.

117-Point Autofocus System

A contrast-detection autofocus system is employed that uses 117 total points, which can be further divided into 425 points, for notable focusing speed and accuracy that is especially beneficial when working with the inherent shallow depth of field of medium format. Focus point selection is possible using the integrated Focus Lever for intuitive switching between points and, alternatively, the rear touchscreen can also be used for selecting precise focus areas. Face and Eye Detection AF are also available to benefit portraiture, and an electronic depth of field scale can be used for more critical selective focus. Additionally, focus peaking is available in manual focus mode as well as frame magnification for more critical focusing.

Other Camera Features

• The FUJIFILM G lens mount features a short focal flange distance of just 26.7mm to better facilitate adapting lenses and to allow for reduced back focusing distances to better prevent vignetting and promote edge-to-edge sharpness with the GF series of lenses.
• Film Simulation modes allow you to reproduce the look and feel of several of FUJIFILM's film types, including Provia, Velvia, Astia, Eterna, Classic Chrome, Classic Neg., Pro Neg. Hi, Pro Neg. Standard, Acros, Monochrome, and Sepia. Additionally, Grain Effect can be adjusted as well as Classic Chrome effect to fine-tune the look of imagery.
• Smooth Skin Effect helps to disguise blemishes and produce an overall smooth appearance to suit portraiture applications.
• Dual UHS-II SD memory card slots are featured, and permit saving imagery in a sequential manner, backup/duplicate manner, or in a sorted manner to segregate JPEG and raw files.
• Mechanical focal plane permits working with shutter speeds from 60 minutes up to 1/4000 sec, and an electronic shutter allows the use of shutter speeds up to 1/16000 sec for working in bright light conditions.
• Interval shooting is possible for up to 999 consecutive frames with a 1 sec to 24-hour delay between exposures, as well as up to a 24-hour shutter delay.
• Multiple Exposure mode lets you shoot two consecutive overlaid frames, and the first frame will be shown on the rear LCD to aid in alignment for the second exposure.
• A variety of file formats are available depending on your workflow needs, and include uncompressed and compressed raw file types; Super Fine, Fine, and Normal JPEG settings; and TIFF files can be output via in-camera raw file development.
• A voice memo function lets you solely record your voice for up to 30 seconds at a time for making notes or keeping track of shooting information.
• 3D Electronic Level can be used to ensure the accuracy of horizontal and vertical lines within your composition.
• Tethered shooting is possible using Capture One Pro for FUJIFILM software to send images from the camera to your computer for further editing. Alternatively, the Tether Shooting Plug-in PRO for Adobe Photoshop Lightroom and HS-V5 for Windows operating systems are also available.

Fujifilm MHG-XT3 Overview

Dedicated To theFujifilmX-T3 mirrorless camera, theMHG-XT3 Metal Hand Gripaffords an optimized grip for easier handling and manipulation of the camera. It attaches To the base of the camera and retains access To the battery and memory card compartment. At the base of the grip, a 38mm-wide protrusion features a dovetail design that can act as a quick release plate with Arca-type compatible tripod mounts. Alternatively, a 1/4"-20 tripod mount has been positioned along the optical axis of the camera To benefit the creation of panning shots.

FUJIFILM X-T30 II Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 with Quad CPU
• DCI and UHD 4K30 Video; F-Log Gamma
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 1.04m-Dot Tilting LCD Touchscreen
• 425-Point Phase-Detection Autofocus
• Extended ISO 80-51200, 30 fps Shooting
• Bluetooth and Wi-Fi; Sports Finder Mode
• XC 15-45mm Lens f/3.5-5.6 OIS PZ Lens

Offering powerful stills and video features, combined with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a silver finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

FUJIFILM X-T30 II Mirrorless Camera (Silver)

Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a silver finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.62m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes a 100% phase-detection autofocus system, which has 425 selectable points that covers nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -7. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.

The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.

UHD and DCI 4K Video Recording

More than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.

The X-T30 II also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.

Enhanced Autofocus

The X-Processor 4 quad-core CPU inside X-T30 II uses Intelligent Hybrid AF to offer fast, accurate focus in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 sensors provide 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.

Body Design

• A bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.
• In addition to the EVF, a rear 3.0" 1.62m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.
• The top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +/- 3 EV in 1/3 steps, while a command dial position expands the range to +/- 5 EV for further control.
• Front and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.
• A dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.
• Integrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.

18 Film Simulation and Grain Effect Modes

Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These customizable modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a customizable Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.

Bluetooth V4.2 and Wi-Fi Sharing

Use Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.

Interval Shooting and Self-Timer

Programmable interval setting allows a preset number of shots, starting time, interval timer, and shooting exposure smoothing for consistent exposures. The selectable self-timer has 2-second or 10-second delay options.

FUJIFILM NP-W126S Li-Ion Battery Pack

For using the maximum power of your mirrorless camera, the FUJIFILM NP-W126S Li-Ion Battery Pack has been designed to better manage heat and ensure lightning fast camera performance. This battery is also compatible with older cameras that use the NP-W126 battery pack, but users will not see any performance advantages in those bodies.

Compatibility

X-H1
X-Pro2
X-Pro1
X-Pro3
X-T3
X-T2
X-T1
X-T30
X-T20
X-T10
X-T100
X-E3
X-E2S
X-E2
X-E1
X-M1
X-A5
X-A3
X-A2
X-A1
X-A10
X100F
FinePix HS50EXR
FinePix HS33EXR
FinePix HS30EXR

FUJIFILM Body Cap for FUJIFILM X-Mount Cameras

The twist-on Body Cap for FUJIFILM X-Mount Cameras from FUJIFILM fits all FUJIFILM X-Mount cameras and is essential for keeping dust and other objects from entering a compatible camera's lens throat and landing on the sensor when a lens is not mounted.

FUJIFILM X-T30 II Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 with Quad CPU
• DCI and UHD 4K30 Video; F-Log Gamma
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 1.04m-Dot Tilting LCD Touchscreen
• 425-Point Phase-Detection Autofocus
• Extended ISO 80-51200, 30 fps Shooting
• Bluetooth and Wi-Fi; Sports Finder Mode
• XC 15-45mm Lens f/3.5-5.6 OIS PZ Lens

Offering powerful stills and video features, combined with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a black finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

FUJIFILM X-T30 II Mirrorless Camera (Black)

Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a black finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.62m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes a 100% phase-detection autofocus system, which has 425 selectable points that covers nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -7. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.

The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.

UHD and DCI 4K Video Recording

More than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.

The X-T30 II also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.

Enhanced Autofocus

The X-Processor 4 quad-core CPU inside X-T30 II uses Intelligent Hybrid AF to offer fast, accurate focus in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 sensors provide 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.

Body Design

• A bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.
• In addition to the EVF, a rear 3.0" 1.62m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.
• The top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +/- 3 EV in 1/3 steps, while a command dial position expands the range to +/- 5 EV for further control.
• Front and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.
• A dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.
• Integrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.

18 Film Simulation and Grain Effect Modes

Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These customizable modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a customizable Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.

Bluetooth V4.2 and Wi-Fi Sharing

Use Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.

Interval Shooting and Self-Timer

Programmable interval setting allows a preset number of shots, starting time, interval timer, and shooting exposure smoothing for consistent exposures. The selectable self-timer has 2-second or 10-second delay options.

FUJIFILM NP-W126S Li-Ion Battery Pack

For using the maximum power of your mirrorless camera, the FUJIFILM NP-W126S Li-Ion Battery Pack has been designed to better manage heat and ensure lightning fast camera performance. This battery is also compatible with older cameras that use the NP-W126 battery pack, but users will not see any performance advantages in those bodies.

Compatibility

X-H1
X-Pro2
X-Pro1
X-Pro3
X-T3
X-T2
X-T1
X-T30
X-T20
X-T10
X-T100
X-E3
X-E2S
X-E2
X-E1
X-M1
X-A5
X-A3
X-A2
X-A1
X-A10
X100F
FinePix HS50EXR
FinePix HS33EXR
FinePix HS30EXR

FUJIFILM Body Cap for FUJIFILM X-Mount Cameras

The twist-on Body Cap for FUJIFILM X-Mount Cameras from FUJIFILM fits all FUJIFILM X-Mount cameras and is essential for keeping dust and other objects from entering a compatible camera's lens throat and landing on the sensor when a lens is not mounted.

FUJIFILM X-T30 II Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 with Quad CPU
• DCI and UHD 4K30 Video; F-Log Gamma
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 1.04m-Dot Tilting LCD Touchscreen
• 425-Point Phase-Detection Autofocus
• Extended ISO 80-51200, 30 fps Shooting
• Bluetooth and Wi-Fi; Sports Finder Mode
• XC 18-55mm f/3.5-5.6 Lens

Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a black finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes an expanded phase-detection autofocus system, which now has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -3. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.

The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.

UHD and DCI 4K Video Recording

More than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.

The X-T30 also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.

Enhanced Autofocus

The X-Processor 4 quad-core CPU inside X-T30 II offers fast, accurate autofocusing in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.

Body Design

• A bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.
• In addition to the EVF, a rear 3.0" 1.04m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.
• The top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +/- 3 EV in 1/3 steps, while a command dial position expands the range to +/- 5 EV for further control.
• Front and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.
• A dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.
• Integrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.

18 Film Simulation and Grain Effect Modes

Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.

Bluetooth V4.2 and Wi-Fi Sharing

Use Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.

FUJIFILM X-T30 II Overview

Key Features

• 26.1MP APS-C X-Trans BSI CMOS 4 Sensor
• X-Processor 4 with Quad CPU
• DCI and UHD 4K30 Video; F-Log Gamma
• 2.36m-Dot OLED Electronic Viewfinder
• 3.0" 1.04m-Dot Tilting LCD Touchscreen
• 425-Point Phase-Detection Autofocus
• Mechanical and Electronic Shutter
• Extended ISO 80-51200, 30 fps Shooting
• Bluetooth and Wi-Fi; Sports Finder Mode
• Ultra Sonic Vibration Sensor Cleaning

Offering powerful stills and video features, coupled with a compact, functional design, the FUJIFILM X-T30 II is a versatile mirrorless camera distinguished by advanced stills and video recording along with sleek and intuitive handling characteristics. Featuring a revised image sensor and processor, both high-resolution stills and 4K video can be recorded while an enhanced autofocus system delivers fast and accurate focusing performance. The 26.1MP APS-C-format X-Trans CMOS 4 image sensor features a back-illuminated design to promote greater image quality throughout the sensitivity range along with a 425-point phase-detection autofocus system for quick, precise AF performance and subject tracking. The 100% phase-detect autofocus provides strong face and eye detection autofocus with a new Face Selection option. Complementing the imaging and focusing is the X-Processor 4, which uses four CPUs for faster image processing as well as continuous shooting up to 8 fps with a mechanical shutter, 30 fps shooting at a 1.25x crop and electronic shutter, and internal DCI/UHD 4K30 video recording.

Sharing a familiar aesthetic of FUJIFILM X-series cameras, the X-T30 II sports a black finish and classically inspired looks, has prominent physical controls, and has a high-resolution 2.36m-dot OLED electronic viewfinder. The rear 3.0" 1.04m-dot tilting touchscreen LCD can also be used for live view shooting and larger image playback. Additionally, the X-T30 II also sports built-in Bluetooth for wireless sharing and remote control.

26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4

Sharing a sensor with the professional-oriented X-T3, the X-T30 II features an APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to afford smooth tonal rendering, improved low-light performance, and a low native ISO 160 setting. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film in order to produce nuanced colors and tonal transitions, while also reducing moiré and aliasing.

The sensor's design also includes a 100% phase-detection autofocus system, which has 425 selectable points that covers nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance along with low-light sensitivity down to EV -7. Complementing the imaging and focusing capabilities, an updated X-Processor 4 is also featured, and delivers faster focus response for subject tracking and also supports Face- and Eye-Detection AF when working in AF-C mode and when recording video.

The X-Processor 4 also utilizes four CPU units for faster image processing and it benefits overall performance with faster AF and tracking speeds. Quick continuous shooting is possible, up to 8 fps with a mechanical shutter or 30 fps with an electronic shutter and a 1.25x crop, and internal UHD 4K30 video recording with F-Log is also supported.

UHD and DCI 4K Video Recording

More than a stills camera, the X-T30 offers an enticing array of video capabilities, including internal UHD 4K30 video recording at up to 200 Mb/s—and simultaneous external and internal recording is possible. DCI 4K30 and Full HD 1080p120 recording is also possible, and video files can be saved using either MPEG-4 AVC/H.264 or HEVC/H.265 compressions, and 4K. Greatly benefitting overall video performance, the speed of the quad-CPU X-Processor 4 enables fast read speeds when recording 4K video, which helps to reduce rolling shutter distortion when filming moving subjects.

The X-T30 II also includes the F-Log gamma setting, which provides a flat picture for use in advanced color grading software during editing. This maximizes the potential dynamic range in difficult scenes and image adjustments can be made, as well, to highlight tone, shadow tone, color, and sharpness. When working in F-Log, an updated noise reduction algorithm is available along with 4K inter-frame noise reduction, and the minimum sensitivity has been lowered to ISO 640 to suit working in a broader range of scene types.

Enhanced Autofocus

The X-Processor 4 quad-core CPU inside X-T30 II uses Intelligent Hybrid AF to offer fast, accurate focus in as little as 0.02 sec on any subject, but significant enhancements have been made to track moving subjects, optimizing autofocus for both stills and its powerful 4K/30p video capabilities. Low light focusing performance has also been expanded from the original model, down to -7EV. 425 sensors provide 100% phase detect AF across the frame, with strong face and eye detection AF with new Face Selection option.

Body Design

• A bright and clear means for eye-level viewing, a 2.36m-dot OLED electronic viewfinder offers a 0.62x magnification with a fast refresh rate, wide viewing angle, and adjustable diopter settings. The viewfinder remains blackout free while shooting up to the top 30 fps shooting rate, and a unique Sports Finder Mode can also be employed, which highlights a 16.6MP crop area of the sensor in order to allow you to see outside of the image frame.
• In addition to the EVF, a rear 3.0" 1.04m-dot LCD touchscreen is available for intuitive live view shooting, playback and review, and settings adjustment and menu navigation. The screen has a two-way tilting design to suit working from high and low angles regardless if shooting with a horizontal or vertical orientation.
• The top plate incorporates a series of dials and levers for fast, intuitive control over exposure settings, including a shutter speed dial that offers direct shutter speed adjustment, a mode dial, and an exposure compensation dial to choose +/- 3 EV in 1/3 steps, while a command dial position expands the range to +/- 5 EV for further control.
• Front and rear command dials integrate a push function for easier use and settings selection and function buttons can be assigned to control a range of settings.
• A dedicated Focus Lever provides faster, more intuitive control over selecting specific focus points while shooting.
• Integrated Bluetooth 4.2 low energy allows you to wirelessly share images to a mobile device or use the device to remotely control the camera.

18 Film Simulation and Grain Effect Modes

Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-T30 II integrates several Film Simulation modes. These customizable modes mimic the look and feel of some of FUJIFILM's classic film types, including Eterna, which copies the look of cinematic film with understated colors and richer shadow tones; Acros, which offers smooth tones, deep blacks, and fine detail; and Classic Chrome, which is designed to deliver muted tones and a deep color reproduction, similar to that of a dated slide film. Several other effects are also available for both monochrome and color shooting. In addition to simulating specific film types, a customizable Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing.

Bluetooth V4.2 and Wi-Fi Sharing

Use Bluetooth or Wi-Fi to share images with friends and family on social media, by connecting and downloading images to the FUJIFILM Camera Remote App, or instantly connect and print your favorites from any compatible FUJIFILM INSTAX Smartphone printer.

Interval Shooting and Self-Timer

Programmable interval setting allows a preset number of shots, starting time, interval timer, and shooting exposure smoothing for consistent exposures. The selectable self-timer has 2-second or 10-second delay options.

FUJIFILM Wide Overview

Key Features

• For FUJIFILM INSTAX WIDE Cameras
• Unique Metallic Frame Borders

This pack of FUJIFILM INSTAX WIDE Brushed Metallics Instant Film contains 10 sheets of instant color film with unique metallic frame borders. It is compatible for use with the FUJIFILM INSTAX WIDE series of cameras.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• Latest AI-Assisted Processing Algorithms
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• Compatible with X-Series Lenses
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the silver X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the silver rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• Latest AI-Assisted Processing Algorithms
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• Compatible with X-Series Lenses
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the black X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the black rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• X-Processor 5 Image Processor
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• 20 Film Simulation Recipes
• Creator-Friendly Video Modes
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the silver X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the silver rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• X-Processor 5 Image Processor
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• 20 Film Simulation Recipes
• Creator-Friendly Video Modes
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the black X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the black rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM Mini EVO Overview

Key Features

• Hybrid Digital/Instant Film Camera
• Accepts INSTAX MINI Instant Film
• 10 Lens Effects and 10 Film Effects
• Bluetooth Connectivity, INSTAX EVO App
• Effects Dials and Manual Print Lever
• Fixed 28mm f/2 Lens (35mm Equivalent)
• Built-In Selfie Mirror, Macro Mode
• 3.0" 460k-Dot LCD Screen
• Dual Shutter Buttons
• Built-In Flash and Accessory Shoe

Share life's beautiful moments with the titanium gold INSTAX MINI EVO Limited Edition Hybrid Instant Camera Bundle from FUJIFILM. This innovative hybrid instant camera features 10 lens effect options and 10 film effect options that provide 100 ways to create your own unique 2 x 3" photographs. You can experiment with vivid colors, add softness to the focus, adjust the exposure, alter the white balance, and even select a macro mode when the situation calls for a close-up. Included with this bundle is a unique lens cap and camera strap, both with titanium gold trim that matches the camera. Additionally, a camera case is provided to protect your INSTAX MINI EVO during storage and transport.

Hybrid Camera Design and INSTAX MINI Film

• Combines convenient digital image capture with traditional instant film output so you can shoot freely and print whenever desired or reprint an image multiple times.
• Accepts INSTAX MINI instant film to produce 2.4 x 1.8" images on a credit card-sized, 3.4 x 2.1" sheet.
• Fixed 28mm-equivalent lens offers a versatile wide-angle perspective, and the f/2 aperture is well-suited for working in a variety of lighting conditions. The lens also has a 3.9" minimum focusing distance for working with close-up subjects.
• The built-in rechargeable lithium-ion battery is used to power the camera and supports printing up to approximately 100 images per charge. It can be recharged via USB in approximately 2-3 hours.
• Internal memory holds approximately 45 still images and the microSD/SDHC memory card slot can be used to expand storage capacity.

Lens Effects and Film Effects

Using 10 lens effects and 10 film effects, 100 different expressions are at your fingertips to creatively enhance your imagery. Simply turn the film dial to select your film effect and twist the lens dial to set your lens effect.

Retro Body Design

Designed to look like a classic camera, the body features a series of dials and levers to make the creative process tactile and intuitive:

• Print Lever: Like a film advance lever, pull this lever to instantly print your selected photo
• Film Dial: Like a winding knob, turn this dial to switch between different film effects
• Lens Dial: Surrounding the lens, this dial can be used to select different lens effects
• Built-in selfie mirror next to the lens helps with perfectly framed self-portraits
• Dual shutter buttons on the top plate and front of the camera for portrait and landscape shooting
• A rear 3.0" 460k-dot LCD screen for live view compositions, menu navigation, and print selection
• The accessory shoe can be used to attach third-party accessories, like optical viewfinders or LED lights. There is also a bottom 1/4"-20 tripod mount
• A built-in flash helps illuminate the scene when working in low light

Wireless Connectivity and INSTAX MINI EVO App

Use the INSTAX MINI EVO app for wireless remote control of the camera, to transfer images from the MINI EVO to your smartphone, and to print images from your smartphone.

• Direct Print: Print pictures from your smartphone
• Save Printed Images: Printed pictures from the camera can then be transferred and saved to your smartphone with an INSTAX frame
• Remote Shooting: Use your smartphone as a remote control and wirelessly release the camera's shutter from the app

FUJIFILM XF 16-55mm f/2.8 WR II Overview

Key Features

• APS-C | f/2.8 to f/22
• 24-84mm (Full-Frame Equivalent)
• Bright, Sharp & Versatile Zoom Lens
• De-clickable Aperture Ring
• Super ED and Aspherical Elements
• Fluorine Coating
• Weather-Sealed Construction
• 11-Blade Diaphragm

The XF 16-55mm f/2.8 R LM WR II Lens from FUJIFILM is the second-generation standard zoom lens designed for APS-C-format FUJIFILM X-Mount mirrorless cameras and offers a 24-84mm equivalent, wide-angle to portrait-length range. Characterized by its bright f/2.8 constant maximum aperture, this lens's proven ability to perform in difficult lighting conditions and in low depth-of-field situations now features improved resolving power for FUJIFILM's latest 40MP sensors, all with a significant size and weight reduction.

Optical Design

Its optical design comprises aspherical elements, extra-low dispersion elements, and a super extra-low dispersion element, all of which help to reduce distortion and color fringing for improved sharpness and color accuracy throughout the zoom range. A fluorine coating has also been applied to protect the front element by repelling water, oil, and fingerprints.

• Three extra-low dispersion elements and a Super ED element are used to greatly reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.
• Four aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Quiet Autofocus

• A Linear Motor autofocus system delivers smooth, near-silent performance that is now faster and more accurate, which is especially beneficial to video applications and when working in noise-sensitive areas.
• Focus wobble and subject searching is also minimized for clarity during important takes.
• The de-clickable aperture ring allows for quiet and precise control of the lens during video recording.
• Rounded 11-blade diaphragm delivers smoother, more rounded bokeh to add a pleasing out-of-focus quality to selective focus and shallow depth of field techniques.

Weather-Resistant Design

• The lens body incorporates extensive weather sealing to protect against dust and moisture, enabling worry-free use in inclement conditions and freezing temperatures as low as 14°F.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• Latest AI-Assisted Processing Algorithms
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• Compatible with X-Series Lenses
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the silver X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the silver rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• Latest AI-Assisted Processing Algorithms
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• Compatible with X-Series Lenses
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections
• XC 15-45mm f/3.5-5.6 OIS PZ Lens

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the black X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the black rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.

FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)

Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.

Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.

Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.

Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.

Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.

Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.

Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.

Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.

Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.

Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.

FUJIFILM X-M5 Overview

Key Features

• 26.1MP APS-C X-Trans 4 CMOS Sensor
• X-Processor 5 Image Processor
• 6.2K/29.97 fps Video, 10-Bit Internal
• 425-Point AF, AI-Based Subject Detection
• Up to 30 fps JPEG Shooting w/ 1.25x Crop
• 20 Film Simulation Recipes
• Creator-Friendly Video Modes
• 3.0" 1.04m-Dot Tilting Touchscreen LCD
• SD/SDHC/SDXC Card Slot
• Wi-Fi and Bluetooth Wireless Connections

For ambitious creators eager to ditch the smartphone and elevate their content, FUJIFILM offers the silver X-M5 Mirrorless Camera, whose slight footprint is complemented by a powerful, APS-C X-Trans 4 CMOS sensor, an audio and video-friendly interface, and an interchangeable lens mount accepting the entirety of FUJIFILM's X-mount lens family. Throw in 20 of their acclaimed film simulation recipes, their latest in AI-driven subject detection autofocus, and the company's timeless, retro-inspired design, and the X-M5 is poised to transform the way you create.

Bigger Sensor, Better Image

The first X-M camera in more than a decade, the X-M5 boasts the same 26.1 MP X-Trans 4 CMOS sensor as its viral cousin, the X100V, and the same X-Processor 5 as the X100VI. More than 16 times the size of an average smartphone sensor, the X-Trans 4's superior light-gathering abilities mean richer colors, more detail, and better low-light performance. The sensor's design features a randomized pixel array that mimics the organic nature of film, producing nuanced colors and transitions while reducing digital artifacts. The larger, APS-C sensor creates a shallower depth of field, unlocking deeper background blur and subject separation.

Optimized Audio, 6K Video

The X-M5 was designed to address the full spectrum of contemporary content creation, exceling in both audio and video capture. The camera has three built-in microphones and four sound capture modes - Surround, Front Priority, Back Priority, and Front & Back Priority - to optimize sound-gathering for specific situations. A 3.5mm microphone socket allows further control over the soundscape, while new in-camera algorithms enable both voice enhancement and environmental noise reduction.

Capable of delivering open-gate, 6.2K video at up to 29.97 fps, the X-M5 can deploy every pixel on the 3:2 native aspect ratio sensor toward high-quality video. The camera combines this elevated image quality with several self-tape-oriented features, most of which are easily accessible in the camera's Vlog mode.

• Background Defocus mode blurs the background to focus on the camera's main subject
• Product Priority mode automatically switches focus to a product placed closer to the camera, ideal for reviews and demonstrations
• Portrait Enhancer mode applies skin-smoothening algorithms in Weak, Medium, and Strong options
• 9:16 Short Movie mode offers a cropped 9:16 vertical recording option in 15, 30, and 60 second options for internet-ready content straight from the camera

Additionally, a prominent red outline appears around the screen when the camera is recording. The X-M5 further augments the video recording experience with the X-Processor 5's AI-assisted autofocus, which includes eye-tracking and subject recognition. Two Log modes for color grading simplify the post-production process, and the camera's variety of video sizes and frame rates includes slow-motion video at 60 fps in 4K and up to 240 fps in Full HD.

Film Simulations and Color Science

Renowned for its color science, FUJIFILM has outfitted the X-M5 with 20 Film Simulation modes to reproduce the look and feel of several of the company's storied film types. The camera's true-to-life results can be interpreted with these film simulations, eight of which are accessible on one of the camera's top dials. The modes can simplify workflows by producing edited material straight out of the camera.

In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance. Color Chrome and Color Chrome Blue effects are also available to deepen color, tonal response, and gradation with higher saturation colors.

Design and Build

The X-M5 is the smallest and lightest X-series body, weighing 12.5 oz without a lens and spanning 4.4" wide. Keeping with the FUJIFILM aesthetic and X-series design philosophy, the silver rangefinder-style body comes with a series of top dials to set mode, film simulation, and adjust settings. The interchangeable lens mount accepts any of the more than 35 X-series lenses, with the option to connect other lenses with an appropriate, optional adapter.

The camera features a 3" articulating LCD touchscreen optimized for self-taping. Anticipating the needs of creators, FUJIFILM has shifted the locations of connector ports to the right side of the camera, eliminating wires interference with the monitor. The microphone port has also been moved from the side of the camera to rear to further accommodate content creation accessories.

• Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to remotely control the camera
• Frame.io Camera to Cloud integration allows delivery of photos or video straight to the cloud moments after they're created
• Single SD memory card slot supports up to the UHS-I standard
• Included NP-W126S battery provides up to approximately 45 minutes of continuous 6K capture or up to 440 images in Economy mode.